Digital advertisement created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.

The customers where asked to tear down Clas Ohlson's (Sweden's leading hardware store) old webstore in order to launch their new one. Digital advertisement created by Garbergs, Sweden for Clas Ohlson, within the category: Retail Services.

Digital advertisement created by JMW, Sweden for Absolut, within the category: Alcoholic Drinks.

Billboards Beyond Borders broke new ground by using a loophole in Google Maps to create a new type of impactful advertising, by replacing existing messages on big billboards in countries where freedom of speech is under threat, with messages from journalist that had been censored or silenced. By rethinking digital advertising and repurposing Google Maps, we made a global statement on a zero media budget, and opened up new possibilities for marketing in a world where the line between physical and digital is increasingly blurred. Our billboards gave people all over the world the possibility to walk around in a world more free than the one we live in. Digital advertisement created by Åkestam Holst, Sweden for Reporters Without Borders, within the category: Public Interest, NGO.

Film advertisement created by Uncle Unicorn, Sweden for Arla Köket, within the category: Food.

Film advertisement created by Svensson, Sweden for UNHCR, within the category: Public Interest, NGO.

When releasing the artist line up this this year we decided to use what the target group already use; their favorite apps, and then we released them in them. Digital advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.

The film shows visitors to Stockholm, live casted, as they pose for the camera on different scenic locations across the Swedish capital city. It includes families from the middle east, asia, teenage punks, skaters, climbers, people in wheelchairs and a priest, among others. Digital advertisement created by Volontaire, Sweden for Visit Stockholm, within the category: Hospitality, Tourism.

Film advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

A campaign of six TV spots Film advertisement created by Futurniture, Sweden for Batteriåtervinningen, within the category: Public Interest, NGO.

To promote the Taco Sub, Subway Norway launched a set of innovative pre-roll ads for Youtube. The Taco sub is, thanks to the cracking noise from its nacho chips, the first sub ever to make an distinguished sound when you eat it. To better illustrate The Sub with a Sound, McCann Stockholm built a narrative around "Good cracks vs. Bad cracks." Good crack obviously being the nacho chips. The three adverts, specially tailored for Youtube's True View format, all show a Taco Sub and other items getting crushed by the sheer power of the hydraulic press. The result? Not only does Subway tap in to the Youtube phenomena of hydraulic presses; they also show that, when done right, even a film about a sandwich can become truly unskippable. See for yourself. Film advertisement created by McCann, Sweden for Subway, within the category: Food.

Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

Digital advertisement created by Forsman & Bodenfors, Sweden for IKEA, within the category: House, Garden.

Integrated advertisement created by RBK Communication, Sweden for Alla Kvinnors Hus, within the category: Public Interest, NGO.

The single best way to get swedes to leave the cold north and go road tripping in southern Europe is of course to let them experience how great it is. But how do we give people a french road tripping experience when they’re in Sweden? The solution was to troll commuters radio by letting it sound like it lost connection for a second and then let them listen to some authentic french radio. That way we let France itself spark the idea of driving down to the ferry and continue south. Audio advertisement created by CP+B, Sweden for Stena Line, within the category: Transport.

Today many men use their bodies as a canvas. It’s a way to express yourself and show who you are. This can’t be disturbed by all-over body hair or rashes after shaving. Thanks to NIVEA Men the new art of body shaving is fun, hassle-free and without skin irritation. The campaign is based on the fact that 74% of Swedish men regularly or occasionally remove body hair. 42% of Swedish men (age 18-55) have a tattoo. That makes Swedes the most tattooed people in the world. Film advertisement created by FCB, Sweden for Nivea, within the category: Health.

Carlsberg Sweden is on a mission to unbottle the courage that brews in all of us. Not just any courage but the kind you need in social situations. The people of Sweden are generally cautious and reserved so we created a competition and social app for iPhone and Android to change all that. Our goal? To find and reward Sweden’s most courageous. The app contains over 500 missions. Each represents a social challenge. Many missions require you to use smart phone features and social media to succeed. The competition starts April 5 and will run until April 17, 2011. Afterwards, you will be able to continue to use the app and challenge your friends in a fun social game. Download the app here: http://www.unbottleyourself.com/ Digital advertisement created by Åkestam Holst, Sweden for Carlsberg, within the category: Alcoholic Drinks.

EA Games will add female players to FIFA’s career mode, and make it impossible for UEFA’s board members to ignore young girls’ football dreams. Digital advertisement created by Berghs School Of Communication, Sweden for Electronic Arts, within the category: Gaming.