United States
Imagine the year 2063. All the tech, all the time, but deep down inside you reminisce on the golden age of mountain biking. 2020 was that year. The year of "The Perfect Lap". Film advertisement created by Sabertooth Pictures, United States for Specialized Bicycles, within the category: Sports.
A two-week quarantine may ruin your ability to be social. Film advertisement created by Starch, United States for San Miguel County Colorado, within the categories: Health, Public Interest, NGO.
In times of duress, nothing adds up. “Coup d’état Math” is an animated short film that depicts four stories that speak to the complex equation of each immigrant’s journey.
Throughout history, photojournalists have been on the frontline bringing us images that force us to confront the unspeakable. They help humanize the numbers and statistics to make them comprehensible.
Film advertisement created by Leo Burnett, United States for Chicago Latino Film Festival, within the category: Recreation, Leisure.
Turns out - coming out can take up a lifetime, from family, to friends, to new acquaintances, coworkers, partners and so much more - it can almost become a routine for some. Coming out is a process, it’s not a one-time deal. But not in Taimi. Digital advertisement created by They Agency, United States for Taimi, within the categories: Electronics, Technology, Professional Services, Public Interest, NGO.
Health & Happiness Agency LRXD is flexing more than its creative muscle with the launch of “Ad Bodz,” a live workout series it will host on Zoom with certified trainer Mike Davidov. The fitness program is composed of strength training and conditioning exercises that are designed to keep clients and fellow agencies active and toned during the COVID-19 crisis. Sample workout titles: SEO: Squat Engine Optimization, This Concept Has Legs, The Booty Brief, New Business Peach, and Rock-hard Ads. The agency will host the live, daily, 40-minute Ad Bodz workouts each Monday through Friday at 7:30 a.m. MST on Zoom. “Our brains have been working overtime the past few weeks, so we’re ready to give our creative minds a rest and get our muscles moving!” the announcement on Facebook, Instagram and LinkedIn reads. “Starting tomorrow, LRXD is inviting the advertising community to get up and sweat it out with us. So, we can keep the ad community strong… and our abs stronger.” No equipment is necessary to participate. “In these mighty unmotivating times, pre-recorded workout vids weren’t exactly getting us out of bed,” said creative director Jamie Reedy. “So, we came up with this idea to do live weekday workouts to give ourselves and everyone else who wants to tune in an a.m. kick-in-the-pants. It’s a way for the Health & Happiness Agency (i.e., us) to give back to the greater ad community by keeping people’s bodies strong during conditions that are making that more and more difficult.” Integrated advertisement created by LRXD, United States for LRXD, within the categories: Agency Self-Promo, Public Interest, NGO.
After a long day in front of Photoshop, altering photos and creating ground-breaking compositions, all designers have felt the urge of doing so in the real world. Using a bit of imagination, Adobe gives the audience a sneak peek into all the magical tools you can use. Film advertisement created by Savannah College of Art & Design, United States for Adobe Photoshop, within the category: Electronics, Technology.
Content advertisement created by The Bloc, United States for Tribute, within the categories: Electronics, Technology, Professional Services, Public Interest, NGO.
What does it look like when you don’t settle? When you push past the expected? Introducing the all-new 2021 Elantra. With striking lines and integrated technology that will transform your drive, Elantra invites you to move boldly. Film advertisement created by B-Reel, United States for Hyundai, within the category: Automotive.
How to explain digital transformation with plastic balls. Charles and Ray Eames’ design philosophy was all about embracing playfulness. Whether they were designing furniture, toys, or iconic exhibits such as 1961’s Mathematica – a partnership with IBM. Inspired by the Eameses early work with IBM, the experiential agency GPJ partnered with production company 1stAveMachine to create a 10-foot tall, interactive, fully-analog machine. The installation uses playful metaphors to show how IBM’s products and solutions can help businesses overcome their struggles with digital transformation. The behavior of the plastic balls as they travel through the tracks and mechanisms of the machine helps to visualize the key steps to a more modern organization. In essence, proving the power of design to make the complex, simple. Currently touring the US and appearing at large industry events such as CES, this self-perpetuating machine is also accompanied by voice-over narration that syncs with each of the 8 “teachable moments," reinforcing IBM’s point of view. Film advertisement created by GPJ, United States for IBM, within the category: Electronics, Technology.
Created for Western retailer Cavender’s, this TV and online video features real cowboys, unscripted and unstaged. The creative team even included several people from Western backgrounds, such as the co-directors of the award-winning documentary “Cowboys.” Film advertisement created by Balcom Agency, United States for Cavender's, within the category: Fashion.
Ambient advertisement created by McCann, United States for Verizon, within the category: Electronics, Technology.
Film advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.
The AKC's first ever nationwide digital brand marketing campaign "If It Barks, It's AKC," developed by digital marketing agency Media Cause, was created to help move the organization past it’s “show dog only” perception, and use a mix of humor and education to position the 135-year-old nonprofit organization as a trusted, accessible, expert resource for all dogs and their owners—regardless of breed or background. The campaign contains elements across digital media, Spotify, social, and OTT/streaming services, including a series of four commercials shot by director Dan DeLorenzo and Search & Destroy Films. Integrated advertisement created by Media Cause, United States for American Kennel Club, within the categories: Pets, Professional Services.
Film advertisement created by Adam & Eve, United States for Bulldog Skincare, within the categories: Beauty, Health.
LOEWE is rooted in nature. Their objective is to be associated with purity, and to do so, we created a visual connection between humans and the four elements of nature: earth, water, fire, and air. Integrated advertisement created by Savannah College of Art and Design, United States for Loewe, within the category: Fashion.
AHLEM was launched in 2014 by Parisian-born, Los Angeles-based designer Ahlem Manai-Platt, and its product line includes nine handmade eyewear frames in chic shapes all rendered in Italian Mazzucchelli acetate. Reminiscent of a French New Wave film and set in a quintessentially LA location, the film brings together the brand’s Parisian roots and West Coast influences. The story is a classic cat and mouse chase between a man and a woman. This time, though, the familiar game of love plays out through the lens of AHLEM. Looking to bring narrative and cinematic storytelling to the brand’s marketing, the inspiration for the film came from its location – a stunning hillside house designed by architect Michael Sant.
Through the use of visually sophisticated and conceptual animations, the ad campaigns capture the essence of Dell's three new product launches: the new OptiPlex 7071 Tower – a premium business desktop designed for maximum VR performance in a sleek, compact design; the OptiPlex 7070 -- a new form factor providing a fully modular desktop experience; and the 5300/5400 Dell Latitude 2-in-1 with Chrome Enterprise OS. Integrated advertisement created by Dell Blue, United States for Dell, within the category: Electronics, Technology.