A backpack is not just a container, but first and foremost a traveling companion that shares with us and keeps all our experiences, emotions, feelings and stories. The Italian brand Invicta tells this truth showing the virtually countless answers to a simple question: “What is your Invicta full of?” Film advertisement created by Havas, Italy for Invicta, within the category: Personal Accessories.

On the night of the October 21st the Real Madrid played Champions League match against AC Milan. Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn't say no and had to go to the classical concert. But... Ambient advertisement created by JWT, Italy for Heineken, within the category: Fashion.

Myavalon, Band, Top Digital, Disc 2 Disc, Flippermusic Ambient advertisement created by Saatchi & Saatchi, Italy for Coordown Onlus, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.

Digital advertisement created by Gruppo Roncaglia, Italy for Mercedes, within the category: Automotive.

The new Heineken UEFA Champions League campaign shows a UCL match as a blockbuster show worth watching. It is an unpredictable story that is written live by the best players in the world. A show like this deserves to be shared amongst friends and with beer (Heineken, of course). For this reason, it shows that any moment, in any match, can unleash the same emotions of a great movie. It takes a specific moment of real footage from a UEFA Champions League match and extends it into a cinematic scene, to emphasize all of its tension and drama. Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

What’s worse than waiting months for the next season of your favorite TV series? Seeing spoilers as soon as it’s released. And the more the show is anticipated—as is the case for Money Heist, Netflix’s flagship show that’s releasing it’s grand finale this year—the more serious the problem gets. Just think of the fact that as much as 12.5% of online conversations related to a single show are spoilers, which peak at the very first hours of the release1. A figure that feels unavoidable when the conversation concerns a show with dedicated fans around the world like Money Heist. That’s why to launch the highly anticipated Volume 1 of the last part of the series, Netflix has organized a special event for the most avid spoiler makers. Thinking they were about to fly to Madrid to take part in an exclusive Money Heist screening, the unsuspecting guests didn’t know that the event would be in the only place where the phones must remain off: on an airplane. Taking off the morning of Netflix’s worldwide release, the spoiler makers remained in the aircraft, far away from the Internet, for the duration of the first five episodes of the last part of Money Heist. Five hours that allowed millions of fans on the ground to view the series finally free of spoilers while remaining an unforgettable experience for those who were on board: the one and only time anybody would have wanted to be taken hostage by the gang. Integrated advertisement created by Publicis, Italy for Netflix, within the category: Media.

Discovered in Piedmont the first carnivorous rose. A variety of plant never seen before has been noticed in the Pico Maccario Estate, along the wine rows; it has been dubbed “the carnivorous rose” for its safeguarding health of the vineyard and for its unusual qualities as a "predator". Digital advertisement created by Mosaicoon, Italy for Pico Maccario, within the category: Alcoholic Drinks.

Film advertisement created by Auge, Italy for Cabrioni, within the category: Food.

The spot will follow a Lion, the symbol of the city and the Festival, walking through Venice city reaching the Cinema theatre at Lido di Venezia where the Festival will take place.

On the occasion of its 25th anniversary, DoDo celebrates its origins and returns to the enchanting Seven Colored Earths of Mauritius. A homage to the charming island that was once home to the Dodo – symbol of uniqueness and unmistakable personality that has been inspiring the Brand’s signature creative vision and charming jewelry since 1994. We go back to the origins, where it all has begun, through an integrated and cross country campaign to continue telling DoDo’s story from print to PoP and last but not least on digital assets like Instagram, Facebook, Newsletter, Website. Integrated advertisement created by White Red & Green, Italy for Pomellato, within the category: Fashion.

Mercurio Cinematografica srl Film advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Verba, Italy for Audi, within the category: Automotive.

Film advertisement created by DDB, Italy for Seven, within the category: Personal Accessories.

Sammontana is an authentic, independent, italian ice cream brand. Why global warming has to do with it? Discover it in this surprising experiential test. Experiential advertisement created by Auge Headquarter, Italy for Sammontana, within the category: Food.

In this film, Heineken Legendary hero takes advantage of all the party’s opportunities in a responsible manner, and ends his night by enjoying a spectacular sunrise with the star DJ Audrey Napoleon. The female protagonist of the campaign is one of the world’s top international female DJ’s and also she features an exclusive new track called “ My Sunrise”. Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

In the film an unaware employee brings to life a very simple but powerful insight: as we cannot avoid the unexpected, the only solution is to be prepared to face it. This is why Dr. Giorgini Martino has created a natural supplement that combines phosphorus, vitamins, iron, zinc and iodine, that helps to stay focused and improve mental performances, in order to take on the most difficult situations. And this is exactly what our protagonist needs when after 9 years of waiting, thought he’s found the right moment to ask his boss a pay rise. What he didn’t know was that his boss just experienced one of the worst mornings of his life. What could our man need, if not a great mental alertness and the right energy to face it? And here’s where Dr. Giorgini brain booster plays its role. Film advertisement created by BBDO, Italy for Dr. Giorgini, within the category: Pharmaceutical.

Film advertisement created by Auge Headquarter, Italy for IKEA, within the category: House, Garden.

PittiUomo is one of the top event in Man’s Fashion. For the launch of the new F/W Collection, Napapijri wanted to seize the opportunity and engage the most sophisticated target of the planet in a truly unexpected way. We launched "The Secret Collection”. A collection to be discovered through 5 mysterious doors placed in the most unexpected spots of the city. Experiential advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

Film advertisement created by Ogilvy, Italy for WIND Mobile, within the category: Electronics, Technology.