Integrated advertisement created by Acne, Italy for Silversea, within the category: Hospitality, Tourism.

URL: http://www.pets4petsproject.com Pets4Pets Project taught little kids the secrets of the advertising industry; inviting them to imagine new social campaigns to help protect the animals they love the most. WWF, together with a team of creatives, photographers, illustrators, film directors, animators, post-producers and speakers helped students at an elementary school experience the whole creative process: from the brief, to the Pre Production Meeting, to the shooting, to going on-air. You can see the results in the case video. The adventure starts in the classroom, then moves inside the creative agency and finally arrives on a production set. For all the experienced creatives there’s just one strict rule: “never ‘contaminate’ the kids’ ideas”, just offer them the production advice they lack. First Challenge: a print campaign. “From the first sketch on a piece of paper, to 2 TV commercials, 4 radio announcements and 8 print campaigns, ready to go on-air”. For every creative piece, you can see the “before” and “after”: from the kids’ original sketches to the final executions ready to go on-air. One thing is immediately evident: the kids’ work is already 100% creatively effective. The team of professionals just helped them “translate” their ideas into a language that adults can understand. Paolo Boccardi, Alice Crippa, Serena Micieli, Silvia Savoia Ambient advertisement created by Leo Burnett, Italy for WWF, within the category: Public Interest, NGO.

Digital advertisement created by Dude, Italy for Communities for Development, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.

Digital advertisement created by Cool Mind, Italy for PDV, within the category: Recreation, Leisure.

The new Heineken UEFA Champions League campaign shows a UCL match as a blockbuster show worth watching. It is an unpredictable story that is written live by the best players in the world. A show like this deserves to be shared amongst friends and with beer (Heineken, of course). For this reason, it shows that any moment, in any match, can unleash the same emotions of a great movie. It takes a specific moment of real footage from a UEFA Champions League match and extends it into a cinematic scene, to emphasize all of its tension and drama. Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Auge, Italy for Cabrioni, within the category: Food.

Ambient advertisement created by Publicis, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

Discovered in Piedmont the first carnivorous rose. A variety of plant never seen before has been noticed in the Pico Maccario Estate, along the wine rows; it has been dubbed “the carnivorous rose” for its safeguarding health of the vineyard and for its unusual qualities as a "predator". Digital advertisement created by Mosaicoon, Italy for Pico Maccario, within the category: Alcoholic Drinks.

Mosquitonic Transforms Leftover Tonic Water into Mosquito Repellent. Direct advertisement created by BBDO, Italy for Thomas Henry, within the category: Non-Alcoholic Drinks.

What if no pleasure was impossible? On the occasion of the 700th anniversary of Dante's death, Magnum presents 'The Kiss of Dante & Beatrice', an original painting by Roberto Ferri that represents the pleasure of immortal love, the one between Dante and the muse of the 'Divine Comedy'. Film advertisement created by MullenLowe Group, Italy for Magnum, within the category: Food.

A backpack is not just a container, but first and foremost a traveling companion that shares with us and keeps all our experiences, emotions, feelings and stories. The Italian brand Invicta tells this truth showing the virtually countless answers to a simple question: “What is your Invicta full of?” Film advertisement created by Havas, Italy for Invicta, within the category: Personal Accessories.

31% of Italian woman (18-45) intending to buy dermatological products on the Internet instead of asking a pharmacist or looking for a specific research. The Internet is a chaotic universe of information and it’s hard to distinguish between good advice and dangerous remedies. IDI Pharmaceuticals, a niche company but at cutting edge of dermatological research, wants to shoe them that it’s safer to trust to qualified experts. We created a fake tutorial girl on YouTube and social network who dispenses weird skincare tips a the real thing. His name is Cinzia: your friend skin. With her surreal tutorials, “Cinzia Your Skin Friend”, invaded skincare blogs, generated thousands of spontaneous conversations on dermatological problems and dialogued with her fans through videos and comments on YouTube, Facebook and Twitter. She also enchanted a number of Italian VIPS and influencers on social networks. She ended up on radio and TV, which broadcast her videos without knowing who she really was. After the first few episodes, IDI Pharmaceuticals made its appearance. Thanks to counter-videos featuring a real dermatologist, a tab on its Facebook Fan Page and YouTube leaderboards, external annotations and captions, it was possible to visit the Dermaday website and book a free skin check-up. Digital advertisement created by Leo Burnett, Italy for IDI Pharmaceuticals, within the category: Pharmaceutical.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

The theatre is regarded as one of the leading opera and ballet theatres in the world and every years La Scala's season opens on 7 December with an international opening ceremony. This year the Opera House open with Andrea Chenier a verismo opera in four acts by Umberto Giordano, set to an Italian libretto by Luigi Illica, and first performed on 28 March 1896 at La Scala, Milan. The story is based loosely on the life of the French poet André Chénier (1762–1794), who was executed during the French Revolution with his love Maddalena.

Film advertisement created by BBDO, Italy for La Cucina Italiana, within the category: Media.

Film advertisement created by Publicis, Italy for Heineken, within the category: Non-Alcoholic Drinks.

AMV BBDO has created a digital campaign for MARTINI to help drive awareness of the brand’s pivotal role and heritage in F1 racing. The campaign is a celebration of the iconic brand’s long standing passion for racing that it shares with fans, which can be traced back to its founders. It will launch with a film this week across Facebook, Instagram and Twitter announcing the opportunity for one lucky fan to win a one-of-a-kind, hand painted helmet designed by contemporary Spanish artist Kenor and worn by Felipe Massa. All fans have to do to be in with a chance of winning is tell MARTINI what the joy of racing means to them via the social channels using #JoyOfRacing. The winner will then be selected from a shortlist on 8th Aug and receive a Williams Martini Racing experience in Spa, Belgium; flights, transfers and four nights’ accommodation; and the #JoyOfRacing helmet presented by Felipe Massa. The launch film tracks the journey of the creation of the racing helmet from the inspiration to concept, design and production, highlighting the love and attention that goes into every stage. It also shows the audience what #JoyOfRacing means to superstar driver Felipe Massa to help spark ideas for entries, and gives full details of this money-can’t- buy prize. Kenor was briefed to create a design that embodies the joy of racing. This design was then transferred to an F1 racing helmet by leading helmet designers JMD. The bespoke helmet is to be worn by Williams Martini Racing driver Felipe Massa at the 2017 FORMULA 1 PIRELLI BELGIAN GRAND PRIX. Racing is a sport MARTINI has been involved in for nearly 50 years across a variety of iconic liveries. The brand returned to Formula One in 2014 as the title sponsor of the Williams F1 team, aiming to make a new generation fall in love with the gioia di vivere - the Italian "joy of living" - that MARTINI brings to the racing world. Design advertisement created by BBDO, Italy for Martini, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Film advertisement created by Verba, Italy for Audi, within the category: Automotive.