Digital advertisement created by Saatchi & Saatchi, Italy for Dompé, within the category: Pharmaceutical.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Film advertisement created by DDB, Italy for IKEA, within the category: House, Garden.

On the occasion of its 25th anniversary, DoDo celebrates its origins and returns to the enchanting Seven Colored Earths of Mauritius. A homage to the charming island that was once home to the Dodo – symbol of uniqueness and unmistakable personality that has been inspiring the Brand’s signature creative vision and charming jewelry since 1994. We go back to the origins, where it all has begun, through an integrated and cross country campaign to continue telling DoDo’s story from print to PoP and last but not least on digital assets like Instagram, Facebook, Newsletter, Website. Integrated advertisement created by White Red & Green, Italy for Pomellato, within the category: Fashion.

A little girl finds out that she shares the same passion with her little friend. Film advertisement created by Auge Headquarter, Italy for IKEA, within the category: House, Garden.

How can we summarize the first year – therefore, four seasons – of a fashion e-commerce? By pulling off a crazy cast and producing a top-notch birthday video of course. ‘The Four Super Seasons’ celebrates the first anniversary of TheDoubleF, leading us into a fantastic world of fashion coolness. Film advertisement created by The Big Now, Italy for The Double F, within the category: Retail Services.

Film advertisement created by BBDO, Italy for Rolling Stone, within the category: Media.

Direct advertisement created by Publicis, Italy for Renault, within the category: Automotive.

Film advertisement created by Life Longari & Loman, Italy for Lambretta, within the category: Automotive.

Creating new relationships it’s harder than you think, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark, a new opportunity and, of course, a red mug. That's exactly what we did with The Nescafé Hello Bench during the Salone del Mobile in Milan: a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer: an unexpected way to break the ice and start a conversation/connection. Once again, new connections are born with Nescafé. Ambient advertisement created by Publicis, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

We've staged a special broadcast of the UEFA Champions League final match in a pub in Milan. Two legends of Italian football, Billy Costacurta and José Altafini, are in the pub giving live commentary. They don’t know we've hidden cameras everywhere to give them the surprise of their lives. Ambient advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Ambient advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

The new Heineken UEFA Champions League campaign shows a UCL match as a blockbuster show worth watching. It is an unpredictable story that is written live by the best players in the world. A show like this deserves to be shared amongst friends and with beer (Heineken, of course). For this reason, it shows that any moment, in any match, can unleash the same emotions of a great movie. It takes a specific moment of real footage from a UEFA Champions League match and extends it into a cinematic scene, to emphasize all of its tension and drama. Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

In Europe 60% of students don’t go to university after high school. Samsung is involved with educational projects in schools in more than 20 countries and want to make teenagers think about the importance of continuing to study and following their dreams. That’s why we made a social experiment never done before, in order to make a student open his eyes on what his future could be if only he starts believing in himself. Digital advertisement created by Leo Burnett, Italy for Samsung, within the category: Electronics, Technology.

The idea starts from a local custom: Italians have always appealed Santini (religious icons on the car dashboard) to feel safe at the wheel. But today, it seems like there’s no Saint able to save them from the temptation of reading a smartphone notification, and texting while driving has become the first cause of car accidents. We’ve created a new Santino that protects Italian drivers for real: Santino Safety System, the first Santino that, thanks to NFC technology, can dialogue with the driver’s smartphone, blocking incoming notifications and answering in his or her place to chat and SMS. Direct advertisement created by Saatchi & Saatchi, Italy for Groupama, within the category: Finance.

Film advertisement created by Auge Headquarter, Italy for IKEA, within the category: House, Garden.

Film advertisement created by JWT, Italy for Lamborghini, within the category: Automotive.

Digital advertisement created by M&C Saatchi, Italy for BMW, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, Italy for Coordown Onlus, within the category: Public Interest, NGO.

Global Director Energy Drinks Prinz Mathew Pinakatt Film advertisement created by Publicis, Italy for Burn, within the category: Non-Alcoholic Drinks.