Sammontana is an authentic, independent, italian ice cream brand. Why global warming has to do with it? Discover it in this surprising experiential test. Experiential advertisement created by Auge Headquarter, Italy for Sammontana, within the category: Food.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Experiential advertisement created by BBDO, Italy for illy, within the category: Non-Alcoholic Drinks.

The summer chapter of our Fall/Winter campaign is based on the concept “There is Always a Journey." Our tribe of urban explorers, lead by three international influencers and Instagram stars, continue its journey of discovery through the most unexpected corners of the city. A journey that changes the urban space through creativity and a unique artful touch. A journey that proudly stops on print, outdoor, social and video. Digital advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

Film advertisement created by Ogilvy, Italy for Wind, within the category: Electronics, Technology.

Digital advertisement created by Verba, Italy for Audi, within the category: Automotive.

For the Italian launch of European grocery delivery service Gorillas, independent creative and production network DUDE employed guerilla tactics to raise brand awareness by turning the brands most coveted assets - their own bikers - into a bespoke media channel offering discount codes…if you can catch them first. The Gorillas mantra is ‘Faster than You’ meaning that they promise to deliver from order confirmation to delivery within 10 fast minutes. So those bikers are fast and the time of delivery is very short. ‘Spot the Biker’ challenged the public to take a picture of the discount code which was attached to the back of each biker, and upload that code on their next order through the app. All 70 bikers carried the code which changed each day. No mean feat. In just 5 days of activity there were 3000 new downloads of the app and a 20% increase in orders. Gorillas want to revolutionise the way in which we do our grocery shopping, and to address the environmental, economic and social impact that purchasing choices and consumption styles have on the planet. Essentially, the aim is to make grocery shopping more often, buying less, buying fresher and reducing food waste. The activation follows an initiative that featured an impactful reinterpretation of the iconic clock of the Central Station of Milan, to highlight excessive food loss and waste. Every 10 minutes Gorillas bikers delivered food bags with a surprise selection of unsold products that could not be sold the next day, but could be consumed due to being within expiry date. Experiential advertisement created by Dude, Italy for Gorillas, within the categories: Food, Professional Services.

Film advertisement created by Saatchi & Saatchi, Italy for Toyota, within the category: Automotive.

Film advertisement created by BBDO, Italy for Gyproc, within the category: Industrial, Agriculture.

Film advertisement created by Saatchi & Saatchi, Italy for Top Digital, within the category: Professional Services.

The new Heineken UEFA Champions League campaign shows a UCL match as a blockbuster show worth watching. It is an unpredictable story that is written live by the best players in the world. A show like this deserves to be shared amongst friends and with beer (Heineken, of course). For this reason, it shows that any moment, in any match, can unleash the same emotions of a great movie. It takes a specific moment of real footage from a UEFA Champions League match and extends it into a cinematic scene, to emphasize all of its tension and drama. Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Ambient advertisement created by JWT, Italy for Listerine, within the category: Health.

PittiUomo is one of the top event in Man’s Fashion. For the launch of the new F/W Collection, Napapijri wanted to seize the opportunity and engage the most sophisticated target of the planet in a truly unexpected way. We launched "The Secret Collection”. A collection to be discovered through 5 mysterious doors placed in the most unexpected spots of the city. Experiential advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

Through the new claim, the campaign reinforces the strategic positioning of the car: starting from the distinctive features of hybrid drive (driving over 50% electric in the city, silence, no need to recharge, freedom from traffic restrictions) the campaign draws an emotioning contrast between apparently incompatible values (dynamism vs respect, power vs silence, style vs energy). The result is a complete, aware, waiver-free choice: Toyota C-HR Hybrid. Film advertisement created by The&Partnership, Italy for Toyota, within the category: Automotive.

Film advertisement created by Deloitte, Italy for Dr. Giorgini, within the category: Pharmaceutical.

Design advertisement created by Leo Burnett, Italy for MIA, within the category: Public Interest, NGO.

Ambient advertisement created by BBDO, Italy for GNV, within the category: Transport.

Heineken Communication Manager Global Commerce: Dario Gargiulo Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Direct advertisement created by Accademia di Comunicazione, Italy for Coca-Cola, within the category: Non-Alcoholic Drinks.