Seybert’s Billiards Supply specializes in high-end, well-crafted billiards equipment for players who consider billiards just that – a craft. To a layman, it may just look like someone hitting balls into holes. But to true players, working a table is like a painter working a canvas. Every cue stroke leading to the next. If you want cheap pool gear? Amazon has plenty of $30 cues. Seybert’s is for the true billiards craftsmen and women. To reach these people (people willing to spend thousands of dollars on a single cue), we wanted to create a campaign that felt grounded in the moody pool halls these players play, while bringing the elevated sense of craftsmanship they feel. This authentic feel was essential, according to David Register, Photographer and Creative Director at MMB. Film advertisement created by MMB, United States for Seybert's Billiard Supply, within the category: Retail Services.

Rideview designed and animated luminescent intro film and created minuets of feature based animated content, showing off the features of the EV9 as a visual aid for KIA. Film advertisement created by Rideview, United States for KIA, within the categories: Agency Self-Promo, Automotive.

Film advertisement created by TDA_Boulder, United States for FirstBank, within the category: Finance.

Ah, the holidays: when a crazy year gets that little bit crazier. But isn’t that also part of the fun? Therabody, the tech wellness innovator beloved of so many celebs, has launched its first-ever holiday campaign, starring Peloton instructor and influencer Ally Love. Film advertisement created by Runt, United States for Therabody, within the category: Health.

Sibling Rivalry, the independent creative agency known for its work with brands including Nike, HPE, and Lexus, recently developed a new, signature campaign for Teachable, the online platform that empowers more than 100,000 creators to share their knowledge through fully customizable online courses and coaching. Sibling and Teachable partnered to develop the story, messaging, and visuals for the foundational campaign that will inform the brand’s voice and style for years to come. “Teachable is on a mission to help creators share their knowledge and transform their expertise into thriving businesses,” Lauren Hartstone, Executive Creative Director, Sibling Rivalry, says. “To craft a truly authentic campaign, we went straight to the source: the creators themselves. We spent time learning about their motivations, hesitations, and aspirations. These conversations ensured the campaign reflected the impact Teachable is making on people’s lives—creators and their students alike.” Film advertisement created by Sibling Rivalry, United States for Teachable, within the category: Education.

What if Blue Light from an Ad could help NYC trees grow? These specialized digital billboards emit colored light to promote plant growth, chlorophyll absorption and photosynthesis. They will run during November at bus shelters and LinkNYC screens across Manhattan, Queens, and the Bronx. Locations were selected based on their proximity to green space and vegetation. Each digital advertisement will include the following tagline: “What if blue light from an ad could help NYC stay green?” The messaging is expected to be viewed over 22 million times. The digital activation is part of a larger six-week campaign to highlight HSBC’s key themes: sustainable infrastructure, future of cities, climate tech and commitment to sustainability. Experiential advertisement created by Wunderman Thompson, United States for HSBC, within the category: Finance.

Children’s Hospital Foundation of Richmond, VA launches an integrated campaign today to celebrate children’s healthcare solutions made possible through philanthropic support for the ongoing development of the Wonder Tower, a stand-alone world-class inpatient facility devoted specifically to the healthcare needs of children. The Wonder Tower is the new home of the Children’s Hospital of Richmond at VCU. The spot was helmed by creative animation studio LOBO, directed by Isa Littger. Integrated advertisement created by Markham Yard, United States for Children’s Hospital Foundation, within the category: Health.

Digital advertisement created by Miami Ad School, United States for Jamba Juice, within the category: Non-Alcoholic Drinks.

Full-service ad agency The Distillery Project (TDP) has created a Thanksgiving brand campaign for retailer Meijer that hits just the right notes for the almost-post-COVID crowd. “Perfect Thanksgiving”. Meijer asked the agency to imbue its seasonal creative with fresh insights since Americans’ holiday plans are expected to be radically different for 2021. The 60-second spot opens with individuals looking into the camera and saying what they’re grateful for. The twist: It’s not their loved ones or their health—it’s cynical-sounding stuff like being stuck in holiday traffic and “getting” to prep a mountain of toasted breadcrumbs for the stuffing. The camera pulls back to show their predicaments. Several people at the holiday table give thanks for cringeworthy, yet relatable, holiday horrors. Film advertisement created by The Distillery Project, United States for Meijer, within the categories: Food, Retail Services.

DXM is short for dextromethorphan – a safe ingredient found in over-the-counter cough medicines that has to potential to be misused by teens in an unsafe mixture they call “Lean” to get high. To address this harmful behavior, The Consumer Healthcare Products Association (CHPA) in collaboration with the Partnership to End Addiction asked creative agency, TracyLocke to create content that would warn teens of the dangers of “Lean” in a way that would resonate. Nobody Likes Themselves on Lean, illustrates the effects that abusing DXM can have on a teen’s life and the undesirable social consequences the morning after she posts a video of herself on lean. Audiences feel her regret as she is confronted with the stark reality that her embarrassing and irresponsible content from the night before has gone viral. The spot ends with a call to action for teens to learn more at WhatisDXM.com. Camp Lucky provided post support to the spot, directed by Daisy Cutter’s Trey Hill, including editing, color, sound design & mix, to bring to light the negative side effects and harm – both physical and emotional – that can come from abusing DXM Film advertisement created by TracyLocke, United States for Consumer Healthcare Products Association, within the category: Health.

The Ad Council is joining forces with BAM! Body and Mind and KIDZ BOP to premiere The Greatest Action Movie Ever (G.A.M.E), a kid-targeted film offering fun ways to channel the inner action hero and take steps towards a more active and nutritionally-balanced lifestyle. Starring Ryan Ochoa of the hit Disney XD series Pair of Kings, the first half of the six-minute long G.A.M.E. film will premiere on Sunday, April 14 on Disney XD as part of Disney’s Magic of Healthy Living , an initiative that inspires kids and families to lead healthier lifestyles. Audiences will then be directed to Centers for Disease Control and Prevention’s BAM! Body and Mind website, BAM.gov, to see the second part of the film and access additional health-related resources. The full-length film will also be featured on KIDZBOP.com and Disney.com. Created pro bono by McCann Erickson New York, the movie is the result of a two month-long contest that invited kids ages 5-18 to submit videos on KIDZBOP.com that showcase their action moves and healthy eating habits in one of nine different scripted scenes. Kids everywhere had the opportunity to upload their audition videos to KIDZBOP.com, the leading safe social network and video sharing site for kids and tweens with over 1.4 million registered users. More than 1,300 kids submitted videos and auditioned for the film, and over 5,000 kids cast their vote to select real kids from across the nation to star in G.A.M.E. alongside Ryan Ochoa. Digital advertisement created by McCann, United States for Ad Council, within the category: Public Interest, NGO.

Consumers have access to more content at their fingertips, all available on their own terms, and binge viewing is on the rise. In response to that behavior, Hulu designed its Binge ad format, which uses machine learning to predict when viewers are likely to start bingeing a show, creating a unique experience connecting brands with binge watchers. In fact, in the last 6 months, 84% of Hulu's audience has binge watched at least one show. UM, Reprise and Ninja® leaned into this unique and custom opportunity to connect with viewers around Ninja®’s latest innovation, the Ninja™ CREAMi™, which transforms almost any ingredient into a frozen treat. Film advertisement created by UM, United States for SharkNinja, within the categories: Electronics, Technology, Personal Accessories.

Director Antony Hoffman Film advertisement created by Burrell, United States for Toyota, within the category: Automotive.

Direct advertisement created by Miami Ad School, United States for Bacardi, within the category: Alcoholic Drinks.

B2B sales and marketing techniques have gotten, frankly, a little stalker-ish over the past few years... Film advertisement created by Umault, United States for Umault, within the category: Agency Self-Promo.

Brief: Create an innovative fundraising campaign that sheds light on the global education crisis and creates active new members of the PoP movement. This 3-month fundraising campaign will raise $1,000,000 and build 40 new schools between Laos, Guatemala, and Ghana. Solution: Let people donate money they already gave away. Their refund. Advertising Agency: School: Academy of Art University, USA Digital advertisement created by Academy of Art University, United States for Re:Fund, within the category: Public Interest, NGO.

Film advertisement created by BarrettSF, United States for Sutter Health, within the categories: Health, Professional Services.

Film advertisement created by McCann, United States for Verizon, within the category: Electronics, Technology.

Film advertisement created by RMac Productions, United States for DTS, within the category: Recreation, Leisure.