Digital advertisement created by DDB, United States for USTA, within the category: Professional Services.

Film advertisement created by Peter Mayer, United States for Arlington Convention & Visitors Bureau, within the category: Recreation, Leisure.

The Cronenweths of Wondros Collective helped Mazda secure the first look at the new CX-50. The directing duo, consisting of brothers Tim and Jeff Cronenweth, creatively capture the features and adventurous experiences the newest Mazda vehicle can support. The spot highlights a human connection to nature with the tagline “Born of a reverence for nature.” Film advertisement created by Hogarth NY, United States for Mazda, within the category: Automotive.

Film advertisement created by Pereira & O’Dell, United States for Fanta, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ogilvy, United States for E*TRADE, within the category: Finance.

Film advertisement created by Ron Foth, United States for Columbus Zoo, within the category: Recreation, Leisure.

Audio advertisement created by Alma, United States for Tobacco Free Florida, within the category: Public Interest, NGO.

Corinthia Hotels has linked with a New York studio VGNC to create immersive 360- degree mini series entitled ‘Portraits of Budapest - A city in 360’. Each video showcases the city as described by one of four of its dwellers: Lili, a ballet dancer; Gaspar an architect; Hubert a restaurateur and Andrea a singer. Film advertisement created by VGNC, United States for Corinthia Hotel, within the category: Hospitality, Tourism.

Film advertisement created by Arnold, United States for Santander, within the category: Finance.

The majority of car-owning Americans don't know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!” The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop. Film advertisement created by Barkley, United States for Big O Tires, within the category: Automotive.

Film advertisement created by Young & Laramore, United States for American Standard, within the category: Electronics, Technology.

Film advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Film advertisement created by Latinworks, United States for Cine las Américas, within the category: Recreation, Leisure.

Film advertisement created by Johannes Leonardo, United States for Mary Katrantzou, within the category: Fashion.

Audio advertisement created by Alma, United States for Tobacco Free Florida, within the category: Public Interest, NGO.

Film advertisement created by Pereira & O’Dell, United States for Gods of both Worlds, within the category: Recreation, Leisure.

You could be forgiven for assuming that any comprehensive branding campaign for a B2B data analytics company would be unimaginative. However, full service creative studio Bonfire Labs, San Francisco, has made it a habit of defying the expectations of traditional B2B – infusing the category with a sense of humanity usually reserved only for B2C work. The latest example of their B2H (business-to-human) approach can be found in their work for Splunk, providers of the world's first Data-to-Everything platform. Film advertisement created by Bonfire Labs, United States for Splunk, within the categories: Electronics, Technology, Professional Services.

Film advertisement created by CUBOCC, United States for Hellmann's, within the category: Food.