Film advertisement created by DDB, Italy for IKEA, within the categories: House, Garden, Retail Services.

Film advertisement created by JWT, Italy for Kit Kat, within the category: Confectionery, Snacks.

Digital advertisement created by M&C Saatchi, Italy for BMW, within the category: Automotive.

Creating new relationships it’s harder than you think, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark, a new opportunity and, of course, a red mug. That's exactly what we did with The Nescafé Hello Bench during the Salone del Mobile in Milan: a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer: an unexpected way to break the ice and start a conversation/connection. Once again, new connections are born with Nescafé. Ambient advertisement created by Publicis, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by We Are Social, Italy for YesMilano, within the category: Hospitality, Tourism.

We turned a Serie A football match into the greatest live auction ever. Every fan could place an offer and land one of the 11 jerseys that Udinese champions were playing with. They were formerly 11 fans' jerseys on sale online for a few euros. To raise their value Dacia collected the shirts and, as sponsor of Udinese, let the players wear them. For the first time in history a team played with 11 different jerseys, making Udinese-Lazio a once-in-a-lifetime match. This way the jerseys instantly became collector's items and we put them on auction in real time on digital platforms. The auction starred an exceptional auctioneer: italian football's legend Ciro Ferrara, who was on the field behind his pulpit. The jerseys' value increased by more than 1000% and the proceeds helped the shirts' owners to fund their projects. Because Dacia always gives people more than they expect. Direct advertisement created by Publicis, Italy for Dacia, within the category: Automotive.

Film advertisement created by Publicis, Italy for Leroy Merlin, within the category: House, Garden.

What if no pleasure was impossible? On the occasion of the 700th anniversary of Dante's death, Magnum presents 'The Kiss of Dante & Beatrice', an original painting by Roberto Ferri that represents the pleasure of immortal love, the one between Dante and the muse of the 'Divine Comedy'. Film advertisement created by MullenLowe Group, Italy for Magnum, within the category: Food.

Film advertisement created by BBDO, Italy for Alzheimer Portugal, within the category: Public Interest, NGO.

Film advertisement created by Auge Headquarter, Italy for IKEA, within the category: Retail Services.

Film advertisement created by Michele D'auria Creative Studio, Italy for Honda, within the category: Automotive.

A girl's journey through the wonderful island of Capri and how she fell in love with its colors and perfumes."Ode to Capri" is a poetic film written for the fragrance Capri Blue by Locherber Milano.

Film advertisement created by JWT, Italy for Aperol Spritz, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Digital advertisement created by Cool Mind, Italy for PDV, within the category: Recreation, Leisure.

Heinz is one of those marketing players that have a special place in the advertising history. That’s why, to raise awareness around this world famous sauce brand, we shot a very special video for the Italian market which can be intended as a rhythmic and colorful manifesto of the brand. Don’t you believe us? Do yourself a favor: take it Heinz and taste the flavor. Film advertisement created by Dude, Italy for Heinz, within the category: Food.

Executive Creative Director: Agostino Toscana. Digital advertisement created by Saatchi & Saatchi, Italy for CoorDown, within the category: Public Interest, NGO.

Film advertisement created by Verba, Italy for Audi, within the category: Automotive.

The 13th Rome Film Festival was dedicated to Noir films, with a review of the best movies of the genre between screenings. For the Spot RAI shoots a serie of sets catching the mood of the genre, recreating noir film scenes and all encapsulated in a long sequence. In a mix of visual effects elements and transition the promo seems a continuous shot, a journey in a Noir icons scenes that ends in the cinema theatre were the festival took place.

Film advertisement created by M&C Saatchi, Italy for BMW, within the category: Automotive.