Digital advertisement created by Meloria, Italy for Beauty Lab, within the category: Health.

The 13th Rome Film Festival was dedicated to Noir films, with a review of the best movies of the genre between screenings. For the Spot RAI shoots a serie of sets catching the mood of the genre, recreating noir film scenes and all encapsulated in a long sequence. In a mix of visual effects elements and transition the promo seems a continuous shot, a journey in a Noir icons scenes that ends in the cinema theatre were the festival took place.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

1 billion people in the world suffer from chronic hunger. McCann Rome endorsed a FAO (UN Food and Agriculture Organization) initiative developing a global pro-bono campaign to end hunger: the 1 billion hungry project. An online petition aiming to reach 1 million signatures to put pressure on politicians and governements to act against hunger. The campaign, launched in May, spread on TV, Print, Outdoor, Radio, Smartphones, Social Media, Merchandising, PR, Events and, obviously, the Internet. Newscasts, blogs and websites reported countless times about the campaign. On November the 30th the petition has been delivered to the UN high representatives with over 3.200.000 signatures. More than three times the desired target despite a close to zero media budget. Ambient advertisement created by McCann, Italy for FAO, within the category: Public Interest, NGO.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

After ‘Don’t Scroll and Drive’ and ‘Don’t Emoji and Drive’, this year GTB launches, on Instagram, ‘Don’t Tap and Drive’. This campaign refers to the single gesture that millions of people do every day: tapping on the touch screen. The on air campaign includes the publishing of three pictures of a zebra crossing on the road. Tapping on the picture results into the appearing of a few tags, all together shaped up into the silouettes of a dog, a runner, a pram. The message is clear: driving without paying full attention to the road can lead to serious consequences, as missing people crossing the road, for example. The campaign is fully optimized for IOs. Digital advertisement created by GTB, Italy for Ford, within the category: Automotive.

Digital advertisement created by Gruppo Roncaglia, Italy for Mercedes, within the category: Automotive.

Film advertisement created by BBDO, Italy for Rolling Stone, within the category: Media.

Ambient advertisement created by BBDO, Italy for GNV, within the category: Transport.

Film advertisement created by Grey, Italy for Homedics, within the category: House, Garden.

Film advertisement created by JWT, Italy for Rinascente, within the category: Retail Services.

Digital advertisement created by BBDO, Italy for Linear Assicurazioni, within the category: Finance.

Film advertisement created by JWT, Italy for Lamborghini, within the category: Automotive.

Film advertisement created by We Are Social, Italy for YesMilano, within the category: Hospitality, Tourism.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

On the occasion of its 25th anniversary, DoDo celebrates its origins and returns to the enchanting Seven Colored Earths of Mauritius. A homage to the charming island that was once home to the Dodo – symbol of uniqueness and unmistakable personality that has been inspiring the Brand’s signature creative vision and charming jewelry since 1994. We go back to the origins, where it all has begun, through an integrated and cross country campaign to continue telling DoDo’s story from print to PoP and last but not least on digital assets like Instagram, Facebook, Newsletter, Website. Integrated advertisement created by White Red & Green, Italy for Pomellato, within the category: Fashion.

Discovered in Piedmont the first carnivorous rose. A variety of plant never seen before has been noticed in the Pico Maccario Estate, along the wine rows; it has been dubbed “the carnivorous rose” for its safeguarding health of the vineyard and for its unusual qualities as a "predator". Digital advertisement created by Mosaicoon, Italy for Pico Maccario, within the category: Alcoholic Drinks.

Audio advertisement created by BBDO, Italy for Linear Assicurazioni, within the category: Finance.

Burger King is back in communication with the campaign dedicated to the launch of the Italian Kings. The concept is: America has discovered Italy, the meeting of the American soul of the brand with typical Italian ingredients. The launch is told through a metaphor that represents the union of America and Italy: a passionate kiss between Botticelli's Venus and an American cowboy. Film advertisement created by Wunderman Thompson, Italy for Burger King, within the category: Food.

The bars are back...and there's nothing better than being able to go back more than once! From air hugs to elbow bumps to 1.5m cheers, there are plenty of ways to #SocialiseResponsibly to keep the bars open. Film advertisement created by Publicis, Italy for Heineken, within the categories: Alcoholic Drinks, Public Interest, NGO.