Experiential advertisement created by BBDO, Italy for Tempo, within the category: Health.

Digital advertisement created by Tiwi, Italy for Luigi Bormioli, within the category: House, Garden.

Film advertisement created by M&C Saatchi, Italy for BMW, within the category: Automotive.

The 13th Rome Film Festival was dedicated to Noir films, with a review of the best movies of the genre between screenings. For the Spot RAI shoots a serie of sets catching the mood of the genre, recreating noir film scenes and all encapsulated in a long sequence. In a mix of visual effects elements and transition the promo seems a continuous shot, a journey in a Noir icons scenes that ends in the cinema theatre were the festival took place.

Film advertisement created by M&C Saatchi, Italy for De'Longhi, within the categories: Electronics, Technology, House, Garden.

Ambient advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

Film advertisement created by JWT, Italy for Lamborghini, within the category: Automotive.

Security cameras have reached such a degree of definition that for criminals is increasingly difficult to keep anonymity. Starting from this assumption, we imagined that during a series of fierce disorders, the protagonists themselves would release all the information needed to be traced. In this case we have transformed a typical hooligan chorus into the declamation of the complete details of the most aggressive subject of the group. Film advertisement created by JWT, Italy for Foscam, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, Italy for Emergency, within the category: Public Interest, NGO.

The new Heineken UEFA Champions League campaign shows a UCL match as a blockbuster show worth watching. It is an unpredictable story that is written live by the best players in the world. A show like this deserves to be shared amongst friends and with beer (Heineken, of course). For this reason, it shows that any moment, in any match, can unleash the same emotions of a great movie. It takes a specific moment of real footage from a UEFA Champions League match and extends it into a cinematic scene, to emphasize all of its tension and drama. Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Digital advertisement created by Alkemy, Italy for 1930 Speakeasy, within the category: Recreation, Leisure.

Creating new relationships it’s harder than you think, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark, a new opportunity and, of course, a red mug. That's exactly what we did with The Nescafé Hello Bench during the Salone del Mobile in Milan: a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer: an unexpected way to break the ice and start a conversation/connection. Once again, new connections are born with Nescafé. Ambient advertisement created by Publicis, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Gruppo Roncaglia, Italy for Mercedes, within the category: Automotive.

These posters come from the great love of H-57 for Star Wars and typography. We chose the three most important characters from the saga of George Lucas’ – Star Wars (Darth Vader, Yoda and a Stormtrooper) and decided to only use typographic elements for our project. Thanks to the appreciation and support of Lucasfilm, posters were put up for sale on ebay, donating the entire proceeds to the Make-A-Wish Italy, non-profit organization that realizes the wishes of children with serious illnesses. Each individual character had 300 copies printed on paper, which were then stamped and numbered. A large event was then held in Milan where the special limited edition posters printed on canvas were sold (11 copies per character). The whole project was made possible thanks to the passion and commitment of Lucasfilm and Make-A-Wish Italy and also the generosity of all those who bought the poster. Thanks to all. Exhibition Manager: Francesco Guerrera / FirstFloorUnder.com Digital advertisement created by H-57, Italy for Make a Wish, within the category: Public Interest, NGO.

Film advertisement created by Grey, Italy for Homedics, within the category: House, Garden.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Film advertisement created by Publicis, Italy for Heineken, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Saatchi & Saatchi, Italy for Vitasnella, within the category: Non-Alcoholic Drinks.

We turned a Serie A football match into the greatest live auction ever. Every fan could place an offer and land one of the 11 jerseys that Udinese champions were playing with. They were formerly 11 fans' jerseys on sale online for a few euros. To raise their value Dacia collected the shirts and, as sponsor of Udinese, let the players wear them. For the first time in history a team played with 11 different jerseys, making Udinese-Lazio a once-in-a-lifetime match. This way the jerseys instantly became collector's items and we put them on auction in real time on digital platforms. The auction starred an exceptional auctioneer: italian football's legend Ciro Ferrara, who was on the field behind his pulpit. The jerseys' value increased by more than 1000% and the proceeds helped the shirts' owners to fund their projects. Because Dacia always gives people more than they expect. Direct advertisement created by Publicis, Italy for Dacia, within the category: Automotive.