At the beginning of the year, SNCF has launched a brand-new ad campaign, inspired by one of their foundational purposes : ‘‘To offer everyone the freedom to easily move around while preserving the planet.” as expressed, a few weeks ago. Trains give off 30 times less CO2 than individual cars and 20 times less than planes It is from this assessment that TBWA\Paris created the campaign for SNCF with a simple message: taking the train means being a responsible citizen and doing something for the benefit of the planet. Assuming this position places the passengers at the heart of the message, thanking them, “each day, 5 million of you choose the train which means 5 million tonnes less of CO2 in the environment’’. The film showcases the successive blooming of a multitude of flowers. 5 images taken every 5 seconds, day and night; a total of 14,000 images per flowers, were recreated into a time lapse. 50 varieties of flowers and more than 200 hours of shots were necessary for the filming. Film advertisement created by TBWA, France for SNCF, within the category: Transport.

Composer / Songwriter / Player: Simon DaviesEditor : Ultraschmooze Direct advertisement created by Havas, France for Havas, within the category: Agency Self-Promo.

Digital advertisement created by Havas, France for Havas Paris, within the category: Agency Self-Promo.

Film advertisement created by DDB, France for McDonald's, within the category: Food.

When the dialogue between neighbours is broken, the notary can get involved and act as a mediator. Film advertisement created by Le Vestiaire, France for Chambre des Notaires de la Gironde, within the category: Public Interest, NGO.

Celebrating 36 years of partnership with the Cannes Film Festival, Air France is offering its customers the opportunity to watch or finish watching their film, from the"Cannes Film Festival" selection, after their flight on tablet,smartphone or PC with a gift code offered by the company. Film advertisement created by BETC, France for Air France, within the category: Transport.

Film advertisement created by BETC, France for Leroy Merlin, within the categories: House, Garden, Retail Services.

Film advertisement created by Altmann + Pacreau, France for Haier, within the category: Electronics, Technology.

At a time where people are more and more divided because of their beliefs in terms of food, Ogilvy Paris and INTERBEV decided to look towards the French savoir-faire in all things sauce and put forth the challenge that of the 500+ iterations of French inspired sauces that exist today, not one sauce suits every food diet: meat lovers, veggies, vegan…and this one sauce needed to be invented to encourage people to make peace around the table despite their opinions Film advertisement created by Ogilvy Paris, France for Naturellement Flexitariens, within the category: Food.

Film advertisement created by Buzzman, France for Milka, within the category: Confectionery, Snacks.

Digital advertisement created by BDDP, France for Darty, within the category: Retail Services.

Film advertisement created by Buzzman, France for Huawei, within the category: Electronics, Technology.

Orange is an avid supporter of international sport event. Orange believes in pushing the envelope to bring people ever richer experiences straddling the real & digital world. At Roxy Pro 2011, Orange gave surf fans the power to share this amazing event with their friends: Live! Thanks to a simple move, a Facebook Connect Wristband allow people to live and share a real-life experience with their friends. People check-in their location to share photos for daily prizes. Massive success : 100% of bracelets used / 4+ “check” per fan / 120.000 views on Facebook. Ambient advertisement created by Grand Union, France for Orange, within the category: Electronics, Technology.

Discover the secrets of French cuisine in Lyon. For several weeks, strange rumours have been doing the rounds in Old Lyon: somewhere in the city, in one of the town's traboules or hidden passageways, a mysterious school is said to be found in a secret location. None of Lyon's residents were even vaguely aware of its existence. It is said that this school has inspired some of the greatest chefs and is the source of many French culinary secrets. Its classes are simply outstanding, being based on centuries of culinary tradition and unusual methods. Film advertisement created by Jardin des marques, France for Only Lyon, within the category: Transport.

Painting is all about sharing emotions. Through the journey of a painter into a dreamworld of colors and matters, the viewer is invited to live this moment when the painter stops to think to actually feel. Film advertisement created by Les Gens, France for Lefranc Bourgeois, within the category: House, Garden.

Digital advertisement created by Ogilvy, France for Water for Africa, within the category: Public Interest, NGO.

Film advertisement created by Publicis Conseil, France for Orange, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.