Film advertisement created by Deloitte, Italy for Dr. Giorgini, within the category: Pharmaceutical.

Digital advertisement created by McCann, Italy for Centro Clinico Nemo, within the category: Health.

Music: 'Dreaming Of Giulia' - N. Fragile, G.Clerici Film advertisement created by Euro RSCG, Italy for Camparisoda, within the category: Alcoholic Drinks.

The Sound Brewery is a conceptual machine for generating music from the ingredients used in the Nastro Azzurro brewing process. Water, Hops, Barley and Corn were manipulated in a unique method to create an audio looping system based on organic input. Water was piped through 8 km of tubing and 1800 custom valves to create a water based touchscreen. The DJ’s finger movement was tracked using Leap Motion, this information was used to control 2 custom designed turntables. The turntables consisted of Interchangeable vinyl-style palettes, these were held in place by neodymium magnets that were attached to custom designed speakers on a rotating mechanism. Audio was generated by interpreting data from a high-spec laser (accurate to 0.001mm) that was used to read the characteristics of the ingredients. The DJ manipulated the sound by: moving and changing the ingredients, changing the rotation speed of the turntables and adjusting the position of the laser arm. The solid ingredients were placed on a specially designed Chladni-style plate that was developed for the machine, namely a circle in favour of the common square design. The corn, hops and barleys contour and arrangement generated the drum track and synth lines as they interacted with the laser and DJ. Water was poured onto flat pressed vinyl palettes, creating a liquid record. Audio frequencies were fed into the rotating liquid records to generate a unique visual and audio effect from the surface of the liquid. A four track EP has been released from Awhyl, the young producers’ crew involved in the project. Ambient advertisement created by Xister, Italy for Nastro Azzurro, within the category: Alcoholic Drinks.

Experiential advertisement created by Verba, Italy for Audi, within the category: Automotive.

Creating new relationships it’s harder than you think, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark, a new opportunity and, of course, a red mug. That's exactly what we did with The Nescafé Hello Bench during the Salone del Mobile in Milan: a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer: an unexpected way to break the ice and start a conversation/connection. Once again, new connections are born with Nescafé. Ambient advertisement created by Publicis, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by JWT, Italy for Forevermark, within the category: Personal Accessories.

Film advertisement created by Verba, Italy for Audi, within the category: Automotive.

The summer chapter of our Fall/Winter campaign is based on the concept “There is Always a Journey." Our tribe of urban explorers, lead by three international influencers and Instagram stars, continue its journey of discovery through the most unexpected corners of the city. A journey that changes the urban space through creativity and a unique artful touch. A journey that proudly stops on print, outdoor, social and video. Digital advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world. Film advertisement created by M&C Saatchi, Italy for SKY, within the category: Media.

Film advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.

Film advertisement created by Auge, Italy for Sammontana, within the category: Food.

Director. Paolo Vari Film advertisement created by Bcube, Italy for Mini, within the category: Automotive.

Every year, thousands of volunteers in every italian city join Legambiente in the special 3days event called "Puliamo il Mondo" (Clean up the World) in order to help the public service to fight environmental degradation. They will show no mercy for all the abandoned waste! Film advertisement created by Arsenale23, Italy for Legambiente, within the category: Public Interest, NGO.

Outdoor advertisement created by FCB, Italy for Tesa, within the category: House, Garden.

Digital advertisement created by JWT, Italy for ANT, within the category: Public Interest, NGO.

Audio advertisement created by BBDO, Italy for Linear Assicurazioni, within the category: Finance.

Digital advertisement created by Dude, Italy for Communities for Development, within the category: Public Interest, NGO.

Ambient advertisement created by BBDO, Italy for Huawei, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, Italy for Emergency, within the category: Public Interest, NGO.