Italy
For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world. Film advertisement created by M&C Saatchi, Italy for SKY, within the category: Media.
Ambient advertisement created by Havas, Italy for Durex, within the category: Health.
The theatre is regarded as one of the leading opera and ballet theatres in the world and every years La Scala's season opens on 7 December with an international opening ceremony. This year the Opera House open with Andrea Chenier a verismo opera in four acts by Umberto Giordano, set to an Italian libretto by Luigi Illica, and first performed on 28 March 1896 at La Scala, Milan. The story is based loosely on the life of the French poet André Chénier (1762–1794), who was executed during the French Revolution with his love Maddalena.
Film advertisement created by Latte, Italy for Solidar, within the category: Public Interest, NGO.
Il fascino di THE 8 incontra la bellezza immortale di Venezia: due icone di stile e di tecnica a confronto.
When you stop at Q8, your journey gets lighter. Film advertisement created by Havas, Italy for Q8, within the category: Industrial, Agriculture.
Mercurio Cinematografica srl Film advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.
Digital advertisement created by Alquimia, Italy for HaiQ, within the category: Other.
Digital advertisement created by Gruppo Roncaglia, Italy for Mercedes, within the category: Automotive.
Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.
Sant’Agata Bolognese Motor Company ended 2018 celebrating its fans community with the quest of the Lamborghini #RealLover, right before Christmas. The campaign has been conceived both as a prank and a challenge. It took place inside and outside a toy store. Among the kids that were told all the Lamborghini models went out of stock, only one resisted and refused any other Super Sports Cars model. Outside the store he found the greatest surprise ever. Experiential advertisement created by Havas, Italy for Lamborghini, within the category: Automotive.
Made to Measure: la suit that’s tailor-made on you, customized on your needs. Ready to let you face every situation. The attention to details, the perfect size, the high-quality fabric and the skillful tailoring make it the best choice for the businessman, who’s versatile, casual but fashionable, elegant and up-to-date. A man that embraces everyday’s life with vitality and determination. Elegance, style and all the tradition of high fashion made available to the modern man, always in movement, energetic, vital, resourceful and tireless. A man who’s always looking for the best in his everyday life whether he’s at work or when he’s not. Focus is on the concept that the suit is so perfectly fitted on him, like a second skin, that allows every movement, from simply walking to something more extreme. Film advertisement created by Lab81, Italy for Trands, within the category: Fashion.
Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.
Creating new relationships it’s harder than you think, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark, a new opportunity and, of course, a red mug. That's exactly what we did with The Nescafé Hello Bench during the Salone del Mobile in Milan: a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer: an unexpected way to break the ice and start a conversation/connection. Once again, new connections are born with Nescafé. Ambient advertisement created by Publicis, Italy for Nescafe, within the category: Non-Alcoholic Drinks.
Film advertisement created by Bcube, Italy for BMW, within the category: Automotive.
How can we summarize the first year – therefore, four seasons – of a fashion e-commerce? By pulling off a crazy cast and producing a top-notch birthday video of course. ‘The Four Super Seasons’ celebrates the first anniversary of TheDoubleF, leading us into a fantastic world of fashion coolness. Film advertisement created by The Big Now, Italy for The Double F, within the category: Retail Services.
Ambient advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.
In occasion of 70th anniversary of Porada, his founder Luigi Allievi (interpreted by Silvestro Sammaritano) remembers how he fell in love with wood while sketching and producing a new chair.
Digital advertisement created by Y&R, Italy for Advertball, within the category: Agency Self-Promo.
These posters come from the great love of H-57 for Star Wars and typography. We chose the three most important characters from the saga of George Lucas’ – Star Wars (Darth Vader, Yoda and a Stormtrooper) and decided to only use typographic elements for our project. Thanks to the appreciation and support of Lucasfilm, posters were put up for sale on ebay, donating the entire proceeds to the Make-A-Wish Italy, non-profit organization that realizes the wishes of children with serious illnesses. Each individual character had 300 copies printed on paper, which were then stamped and numbered. A large event was then held in Milan where the special limited edition posters printed on canvas were sold (11 copies per character). The whole project was made possible thanks to the passion and commitment of Lucasfilm and Make-A-Wish Italy and also the generosity of all those who bought the poster. Thanks to all. Exhibition Manager: Francesco Guerrera / FirstFloorUnder.com Digital advertisement created by H-57, Italy for Make a Wish, within the category: Public Interest, NGO.