Grand Theft Auto 5 is considered to be one of the best-selling video games of all times. Through the years, the game has generated several controversies related to its violence and depiction of women. Now, the game is about to get more colourful and inclusive as the Stockholm Pride Festival is releasing the ”Los Santos Pride” mod, allowing gamers to have their own Pride Parade marching down the streets of the fictional city Los Santos in GTA 5. Digital advertisement created by Garbergs, Sweden for Stockholm Pride, within the category: Recreation, Leisure.

Based on its hydrogel technology, the Swedish sports nutrition brand Maurten has revolutionized the field of sports fuel. Since the launch just two years ago some of the best endurance athletes in the world are today officially fueled by Maurten. But a great number of athletes use Maurten unofficially – athletes sponsored by the larger brands in the category. This, this one's for them. To make life easier for those athletes, Åkestam Holst together with Maurten is now launching Maurten Unofficial. A brand new, un-branded product range, designed for athletes sponsored by others.

Folksam is one of the largest insurance companies in Sweden with approximately 4 million customers. It’s also Sweden’s oldest insurance company, founded in 1905 as a cooperative. This commercial is puffing for Folksam’s bundling discounts and is a follow-up to ‘Parachuting Cats’. It’s a tribute to Leo who has his boat, dog and aquarium insured with Folksam. Film advertisement created by Åkestam Holst, Sweden for Folksam, within the category: Finance.

A celebration to women in IT, the future is too important to be left to men. Film advertisement created by Klirr, Sweden for KTH Royal Institue of Technology, within the category: Education.

Since KLM was founded in Holland in 1919, Amsterdam has been its main hub. With Amsterdam as its home, it’s fair to say that KLM know every inch of the city. One of the many advantages of Amsterdam is that the city is very compact, and the best way to discover it is by foot. Therefore, to make customers' experience of Amsterdam even more enjoyable, KLM has created a special limited edition sneaker that has been designed and optimised for discovering Amsterdam. The Amsterdam Sneaker, which is handmade in Europe, is perfect for taking long walks, and it even comes with free entry to many of the city’s sights. During the campaign anybody can win a pair of Amsterdam Sneakers or bid for them on auction sites eBay and Tradera. All the money from the auctions will go to UNICEF.

Furthermore, KLM has created several city “walkabouts”, which will guide you to some of the not to be missed streets and sites of Amsterdam. Integrated advertisement created by Pool, Sweden for KLM, within the category: Transport.

Sweden is a cold and dark country to live in during winter. As a consequence, sales of Gillette Venus razors and blades plummet for 5 months every year. On top of that, the brand's main target group is getting increasingly hard to reach using traditional media. So Procter & Gamble Nordic needed a campaign that could connect the Venus brand with the target group during the dark season and boost sales when it's -30°c outside. In January, Saatchi & Saatchi Stockholm launched Tag the Weather and made the tough weather conditions work in Swedish women's favor. Digital advertisement created by Saatchi & Saatchi, Sweden for Gillette, within the category: Health.

A project where real birds are given a voice on Twitter about the housing shortage among birds in Stockholm. Due to the densification of the city the birds' natural habitats are diminishing. The purpose of the project is to encourage people to build and put up birdhouses to improve the birds' situation. Ambient advertisement created by Pool, Sweden for Bygg-Ole, within the category: Retail Services.

Valentine's Day is a popular day for eating out in Sweden. But getting table reservations in central Stockholm is easier said than done. So Swedish burger chain Max came to the rescue. Max invited their guests to a romantic three course burger meal. Red roses and mood lighting included. As always the burgers were made to order with only Swedish beef. Ambient advertisement created by JMW, Sweden for Max Burger, within the category: Food.

Film advertisement created by Magic Circle, Sweden for RFSL Dalarna, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.

Ambient advertisement created by JMW, Sweden for Microsoft, within the category: Electronics, Technology.

Digital advertisement created by Åkestam Holst, Sweden for SOS Children's Villages, within the category: Public Interest, NGO.

Digital advertisement created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.

Film advertisement created by Garbergs, Sweden for Jula, within the categories: House, Garden, Retail Services.

Today many men use their bodies as a canvas. It’s a way to express yourself and show who you are. This can’t be disturbed by all-over body hair or rashes after shaving. Thanks to NIVEA Men the new art of body shaving is fun, hassle-free and without skin irritation. The campaign is based on the fact that 74% of Swedish men regularly or occasionally remove body hair. 42% of Swedish men (age 18-55) have a tattoo. That makes Swedes the most tattooed people in the world. Film advertisement created by FCB, Sweden for Nivea, within the category: Health.

Digital advertisement created by BBDO, Sweden for ume.net, within the category: Electronics, Technology.

Film advertisement created by DDB, Sweden for Elkjøp, within the category: Electronics, Technology.

Digital advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.