Film advertisement created by Wenderfalck, Sweden for Apotek Hjärtat, within the category: Pharmaceutical.

Production Company: Stopp, stopp.se Ambient advertisement created by M&C Saatchi, Sweden for Norwegian, within the category: Transport.

Brief: Organise a sampling event to mark the launch of OLW Crunchos - a new corn based snack with extra crunch. Challenge: People usually pay little or no attention to the product or the brand during an ordinary product sampling event. Solution: The Crunchometer - a machine that invited people to really sample the product. Ambient advertisement created by JMW, Sweden for OLW, within the category: Confectionery, Snacks.

Direct advertisement created by DDB, Sweden for Uniforms for the Dedicated, within the category: Fashion.

World’s first VR experience for the public that helps people relief their pain using virtual reality. Ambient advertisement created by Wenderfalck, Sweden for Apotek, within the category: Health.

To prove the modern technique of the new AEG laundry range, we put the machines to the ultimate test: Wash and tumble dry a whole new fashion collection – just hours before the catwalk! AEG wanted to prove that their new laundry range could wash the most unwashable clothes. Therefore they challenged Whyred to wash and tumble dry parts of their A/W17 collection during Stockholm Fashion Week. Just hours before the catwalk. Whyred, one of Scandinavia's most popular clothing brands have a long history of working with sustainability, both in design and material. For Roland Hjort, head designer and founder, the test was a way to prove that pure materials of high quality should not hold back the creativity in their fashion due to if the customer can wash their clothes or not at home. And for Whyred it was also important to demonstrate that you can get a longer life of your clothes if they are cleaned properly, in your own washing machine. AEG new machines are capable of both washing and tumble dry wool and silk without affecting the color, fiber or structure of the garment. Although the clothes has a care label that says dry clean or hand wash. Content advertisement created by Pool, Sweden for AEG, within the category: Electronics, Technology.

Digital advertisement created by CP+B, Sweden for Sony, within the category: Electronics, Technology.

Integrated advertisement created by Around You, Sweden for TIER Mobility, within the category: Automotive.

Film advertisement created by Garbergs, Sweden for Jula, within the categories: House, Garden, Retail Services.

Subway’s launching the biggest thing since sliced bread. Salads. But not just any random salads. These are the not too heavy, never too light kind of Salads. In other words, a perfect choice for anyone who’d like to stay balanced all day long. And that’s where the communication gained traction. Film advertisement created by McCann, Sweden for Subway, within the category: Food.

Film advertisement created by DamnGoodAgency, Sweden for Match.com, within the category: Professional Services.

The customers where asked to tear down Clas Ohlson's (Sweden's leading hardware store) old webstore in order to launch their new one. Digital advertisement created by Garbergs, Sweden for Clas Ohlson, within the category: Retail Services.

Ambient advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

Storytel is currently present in 20 markets and is expected to expand to another 20 over the next three years. The new global campaign “This is Storytel” is an important piece in the continued journey, and deals with the brand’s own story – how Storytel is working for good stories to be shared and enjoyed anywhere and anytime. “This is Storytel” explains what Storytel is and stands for. At the same time, the campaign will create a deeper emotional connection to the brand in more mature markets. Digital advertisement created by B-Reel, Sweden for Storytel, within the category: Media.

Elkjøp is Scandinavia’s largest retailer of home electronics. Mostly quite boring products one might say, but they can actually enable a wide range of lifestyles, passions and interests. This campaign is a celebration of those who has found their thing. Regardless of what it might be. Film advertisement created by DDB, Sweden for Elkjøp, within the category: Electronics, Technology.

Film advertisement created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.

Film advertisement created by M&C Saatchi, Sweden for E.ON, within the category: Industrial, Agriculture.

The single best way to get swedes to leave the cold north and go road tripping in southern Europe is of course to let them experience how great it is. But how do we give people a french road tripping experience when they’re in Sweden? The solution was to troll commuters radio by letting it sound like it lost connection for a second and then let them listen to some authentic french radio. That way we let France itself spark the idea of driving down to the ferry and continue south. Audio advertisement created by CP+B, Sweden for Stena Line, within the category: Transport.

This week the competition "Sweden's safest hands" kicked off. A competition where we challenge people in Sweden to carry parcels as safe as the Swedish Post, by using their iPhones. If you "deliver" the digital parcel intact, before everyone else, you win the content (with a value between 300 and 5000 SEK). The content is delivered to the winner the very next day. Every day at 6 AM, 12 PM and 6 PM a new parcel is Ambient advertisement created by Åkestam Holst, Sweden for Swedish Postal Service, within the category: Transport.

Digital advertisement created by Kind, Sweden for Coolstuff.com, within the category: Retail Services.