Film advertisement created by Wunderman Thompson, Italy for Rinascente, within the category: Retail Services.

Ambient advertisement created by Nimai, Italy for Municipality of Bologna, within the category: Transport.

Film advertisement created by Latte, Italy for Solidar, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Digital advertisement created by Key Group, Italy for BioNike, within the category: Health.

After ‘Don’t Scroll and Drive’ and ‘Don’t Emoji and Drive’, this year GTB launches, on Instagram, ‘Don’t Tap and Drive’. This campaign refers to the single gesture that millions of people do every day: tapping on the touch screen. The on air campaign includes the publishing of three pictures of a zebra crossing on the road. Tapping on the picture results into the appearing of a few tags, all together shaped up into the silouettes of a dog, a runner, a pram. The message is clear: driving without paying full attention to the road can lead to serious consequences, as missing people crossing the road, for example. The campaign is fully optimized for IOs. Digital advertisement created by GTB, Italy for Ford, within the category: Automotive.

Digital advertisement created by Tiky Adv, Italy for Tiky Adv, within the category: Agency Self-Promo.

Experiential advertisement created by BBDO, Italy for Tempo, within the category: Health.

Inspired by the Dark Side of Japan MT-07 is ready to attract you to the dark side. Film advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

Ambient advertisement created by JWT, Italy for Listerine, within the category: Health.

Three women, one big dream: to make a career in the Trucks Business. For International Women's Day Iveco wanted to tell the story of Judith Ehrmann, a truck racing team mechanic, Lorella Della Torre, who has carved out a career as Truck Sales Manager, and Oti Cabadas, a truck driver. Km after km, they have fought against prejudices and obstacles to lead the change of the truck world towards a reality without preconceptions and gender distinctions and pave the way for new generations of women who will find their passion in trucks. Content advertisement created by Ogilvy, Italy for Iveco, within the category: Automotive.

Design advertisement created by Xister, Italy for Nastro Azzurro, within the category: Alcoholic Drinks.

The new Heineken UEFA Champions League campaign shows a UCL match as a blockbuster show worth watching. It is an unpredictable story that is written live by the best players in the world. A show like this deserves to be shared amongst friends and with beer (Heineken, of course). For this reason, it shows that any moment, in any match, can unleash the same emotions of a great movie. It takes a specific moment of real footage from a UEFA Champions League match and extends it into a cinematic scene, to emphasize all of its tension and drama. Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Digital advertisement created by Alquimia, Italy for HaiQ, within the category: Other.

Sammontana is an authentic, independent, italian ice cream brand. Why global warming has to do with it? Discover it in this surprising experiential test. Experiential advertisement created by Auge Headquarter, Italy for Sammontana, within the category: Food.

Film advertisement created by JWT, Italy for Lamborghini, within the category: Automotive.

Direct advertisement created by Publicis, Italy for Renault, within the category: Automotive.

Digital advertisement created by Publicis, Italy for Leroy Merlin, within the category: House, Garden.

Experiential advertisement created by BBDO, Italy for illy, within the category: Non-Alcoholic Drinks.