Citroën returns to the Tour de France more than 20 years later with its AG2R Citroën Team. It had to be announced! We have put a double device in place: - A stunt where we offered a unique experience around the self-service bike stations. These users thought they were making a daily trip and we gave them a real stage of the tour. - A social media hack, where Citroën went to interact with Facebook users who posted their last bike ride more than 2 months ago to suggest that they get back in the saddle. Experiential advertisement created by Digital Playas, France for Citroën, within the category: Automotive.

Film advertisement created by Sid Lee, France for Simmons, within the category: House, Garden.

Film advertisement created by Buzzman, France for PMU, within the category: Gambling.

As a consequence of long Covid, up to 80% of people infected by the virus have lost their sense of smell. To help them, communications agency L’Associé and craft brewery Paname Brewing Company have worked together to develop an exceptionally aromatic new line of beers, the first ever designed to help people with anosmia, one of the most common symptoms of COVID 19, retrain their sense of smell. Film advertisement created by L'Associe, France for Paname Brewing Company, within the category: Food.

Everyone loves BURGER KING®. So why deprive our youngest fans of their own menu? That’s why, after having launched KING JUNIOR for the 4 to 7 year olds, BURGER KING®. launches their new KOOL KING menu for the 8 to 12 year olds. Equally tasty and good, it will please the little ones...and their parents! But when being treated to one depends on a good grade at school, everything becomes complicated... Don’t panic! Everyone knows (and especially parents) that with BURGER KING®, a huge appetite needs to be well fed... The WHOPPER® brand thus stages a new campaign featuring a father and daughter who concoct a funny scheme in order to treat themselves to one… Film advertisement created by Buzzman, France for Burger King, within the category: Food.

Digital advertisement created by BBDO, France for SVP, within the category: Public Interest, NGO.

BETC launches its CSR report in an eco-friendly way. The Sustainability report turns into a DIY hotel for the preservation of wild bees You are probably aware that bees are in danger. But did you know that wild bees are suffering even more than their domestic counterparts (those who live in hives and produce honey) ? And wild bees are essential to the preservation of biodiversity as they are responsible for 80% of pollination of plants, flowers and fruits. That's why BETC is committed to the preservation of wild bees through its latest CSR report, showcasing its diverse initiatives. Discover Bee'n'Bee, a bed and breakfast" hotel for wild bees. By folding the pages of the CSR report it gets a new life and becomes a hotel for bees and helps them find a shelter. Experiential advertisement created by BETC, France for Bee'n'Bee, within the category: Agency Self-Promo.

Film advertisement created by Publicis, France for Carrefour, within the category: Retail Services.

After Publicis Group's greetings, it’s Publicis Conseil's turn to wish a happy new year to its clients and colleagues. This time the wishes come in the form of a parody of the popular digital cases sent to advertising festivals every year. A smart way to prove Publicis' know-how while kindly making fun of the high-tech displays aimed to impress specialists rather than the general public itself. Digital advertisement created by Publicis, France for Publicis, within the category: Agency Self-Promo.

400,000 people get injured in fires every single year in France, with 10,000 being medically diagnosed as having severe burns. On reaching the end of their often lengthy and painful treatment, burns victims’ initial reflex is to hide themselves away, particularly if their injuries are clearly visible. They isolate themselves not only to escape stares, but also because no specific structures exist to help them get back to living a (nearly) normal life, and media coverage of the topic is scarce. Founded by Laurent Gaudens, himself severely burnt at the age of 4, the Burns and Smiles association aims to improve the day-to-day lives of burns victims by offering a powerful web-based support network. With a view to heightening the general public’s awareness and helping burns victims step out of the shadows, TBWA Paris and \ELSE relate the story of one such individual, who we join for one very special evening. The film – directed by Nicolas Galoux – demonstrates the extent to which other people’s attitudes and sense of acceptance are two of the keys to coaxing burns victims out of isolation and putting a smile back on their faces, much more than just once a year. Show your support for the Burns and Smiles association: log onto http://burns-and-smiles.org Film advertisement created by TBWA, France for Burns and Smiles, within the category: Public Interest, NGO.

To overemphasize the fact that serving frozen chicken is an absolute no go for Popeyes, the brand distributed during a day a product that doesn’t make any sense for the tastebuds: a chicken flavored ice cream! Experiential advertisement created by Hungry and Foolish, France for Popeyes, within the category: Food.

Film advertisement created by BBDO, France for Masterkoo, within the category: Retail Services.

Film advertisement created by Publicis, France for Respect Zone, within the category: Public Interest, NGO.

Film advertisement created by McCann, France for Aoste, within the category: Food.

Film advertisement created by DDB, France for Honda, within the category: Automotive.

Film advertisement created by BETC, France for Canal+, within the category: Media.

In a current athmosphere where sexist and sexual assaults are massively denounced by more and more women (#MeToo), French start-up HandsAway pursues the struggle started 18 months ago by releasing a video to make its voice heard against sexual harassment. Gender-based street harassment, sexually explicit content, sexist remarks, stalking, flashing and assault has become pretty familiar in our streets. This video gives voice to women who describe in their words the ordinary violence of daily life. We can hear echo of their voices while the images speak from themselves… This film was made using real women’s stories. This campaign by TBWA\Paris aims to point out the banalization of sexist and/or sexual language and gestures against women everyday. Film advertisement created by TBWA, France for HandsAway, within the category: Public Interest, NGO.

Film advertisement created by Steve, France for ekWateur, within the category: Industrial, Agriculture.

Film advertisement created by BBDO, France for Oui FM, within the category: Media.

Digital advertisement created by Buzzman, France for Burger King, within the category: Food.