Digital advertisement created by Les Gaulois, France for Transavia.com, within the category: Transport.

Digital advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Ogilvy, France for Stimorol, within the category: Confectionery, Snacks.

Film advertisement created by Buzzman, France for Match.com, within the category: Professional Services.

Film advertisement created by Publicis, France for Action Froid, within the category: Public Interest, NGO.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Because we can’t always act for your child. Sidaction helps parents protect their children against AIDS. Film advertisement created by Leo Burnett, France for Sidaction, within the category: Public Interest, NGO.

M6 Mobile is one of the mobile leaders for teenagers in France. In 2012, they launched a campaign depicting the younger generation being able to change their world into a better, funnier and more entertaining place, thanks to their mobile carrier. Idea: Wouldn't it be cool if we just make their world better for real ? With Instagram, users take a photo of everything they find boring, ugly, sad, uncool, and propose how you would change it, improve it or enhance it. Then, they share it with the world using the hashtag #wouldn't it rock if. If the post becomes popular, we make it happen! In the following 2 months, we made the dreams of M6 Mobile fans come true, bringing to life the contributions that got the most likes. We wrote, produced, and broadcast 1 episode per week, keeping the campaign totally real-time and intimately connected to our fans. A giant graffiti painted on a wall, a cool skateboard video on the snow, a comedy, a sports program, a zombie movie and we even sent someone to the moon. Sometimes it was for real, and sometimes it was fiction but each time, the fan was the hero of the content. From a traditional campaign message, we came up with a real-time production of cool contents, intimately linked to the real everyday concerns of our fans. Digital advertisement created by Blast Radius, France for M6 mobile, within the category: Electronics, Technology.

Outdoor advertisement created by Ogilvy, France for Allianz, within the category: Finance.

Film advertisement created by Rosapark, France for Ouigo, within the category: Transport.

6 months after Louis, a first chatbot relating to baggage, Lucie was born with an ambitious goal: to book your perfect trip through a conversational experience. Knowing that 2/3 social media users do not have a specific destination in mind, Lucie offers a fun and innovative conversational experience to everyone. Addressing millennials, we defined a playful tone and witty visual language living on one full edit and three specific cut-downs for media targeting. Reaching travelers from France, Canada, US and UK, Lucie brings fun and rich content through an innovative touchpoint to support sales: social conversational commerce. Digital advertisement created by Goodkids, France for Air France, within the category: Transport.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

For its 40th anniversary, Speedy is offering a complete advertising review with its historical agency LES GROS MOTS by producing a real short film directed by Olivier Marchal. 5'25 '' warranties without advertising in for an unidentified advertising object. Film advertisement created by Les Gros Mots, France for Speedy, within the category: Professional Services.

Film advertisement created by Havas, France for Easy Cash, within the category: Professional Services.

Film advertisement created by Altmann + Pacreau, France for Stihl, within the category: Electronics, Technology.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

A lot of women find hair removal using an electric epilator painful and many use alternative hair removal techniques that are known to be less painful but, unfortunately, also less effective. Thanks to its expertise and 5 years of research, Calor has launched the world’s 1st painless electric epilator. Based on unique technology that combines a desensitising function that stops the pain signal, and a refreshing function that soothes the skin, Soft Extreme is establishing itself as the painless solution for soft skin. In order to prove to our target audience that Soft Extreme hair removal really doesn’t hurt, Calor is beginning its promotion and launching the “Sourires de femmes” campaign. Based on the idea that when a person is in pain, it shows on their face, Calor and Publicis Conseil have designed an original concept: turning a photo shoot into a real product torture test. Digital advertisement created by Publicis, France for Calor, within the category: Electronics, Technology.

Athena, number one seller of men underwear in retail stores across France is launching its brand new line while anouncing its partnership with the French Athletics team. The brand strategy brought by EURO RSCG 360 brings a new playful spirit to the brand. Gone is the idealized image of the muscle man, welcome fun and humor for a campaign as colorful as the new boxers. 4 athletes strip down in the first step of the integrated campaign in a series of outdoor ads and a making of that reveals the naked truth about advertising. Digital advertisement created by Euro RSCG, France for Athena, within the category: Fashion.

Film advertisement created by BETC, France for Veet, within the category: Beauty.