To promote free checking (which banks seldom offer any more), campaign opens by acknowledging how much consumers have come to distrust “free,” then asks, “what if free really just meant free?” Concurrent with the advertising and targeting the same demo, FirstBank sponsors random, surprise, and undeniably free giveaways (500 delivery pizzas, 1500 lunch truck meals, over a hundred pedicab rides, two iPads), all tagged “Free Happens.” Film advertisement created by TDA_Boulder, United States for FirstBank, within the category: Finance.

Film advertisement created by Arnold, United States for New Balance, within the category: Fashion.

Film advertisement created by Arnold, United States for New Balance, within the category: Fashion.

Film advertisement created by Arnold, United States for New Balance, within the category: Fashion.

Film advertisement created by Firehouse, United States for Service King, within the category: Professional Services.

Film advertisement created by Firehouse, United States for Service King, within the category: Professional Services.

Film advertisement created by Firehouse, United States for Service King, within the category: Professional Services.

Film advertisement created by Firehouse, United States for Service King, within the category: Professional Services.

Film advertisement created by Commonwealth, United States for Chevrolet, within the category: Automotive.

Production Company: H.S.I Film advertisement created by Dentsu, United States for Reebok, within the category: Fashion.

Digital advertisement created by Sid Lee, United States for Dewar's, within the category: Alcoholic Drinks.

Film advertisement created by Ogilvy, United States for Coca-Cola, within the category: Non-Alcoholic Drinks.

Environment Modeling, Texturing and Layout: Brett Porter, Triston Huang Film advertisement created by Superfly Marketing Group, United States for Tomy, within the category: Gaming.

Digital advertisement created by Miami Ad School, United States for AT&T, within the category: Electronics, Technology.

Context: Wired, the leading technology and culture magazine, clocks 20. How best to celebrate if not to pay tribute to the essential online commenters. Idea: Conversations from Wired Magazine is a voice based commenting platform built with speech to text technology. So you have read a piece and you want to air your view? Click the "Conversations" button and bare your mind instantly for the community to hear you out. We love your accent but your voice comment is automatically made available in written words. You can share your voice comment on social media so others can join in on the conversation. Every week, we curate the conversations based on trending topics in order to feel the emotional temperature of our content. Conversations from WIRED Magazine: it’s not just about posting comments. It’s about being heard. Digital advertisement created by Miami Ad School, United States for Wired, within the category: Media.

Digital advertisement created by Gyro, United States for Polyphony Foundation, within the category: Public Interest, NGO.

Film advertisement created by Iris, United States for Sony, within the category: Electronics, Technology.

URL: http://www.themomtract.com Digital advertisement created by Mother, United States for Mother, within the category: Agency Self-Promo.

This social experiment proved we've taught our kids to share. Our hope is that this pride provokes adults to remember their own lessons. Film advertisement created by Preston Spire, United States for Second Harvest Heartland, within the category: Public Interest, NGO.

Camp Lucky is honored to help bring to life The Salvation Army’s new giving campaign PSA, “Keep It Going.” The film, via agency LERMA/ and directed by Jeff Bednarz, is a holiday tribute to the families The Salvation Army serves. It features real people who face critical choices and still continue to move forward. The film is an authentic, compassionate look at the challenges many face and highlights that when you give, hope marches on. Film advertisement created by LERMA/, United States for The Salvation Army, within the category: Public Interest, NGO.