For decades, NESCAFE has grown with the idea that everyone in the world deserves a great cup of coffee. For all the coffee lovers in the world, the first cup of coffee in the morning is undoubtedly an essential moment of their day. A ritual to which the world’s largest coffee brand has been associated for decades. ‘Good morning’ is another universal moment of our everyday lives. We say ‘Good morning’ to our family, to our friends, to our colleagues, to everyone. And sometimes without thinking, just to be polite. A ritual we may have not said with meaning for quite some time. NESCAFE, with the help of Publicis Worldwide (Paris and Milan offices), launch the new ‘Good morning’ campaign, with the idea of bringing an optimistic ‘Good’ back into ‘Good morning’; a promise to a new beginning, a celebration of being together again and make the best of a new day. Film advertisement created by Publicis, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

Digital advertisement created by JWT, Italy for ANT, within the category: Public Interest, NGO.

A night out of a young orchestra conductor and his beautiful partner, through a timeless and oneiric Rome, on a futuristic car. The night drive ends in the Colosseum, where the two characters experience the emotions and the magic of a live concert thanks to Audison Full DA HD. Technique: 3D reconstruction, motion graphics and real actors. Film advertisement created by BT Media, Italy for Audison, within the category: Electronics, Technology.

Heinz is one of those marketing players that have a special place in the advertising history. That’s why, to raise awareness around this world famous sauce brand, we shot a very special video for the Italian market which can be intended as a rhythmic and colorful manifesto of the brand. Don’t you believe us? Do yourself a favor: take it Heinz and taste the flavor. Film advertisement created by Dude, Italy for Heinz, within the category: Food.

Ambient advertisement created by Leo Burnett, Italy for Samsung, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Italy for Enel, within the category: Electronics, Technology.

Film advertisement created by JWT, Italy for AIL, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Italy for World Down Syndrome Day, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Italy for WIND Mobile, within the category: Electronics, Technology.

In the film an unaware employee brings to life a very simple but powerful insight: as we cannot avoid the unexpected, the only solution is to be prepared to face it. This is why Dr. Giorgini Martino has created a natural supplement that combines phosphorus, vitamins, iron, zinc and iodine, that helps to stay focused and improve mental performances, in order to take on the most difficult situations. And this is exactly what our protagonist needs when after 9 years of waiting, thought he’s found the right moment to ask his boss a pay rise. What he didn’t know was that his boss just experienced one of the worst mornings of his life. What could our man need, if not a great mental alertness and the right energy to face it? And here’s where Dr. Giorgini brain booster plays its role. Film advertisement created by BBDO, Italy for Dr. Giorgini, within the category: Pharmaceutical.

Digital advertisement created by Accademia di Comunicazione, Italy for Department Of Health, within the category: Health.

Advertising Agency: Enfants Terribles/ebolaindustries, Milan, Italy Vfx Supervisor: Francesco Pepe. Film advertisement created by Enfants Terribles, Italy for Vorwerk, within the category: Electronics, Technology.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Ambient advertisement created by Publicis, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by JWT, Italy for Lamborghini, within the category: Automotive.

Film advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Every year, thousands of volunteers in every italian city join Legambiente in the special 3days event called "Puliamo il Mondo" (Clean up the World) in order to help the public service to fight environmental degradation. They will show no mercy for all the abandoned waste! Film advertisement created by Arsenale23, Italy for Legambiente, within the category: Public Interest, NGO.

The Sound Brewery is a conceptual machine for generating music from the ingredients used in the Nastro Azzurro brewing process. Water, Hops, Barley and Corn were manipulated in a unique method to create an audio looping system based on organic input. Water was piped through 8 km of tubing and 1800 custom valves to create a water based touchscreen. The DJ’s finger movement was tracked using Leap Motion, this information was used to control 2 custom designed turntables. The turntables consisted of Interchangeable vinyl-style palettes, these were held in place by neodymium magnets that were attached to custom designed speakers on a rotating mechanism. Audio was generated by interpreting data from a high-spec laser (accurate to 0.001mm) that was used to read the characteristics of the ingredients. The DJ manipulated the sound by: moving and changing the ingredients, changing the rotation speed of the turntables and adjusting the position of the laser arm. The solid ingredients were placed on a specially designed Chladni-style plate that was developed for the machine, namely a circle in favour of the common square design. The corn, hops and barleys contour and arrangement generated the drum track and synth lines as they interacted with the laser and DJ. Water was poured onto flat pressed vinyl palettes, creating a liquid record. Audio frequencies were fed into the rotating liquid records to generate a unique visual and audio effect from the surface of the liquid. A four track EP has been released from Awhyl, the young producers’ crew involved in the project. Ambient advertisement created by Xister, Italy for Nastro Azzurro, within the category: Alcoholic Drinks.

AMV BBDO has created a digital campaign for MARTINI to help drive awareness of the brand’s pivotal role and heritage in F1 racing. The campaign is a celebration of the iconic brand’s long standing passion for racing that it shares with fans, which can be traced back to its founders. It will launch with a film this week across Facebook, Instagram and Twitter announcing the opportunity for one lucky fan to win a one-of-a-kind, hand painted helmet designed by contemporary Spanish artist Kenor and worn by Felipe Massa. All fans have to do to be in with a chance of winning is tell MARTINI what the joy of racing means to them via the social channels using #JoyOfRacing. The winner will then be selected from a shortlist on 8th Aug and receive a Williams Martini Racing experience in Spa, Belgium; flights, transfers and four nights’ accommodation; and the #JoyOfRacing helmet presented by Felipe Massa. The launch film tracks the journey of the creation of the racing helmet from the inspiration to concept, design and production, highlighting the love and attention that goes into every stage. It also shows the audience what #JoyOfRacing means to superstar driver Felipe Massa to help spark ideas for entries, and gives full details of this money-can’t- buy prize. Kenor was briefed to create a design that embodies the joy of racing. This design was then transferred to an F1 racing helmet by leading helmet designers JMD. The bespoke helmet is to be worn by Williams Martini Racing driver Felipe Massa at the 2017 FORMULA 1 PIRELLI BELGIAN GRAND PRIX. Racing is a sport MARTINI has been involved in for nearly 50 years across a variety of iconic liveries. The brand returned to Formula One in 2014 as the title sponsor of the Williams F1 team, aiming to make a new generation fall in love with the gioia di vivere - the Italian "joy of living" - that MARTINI brings to the racing world. Design advertisement created by BBDO, Italy for Martini, within the category: Alcoholic Drinks.

Subito.it is an Italian online platform that connects people willing to sell objects with those wishing to buy them. The aim of the campaign is primarily to educate users to a more responsible and safety usage of the platform (and of course secondarily to be also an educational campaign for everyone who usually buys online). Experiential advertisement created by Publicis, Italy for Subito, within the category: Electronics, Technology.