Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

A backpack is not just a container, but first and foremost a traveling companion that shares with us and keeps all our experiences, emotions, feelings and stories. The Italian brand Invicta tells this truth showing the virtually countless answers to a simple question: “What is your Invicta full of?” Film advertisement created by Havas, Italy for Invicta, within the category: Personal Accessories.

The theatre is regarded as one of the leading opera and ballet theatres in the world and every years La Scala's season opens on 7 December with an international opening ceremony. This year the Opera House open with Andrea Chenier a verismo opera in four acts by Umberto Giordano, set to an Italian libretto by Luigi Illica, and first performed on 28 March 1896 at La Scala, Milan. The story is based loosely on the life of the French poet André Chénier (1762–1794), who was executed during the French Revolution with his love Maddalena.

Digital advertisement created by M&C Saatchi, Italy for BMW, within the category: Automotive.

Design advertisement created by Leo Burnett, Italy for MIA, within the category: Public Interest, NGO.

Every year, thousands of volunteers in every italian city join Legambiente in the special 3days event called "Puliamo il Mondo" (Clean up the World) in order to help the public service to fight environmental degradation. They will show no mercy for all the abandoned waste! Film advertisement created by Arsenale23, Italy for Legambiente, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Italy for Centro Clinico Nemo, within the category: Health.

Digital advertisement created by Alkemy, Italy for 1930 Speakeasy, within the category: Recreation, Leisure.

Direct advertisement created by Accademia di Comunicazione, Italy for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by BBDO, Italy for Mellin, within the category: Food.

Digital advertisement created by Dude, Italy for Communities for Development, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.

Film advertisement created by Bcube, Italy for Campari, within the category: Alcoholic Drinks.

Ambient advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Verba, Italy for Audi, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, Italy for Coordown Onlus, within the category: Public Interest, NGO.

#ToiletThink is a Sieropositivo.it social campaign against HIV virus diffusion, dedicated to women. To let them think about the importance of protecting themselves. Always. With no exception. Direct advertisement created by TBWA, Italy for Siero, within the category: Public Interest, NGO.

Digital advertisement created by Auge, Italy for IKEA, within the category: House, Garden.

The Smok-Ink exhibition is an innovative project half way between art and science, conceived by Moreno De Turco and Mirco Pagano, a creative team at TBWA\Italy and made with the artistic support of street artist Ozmo. It is a project by First Floor Under, digital publishing house and event venue, created under the artistic direction of Francesco Guerrera and Nicola Lampugnani. Humanitas, center of excellence for treatment and research, has supplied the creative team with scienfic information and has supported the project together with Fondazione Humanitas. The result is a 60 square meter canvas entirely hand painted, with an artistic infographic scientific twist. Numbers, images and words are combined together and tell, with a very understandable but particular language, what happens to the lungs of a smoker. Smok-Ink (#smokink) is an installation that literally involves the visitors showing "from within" the damages caused by cigarette smoke. The result, therefore, turns the perspective upside down and it is an experience that leaves its mark. Producer: Federico Fornasari Creative director (Digital): Michele La Fiandra Web developer: Chiara Villotta Ambient advertisement created by TBWA, Italy for Smok-Ink, within the category: Public Interest, NGO.