Film advertisement created by McGarrah Jessee, United States for Costa Sunglasses, within the category: Public Interest, NGO.

Digital advertisement created by NYU, United States for Microsoft, within the category: Electronics, Technology.

Exchange Bank, a homegrown financial institution that’s been a mainstay of the Santa Rosa area for 128 years, has launched a print, digital video and social campaign in the wake of the devastating North Bay fires of last fall. The work, from agency barrettSF, emphasizes rebuilding the community and helping those affected by the tragedy. "Sonoma County is not just our place of work, it’s our home and our community” said Craig Bainbridge, Senior Vice President of Product Innovation & Delivery Manager at Exchange Bank. "In the aftermath of the fires, we immediately came together to develop a series of loan programs to support those affected. Figuring out how to respectively and compassionately communicate our loan programs was our utmost concern.” Creatively, the campaign focuses on relatable timelines of personal dreams and goals such as, “Get married, buy your first house, have a few kids, buy a bigger house.” “Send the kids off to college, become empty nesters, move to wine country,” and, another example, “Find out you’re expecting twins. Buy a new house in the suburbs. Welcome your third child. Build an addition onto the house.” Those carefully crafted life plans can be derailed by a natural disaster, the campaign points out, as they were for so many locals in October 2017 when wildfires took the lives of 44 people, burned more than 8,400 structures and caused an estimated $9 billion in damage. Digital advertisement created by BarrettSF, United States for Exchange Bank, within the category: Finance.

Exchange Bank, a homegrown financial institution that’s been a mainstay of the Santa Rosa area for 128 years, has launched a print, digital video and social campaign in the wake of the devastating North Bay fires of last fall. The work, from agency barrettSF, emphasizes rebuilding the community and helping those affected by the tragedy. "Sonoma County is not just our place of work, it’s our home and our community” said Craig Bainbridge, Senior Vice President of Product Innovation & Delivery Manager at Exchange Bank. "In the aftermath of the fires, we immediately came together to develop a series of loan programs to support those affected. Figuring out how to respectively and compassionately communicate our loan programs was our utmost concern.” Creatively, the campaign focuses on relatable timelines of personal dreams and goals such as, “Get married, buy your first house, have a few kids, buy a bigger house.” “Send the kids off to college, become empty nesters, move to wine country,” and, another example, “Find out you’re expecting twins. Buy a new house in the suburbs. Welcome your third child. Build an addition onto the house.” Those carefully crafted life plans can be derailed by a natural disaster, the campaign points out, as they were for so many locals in October 2017 when wildfires took the lives of 44 people, burned more than 8,400 structures and caused an estimated $9 billion in damage. Digital advertisement created by BarrettSF, United States for Exchange Bank, within the category: Finance.

Lawn Doctor mosquito treatments let homeowners enjoy their outdoor spaces in peace. Film advertisement created by Sleek Machine, United States for Lawn Doctor, within the category: House, Garden.

Lawn Doctor mosquito treatments let homeowners enjoy their outdoor spaces in peace. Film advertisement created by Sleek Machine, United States for Lawn Doctor, within the category: House, Garden.

A great idea rarely comes easily. It takes hours of brainstorming and staring at the ceiling before inspiration strikes, but when it does, there’s no hiding the rush of exhilaration. It’s written all over your face. So we thought it was only fitting for Microsoft to honor the hard-won ‘Idea Faces’ that look into Surfaces every day. Film advertisement created by Miami Ad School, United States for Microsoft, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, United States for Toyota, within the category: Automotive.

Film advertisement created by The Richards Group, United States for TGI Fridays, within the category: Food.

Film advertisement created by The Richards Group, United States for Dodge, within the category: Automotive.

The spot, “Negotiation”, features the father of a Hispanic family getting ready to negotiate streaming times with his kid so that the pair can “take turns” streaming. The dad desperately wants to stream his game, but his son, Danny, and his friend, “Stranger Things” star Gaten Matarazzo, appear in the midst of streaming a game of their own. When Danny and his father begin negotiations in Spanish, Danny, per Gaten’s suggestion, recommends Fios as a solution to this seemingly never-ending problem – because on the 100% fiber-optic network, every family member can stream at the same time. Film advertisement created by The Community, United States for Verizon, within the category: Electronics, Technology.

Film advertisement created by The Community, United States for Corona Beer, within the category: Alcoholic Drinks.

Film advertisement created by Innocean, United States for Champion Parts, within the category: Automotive.

Film advertisement created by DDB, United States for FIAT, within the category: Automotive.

Grant Thornton is debuting the next phase of its “Obvious Change” campaign with a new TV ad. The spot will be unveiled during THE PLAYERS Championship broadcast and focuses on listening to clients rather than upselling them. Film advertisement created by Gyro, United States for Grant Thornton, within the category: Finance.

To support the launch of the Zyrtec Allergycast app on Google Assistant, Versus and Society created “Art of Allergies,” a social-focused spot that is part of the broader Allergycast campaign. The Zyrtec Allergycast app gives real-time allergy information, including pollen count, local weather and predominant allergens found in the area, simply by asking Google Assistant to “talk to Zyrtec.” Playing off the tagline, “Allergy season is only beautiful when you’re prepared,” the spot brings the top seasonal allergies to life in a beautiful animation. Versus used vector based design and 2D and 3D animation to create a Kaleidoscope of allergens including sunflowers, asters, chrysanthemums, daisies and more. The Kaleidoscope then unexpectedly arrives at the Google Home Assistant, tying the whole campaign together. Film advertisement created by Versus, United States for Zyrtec, within the category: Pharmaceutical.

Raising awareness of cultural differences at the workplace by asking cultural questions on LinkedIn with professionals to expand cultural competence. Film advertisement created by Fashion Institute of Technology, United States for LinkedIn, within the category: Electronics, Technology.

Direct advertisement created by Innocean, United States for KIA, within the category: Automotive.