Film advertisement created by DDB, Italy for IKEA, within the category: House, Garden.

The summer chapter of our Fall/Winter campaign is based on the concept “There is Always a Journey." Our tribe of urban explorers, lead by three international influencers and Instagram stars, continue its journey of discovery through the most unexpected corners of the city. A journey that changes the urban space through creativity and a unique artful touch. A journey that proudly stops on print, outdoor, social and video. Digital advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

Digital advertisement created by A-Tono, Italy for Maalox, within the category: Pharmaceutical.

Executive Creative Director: Agostino Toscana. Digital advertisement created by Saatchi & Saatchi, Italy for CoorDown, within the category: Public Interest, NGO.

Ambient advertisement created by Publicis, Italy for Yovis Viaggio, within the category: Pharmaceutical.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Have you ever found yourself on an incredibly beautiful and winding mountain road with bends that invite you to drive impetuously so that you may dominate them? Or have you taken centre stage in an exclusive neighborhood while everyone is watching you advancing on your fascinating 4-wheeled animal? Has that ever happened to you? No, it hasn't happened to us either. This is the concept underlying the film “Italjet – The answer”, which aims to serve as an impetus for reflection on everyone's true experience regarding the daily relationship with our cars: traffic, fines and tax deadlines. A starting point to highlight the advantages of a different, sustainable philosophy: that of electric bicycle.

Film advertisement created by BBDO, Italy for Rolling Stone, within the category: Media.

On the occasion of World No Tobacco Day 'Ector the Protector Bear', the first toy that protects children from smoke, was born. Ector coughs every time someone smokes next to him thanks to a smoke detector linked to an audio device inside him. In this way Ector discourages smokers, notifies parents and educates children to stay away from the risks of smoking. 'Ector the Protector Bear' is an awareness campaign against passive smoking developed for biotechnology company Roche. Learn more at ectortheprotector.com Direct advertisement created by Integer, Italy for Roche, within the category: Health.

Film advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

Digital advertisement created by McCann, Italy for Centro Clinico Nemo, within the category: Public Interest, NGO.

Digital advertisement created by Now Available, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by H-57, Italy for H-57, within the category: Agency Self-Promo.

Outdoor advertisement created by JWT, Italy for Listerine, within the category: Health.

Digital advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.

Film advertisement created by Forchets, Italy for Comix, within the category: Media.

The summer chapter of our Fall/Winter campaign is based on the concept “There is Always a Journey." Our tribe of urban explorers, lead by three international influencers and Instagram stars, continue its journey of discovery through the most unexpected corners of the city. A journey that changes the urban space through creativity and a unique artful touch. A journey that proudly stops on print, outdoor, social and video. Digital advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

1 billion people in the world suffer from chronic hunger. McCann Rome endorsed a FAO (UN Food and Agriculture Organization) initiative developing a global pro-bono campaign to end hunger: the 1 billion hungry project. An online petition aiming to reach 1 million signatures to put pressure on politicians and governements to act against hunger. The campaign, launched in May, spread on TV, Print, Outdoor, Radio, Smartphones, Social Media, Merchandising, PR, Events and, obviously, the Internet. Newscasts, blogs and websites reported countless times about the campaign. On November the 30th the petition has been delivered to the UN high representatives with over 3.200.000 signatures. More than three times the desired target despite a close to zero media budget. Ambient advertisement created by McCann, Italy for FAO, within the category: Public Interest, NGO.

In this film, Heineken Legendary hero takes advantage of all the party’s opportunities in a responsible manner, and ends his night by enjoying a spectacular sunrise with the star DJ Audrey Napoleon. The female protagonist of the campaign is one of the world’s top international female DJ’s and also she features an exclusive new track called “ My Sunrise”. Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.