Places of Intimacy

The brand speaks to a target they call ‘’Serial Monogamists’’- millenials who seek intimacy as a means of forming deeper human connection. The campaign focuses in on different moments of intimacy, based on an insight that intimate memories are intrisically tied to the places in which they were formed. The spot for the premium condom brand then goes on to name places where love can be found. Film advertisement created by Sid Lee, France for SKYN Condoms, within the categories: Health, Personal Accessories.