Film advertisement created by Cossette, United States for McDonald's, within the category: Food.

Over its 18-month run, the campaign will introduce more than 40 new instant scratch-off games, with payouts ranging from $10,000,000 down to a modest $50. The campaign brief was to emphasize the mid-tier, more-frequently-awarded prizes. Film advertisement created by Marcus Thomas, United States for Ohio Lottery, within the category: Gambling.

To celebrate Pride and their diverse employees, L’Oréal USA shared four unique stories of employees and their reasons for marching through the lenses of LGBTQ+ artists. The social video campaign showcases four collaborations between an LGBTQ+ artist and a member of Out@L’Oréal—the company’s think tank for LGBTQ+ rights—to create #SignsOfPride that speak to their individual experiences, yet shared journeys. The signs were premiered at the New York City Pride March, where hundreds of L’Oréal USA employees marched with the signs in tow. Created by Kettle, the pairs sat down in the weeks leading up to the March to discuss their Pride journeys and what makes 2018 particularly special. The featured artists then transformed those conversations into artwork for employees to parade as signs. The video includes highlights of the conversations and creative process, culminating with the artwork reveal and artists marching side by side with L’Oréal USA employees. Content advertisement created by Kettle, United States for L'Oreal, within the category: Beauty.

Film advertisement created by Riester, United States for Fiora, within the category: House, Garden.

Film advertisement created by BBDO, United States for Bacardi, within the category: Alcoholic Drinks.

Digital advertisement created by Vitro, United States for Toyo, within the category: Automotive.

Film advertisement created by Screenvision, United States for Greyhound, within the category: Transport.

Digital advertisement created by Walrus, United States for Effie Awards, within the category: Professional Services.

Digital advertisement created by R&R Partners, United States for WestJet, within the category: Transport.

In celebration of Hispanic Heritage Month, New York’s Hot 97 Radio host, Laura Stylez, partnered with Boost Mobile to honor the Hispanic-American experience – sitting down to interview former NASA Astronaut José M. Hernández, and Project Runway All-Star winner Mondo Guerra, among others. Content advertisement created by 1 Trick Pony, United States for Boost Mobile, within the category: Electronics, Technology.

Digital advertisement created by Walrus, United States for Tiny Toast, within the category: Food.

Capitalizing on the guilt people feel about wasting food, Scraped Plate offers a solution: feed the hungry your leftovers with the push of a button. According to http://www.ScrapedPlate.com, by activating Scraped Plate’s mobile app, a professional driver will arrive at your location to scrape the food off your plate to give to the hungry. When website viewers click to download the app, they land on a page that reveals the service is a satire. While food rescue services that donate food to those in need are an important part of the emergency food network, leftovers scraped from a used dinner plate is not an actual solution to hunger. Rather than donate their scraps, consumers are asked instead to demand actions from America’s leaders that can solve hunger. “Scraping your plate won’t really help end hunger for kids in America, but taking action will,” it tells them. “Call Congress and tell lawmakers to pass a strong Child Nutrition Reauthorization bill today. Hungry kids can’t wait.” Digital advertisement created by Miami Ad School, United States for Share Our Strength, within the category: Public Interest, NGO.

Film advertisement created by DDB, United States for Art Directors Club, within the category: Professional Services.

OREO PEOPLE is a global campaign built around the simple premise that no matter what our differences are, we can all connect playfully over an Oreo cookie. After all, it’s the only cookie that's crunchy and smooth, chocolate and creme, black and white. Using a fast-moving combination of live action and ground-breaking animation, and set to a head-bobbing dance track, OREO PEOPLE is an OREO campaign for a today's fast-paced, social-media-savvy, multi-screen generation, and has already connected strongly with younger viewers worldwide. Running now in multiple languages and formats in Europe, Southeast Asia, South America and parts of North America, OREO PEOPLE will soon premiere in China and Japan. OREO PEOPLE is the first new global campaign for OREO since the brand’s “Wonderfilled” campaign. Film advertisement created by The Martin Agency, United States for Oreo, within the category: Food.

Film advertisement created by AbbaSez, United States for Frontier Airlines, within the category: Transport.

Film advertisement created by Serviceplan, United States for Varo Bank, within the category: Finance.

More than a year ago @jimmyrules32 posted a video on TikTok accompanied by text inviting people to eat a bowl of rigatoni on May 24, 2021 ("eat a bowl of rigatoni pasta on May 24th 2021"), to the rhythm of the song from the 70s/80s, "Funkytown". The set date, #EatABowlOfRigatoniPastaOnMay242021, was broadcasted on TikTok to the tune of the historic hit; amassing over 41 million views, giving birth to a real movement. Barilla has decided to join the “Rigatoni Lovers” celebrations with a revisited version of this worldwide success with a Rigatoni theme. To kick-off the "Rigatoni Day" celebrations, Barilla has partnered with exceptional TikToker - Khaby Lame - who has finally shown people how to eat the long-awaited bowl of rigatoni, with his unmistakable irony. Integrated advertisement created by We Are Social, United States for Barilla, within the category: Food.

Film advertisement created by Glorified Freelancers, United States for Bank Transfer Day, within the category: Finance.