United States
Film advertisement created by VML, United States for Wendy's, within the category: Food.
Film advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.
Restaurant chain Subway, legendary grime artist P Money and producers Star.One have joined forces to launch the world’s first plant-based grime track featuring sounds emitted by plants, on World Earth Day. Championing veganism, the track, called “Vegang”, and an accompanying social campaign, was devised by Above+Beyond to appeal to Subway’s Gen Z audience – a demographic that will be looking for brands that take action this World Earth Day. The track was created by extracting sound emissions from the plants used in Subway’s plant-based menu, using PlantWave technology, which detects electrical variations via electrodes placed on the leaves. Alongside the track, and a TikTok video to announce the launch, the back story to the collaboration has been captured in a filmed documentary, directed by youth icon Jamal Edwards MBE and developed with production partners, RadicalMedia and Wake The Town. In the film, which will be broadcast across Twitter, Instagram and Facebook, P Money and Star.One discuss the innovative process of developing the grime track, as well as the benefits they feel due to their vegan lifestyles and the importance of caring for the planet. The track itself will be available on TikTok from 22nd April, and to stream via Spotify in May. Integrated advertisement created by Above+Beyond, United States for Subway, within the category: Food.
Film advertisement created by Pitch, United States for Public Storage, within the category: Professional Services.
Film advertisement created by Cactus, United States for ManTherapy.org, within the category: Professional Services.
Glad has always been a brand that promises a stronger stand against waste, they were already innovating around 2 of the 3 R’s: Reduce (by utilizing less plastic in our bags¬) and Recycle (by supporting recycling programs, like Keep America Beautiful and creating specialized products). But the question remained: how could they apply the 3rd R (Reuse) to their bags? Additionally, although the kitchen is usually their domain and Women (homemakers) are their target, we wanted to go broader (waste happens everywhere!) and younger (connect with consumers before and as they enter the category). So we came up with an idea that would help the brand and their target take the fight against waste from the kitchen to the (outside) world, applying the “Reuse” principle to their product and building a relevant connection with Millennials. And so The Glad Tent was born, a product intended to be used as a tent during Music Festivals (where people camp for days), and as a bag, at the end of the Festival, to dispose of people’s trash. This way Glad would make the stand against waste – even when people are just thinking of having fun – easier and cooler. Ambient advertisement created by Alma, United States for Glad, within the category: House, Garden.
Brokeface is the unpleasant facial contortion and underlying anguish suffered the instant you realize you broke the coverglass on your touch notebook. The effects of Brokeface typically linger past the initial acute facial distortion and persist until a new touchscreen notebook with durable, scratch-resistant Corning Gorilla Glass NBT is acquired. URL: http://corninggorillaglass.com/brokeface
Digital advertisement created by The Martin Agency, United States for One Show, within the category: Professional Services.
To promote the upcoming release of Rings, we re-created the franchise's iconic TV exit scene inside a real electronics store. Hidden cameras captured the surprised reactions of unsuspecting customers as they witnessed Samara crawl out of a TV set into real life. Experiential advertisement created by Thinkmodo, United States for Rings, within the category: TV Promos.
In PETA's shocking and cutting-edge 2013 Thanksgiving video, follow one boy on his harrowing misadventure alongside a group of turkeys.
Film advertisement created by gnet, United States for World of Warcraft, within the category: Gaming.
Film advertisement created by Leo Burnett, United States for National Collegiate Athletic Association, within the category: Education.
AAA is known for providing the best emergency roadside service. But what most people don’t know is they also offer auto insurance. Insurance from the people you trust to rescue you at the roadside. So, when you drive AAA-insured, you drive happy. And who gets the most enjoyment out of driving in cars? Dogs. To launch AAA’s ‘Insurance Month’, we created a Facebook campaign called ‘Dogs In Convertibles’. The films show dogs sitting in the backs of convertibles- cheeks wobbling, hair blowing, slobber slobbering. They’re in a state of complete bliss. The kind of feeling you get when you drive with AAA Insurance. Film advertisement created by MUH-TAY-ZIK | HOF-FER, United States for AAA, within the category: Finance.
Film advertisement created by Goodby Silverstein & Partners, United States for Bay Area Council, within the category: Public Interest, NGO.
AAA is known for providing the best emergency roadside service. But what most people don’t know is they also offer auto insurance. Insurance from the people you trust to rescue you at the roadside. So, when you drive AAA-insured, you drive happy. And who gets the most enjoyment out of driving in cars? Dogs. To launch AAA’s ‘Insurance Month’, we created a Facebook campaign called ‘Dogs In Convertibles’. The films show dogs sitting in the backs of convertibles- cheeks wobbling, hair blowing, slobber slobbering. They’re in a state of complete bliss. The kind of feeling you get when you drive with AAA Insurance. Film advertisement created by MUH-TAY-ZIK | HOF-FER, United States for AAA, within the category: Finance.
Film advertisement created by AbbaSez, United States for Frontier Airlines, within the category: Transport.
Film advertisement created by Copacino + Fujikado, United States for Columbia Crest, within the category: Alcoholic Drinks.
Digital advertisement created by McCann, United States for Destinos, within the category: Recreation, Leisure.