Background: In the county of Kronoberg, Sweden, the Health Department have noticed increasing numbers of chlamydia among the youth and young adults. One of the reasons being the stigma about testing; a physical meeting with a nurse and the embarrassment it may cause. The time factor is also a barrier; many find it circumstantial to set aside time to go to a health central – let alone for a test. Task: Inform young citizens in the region about chlamydia and the fact that one can order a self-test online. You don’t even have to move away from the screen! Solution: A regional Health Department is pretty far from being down with the kids… However, we knew that millennials put a lot of confidence in peer-2-peer communication. They trust their friends and are very responsive to information coming from their own networks. The solution was to create something that they would want to consume and share voluntarily. Instead of using the county’s graphical profile, we went in the opposite direction, just offering simple entertainment – with a hook at the end. No morals. No pointers. Film advertisement created by Länge Leve Kommunikation, Sweden for The Health Department of Kronoberg, within the category: Health.

Ambient advertisement created by Perfect Fools, Sweden for Wyborowa, within the category: Alcoholic Drinks.

Easter is a time that for many means spending time with family and friends. But some decides- or are forced to stay at home, resulting in being alone during Easter. For a hifi lover, temporary loneliness doesn’t neccesarily have to be a bad thing, though. It could actually be an opportunity. It could be approached as a time when you can listen to whatever you want, as loud as you want. Film advertisement created by Backroad, Sweden for Pause Ljud & Bild, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

A campaign of six TV spots Film advertisement created by Futurniture, Sweden for Batteriåtervinningen, within the category: Public Interest, NGO.

The road to Syria is different for every ISIS recruit, but they all have one thing in common: a text message. By using the welcome text you receive when arriving to a new country, we let old members speak to new ones - and offer them a way out. Direct advertisement created by Berghs School Of Communication, Sweden for Syriatel, within the category: Public Interest, NGO.

Film advertisement created by Åkestam Holst, Sweden for Pause Home Entertainment, within the category: Electronics, Technology.

In over 60 countries in the world, changing your gender is illegal. Which makes being who you are are crime. So to raise awareness for transgender rights, we recorded an important message with the help of Alex. A transgender person in transition from female to male. The Voice of Change is a transgender person’s journey to becoming the person he was meant to be, and a message that gives voice to transgender rights all over the world. Welcome to EuroPride 2018 in Stockholm and Gothenburg this summer. Whoever you are. Audio advertisement created by Åkestam Holst, Sweden for Europride, within the category: Public Interest, NGO.

Film advertisement created by MullenLowe Group, Sweden for Oumph!, within the category: Food.

Direct advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

A campaign of six TV spots Film advertisement created by Futurniture, Sweden for Batteriåtervinningen, within the category: Public Interest, NGO.

Film advertisement created by Svensson, Sweden for UNHCR, within the category: Public Interest, NGO.

The luxury department store NK has created fashion history for over 100 years. A/W 2021, we made it possible for everyone to participate in creating a new one. By producing four original patterns from NK's French ladies' tailoring with a license from French fashion houses such as Dior and Balenciaga, we created "The unlimited edition of haute couture". Patterns of haute couture creations from 1902-1966 were accessible to download, sew and style with the autumn news 2021. Integrated advertisement created by Garbergs, Sweden for NK - Nordiska Kompaniet, within the category: Retail Services.

Ambient advertisement created by JMW, Sweden for Doctors of the World, within the category: Public Interest, NGO.

Ambient advertisement created by DDB, Sweden for PEN, within the category: Public Interest, NGO.

Film advertisement created by Forsman & Bodenfors, Sweden for Polestar, within the category: Automotive.

ATG is the leading horse racing association in Sweden and well known for their high delivery of big wins. In previous ads horses have been singing different songs saluting winners. In this ad the horses on a farm are speculating on who let the dog out symbolizing wins. Film advertisement created by The North Alliance, Sweden for ATG, within the category: Gambling.

Digital advertisement created by Saatchi & Saatchi, Sweden for Gillette, within the category: Health.

Hemglassbilen is the iconic Swedish ice cream truck, selling ice cream in the streets all over the country since 1969. And to make sure no kid misses the most important happening of the week, it has played its equally iconic jingle for as long – a catchy loop that has been amusing children and annoying parents for more than four decades. We wanted to make a radiospot reminding the grown ups of today the grand excitement they felt as kids when they heard the Hemglass ice cream-truck. But to make that happen in a radiospot, we had to go big…special-arrangement-symphony-orchestra-and-boys-choir-big. Audio advertisement created by Volt, Sweden for Hemglass, within the category: Food.