France
Film advertisement created by V, France for Volkswagen, within the category: Automotive.
Film advertisement created by Y&R, France for Volvic Juicy, within the category: Non-Alcoholic Drinks.
Film advertisement created by Marcel, France for France 24, within the category: Media.
At the heart of Bordeaux's most prestigious vineyards Film advertisement created by Le Vestiaire, France for Golf du Medoc, within the category: Transport.
Film advertisement created by Rosapark, France for Ouigo, within the category: Transport.
Film advertisement created by DDB, France for Volkswagen, within the category: Automotive.
Film advertisement created by Altmann + Pacreau, France for French Red Cross, within the category: Public Interest, NGO.
Innocence in Danger - a worldwide association for the protection of children - and McCANN Paris partnered to create @GuiltyTags, a social media campaign that demonstrates how an entire community can be is responsible for the death of one child. In France, two children die every day from violence and one in ten adults claim to have experienced abuse as children. Violence against children has become an urgent public health issue. Even more disturbing is a lack of community action to combat it. Often, people involved in the child’s life fail to speak up or take action at the signs associated with violence and neglect. Using Instagram, @GuiltyTags, tells the stories of 9 murdered children, all based on real cases. In all Instagram pictures all the people responsible for what happened to those children are tagged. To recreate each community – 60 profiles and more than 1650 posts were created. By exploring each profile linked to each child – people can discover how each person was responsible – whether by neglect, direct action or simply by failing to speak up about the signs. Digital advertisement created by McCann, France for Innocence In Danger, within the category: Public Interest, NGO.
Film advertisement created by BBDO, France for Just Dance, within the category: Gaming.
Film advertisement created by Publicis, France for Renault, within the category: Automotive.
Experiential advertisement created by Hungry & Foolish, France for Action Against Hunger, within the category: Public Interest, NGO.
Outdoor advertisement created by Herezie, France for Handicap International, within the category: Public Interest, NGO.
Film advertisement created by Publicis, France for WWF, within the category: Public Interest, NGO.
Film advertisement created by BETC, France for Disneyland, within the category: Recreation, Leisure.
Film advertisement created by Publicis, France for Dacia, within the category: Automotive.
Film advertisement created by BBDO, France for Just Dance, within the category: Gaming.
Film advertisement created by Herezie, France for Optifog, within the category: Pharmaceutical.
Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.
Digital advertisement created by BEING, France for AJD, within the category: Public Interest, NGO.
In Paris, 15 taxis equipped with hidden cams are sent to 50 influential bloggers, for a mysterious party. On the backseat, scandalous-loaded digital cameras have been "forgotten". The bloggers have no idea about where they’re taken to : the preview of Canal+ new series: Borgia. Ambient advertisement created by Cake, France for Canal+, within the category: Media.