Italy
Direct advertisement created by Accademia di Comunicazione, Italy for Coca-Cola, within the category: Non-Alcoholic Drinks.
Digital advertisement created by Now Available, Italy for Nescafe, within the category: Non-Alcoholic Drinks.
Digital advertisement created by JWT, Italy for Lamborghini, within the category: Automotive.
Digital advertisement created by Auge, Italy for IKEA, within the category: House, Garden.
Film advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.
Digital advertisement created by Leo Burnett, Italy for Samsung, within the category: Electronics, Technology.
Film advertisement created by Life Longari & Loman, Italy for Lambretta, within the category: Automotive.
After ‘Don’t Scroll and Drive’ and ‘Don’t Emoji and Drive’, this year GTB launches, on Instagram, ‘Don’t Tap and Drive’. This campaign refers to the single gesture that millions of people do every day: tapping on the touch screen. The on air campaign includes the publishing of three pictures of a zebra crossing on the road. Tapping on the picture results into the appearing of a few tags, all together shaped up into the silouettes of a dog, a runner, a pram. The message is clear: driving without paying full attention to the road can lead to serious consequences, as missing people crossing the road, for example. The campaign is fully optimized for IOs. Digital advertisement created by GTB, Italy for Ford, within the category: Automotive.
Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.
Domestic abuse is a longtime problem in Italy. A 2012 United Nations report called it "the most pervasive form of violence" in the country. Former Prime Minister Enrico Letta called it femicide—the killing of women at the hands of current or former lovers.
Digital advertisement created by Meloria, Italy for Beauty Lab, within the category: Health.
Integrated advertisement created by Acne, Italy for Silversea, within the category: Hospitality, Tourism.
#ToiletThink is a Sieropositivo.it social campaign against HIV virus diffusion, dedicated to women. To let them think about the importance of protecting themselves. Always. With no exception. Direct advertisement created by TBWA, Italy for Siero, within the category: Public Interest, NGO.
On the occasion of its 25th anniversary, DoDo celebrates its origins and returns to the enchanting Seven Colored Earths of Mauritius. A homage to the charming island that was once home to the Dodo – symbol of uniqueness and unmistakable personality that has been inspiring the Brand’s signature creative vision and charming jewelry since 1994. We go back to the origins, where it all has begun, through an integrated and cross country campaign to continue telling DoDo’s story from print to PoP and last but not least on digital assets like Instagram, Facebook, Newsletter, Website. Integrated advertisement created by White Red & Green, Italy for Pomellato, within the category: Fashion.
LIAR, the craft white wine made of red Merlot grapes, is launching a tongue-in-cheek Valentine’s Day promotion - purchase 6 bottles of LIAR wine, and get a free bottle sent to an ex-partner. The newly-founded company based in Italy explains that Valentine’s Day is not only a day to celebrate with your partner, but also a time to remember that ex lover who left you with lasting memories. By sharing a free bottle of LIAR wine with a customer’s ex of their choosing, the company is helping to send a symbolic message: “Enjoy this fruity and fresh white Merlot as a metaphor of our time together.” LIAR wine is the provocative wine that launched on 31stJanuary 2020 – the momentous Brexit day – garnering the attention of both the creative and wine industries and making press headlines. Friends and co-founders Curro Piqueras, Lorenzo Foffani, Jaime Azurmendi and Guglielmo Foffani say: “Whilst the growing trend amongst brands is to achieve greater honesty and transparency, our goal is to own the unexplored territory of lies. The product in itself represents a lie, as it poses as a white wine but is actually made of red Merlot grapes.”
The new Heineken UEFA Champions League campaign shows a UCL match as a blockbuster show worth watching. It is an unpredictable story that is written live by the best players in the world. A show like this deserves to be shared amongst friends and with beer (Heineken, of course). For this reason, it shows that any moment, in any match, can unleash the same emotions of a great movie. It takes a specific moment of real footage from a UEFA Champions League match and extends it into a cinematic scene, to emphasize all of its tension and drama. Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.
Inspired by the Dark Side of Japan MT-07 is ready to attract you to the dark side. Film advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.
Posted on the website: http://www.spazioallavita.it Art Director: Federico Grassi. Copywriter: Niccolò Bossi, Anita Rocca. Senior Producer: Silvia Cattaneo. Production Company: Mercurio Production. Producer: Annalisa De MAria. Music: 'When I grow up" by Eleisha Eagle. Film advertisement created by Auge, Italy for IKEA, within the category: House, Garden.
Film advertisement created by Ogilvy, Italy for Wind, within the category: Electronics, Technology.
Film advertisement created by Publicis, Italy for Leroy Merlin, within the category: House, Garden.