Animator- Jean Yarjour Film advertisement created by Ripple Branding Company, United States for A Child is Missing, within the category: Public Interest, NGO.

Film advertisement created by Eleven, United States for AAA, within the category: Finance.

Digital advertisement created by FCB, United States for Tourism Jamaica, within the category: Transport.

This year, the activity was quite unique in that shoppers could scan QR codes on the windows of Saks which saw them redirected to a mobile site where they could watch the projection and find out about Saks. Our team worked very closely with the visual display team at Saks who worked on the windows to incorporate characters/elements of the windows into the projection, such as the yetti on the top of the building and the pipes that come out of the windows. The giant clock is a permanent feature – unusual for a video-mapping projection - counting down the time until the next projection. The projection runs from November 21st until January 6th, 5pm to 10pm. Ambient advertisement created by Iris, United States for Saks Fifth Avenue, within the category: Retail Services.

Digital advertisement created by KBS+, United States for BMW, within the category: Automotive.

Film advertisement created by BBDO, United States for 5 Gum, within the category: Confectionery, Snacks.

Film advertisement created by MMB, United States for Ocean State Job Lot, within the category: Retail Services.

One in 2.4 trillion. According to experts, those are the odds of picking the perfect NCAA March Madness bracket. It’s a feat so difficult that Warren Buffet once offered $1 billion to anyone who could pick a perfect bracket in the men’s tournament. Thankfully, picking the perfect March Madness snack is much easier. Film advertisement created by Sterling-Rice Group, United States for Almond Board of California, within the category: Food.

Executive Director of Digital Production: Angela Fung Ambient advertisement created by Ogilvy, United States for Coke Zero, within the category: Non-Alcoholic Drinks.

Executive Director of Integrated Production: Richard O'Neill Film advertisement created by TBWA, United States for Grammy, within the category: Recreation, Leisure.

Film advertisement created by Ames Scullin O'Haire, United States for Georgia Center for Nonprofits, within the category: Public Interest, NGO.

Brand Invention Agency Humanaut has created a long-form video for new client Perception Kayaks that exposes the murky world of cheap kayak knockoffs, or “yakoffs.” A send-up of low-budget instructional videos, the digital campaign teaches people how to spot the difference between inferior-quality imitators and real Perception Kayaks. It’s all in an effort to make sure no one ever gets “yakked off.” Kayaking is a rapidly growing sport, and it’s attracted numerous me-too manufacturers that are trying to make a quick buck. This trend is causing first-time buyers to fall victim to cheaply made kayaks and cheap price points, available at superstore retailers. Perception, on the other hand, has been a leader in the kayak market for more than 40 years, making kayaks in the US in Greenville, South Carolina. The humorous, three-minute instructional video uses victim’s testimonials, re-enyakments, undercover footage and more to tell cautionary tales of what can happen if you end up in a yakoff. “I was out buying some toilet paper and I saw a kayak for $199,” one subject recalls in the video. “I thought, ‘Kayaks should not be that cheap. I was right.” Humanaut did what they do best,” said Todd King, VP of Marketing. “They helped us find the cultural tension within our category and delivered important information in a highly technical category where mis-information abounds. All while being entertaining and very funny.” The work launched on YouTube with banners and a landing page that dives further into spotting the signs. Film advertisement created by Humanaut, United States for Perception Kayaks, within the category: Sports.

Film advertisement created by The Richards Group, United States for The Tire Rack, within the category: Automotive.

Is it a touchscreen? Or is it a magic device that gets you great restaurant-quality food? The answer is yes! Step up to the Sheetz touchscreen, and you may happily just get more than you bargained for. Place your order, and instead of convenience store food – you’ll get transported to a restaurant-quality, made-to-order food experience. Film advertisement created by Tattoo Projects, United States for Sheetz, within the category: Retail Services.

Human trafficking is the fastest growing illegal industry of our time with 45.8 million people currently being exploited worldwide. Solutions to this and many of the largest challenges facing our planet lie in finding ways to use business as a force for good. Rather than just a product with a mission, this is the story of a mission – to eradicate the root cause of human slavery – with a product. This is REBBL’s origin story. It is also a story of an organic ingredient, the mighty Brazil Nut, one of over 70 that REBBL sources from around the world to help uplift communities.

Film advertisement created by Bailey Lauerman, United States for Panda Express, within the category: Food.

Film advertisement created by PP+K, United States for Bright House Networks, within the category: Electronics, Technology.

The ambition is to inspire millions of children worldwide to see their home planet from a different perspective: from outer space. Inspired by the ‘overview effect’ – a major shift in perspective that astronauts have reported as showing the beauty and fragility of our earth – SPACEBUZZ is a non-profit mission to create ambassadors of Planet Earth that will help to protect our planet for future generations. It does this through a conceptual educational program that aims to mimic a real astronaut’s experience of going into space. The program – undergoing a research partnership with Tilburg University, The Netherlands – consists of a three-part mission structure supported with hands-on learning and a digital platform. As the ultimate part of the educational program, children are taken on a custom-engineered rocket that ‘launches’ into space, with a guided VR tour by ‘Flight Commander; and ESA Astronaut Andre Kuipers. On a low-orbit flyover of the earth, Kuipers points out the world’s natural wonders and inspires children to think differently about the earth, in order to inspire a generation that will aim to protect Planet Earth at all costs. The SPACEBUZZ education program and rocket were created in only 18 months, supported by private funding along with the scientific research partnership with Tilburg University to study the effects of VR in education. The VR simulation is preceded by a pre-mission and post-mission educational program, analogous to that of an actual astronaut. Following the pre-mission training program, children prepare themselves for the arrival of a rocket ship vehicle which virtually launches them into space. A post-mission program allows children to tell their astronaut story and share their experiences with friends and family.

Film advertisement created by The Marketing Arm, United States for Snickers, within the category: Confectionery, Snacks.