Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Fred & Farid, France for Schweppes, within the category: Non-Alcoholic Drinks.

A few months ahead the French Presidential elections, the 30 Millions d’Amis Foundation is launching a shocking campaign on the suffering inflicted on animals. Animal welfare established itself as a growing topic in the public debate and the opinion awareness about the fate of many animals is increasing making it a serious electoral challenge. Altmann+Pacreau agency imagined a campaign featuring various animals in pain facing the brutality of human indifference. A moving film in which all animals find themselves united by the same cry of despair. Film advertisement created by Altmann+Pacreau, France for 30 Millions d’Amis Fundation, within the category: Public Interest, NGO.

Film advertisement created by JWT, France for Nestle, within the category: Food.

Film advertisement created by Heaven, France for Le Lido, within the category: Recreation, Leisure.

Since the mid-20th century, human behavior has been deeply impacting the environment. Some of the most precious natural wonders have already disappeared because of our actions. Changing our attitude is an emergency more than an option. For the planet they are going to leave to their own children, millennials must join this battle more than any other. To encourage them considering even more seriously the environmental protection as a real fight in which they have to take part, we chose to let the ones they listen to and follow explain concretely the real problem. Introducing: TooLatergram - The first social activation promoted by travel instagramers that simulates travels among amazing disappeared landscapes. We used pictures from devastated paradises and virtually cleaned them thanks to image retouching softwares. Famous travel igers were then invited to post those landscapes pics on their instagram accounts, just as if they were actually visiting those places. Instagram made from those forgotten places a reality for the followers... at least for a while. 1st step of the set-up: targeted instagramers posting a picture of a heavenly place. Thousand of followers wishing to be there too: Beautiful!, Wow, Stunning! A few days later: Instagramers posting a picture of the current situation at the exact same place. A beautiful beach in Thailand becomes one of the most polluted beaches in the world, the Great Barrier Reef superbly colored turns out to be ravaged by coral bleaching… This revelation picture comes with the message: Unfortunately, you won’t be able to visit this place anymore. #TooLatergram But there are still places that need our help to be saved. And we must rise before the tide does. Instagramers: - Sylvain Schots @nomadnocry - Teddy Verneuil @teddy_bear_photos - Romain Leclerc @nvmero - Guillaume Ruchon @guiruch - Little Gipsy @littlegipsyblog - Charlène @charlenedesdoits And for IG stories : - Joanna Lemanska @misscoolpics - Mary Quincy @maryquincy - Capra311 @capra311 Digital advertisement created by TBWA, France for WWF, within the category: Public Interest, NGO.

Everyone knows that, faced with today’s ecological challenges, we must learn to consume differently, in a more virtuous way. Corporations and people alike – we all need to adopt the right measures and do so as soon as possible. One of the measures we hear about most is, of course, buying less. That’s why renting is becoming trendy again and why we’re seeing so many sharing solutions pop-up and start-ups promoting them abound. Kiloutou has been promoting the economic and ecological benefits of sharing for over 40 years. It’s at the heart of the European brand’s construction and DIY equipment rental business. After all, renting is, itself, the sharing of resources, and is rooted in the economy of sharing and sustainability. Film advertisement created by Rosapark, France for Kiloutou, within the categories: Electronics, Technology, House, Garden, Professional Services.

Film advertisement created by Romance, France for World of Tanks, within the category: Gaming.

With a passion for art, the first established champagne house makes art fairs accessible to all with their interactive gallery exhibition. For the presentation of their collaboration with artist David Shrigley at Frieze London this week, oldest champagne house, Ruinart, is embracing the post pandemic world with ‘The Unconventional Gallery’, an experience created with global interactive production studio makemepulse, which helps fuse the virtual and the real of the art world and sits alongside the in-person art fair, making art accessible for all. The collaboration for the collection began in pre-pandemic 2020. However, the cancellation of all in person gatherings including major international art fairs meant the pieces could not be exhibited. Recognising that not everyone can attend the newly opened events, Ruinart commissioned makemepulse to create an interactive experience which expands the reach of the collection and makes it available to a wider audience. For several years, the Maison has weaved close relationships with contemporary artists, whether by actively supporting 30 international art fairs, by collaborating with environmentally committed artists or supporting young, upcoming talent. For the Carte Blanche program, Ruinart has worked with established artists to support creativity and art as part of their Carte Blanche program. Each Ruinart artist collaboration produces a series of pieces expressing their vision of the champagne house which are then exhibited at 36 major international art fairs across the globe. The collection which consists of 36 drawings, 2 ceramics, 3 Neons, 1 Doorway is a curious study of the habits and customs of the vineyard workers, oenologists and other collaborators of Ruinart champagnes. With his drawings, David Shrigley takes us on an instructional but humorous journey of Champagne making us aware of the environmental issues that Ruinart faces on a daily basis. The experience was created to be as true to being at an art fair as possible. The virtual walk through leads us through photo-real open spaces, with vast bright white wall space and concrete style floor. The pieces of art are on the wall, we can even see the natural light shining through the ceiling windows. The image of each piece can be clicked on which zooms in on the piece for a closer look. As with real life pieces in a gallery, an info card about the piece accompanies. A curated selection of key pieces will be exhibited in the Ruinart lounge at each show, but only at Frieze London on 14-17th October will the full collection be on display. Alongside the collection at the other locations will sit an opportunity to participate in the full experience. Digital advertisement created by makemepulse, France for Ruinart, within the category: Alcoholic Drinks.

Film advertisement created by Buzzman, France for OUIBUS, within the category: Transport.

To provide help to the starving ones during the night, Granola invents the #NightAssistance, an exceptional service allowing you to find Granola bar wherever you are every night from 10 pm to 4 am in April. Dedicated website: http://www.granolassistance.fr Film advertisement created by Marcel, France for Granola, within the category: Confectionery, Snacks.

Film advertisement created by TBWA, France for Jaccede, within the category: Public Interest, NGO.

Film advertisement created by Les Gaulois, France for Citroën, within the category: Automotive.

Digital advertisement created by Marcel, France for Ray-Ban, within the category: Personal Accessories.

Film advertisement created by We Make Art, France for Prand, within the category: Fashion.

Film advertisement created by Glory Paris, France for PeopleCare, within the category: Public Interest, NGO.

Ambient advertisement created by Lowe, France for KFC, within the category: Food.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Digital advertisement created by HUMANSEVEN, France for Intersport, within the category: Retail Services.

On the heels of the tragedy in Paris last year, Geometry Global set out to create a video greeting that would cheer fellow Parisians and show music once again resonating in the streets. We harmonized railings throughout the city to issue a positive message for the year to come. Ambient advertisement created by Geometry Global, France for Geometry Global, within the category: Agency Self-Promo.