Sant’Agata Bolognese Motor Company ended 2019 celebrating its fans community with the second chapter of the Lamborghini #RealLover quest. The campaign tells the true story of Sterling Bakus and his son, both of them real enthusiasts about Lamborghini. That passion brought the father to start building a 1:1 replica of a Lamborghini Aventador. The son and the whole family are the “victims” of a great surprise to celebrate their love for Lamborghini. Film advertisement created by Providence, Italy for Lamborghini, within the category: Automotive.

Film advertisement created by BBDO, Italy for La Cucina Italiana, within the category: Media.

Film advertisement created by DDB, Italy for IKEA, within the categories: House, Garden, Retail Services.

Film advertisement created by Life Longari & Loman, Italy for Lambretta, within the category: Automotive.

After ‘Don’t Scroll and Drive’ and ‘Don’t Emoji and Drive’, this year GTB launches, on Instagram, ‘Don’t Tap and Drive’. This campaign refers to the single gesture that millions of people do every day: tapping on the touch screen. The on air campaign includes the publishing of three pictures of a zebra crossing on the road. Tapping on the picture results into the appearing of a few tags, all together shaped up into the silouettes of a dog, a runner, a pram. The message is clear: driving without paying full attention to the road can lead to serious consequences, as missing people crossing the road, for example. The campaign is fully optimized for IOs. Digital advertisement created by GTB, Italy for Ford, within the category: Automotive.

Christmas Assist Ball is a smart solution inspired by Volkswagen technology, that turns on the tree lights when someone gets closer. And turn them off when nobody is there. To reduce energy consumption, without giving up magic. But do you really need it? No. Film advertisement created by DDB, Italy for Volkswagen, within the categories: Automotive, Electronics, Technology.

Inspired by the Dark Side of Japan MT-07 is ready to attract you to the dark side. Film advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.

Ambient advertisement created by Dude, Italy for Mr Robot, within the category: Media.

Film advertisement created by Selection SRL, Italy for Vivident, within the category: Confectionery, Snacks.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

Digital advertisement created by Tiky Adv, Italy for Tiky Adv, within the category: Agency Self-Promo.

Film advertisement created by Serviceplan, Italy for Abio, within the category: Public Interest, NGO.

Ambient advertisement created by BBDO, Italy for GNV, within the category: Transport.

Global Director Energy Drinks Prinz Mathew Pinakatt Film advertisement created by Publicis, Italy for Burn, within the category: Non-Alcoholic Drinks.

Film advertisement created by McCann, Italy for Honda, within the category: Automotive.

Digital advertisement created by Accademia di Comunicazione, Italy for Department Of Health, within the category: Health.

Digital advertisement created by Dude, Italy for Red Bull, within the category: Non-Alcoholic Drinks.

For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world. Film advertisement created by M&C Saatchi, Italy for SKY, within the category: Media.

Film advertisement created by Lab81, Italy for Il Bisonte, within the category: Retail Services.

LIAR, the craft white wine made of red Merlot grapes, is launching a tongue-in-cheek Valentine’s Day promotion - purchase 6 bottles of LIAR wine, and get a free bottle sent to an ex-partner. The newly-founded company based in Italy explains that Valentine’s Day is not only a day to celebrate with your partner, but also a time to remember that ex lover who left you with lasting memories. By sharing a free bottle of LIAR wine with a customer’s ex of their choosing, the company is helping to send a symbolic message: “Enjoy this fruity and fresh white Merlot as a metaphor of our time together.” LIAR wine is the provocative wine that launched on 31stJanuary 2020 – the momentous Brexit day – garnering the attention of both the creative and wine industries and making press headlines. Friends and co-founders Curro Piqueras, Lorenzo Foffani, Jaime Azurmendi and Guglielmo Foffani say: “Whilst the growing trend amongst brands is to achieve greater honesty and transparency, our goal is to own the unexplored territory of lies. The product in itself represents a lie, as it poses as a white wine but is actually made of red Merlot grapes.”