California’s Monterey County gets pushed to get healthy. Or at least, healthier. An integrated TV, digital, ambient, print and transit campaign touts kale, soccer, hiking and the gym—and disses donuts—while it also serves as the launch campaign for the newly formed, nonprofit Montage Health, Monterey, Calif. The work is advertising agency School of Thought’s first for the newly formed client. The business goal is simply to create awareness for the new health association, which offers health insurance, clinic and home care, wellness/fitness centers, and also includes the county’s largest hospital. As a non-profit, though, the community goal is equally important, and that is to improve the county’s overall health. Monterey county was recently named California’s 22nd healthiest, and the campaign comes as a call to “do better.” Three TV :30s appear on all networks during prime time and feature programming. As a sequence, the spots issue the health challenge (“Plant a Flag”), empathize with the hard choices people need to make (“All In”), and show their progress, as well as a few setbacks (“We Got This”). Each also runs online, along with a fourth video (“New Energy”) focusing on one soccer hopeful who will not be competing in the World Cup. The campaign tagline is “We are Montage Health. And we got this.” Additionally, ambient advertising will turn up at races and hiking trails, congratulating those who push their bodies, and at produce markets, congratulating those who reach for the greens. Full pages in all five local newspapers stress the need for a good food and exercise. And a busside ad appearing on all county lines may startle those drivers of a certain compact who enjoy a donut on the go. Film advertisement created by School of Thought, United States for Montage Health, within the category: Health.

Original Penguin by Munsingwear's first global social media-based marketing campaign, from independent advertising agency La Comunidad, is centered on the legendary Original Penguin Jacket and inspired by its incredible story of being rediscovered after 40 years. Promoting a conversation between the brand and its fans through an iconic symbol of its past, the Jacket¹s social media profiles host witty, multi-media content including photos, videos and commentary updated on a daily basis. Reminiscing about its glorious past, sharing its perspective on pop culture, documenting its adventures and whereabouts and sharing gems of wisdom and inspiration along the way, the Jacket engages with consumers in real time around originally created content. Film advertisement created by la comunidad, United States for Original Penguin, within the category: Fashion.

Film advertisement created by Hunt Adkins, United States for iWireless, within the category: Electronics, Technology.

Adults may think that kids have it easy – but if we look at life from a kid’s perspective, life is pretty tough. Kids face all kinds of challenges every day: eating brussels sprouts, back-to-back extra-curricular activities, and carrying backpacks that weigh more than they do. Thankfully, no matter what life throws at them there’s always one thing they can count on, and that’s a tall glass of milk. The latest campaign for “got milk?” highlights the universal truths about challenges faced throughout childhood. The key message throughout the campaign is “you can always count on milk”, which will be brought to life through a multi-pronged communications plan. The creative illustrates that no matter how tough daily life can get for the average kid, milk - dependable and trustworthy – is the one thing they can continue to count on. Film advertisement created by GALLEGOS United, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.

Film advertisement created by Barton F. Graf, United States for Supercell, within the category: Gaming.

Executive Director of Broadcast Production: Chanse Chanthalansy Film advertisement created by PP+K, United States for Bright House Networks, within the category: Electronics, Technology.

Proust takes the natural behavior of ranking and judging into an addictively odd and entertaining game format. It allows people to rank and compare everything from the absurd to the everyday, see how their judgments relate to their friends, and then discuss and debate the results. http://www.proust.com Digital advertisement created by Mother, United States for Proust, within the category: Electronics, Technology.

Integrated advertisement created by BBDO, United States for Bombay Sapphire, within the category: Alcoholic Drinks.

Film advertisement created by Battery, United States for Rise of Kingdoms, within the category: Gaming.

Film advertisement created by BBDO, United States for Sutter Health, within the category: Professional Services.

Film advertisement created by Wieden + Kennedy, United States for KFC, within the category: Gaming.

Film advertisement created by BBDO, United States for National Geographic, within the category: Media.

“Fear The Known” is a call to consumers to break free from their daily routine and seek new experiences. It challenges you to push against the predictable and break away from comfort – to surf new breaks, ride steeper terrains, go where the wind howls and the trails push past the horizon. To go where you’ve never gone, do what you’ve never done and revel in the experience. Dakine is not a put-your-feet-up-by-the-campfire kind of people. For 39 years, they’ve made it their mission to make gear that can keep up with people who keep going. They thrive in venturing into the unknown—where adventure is realized and life experiences are solidified. Do not fear the unknown. Fear that everything you’ve ever done is all you’ll ever do. Fear The Known. Film advertisement created by Possible, United States for Dakine, within the category: Fashion.

Helping to launch the highly anticipated animated feature “Spies in Disguise,” Disney and MOCEAN teamed up with ALIBI Music Library to create a fun and fitting trailer with a custom music track featuring a clever rendition of classic carol “12 Days of Christmas.” Film advertisement created by MOCEAN, United States for Spies in Disguise, within the category: Movies.

Between 2002 and 2011, Maisels et al (2013) estimate that the world’s forest elephant population was reduced by 62% due to illegal ivory trade. Prior to this, between 1979 and 1989, half of all Africa’s elephants were lost to the ivory trade, according to pan African census data. NY-based production company Picture Farm strove to bring to the initiative to light with city-dwellers who may feel distant from the cause in the organization's short film by the same name. The film captures the two Samburu warriors, Benjamin Loloju (pictured right) from Save The Elephants and Letoiye Serenoy from Elephant Watch Camp in Samburu National Reserve on their first ever voyage outside of Kenya. Both warriors grew up in Samburu surrounded by elephants and now use their expertise and knowledge to protect them.

Film advertisement created by McKinney, United States for ESPN, within the categories: Media, Sports.

Film advertisement created by Latinworks, United States for Marvin Magazine, within the category: Media.