In Europe 60% of students don’t go to university after high school. Samsung is involved with educational projects in schools in more than 20 countries and want to make teenagers think about the importance of continuing to study and following their dreams. That’s why we made a social experiment never done before, in order to make a student open his eyes on what his future could be if only he starts believing in himself. Digital advertisement created by Leo Burnett, Italy for Samsung, within the category: Electronics, Technology.

Film advertisement created by Publicis, Italy for Leroy Merlin, within the category: House, Garden.

Ambient advertisement created by Saatchi & Saatchi, Italy for Vitasnella, within the category: Non-Alcoholic Drinks.

Film advertisement created by JWT, Italy for Heineken, within the category: Alcoholic Drinks.

URL: http://www.pets4petsproject.com Pets4Pets Project taught little kids the secrets of the advertising industry; inviting them to imagine new social campaigns to help protect the animals they love the most. WWF, together with a team of creatives, photographers, illustrators, film directors, animators, post-producers and speakers helped students at an elementary school experience the whole creative process: from the brief, to the Pre Production Meeting, to the shooting, to going on-air. You can see the results in the case video. The adventure starts in the classroom, then moves inside the creative agency and finally arrives on a production set. For all the experienced creatives there’s just one strict rule: “never ‘contaminate’ the kids’ ideas”, just offer them the production advice they lack. First Challenge: a print campaign. “From the first sketch on a piece of paper, to 2 TV commercials, 4 radio announcements and 8 print campaigns, ready to go on-air”. For every creative piece, you can see the “before” and “after”: from the kids’ original sketches to the final executions ready to go on-air. One thing is immediately evident: the kids’ work is already 100% creatively effective. The team of professionals just helped them “translate” their ideas into a language that adults can understand. Paolo Boccardi, Alice Crippa, Serena Micieli, Silvia Savoia Ambient advertisement created by Leo Burnett, Italy for WWF, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Advertising Agency: Enfants Terribles/ebolaindustries, Milan, Italy Vfx Supervisor: Francesco Pepe. Film advertisement created by Enfants Terribles, Italy for Vorwerk, within the category: Electronics, Technology.

For the Italian launch of European grocery delivery service Gorillas, independent creative and production network DUDE employed guerilla tactics to raise brand awareness by turning the brands most coveted assets - their own bikers - into a bespoke media channel offering discount codes…if you can catch them first. The Gorillas mantra is ‘Faster than You’ meaning that they promise to deliver from order confirmation to delivery within 10 fast minutes. So those bikers are fast and the time of delivery is very short. ‘Spot the Biker’ challenged the public to take a picture of the discount code which was attached to the back of each biker, and upload that code on their next order through the app. All 70 bikers carried the code which changed each day. No mean feat. In just 5 days of activity there were 3000 new downloads of the app and a 20% increase in orders. Gorillas want to revolutionise the way in which we do our grocery shopping, and to address the environmental, economic and social impact that purchasing choices and consumption styles have on the planet. Essentially, the aim is to make grocery shopping more often, buying less, buying fresher and reducing food waste. The activation follows an initiative that featured an impactful reinterpretation of the iconic clock of the Central Station of Milan, to highlight excessive food loss and waste. Every 10 minutes Gorillas bikers delivered food bags with a surprise selection of unsold products that could not be sold the next day, but could be consumed due to being within expiry date. Experiential advertisement created by Dude, Italy for Gorillas, within the categories: Food, Professional Services.

When around you feel that ferment that only the Christmas atmosphere can give, your heart knows that anything can happen. This is the message that Idea Bellezza wants to convey to its customers. Sometimes fate is mocking, and what a moment before was the beginning of a wonderful love story, is now a happy reminder of a missed opportunity. But all is not lost, here is a signal, a small excuse to be able to meet again. Even more in this Christmas, the protagonist is love. No gift is better than the right gift. Film advertisement created by Turne Adv, Italy for Ideabellezza, within the categories: Beauty, Retail Services.

Film advertisement created by Ogilvy, Italy for Emergency, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Film advertisement created by M&C Saatchi, Italy for De'Longhi, within the categories: Electronics, Technology, House, Garden.

Film advertisement created by Publicis, Italy for Heineken, within the category: Non-Alcoholic Drinks.

Design advertisement created by Xister, Italy for Nastro Azzurro, within the category: Alcoholic Drinks.

Digital advertisement created by Integer, Italy for Sony, within the category: Electronics, Technology.

Film advertisement created by M&C Saatchi, Italy for BMW, within the category: Automotive.

Digital advertisement created by Alquimia, Italy for HaiQ, within the category: Other.

Ambient advertisement created by Now Available, Italy for Alice for Children, within the category: Public Interest, NGO.

The bars are back...and there's nothing better than being able to go back more than once! From air hugs to elbow bumps to 1.5m cheers, there are plenty of ways to #SocialiseResponsibly to keep the bars open. Film advertisement created by Publicis, Italy for Heineken, within the categories: Alcoholic Drinks, Public Interest, NGO.

Film advertisement created by Bcube, Italy for Campari, within the category: Alcoholic Drinks.