Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Digital advertisement created by Saatchi & Saatchi, Italy for World Down Syndrome Day, within the category: Public Interest, NGO.

For decades, NESCAFE has grown with the idea that everyone in the world deserves a great cup of coffee. For all the coffee lovers in the world, the first cup of coffee in the morning is undoubtedly an essential moment of their day. A ritual to which the world’s largest coffee brand has been associated for decades. ‘Good morning’ is another universal moment of our everyday lives. We say ‘Good morning’ to our family, to our friends, to our colleagues, to everyone. And sometimes without thinking, just to be polite. A ritual we may have not said with meaning for quite some time. NESCAFE, with the help of Publicis Worldwide (Paris and Milan offices), launch the new ‘Good morning’ campaign, with the idea of bringing an optimistic ‘Good’ back into ‘Good morning’; a promise to a new beginning, a celebration of being together again and make the best of a new day. Film advertisement created by Publicis, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

After ‘Don’t Scroll and Drive’ and ‘Don’t Emoji and Drive’, this year GTB launches, on Instagram, ‘Don’t Tap and Drive’. This campaign refers to the single gesture that millions of people do every day: tapping on the touch screen. The on air campaign includes the publishing of three pictures of a zebra crossing on the road. Tapping on the picture results into the appearing of a few tags, all together shaped up into the silouettes of a dog, a runner, a pram. The message is clear: driving without paying full attention to the road can lead to serious consequences, as missing people crossing the road, for example. The campaign is fully optimized for IOs. Digital advertisement created by GTB, Italy for Ford, within the category: Automotive.

Digital advertisement created by Publicis, Italy for Leroy Merlin, within the category: House, Garden.

Digital advertisement created by JWT, Italy for Lamborghini, within the category: Automotive.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Bcube, Italy for BMW, within the category: Automotive.

The first Scénic was a car that revolutionized the concept of multi-purpose vehicles. The New Renault Scénic is equally revolutionary in terms of modularity. Because it’s the first family car that can transform into a crossover and an urban vehicle. How to let people experience such a technical characteristic instead of just explaining it to them? With Ningyo, the first modular movie. It is divided into 3 sections that can be reassembled by users to create different stories with different plots. Depending on the active choices people make, Ningyo can become a romance, a drama, a thriller, a noir or a horror film. People had the chance to experiment creating different stories of Ningyo on various media. Online and on mobile thanks to the ad hoc platform. On Twitter thanks to Conversation Ad, where you could reassemble the short film sections with a tweet. During the unveiling of the project at the 73° edition of the Venice Film Festival a series of digital totems were installed, that participants could interact with to create their own versions of the film. In one of Rome’s main subway stations a temporary cinema was set up where you could see all versions of the film. Outside of the cinema people could use digital totems to actively experiment with the viewing experience. Digital advertisement created by Publicis, Italy for Renault, within the category: Automotive.

Film advertisement created by JWT, Italy for Lamborghini, within the category: Automotive.

We transformed a common object that everyone has in their kitchen (an onion) into an icon that was able to engage people and spread the brands mission without communication budget. An awareness campaign that started like a social challenge and became a new driver for donations. Digital advertisement created by KleinRusso, Italy for Fondazione Operation Smile Italia Onlus, within the category: Public Interest, NGO.

Outdoor advertisement created by Ogilvy, Italy for Urban Vision, within the category: Public Interest, NGO.

Film advertisement created by Grey, Italy for Homedics, within the category: House, Garden.

Film advertisement created by Bcube, Italy for Campari, within the category: Alcoholic Drinks.

Posted on the website: http://www.spazioallavita.it Art Director: Federico Grassi. Copywriter: Niccolò Bossi, Anita Rocca. Senior Producer: Silvia Cattaneo. Production Company: Mercurio Production. Producer: Annalisa De MAria. Music: 'When I grow up" by Eleisha Eagle. Film advertisement created by Auge, Italy for IKEA, within the category: House, Garden.

In occasion of 70th anniversary of Porada, his founder Luigi Allievi (interpreted by Silvestro Sammaritano) remembers how he fell in love with wood while sketching and producing a new chair.

Film advertisement created by Auge, Italy for IKEA, within the category: House, Garden.

Film advertisement created by Ogilvy, Italy for WIND Mobile, within the category: Electronics, Technology.

Film advertisement created by Havas, Italy for Camparisoda, within the category: Alcoholic Drinks.

Digital advertisement created by Tiwi, Italy for Luigi Bormioli, within the category: House, Garden.