Film advertisement created by Latte, Italy for Solidar, within the category: Public Interest, NGO.

Ambient advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

The first Scénic was a car that revolutionized the concept of multi-purpose vehicles. The New Renault Scénic is equally revolutionary in terms of modularity. Because it’s the first family car that can transform into a crossover and an urban vehicle. How to let people experience such a technical characteristic instead of just explaining it to them? With Ningyo, the first modular movie. It is divided into 3 sections that can be reassembled by users to create different stories with different plots. Depending on the active choices people make, Ningyo can become a romance, a drama, a thriller, a noir or a horror film. People had the chance to experiment creating different stories of Ningyo on various media. Online and on mobile thanks to the ad hoc platform. On Twitter thanks to Conversation Ad, where you could reassemble the short film sections with a tweet. During the unveiling of the project at the 73° edition of the Venice Film Festival a series of digital totems were installed, that participants could interact with to create their own versions of the film. In one of Rome’s main subway stations a temporary cinema was set up where you could see all versions of the film. Outside of the cinema people could use digital totems to actively experiment with the viewing experience. Digital advertisement created by Publicis, Italy for Renault, within the category: Automotive.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Italian commuters were in for a big surprise one Monday morning when they boarded the Milan Metro Line 2 and got off in Tokyo. Ambient advertisement created by M&C Saatchi, Italy for Fastweb, within the category: Electronics, Technology.

Digital advertisement created by Cool Mind, Italy for PDV, within the category: Recreation, Leisure.

Film advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

When around you feel that ferment that only the Christmas atmosphere can give, your heart knows that anything can happen. This is the message that Idea Bellezza wants to convey to its customers. Sometimes fate is mocking, and what a moment before was the beginning of a wonderful love story, is now a happy reminder of a missed opportunity. But all is not lost, here is a signal, a small excuse to be able to meet again. Even more in this Christmas, the protagonist is love. No gift is better than the right gift. Film advertisement created by Turne Adv, Italy for Ideabellezza, within the categories: Beauty, Retail Services.

Three women, one big dream: to make a career in the Trucks Business. For International Women's Day Iveco wanted to tell the story of Judith Ehrmann, a truck racing team mechanic, Lorella Della Torre, who has carved out a career as Truck Sales Manager, and Oti Cabadas, a truck driver. Km after km, they have fought against prejudices and obstacles to lead the change of the truck world towards a reality without preconceptions and gender distinctions and pave the way for new generations of women who will find their passion in trucks. Content advertisement created by Ogilvy, Italy for Iveco, within the category: Automotive.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

Ambient advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Mosquitonic Transforms Leftover Tonic Water into Mosquito Repellent. Direct advertisement created by BBDO, Italy for Thomas Henry, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, Italy for IKEA, within the categories: House, Garden, Retail Services.

Film advertisement created by M&C Saatchi, Italy for BMW, within the category: Automotive.

Digital advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.

Il fascino di THE 8 incontra la bellezza immortale di Venezia: due icone di stile e di tecnica a confronto.

The summer chapter of our Fall/Winter campaign is based on the concept “There is Always a Journey." Our tribe of urban explorers, lead by three international influencers and Instagram stars, continue its journey of discovery through the most unexpected corners of the city. A journey that changes the urban space through creativity and a unique artful touch. A journey that proudly stops on print, outdoor, social and video. Digital advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

Digital advertisement created by McCann, Italy for Centro Clinico Nemo, within the category: Public Interest, NGO.