Ambient advertisement created by Publicis, France for Mountain Rider, within the category: Public Interest, NGO.

MINI challenged DDB PARIS to find a smart way to drive more people to the MINI Stores in Paris for them to book a test drive. However, opening a new store in Paris is extremely costly, thus MINI had only 3 stores where people could experience the cars. We realized that the only thing you need to sell a MINI is a MINI itself, so we came up with a fun execution that literally transforms MINIs into… MINI Stores. We created custom signage and transformed the MINI cars into actual stores, complete with a salesman, brochures and opening hours. People could “come in” the stores and take them for a ride, directly experiencing the best part about MINI - the car itself. We opened 10 new stores (first in Paris and now to be deployed all over France) multiplying the access points to the MINI brand and the number of test drives. Additionally, wherever we parked a MINI Store, we immediately branded the location as a MINI location – all for the price of a parking ticket. For those who really wanted to, the MINI stores were for sale themselves. As a result, we changed the way a store should look like and added another piece to the MINI universe, creating more buying opportunities and a whole new business model that only MINI can propose. Ambient advertisement created by DDB, France for Mini, within the category: Automotive.

Film advertisement created by Publicis, France for France Televisions, within the category: Media.

Film advertisement created by Rosapark, France for Thalys, within the category: Transport.

Film advertisement created by BETC, France for Canal+, within the category: Media.

Film advertisement created by Havas, France for EDF, within the category: Industrial, Agriculture.

Film advertisement created by Serviceplan, France for Cash Converters, within the category: Finance.

Content advertisement created by DDB, France for Hennessy, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by Publicis, France for Nescafe, within the category: Non-Alcoholic Drinks.

To raise awareness about the importance of physical activity among seniors, the French Cardiology Federation invites them to adopt a dog with humor! Launched in judicious association with the SPA (the French animal welfare association) this campaign is based on a film that compiles skits featuring dogs messing up everything in their paths. But no matter what it drools, stinks, loses his hair, barks all the time, or destroys your flowers... It can save your life. Film advertisement created by Havas, France for French Federation of Cardiology, within the categories: Professional Services, Public Interest, NGO.

Digital advertisement created by Buzzman, France for Burger King, within the category: Food.

3M's earplug response to Volkswagen's Bark Side teaser. Film advertisement created by The Fishe, France for 3M, within the category: Health.

Digital advertisement created by Entrée Public, France for Arras Film Festival, within the category: Recreation, Leisure.

Film advertisement created by Havas, France for B&B Hotels, within the category: Transport.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Outdoor advertisement created by Rosapark, France for Skoda, within the category: Automotive.

Film advertisement created by BETC, France for Canal+, within the category: Media.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.