PittiUomo is one of the top event in Man’s Fashion. For the launch of the new F/W Collection, Napapijri wanted to seize the opportunity and engage the most sophisticated target of the planet in a truly unexpected way. We launched "The Secret Collection”. A collection to be discovered through 5 mysterious doors placed in the most unexpected spots of the city. Experiential advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

Have you ever found yourself on an incredibly beautiful and winding mountain road with bends that invite you to drive impetuously so that you may dominate them? Or have you taken centre stage in an exclusive neighborhood while everyone is watching you advancing on your fascinating 4-wheeled animal? Has that ever happened to you? No, it hasn't happened to us either. This is the concept underlying the film “Italjet – The answer”, which aims to serve as an impetus for reflection on everyone's true experience regarding the daily relationship with our cars: traffic, fines and tax deadlines. A starting point to highlight the advantages of a different, sustainable philosophy: that of electric bicycle.

Film advertisement created by Bcube, Italy for BMW, within the category: Automotive.

Film advertisement created by Dude, Italy for Diadora, within the category: Fashion.

Film advertisement created by Ogilvy, Italy for Wind, within the category: Electronics, Technology.

Film advertisement created by Publicis, Italy for Leroy Merlin, within the category: House, Garden.

We turned a Serie A football match into the greatest live auction ever. Every fan could place an offer and land one of the 11 jerseys that Udinese champions were playing with. They were formerly 11 fans' jerseys on sale online for a few euros. To raise their value Dacia collected the shirts and, as sponsor of Udinese, let the players wear them. For the first time in history a team played with 11 different jerseys, making Udinese-Lazio a once-in-a-lifetime match. This way the jerseys instantly became collector's items and we put them on auction in real time on digital platforms. The auction starred an exceptional auctioneer: italian football's legend Ciro Ferrara, who was on the field behind his pulpit. The jerseys' value increased by more than 1000% and the proceeds helped the shirts' owners to fund their projects. Because Dacia always gives people more than they expect. Direct advertisement created by Publicis, Italy for Dacia, within the category: Automotive.

Film advertisement created by H-57, Italy for H-57, within the category: Agency Self-Promo.

Ambient advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Serviceplan, Italy for Abio, within the category: Public Interest, NGO.

Film advertisement created by Armando Testa, Italy for Alfa Romeo, within the category: Automotive.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Digital advertisement created by Leo Burnett, Italy for Always, within the category: Health.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Digital advertisement created by Tiwi, Italy for Luigi Bormioli, within the category: House, Garden.

We've staged a special broadcast of the UEFA Champions League final match in a pub in Milan. Two legends of Italian football, Billy Costacurta and José Altafini, are in the pub giving live commentary. They don’t know we've hidden cameras everywhere to give them the surprise of their lives. Ambient advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

On Coordown.it, 50 people with Down syndrome asked 50 celebrities for a particular donation. Not money: they asked for a video. A video in which those celebrities ask to support the rights of people with down Syndrome through a donation, amplifying their voices. A video that, if shared by the celebrities on their social networks, would have more chance of being listened to. Every person has asked his or her idol to donate a video: Luca asked Tiziano Ferro, Giacono asked Francesco Totti, Andrea asked Sharon Stone...why not dream? The goal was to get to March 21st, World Down Syndrome Day, with the highest number of celebrity videos donated. Ambient advertisement created by Saatchi & Saatchi, Italy for Coordown Onlus, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Italy for Emergency, within the category: Public Interest, NGO.

Made to Measure: la suit that’s tailor-made on you, customized on your needs. Ready to let you face every situation. The attention to details, the perfect size, the high-quality fabric and the skillful tailoring make it the best choice for the businessman, who’s versatile, casual but fashionable, elegant and up-to-date. A man that embraces everyday’s life with vitality and determination. Elegance, style and all the tradition of high fashion made available to the modern man, always in movement, energetic, vital, resourceful and tireless. A man who’s always looking for the best in his everyday life whether he’s at work or when he’s not. Focus is on the concept that the suit is so perfectly fitted on him, like a second skin, that allows every movement, from simply walking to something more extreme. Film advertisement created by Lab81, Italy for Trands, within the category: Fashion.