Film advertisement created by Humanaut, United States for PetSafe, within the category: Pets.

What does a world-class New Jersey cancer center do when it wants to elevate itself onto the same platform as NCI (National Cancer Institute) accredited cancer centers? The John Theurer Cancer Center first turned to purpose-driven NYC boutique agency Leijas to solidify their messaging and approach. The agency didn’t simply start with JTCC’s cutting-edge innovation and advancements in technology. Rather, they focused on JTCC’s unique philosophy that includes the expertise of over 1,200 sub specialized leaders in the field of oncology. And what they learned was that it all boils down to patients. But JTCC treats cancer much differently, in three distinct and tangible ways – with optimism sparking resilience of the human spirit, the expertise of world-renowned specialists, and personal care and compassion. This combination of heart and science led to the value proposition “pushing science and innovation to heal the human body and spirit.” The approach was to truly connect with the patients and allow them to be the brand voice throughout the communication effort. Leijas spent several weeks working closely with the cancer center leadership to identify “hero patients” and to understand the unique elements of JTCC and the campaign strategy. Leijas then got to know the patients and their families – not just the cancer they beat, but diving into their stories and into their hearts, reliving their journeys - often revealing their vulnerabilities. The strategy became not defining each patient by their disease, but rather highlighting them as individuals. The goal of the campaign from JTCC, which breaks this month, is to raise awareness of JTCC – it’s unique approach to treating cancer told through the successful treatment of these four patients. Unlike all-too-common hospital advertising, the work invites a deeply personal element as well a genuine element of hope, and inspiration. The campaign’s goal is to build the center’s awareness and reputation, runs through the end of December and includes: four documentary-style videos, website, print, digital, billboard, radio and social media. The 360-degree media planning and buying was handled by media agency SPM, Chicago. Content advertisement created by Leijas, United States for John Theurer Cancer Center, within the category: Health.

Film advertisement created by Nail, United States for Lifespan, within the category: Health.

Film advertisement created by Argonaut, United States for NerdWallet, within the category: Finance.

Film advertisement created by Catch, United States for Nike, within the category: Fashion.

A 12ft inflatable fish on top of the roof that plays off the billboard above the restaurant. Outdoor advertisement created by Outfront Studios, United States for The Big Ketch, within the category: Food.

Film advertisement created by Droga5, United States for Under Armour, within the category: Fashion.

Film advertisement created by Dieste, United States for Dallas Pets Alive, within the category: Public Interest, NGO.

Digital advertisement created by conscious minds, United States for MusicBunk, within the category: Recreation, Leisure.

Film advertisement created by Laughlin Constable, United States for Fleet Farm, within the category: Retail Services.

In this sketch comedy short, a young PA struggles to guide talent through a commercial shoot as he’s directed by the client, agency, director and several other crew members over a nightmare Zoom call.

Film advertisement created by BBDO, United States for Orbit, within the category: Confectionery, Snacks.

The Nature Conservancy (TNC) and Superconductor, the creative agency founded by The Russo Brothers and Justin Lin, are announcing the debut of Nature Is Our Solution, a brand anthem directed by acclaimed documentary filmmaker and long-time TNC supporter Peyton Wilson. Filmed across California, the piece interweaves extraordinary images of natural beauty, scientists in the field, and children at play, with shockingly familiar clips of scorched earth and littered waterways. Actor Ewan McGregor lends his unique voice to describe nature, not as a destination but as a connection between all of us. The timing is fitting, as the eyes of the world are on COP26 looking for solutions to our climate crisis. Film advertisement created by Superconductor, United States for The Nature Conservancy, within the category: Public Interest, NGO.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

After five decades of hibernation, Celestial Seasonings announced the awakening of its iconic Sleepytime Bear to a brand new digital world. To bring to life a more social mascot, Celestial Seasonings partnered with creative agency Deutsch NY to create a digital-first campaign that shows the Sleepytime Bear what he missed during his decades-long hibernation. Through content across platforms including TikTok, YouTube, Facebook and Instagram, Sleepytime Bear will catch up on what he’s missed including popular trends like restocking and reaction videos, exercising at home, reality TV shows, astrology, fantasy sports leagues and TikTok dances. While at SleepytimeBearWokeUp.com, a launch video features the Sleepytime Bear singing “The Wake Up Song” and content featuring Sleepytime Bear's opinion on what he’s missed over the decades, from the 1970’s to today. Integrated advertisement created by Deutsch, United States for Celestial Seasonings, within the category: Non-Alcoholic Drinks.

Film advertisement created by SuperHeroes, United States for Asus, within the category: Electronics, Technology.

Film advertisement created by HY Connect, United States for American Academy of Dermatology, within the category: Public Interest, NGO.

Film advertisement created by DDB, United States for State Farm, within the category: Finance.