Bad office air lowers the ability to think with 10%. To prove this point Swedish air filter company Ultramare wanted to sponsor the office in the biggest need of an extra 10% thinking ability – the White House. The campaign has tried tweeting @realdonaldtrump in different ways. In a letter, in a Youtube preroll, in AdWords, on mobile billboards, on sandwich boards, in an open letter, in a film, on flyers, on Twitter and on the campaign website ultramare.se/badairday Film advertisement created by Milk, Sweden for Ultramare, within the category: Industrial, Agriculture.

10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.

Digital advertisement created by Rodolfo, Sweden for Viaplay, within the category: Media.

Digital advertisement created by Interactive Communication, Sweden for Wear It All, within the category: House, Garden.

Subway’s launching the biggest thing since sliced bread. Salads. But not just any random salads. These are the not too heavy, never too light kind of Salads. In other words, a perfect choice for anyone who’d like to stay balanced all day long. And that’s where the communication gained traction. Film advertisement created by McCann, Sweden for Subway, within the category: Food.

Film advertisement created by Volt, Sweden for Sibylla, within the category: Food.

URL: http://prosciuttogiallo.it/ A case study of a direct marketing campaign featuring a couple of hundred slices of finest prosciutto, meat ink and an Italian butcher with a harido to die for. Literally. Digital advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

Film advertisement created by BBDO, Sweden for Arla, within the category: Food.

To help sell season tickets swedish elite soccer team GAIS let a fan coach the team. It was during a local rival derby that the worlds first Fanager took place in the dugout. Season ticket holders could apply to the position as the Fanager. One lucky fan got the chance to coach the team for one game.During the season the Fanager acted as a link between fans and players on social media. Breaking the barrier between fans and the club increased season ticket sales with 21.9 % And proved that soccer is a team effort where players and fans win and lose together. Experiential advertisement created by Milk, Sweden for GAIS, within the category: Sports.

To promote the Taco Sub, Subway Norway launched a set of innovative pre-roll ads for Youtube. The Taco sub is, thanks to the cracking noise from its nacho chips, the first sub ever to make an distinguished sound when you eat it. To better illustrate The Sub with a Sound, McCann Stockholm built a narrative around "Good cracks vs. Bad cracks." Good crack obviously being the nacho chips. The three adverts, specially tailored for Youtube's True View format, all show a Taco Sub and other items getting crushed by the sheer power of the hydraulic press. The result? Not only does Subway tap in to the Youtube phenomena of hydraulic presses; they also show that, when done right, even a film about a sandwich can become truly unskippable. See for yourself. Film advertisement created by McCann, Sweden for Subway, within the category: Food.

Swedish hardcore punk band Pissjar releases a typeface made of urine. The typeface is called Pissjar Sans and is pissed out by the members themselves. The font is released as a promo for the bands first album Apathy & Cheap Thrills and is available for free at pissjar.com, if you want to spice up your wedding invitation, school report or use it as a logo for your shitty startup.

Film advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

Digital advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.

Check out the site too: http://www.rolighetsteorin.se/en/ Ambient advertisement created by DDB, Sweden for Volkswagen, within the category: Automotive.

Elkjøp is Scandinavia’s largest retailer of home electronics. Mostly quite boring products one might say, but they can actually enable a wide range of lifestyles, passions and interests. This campaign is a celebration of those who has found their thing. Regardless of what it might be. Film advertisement created by DDB, Sweden for Elkjøp, within the category: Electronics, Technology.

Film advertisement created by TBWA, Sweden for K-rauta, within the category: Public Interest, NGO.

Film advertisement created by King, Sweden for Sweden's Ministry for Foreign Affairs, within the category: Public Interest, NGO.

Film advertisement created by Wenderfalck, Sweden for Apotek Hjärtat, within the category: Pharmaceutical.

Ambient advertisement created by Saatchi & Saatchi, Sweden for SL, within the category: Transport.