Italy

WVA

Film advertisement created by Auge, Italy for Sammontana, within the category: Food.

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Film advertisement created by DDB, Italy for IKEA, within the category: House, Garden.

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For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world. Film advertisement created by M&C Saatchi, Italy for SKY, within the category: Media.

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Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

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PittiUomo is one of the top event in Man’s Fashion. For the launch of the new F/W Collection, Napapijri wanted to seize the opportunity and engage the most sophisticated target of the planet in a truly unexpected way. We launched "The Secret Collection”. A collection to be discovered through 5 mysterious doors placed in the most unexpected spots of the city. Experiential advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

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Film advertisement created by We Are Social, Italy for YesMilano, within the category: Hospitality, Tourism.

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AMV BBDO has created a digital campaign for MARTINI to help drive awareness of the brand’s pivotal role and heritage in F1 racing. The campaign is a celebration of the iconic brand’s long standing passion for racing that it shares with fans, which can be traced back to its founders. It will launch with a film this week across Facebook, Instagram and Twitter announcing the opportunity for one lucky fan to win a one-of-a-kind, hand painted helmet designed by contemporary Spanish artist Kenor and worn by Felipe Massa. All fans have to do to be in with a chance of winning is tell MARTINI what the joy of racing means to them via the social channels using #JoyOfRacing. The winner will then be selected from a shortlist on 8th Aug and receive a Williams Martini Racing experience in Spa, Belgium; flights, transfers and four nights’ accommodation; and the #JoyOfRacing helmet presented by Felipe Massa. The launch film tracks the journey of the creation of the racing helmet from the inspiration to concept, design and production, highlighting the love and attention that goes into every stage. It also shows the audience what #JoyOfRacing means to superstar driver Felipe Massa to help spark ideas for entries, and gives full details of this money-can’t- buy prize. Kenor was briefed to create a design that embodies the joy of racing. This design was then transferred to an F1 racing helmet by leading helmet designers JMD. The bespoke helmet is to be worn by Williams Martini Racing driver Felipe Massa at the 2017 FORMULA 1 PIRELLI BELGIAN GRAND PRIX. Racing is a sport MARTINI has been involved in for nearly 50 years across a variety of iconic liveries. The brand returned to Formula One in 2014 as the title sponsor of the Williams F1 team, aiming to make a new generation fall in love with the gioia di vivere - the Italian "joy of living" - that MARTINI brings to the racing world. Design advertisement created by BBDO, Italy for Martini, within the category: Alcoholic Drinks.

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Ambient advertisement created by Saatchi & Saatchi, Italy for Vitasnella, within the category: Non-Alcoholic Drinks.

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Film advertisement created by JWT, Italy for Kit Kat, within the category: Confectionery, Snacks.

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Film advertisement created by BBDO, Italy for Gyproc, within the category: Industrial, Agriculture.

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Film advertisement created by JWT, Italy for Lamborghini, within the category: Automotive.

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Outdoor advertisement created by Ogilvy, Italy for Urban Vision, within the category: Public Interest, NGO.

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What’s worse than waiting months for the next season of your favorite TV series? Seeing spoilers as soon as it’s released. And the more the show is anticipated—as is the case for Money Heist, Netflix’s flagship show that’s releasing it’s grand finale this year—the more serious the problem gets. Just think of the fact that as much as 12.5% of online conversations related to a single show are spoilers, which peak at the very first hours of the release1. A figure that feels unavoidable when the conversation concerns a show with dedicated fans around the world like Money Heist. That’s why to launch the highly anticipated Volume 1 of the last part of the series, Netflix has organized a special event for the most avid spoiler makers. Thinking they were about to fly to Madrid to take part in an exclusive Money Heist screening, the unsuspecting guests didn’t know that the event would be in the only place where the phones must remain off: on an airplane. Taking off the morning of Netflix’s worldwide release, the spoiler makers remained in the aircraft, far away from the Internet, for the duration of the first five episodes of the last part of Money Heist. Five hours that allowed millions of fans on the ground to view the series finally free of spoilers while remaining an unforgettable experience for those who were on board: the one and only time anybody would have wanted to be taken hostage by the gang. Integrated advertisement created by Publicis, Italy for Netflix, within the category: Media.

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Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

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Digital advertisement created by Now Available, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

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Digital advertisement created by Y&R, Italy for Advertball, within the category: Agency Self-Promo.

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Violence against women and girls (VAWG) is one of the most widespread, persistent and devastating human rights violations in our world today remains largely unreported due to the impunity, silence, stigma and shame surrounding it, every victim have to face the violence every day and every time she watch herself in the mirror.

WVA

Film advertisement created by Publicis, Italy for Jagermeister, within the category: Alcoholic Drinks.

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Advertising Agency: Enfants Terribles/ebolaindustries, Milan, Italy Vfx Supervisor: Francesco Pepe. Film advertisement created by Enfants Terribles, Italy for Vorwerk, within the category: Electronics, Technology.

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Inspired by the Dark Side of Japan MT-07 is ready to attract you to the dark side. Film advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.




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