Through the new claim, the campaign reinforces the strategic positioning of the car: starting from the distinctive features of hybrid drive (driving over 50% electric in the city, silence, no need to recharge, freedom from traffic restrictions) the campaign draws an emotioning contrast between apparently incompatible values (dynamism vs respect, power vs silence, style vs energy). The result is a complete, aware, waiver-free choice: Toyota C-HR Hybrid. Film advertisement created by The&Partnership, Italy for Toyota, within the category: Automotive.

Ambient advertisement created by Leo Burnett, Italy for Samsung, within the category: Electronics, Technology.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Ambient advertisement created by Publicis, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Italy for Rolling Stone, within the category: Media.

Film advertisement created by JWT, Italy for Rinascente, within the category: Retail Services.

Film advertisement created by BBDO, Italy for Rolling Stone, within the category: Media.

Film advertisement created by DDB, Italy for IKEA, within the category: House, Garden.

Executive Creative Director: Agostino Toscana. Digital advertisement created by Saatchi & Saatchi, Italy for CoorDown, within the category: Public Interest, NGO.

Digital advertisement created by Negrini&Varetto, Italy for Wittenstein, within the category: Electronics, Technology.

Digital advertisement created by BBDO, Italy for Mellin, within the category: Food.

Ambient advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Digital advertisement created by Alquimia, Italy for HaiQ, within the category: Other.

Milk is not just for children: this is the concept of the viral campaign launched by Assolatte (The Italian Association of Milk Producers). Its main objective is to encourage teenagers and young adults to drink milk, a behaviour usually associated with children. Ambient advertisement created by Mosaicoon, Italy for Assolatte, within the category: Non-Alcoholic Drinks.

Film advertisement created by Wunderman Thompson, Italy for Rinascente, within the category: Retail Services.

Design advertisement created by Xister, Italy for Nastro Azzurro, within the category: Alcoholic Drinks.

Film advertisement created by M&C Saatchi, Italy for De'Longhi, within the categories: Electronics, Technology, House, Garden.

Film advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.