The campaign called “Unsilenced” and was created La Parole aux Sourds with the help of ad agency BETC. It’s the first original song sung entirely through sign language and dance, and features a unique collaboration between electronic duo Haute (who composed the instrumentals) and deaf dancer Billy Read (who wrote the lyrics and performed them in the film through dance).What’s unique about the song is that people won’t realize Billy is singing about how it feels to be isolated in your own country. They’ll think he’s just dancing to the music video until we reveal at the end that he was singing all along. Film advertisement created by BETC, France for La Parole Aux Sourds, within the category: Public Interest, NGO.

Digital advertisement created by Biborg, France for Ubisoft, within the category: Gaming.

Content advertisement created by Sid Lee, France for Honda, within the category: Automotive.

Film advertisement created by Buzzman, France for Ubisoft, within the category: Gaming.

The brand speaks to a target they call ‘’Serial Monogamists’’- millenials who seek intimacy as a means of forming deeper human connection. The campaign focuses in on different moments of intimacy, based on an insight that intimate memories are intrisically tied to the places in which they were formed. The spot for the premium condom brand then goes on to name places where love can be found. Film advertisement created by Sid Lee, France for SKYN Condoms, within the categories: Health, Personal Accessories.

Transavia offers to all frequent breakers who don’t have time to visit a city on a week-end, the opportunity to go back on holidays without paying an expensive ticket, thanks to its low cost tickets. Film advertisement created by HUMANSEVEN, France for Transavia Airlines, within the category: Transport.

Film advertisement created by Ogilvy, France for Perrier, within the category: Non-Alcoholic Drinks.

Film advertisement created by JWT, France for Hawaiian Tropic, within the category: Health.

Sofitel Hotels & Resorts has turned to a pop music group to create its new brand song. The track called « Rêverie » is used in all sound branding of the luxury hotels chains : openings, press events, conventions and speeches, on-hold music, advertising and promotional videos. The concept was brought to life by agencies BETC Pop and BETC Luxe. Digital advertisement created by BETC, France for Sofitel, within the category: Hospitality, Tourism.

In a 70 second short film, we showcase the experience of 23 year old Antoine, disguised as a woman for an entire day. The abundant sexist remarks directed at him as well as Antoine’s clear vulnerability illustrates the difficulties Women face in everyday life, a phenomenon that has sadly been growing in France in recent years. Released both on television and digital media platforms, this real and unaltered video, has already generated lots of buzz across Europe reaching over 10 millions organic views in 6 days. Film advertisement created by Agence Marianne, France for Ni Putes Ni Soumises, within the category: Public Interest, NGO.

Two young people are riding side by side on trendy bikes. The weather is warm and nice. Then, a woman stretches her arms in front of her window, a beautiful sun is shining in the sky. We quickly switch from a happy face to another, young people smiling and enjoying a moment together. A can of soda is opened. In a series of quick sequences, happiness is still shared between young people, with a direction that reminds us of teen-movies and music video. They are drinking sodas in wonderful places, cheering and laughing. But at the very end a voice-over reveals that this is not an advertising for any soda brand. But a film entirely made from Getty Images’ contents, images and music included. Film advertisement created by La Chose, France for Getty Images, within the category: Professional Services.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Marcel, France for France 24, within the category: Media.

Film advertisement created by Les Argentins, France for Wix, within the category: Professional Services.

Film advertisement created by Sid Lee, France for Honda, within the category: Automotive.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by Publicis, France for Dacia, within the category: Automotive.

Film advertisement created by Havas, France for CNCT, within the category: Public Interest, NGO.

Film advertisement created by BBDO, France for Café Grand'mère, within the category: Non-Alcoholic Drinks.

Garnier supports the UNICEF’s programs throughout the world to allow children and families affected by situations of crisis to benefit from a humanitarian aid essential to their survival. The contribution of Garnier will allow for example to distribute to 5,600 kits including emergency supplies (sanitary products, games, educational material) that will be used by 300 000 children, allowing them to properly grow up and to be open to the others again. Film advertisement created by Publicis, France for Garnier, within the category: Beauty.