Film advertisement created by The Martin Agency, United States for Midas, within the category: Automotive.

Film advertisement created by The Marketing Arm, United States for Snickers, within the category: Confectionery, Snacks.

PB & Who? Best enjoyed by the spoonful, small batch MaraNatha peanut and almond butters are “Too Good For Jelly.” So in its first-ever ad campaign, MaraNatha puts a sudden end to the famous, yet unhealthy sandwich relationship. This puts jelly into an emotional tailspin, captured in five stop-motion films, one for each stage of grief. More at www.toogoodforjelly.com. Film advertisement created by Terri & Sandy, United States for MaraNatha, within the category: Food.

Film advertisement created by TBWA, United States for Nissan, within the category: Automotive.

Film advertisement created by JOAN Creative, United States for SafeAuto, within the category: Finance.

Film advertisement created by Ralph, United States for 20th Century Fox, within the category: Movies.

Amazon Prime Video and AKQA has created an immersive theatrical and culinary experience to launch the upcoming Amazon Original series The Boys later this month. The Boys, based on The New York Times-bestselling comic, is an irreverent take on what happens when superheroes – who are as popular as celebrities, as influential as politicians and as revered as Gods – abuse their superpowers rather than use them for good. The titular vigilante group strives to take down the shady corporation Vought International and its corrupt superhero squad The Seven, and the real-life Butcher Shop now brings this crazy, messed-up world to LA’s vibrant Fairfax pop-culture district. The Boys launches on Amazon Prime Video July 26th, in more than 200 countries and territories worldwide. The dubious deli takes its name and ethos from one of the story’s central characters, Billy Butcher, and will thrill visitors with interactive theatre and exclusive show previews, staged with lifelike Hollywood-level sets and props, while also serving up gourmet sandwiches designed by famed LA chef Ludo Lefebvre. Over a two-day service, visitors will be immersed in exhilarating sights and sounds, taking part in the continual live action, and possibly getting a glimpse into The Boys’ secret hideout for exclusive preview screenings, perhaps even encountering caged, captured ‘supes’. Throughout, hidden references and coded messages will expand the story and draw patrons further and deeper into The Boys’ world. During the event, Twitch will live-stream the action to further audiences worldwide. The Butcher Shop’s closing will also be fittingly dramatic, with an appropriate serving of shock value. Integrated advertisement created by AKQA, United States for Amazon Prime Video, within the category: TV Promos.

Film advertisement created by Laughlin Constable, United States for Boys & Girls Club of Chicago, within the category: Public Interest, NGO.

Digital advertisement created by Mistress, United States for VH1, within the category: Media.

Integrated advertisement created by Goodby Silverstein & Partners, United States for Doritos, within the category: Food.

To celebrate National Lawn Care Month and feature Milwaukee Tool's outdoor power tool line, we created a web series called Lawn Whisperers. Set in the world of competitive lawn mowing (and hedging), Lawn Whisperers follows the Lawnmaster judge and rival competitors as they battle for the top spot in the 18th Annual Crestview Classic. Content advertisement created by Bandolier Media, United States for Milwaukee Tool, within the category: Retail Services.

Film advertisement created by Butler Shine Stern & Partners, United States for ESPN, within the category: Media.

Film advertisement created by Barkley, United States for Planet Fitness, within the category: Recreation, Leisure.

Verishop is an enhanced e-commerce platform that combines quality curation and discovery with the convenience consumers have come to expect. As part of the launch, NYC-based indie film and content studio Bindery created a brand anthem video that dynamically captures what Verishop is all about.

In the style of a visual essay, iconic moments, imagery, and quotes from the past year address the heightened attention around diversity and inclusion. Ultimately, we explore how advertising responded to 2020 regarding issues of equity, both onscreen and behind the scenes. Advertising has the power and the reach to take responsibility for shifting the culture. This piece outlines how mass communication is the tool that we can use to change perceptions in a conversation that is just starting.

Film advertisement created by Focus Brands, United States for Moe's, within the category: Food.

Film advertisement created by DDB, United States for The American Cancer Society, within the category: Public Interest, NGO.

Outdoor advertisement created by BBDO, United States for Lowe's, within the category: House, Garden.

Film advertisement created by Saatchi & Saatchi, United States for Mended Little Hearts, within the category: Public Interest, NGO.