Film advertisement created by BETC, France for Decathlon, within the category: Retail Services.

Film advertisement created by Altmann + Pacreau, France for Smartbox, within the category: Retail Services.

With the Christmas holidays approaching, Carrefour has decided to put solidarity at the heart of its new campaign. Integrated advertisement created by Publicis Conseil, France for Carrefour, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, France for Perrier, within the category: Non-Alcoholic Drinks.

For the reopening of French cinemas on 19 May, KFC is supporting the cinema by launching a new communication campaign that will make the 7th Art crisp. Through its new film, KFC shows a professional film noisemaker dubbing scenes with the help of Tenders, burgers and other Boxmasters, for a result that is truer than life and without any faking. Between Bruce Lee, big crossings and baby T-Rex you won't believe your ears. Film advertisement created by Havas, France for KFC, within the category: Food.

Digital advertisement created by Buzzman, France for Burger King, within the category: Food.

Digital advertisement created by Buzzman, France for You Got Trumped, within the category: Media.

Paris agency Animals launches a short 2D/3D animated film for Pimento and it’s as weird as the drink itself. Produced with the natural flavours of ginger, tonic and chili pepper, Pimento is an unusual drink that has taken the market by storm since its debut in 2009, selling a million bottles in 2017 alone. A non-alcoholic drink, Pimento offers the taste of alcohol with its own distinctive kick, and, according to the brand, is the only seriously spicy drink on the market that triggers an explosion of flavours. Consumed as both a stand-alone drink and as a mixer, for its chili taste, Pimento is unique on the ginger drinks market - a concentration of innovation. In order to celebrate the flavor’s weirdness, the brand turned to Paris agency Animals, which created “Totally Weird”, a 2D/3D animated film. The 100-second long spot portrays a series of events which illustrate the intensity and bizarreness of the brand’s unique ginger flavour. Each scene in the vibrant and light-heated animation is as unexpected as the next, an apt representation of how ‘Totally Weird’ the drink really is. Film advertisement created by Animals, France for Pimento, within the category: Alcoholic Drinks.

A series of four social media films that shows through a dancer all the possibilities of the new Alcatel Idol 5. Film advertisement created by a_creative studio, France for Alcatel, within the category: Electronics, Technology.

At the end of the summer holidays, 2/3 of the French population are already dreaming of their next break. What they find hardest is having to start reaching for the alarm clock again. Based on that very observation and to give the most courageous a real chance of heading off once more, Transavia decided to surprise the earliest of early birds with return tickets across Europe for just €5. Getting the message across to all those super-early risers meant communicating at the crack of dawn. #GoMorning, a 30-minute campaign broadcast from 5:30am to 6:00am across TV, radio and digital channels, and publicised via advertising hoardings in both Paris and Lyon. Film advertisement created by HUMANSEVEN, France for Transavia Airlines, within the category: Transport.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by DDB, France for Lipton, within the category: Non-Alcoholic Drinks.

the Christmas countdown has begun and shoppers are getting into the present-hunting rush. But what they don’t always take into account is overconsumption and its increasingly drastic effects on our environment. Plastics, deforestation, transport, this time of year has a detrimental impact on our planet. To call attention to the suffering marine animals face due to overconsumption, Sea Shepherd and agency Braaxe decided to remake the classic game ‘Operation’. Introducing ‘Operation Ocean’, where players must save a dolphin threatened by ocean waste. In less than a month, children around the world will wake up on Christmas day to a host of presents under the tree – an estimated 60 million toys in France alone. That means lots of packaging and gift wrap, not all of which is easily recyclable. It’s also a time of feasting, when consumption of meat and fish, particularly salmon rises. Unfortunately, salmon farming has crushing consequences on the environment – for every kilogram of farmed salmon, 7 kilograms of wild fish lose their life. Sea Shepherd France, the independent NGO that relentlessly tracks down those responsible for the most harmful effects on our oceans, is hoping to raise awareness through ‘Operation Ocean’. Everyone knows the rules of the traditional version: meticulously remove different body parts from Cavity Sam without touching him directly. ‘Operation Ocean’ gives players the chance to save a dolphin, by removing a fish hook, net, toothbrush, chemical bottle or cigarette butt. Integrated advertisement created by Braaxe, France for Sea Shepherd, within the category: Public Interest, NGO.

Digital advertisement created by Marcel, France for Fred, within the category: Personal Accessories.

Film advertisement created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.

Film advertisement created by Les Gaulois, France for French Heart Foundation, within the category: Public Interest, NGO.

Film advertisement created by Ores Group, France for Dayuse, within the categories: Hospitality, Tourism, Professional Services.

Film advertisement created by JWT, France for Wilkinson, within the category: Health.

Direct advertisement created by Havas, France for See Concept, within the category: Retail Services.

Film advertisement created by McCann, France for ECRE, within the category: Public Interest, NGO.