To promote Europcar’s new international communication strategy and the ultra-customization of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan “Moving Your Way”. The slogan has been rephrased to include first names – a fresh and immersive way to highlight the brand’s ability to provide personalized offers and services, such as ToMyDoor (vehicles delivered to the customer’s home or office) or Selection (luxury cars). The names themselves have been hand-written to further emphasize the international rental agency’s dedication to its customers’ ever-evolving needs. To promote the campaign, the agency launched a unique social media and event activation in early June, by building the first carousel for adults in the heart of London. Passers-by were invited to re-live a classic childhood experience… with a grown-up twist. Working over a period of several days, the agency built a gigantesque carousel, 5 meters high and 11 meters wide, with 5 of the latest Mercedes-Benz models. Passers-by were invited to take a spin and live out their dreams under a cloud of over 10,000 balloons. The whole experience was encapsulated in a light-hearted 45’’ film which features the carousel’s construction, discovery and use by the general public. Ambient advertisement created by Rosapark, France for Europcar, within the category: Automotive.

Production Company: CONTROL - Herve Dommange & Jacques-Etienne Stein Director : MARC& ISH Film advertisement created by TBWA, France for Aides, within the category: Public Interest, NGO.

Vileda’s signature “It feels great to feel at home” is not just about a moment, a room or a specific person, it’s about a positive feeling that literally surrounds you. It has so many shapes, colors, emotions, places. That’s why for the new film for the housewares brand Vileda we aimed to celebrate that feeling in a unique and, somehow, universal way. Film advertisement created by Herezie, France for Vileda, within the category: House, Garden.

Digital advertisement created by Darewin, France for Médecins du Monde, within the category: Public Interest, NGO.

Integrated advertisement created by Entrée Public, France for The British Museum, within the category: Recreation, Leisure.

Film advertisement created by DDB, France for National Geographic, within the category: Media.

What if having cancer was not seen as a negative factor, but as an experience to show and be proud of? A form of ‘badge of honour’ that demonstrates to others the battle you’ve gone through. It is the belief of Cancer@Work who launches « Fighting Cancer », a new skill available on LinkedIn that aims to change the mindset regarding the disease at work. Digital advertisement created by Grey, France for Cancer@Work, within the category: Public Interest, NGO.

Film advertisement created by Buzzman, France for OUIBUS, within the category: Transport.

Digital advertisement created by Darewin, France for Nobody From Nowhere, within the category: Media.

Film advertisement created by BETC, France for Canal+, within the category: Media.

Film advertisement created by Rosapark, France for Skoda, within the category: Automotive.

Since the arrival of BURGER KING® in Belgium, restaurants are packed full. And what’s more frustrating than having to wait for ever before ordering your WHOPPER® ? To satisfy all fans who don’t want to have to wait anymore, the brand launches an ambitious service today: WHOPPER EASY ORDER. Thanks to this exclusive service, the King’s fans can order their WHOPPER® from their personal ordering kiosk, comfortably installed in their living room, in their bedroom or even in their bathroom. The only thing they’ll still have to do is to pick up their order from the nearest BURGER KING® restaurant. Initially, fans will be able to win the kiosk. Visit BURGER KING® Belgium’s Facebook page on Friday, 30th March to win your WHOPPER EASY ORDER. Film advertisement created by Buzzman, France for Burger King, within the category: Food.

Film advertisement created by Serviceplan, France for Auchan, within the category: Retail Services.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by Ogilvy, France for Stimorol, within the category: Confectionery, Snacks.

Film advertisement created by Fred & Farid, France for HP, within the category: Electronics, Technology.

Digital advertisement created by BETC, France for Young Director Award, within the category: Professional Services.

Film advertisement created by Agence.V., France for Volkswagen, within the category: Automotive.

Digital advertisement created by Rosapark, France for Monoprix, within the category: Retail Services.