Rock stars have been smashing guitars for decades, few with more enthusiasm than Swedish-born guitar virtuoso Yngwie Malmsteen. In their latest campaign, global engineering company Sandvik decided to test their cutting-edge techniques by building the world’s first all-metal, unbreakable guitar and letting Malmsteen unleash his smashing skills on it. Film advertisement created by Forsman & Bodenfors, Sweden for Sandvik, within the categories: Electronics, Technology, Industrial, Agriculture.

Save the children releases a picture book that should never have existed. Today, every sixth child lives in a conflict zone, an increase by 75% since the 90's. A fact that the Save the Children Sweden wanted to make decision makers and the general public aware of. So, we made a picture book for the children of war. Not for them to read or use, but for us to understand their world. At first glance the book looked like any other picture book, but we filled the pages with objects that children in conflict zones has to face on a daily basis. Our key insight and the harsh reality is this: people have become too good at turning the blind eye. Showing photos and films where children are suffering just isn't enough anymore. That’s why we focused on creating pictures in people’s head by comparing our kid’s lives with the reality in conflict zones. Film advertisement created by Uncle Unicorn, Sweden for Save the Children Sweden, within the category: Public Interest, NGO.

Elkjøp is Scandinavia’s largest retailer of home electronics. Mostly quite boring products one might say, but they can actually enable a wide range of lifestyles, passions and interests. This campaign is a celebration of those who has found their thing. Regardless of what it might be. Film advertisement created by DDB, Sweden for Elkjøp, within the category: Electronics, Technology.

Film advertisement created by M&C Saatchi, Sweden for Com Hem, within the category: Electronics, Technology.

Integrated advertisement created by RBK Communication, Sweden for Alla Kvinnors Hus, within the category: Public Interest, NGO.

Film advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

The campaign and photo challenge Exhibition Stockholm was the first photo competition in the world harnessing the power of AR. It aimed to introduce Adobe to a wide audience of hobby photographers. The web application with the same name became a platform that inspired to creativity through use of augmented reality and artificial intelligence together with simple means, such as the camera in a mobile phone and, for the desired, free photo editing tools, such as Adobe's own "Lightroom for mobile".

Digital advertisement created by Hyper Island, Sweden for The North Face, within the category: Fashion.

To help sell season tickets swedish elite soccer team GAIS let a fan coach the team. It was during a local rival derby that the worlds first Fanager took place in the dugout. Season ticket holders could apply to the position as the Fanager. One lucky fan got the chance to coach the team for one game.During the season the Fanager acted as a link between fans and players on social media. Breaking the barrier between fans and the club increased season ticket sales with 21.9 % And proved that soccer is a team effort where players and fans win and lose together. Experiential advertisement created by Milk, Sweden for GAIS, within the category: Sports.

Ambient advertisement created by Volt, Sweden for Friskis&Svettis, within the category: Recreation, Leisure.

Film advertisement created by Forsman & Bodenfors, Sweden for Västtrafik, within the category: Automotive.

Today many men use their bodies as a canvas. It’s a way to express yourself and show who you are. This can’t be disturbed by all-over body hair or rashes after shaving. Thanks to NIVEA Men the new art of body shaving is fun, hassle-free and without skin irritation. The campaign is based on the fact that 74% of Swedish men regularly or occasionally remove body hair. 42% of Swedish men (age 18-55) have a tattoo. That makes Swedes the most tattooed people in the world. Film advertisement created by FCB, Sweden for Nivea, within the category: Health.

Digital advertisement created by CP+B, Sweden for Sony, within the category: Electronics, Technology.

Childish advertising from the bank of IKEA. The target group for the advertising is small businesses that want to develop, but lack the funding. Traditionally advertising towards business owners features good-looking models, posing in flashy offices, boasting about their own success. Ikano Bank chose to focus on the feeling of being too small in the world of business. Instead of regular models, a group of one-year-old babies were dressed in costume made business suits and adult wigs. Film advertisement created by Doe Blomberg Gottberg, Sweden for Ikano Bank, within the category: Finance.

Digital advertisement created by Svensson, Sweden for ECPAT, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Sweden for ume.net, within the category: Electronics, Technology.

Brief: Organise a sampling event to mark the launch of OLW Crunchos - a new corn based snack with extra crunch. Challenge: People usually pay little or no attention to the product or the brand during an ordinary product sampling event. Solution: The Crunchometer - a machine that invited people to really sample the product. Ambient advertisement created by JMW, Sweden for OLW, within the category: Confectionery, Snacks.

Film advertisement created by Volt, Sweden for Sibylla, within the category: Food.

Since he was young, Swedish Freeskier Jesper Tjäder has been fascinated by Japanese game shows, but it wasn't until more recently he started getting recurring dreams about skiing in one. And as we all know Jesper, one thing is for certain: If he can dream it, he can do it. Welcome to Jesper Tjäder's Dream Show! Film advertisement created by Process, Sweden for Red Bull, within the category: Non-Alcoholic Drinks.

Film advertisement created by Acne, Sweden for Svenska Freds, within the category: Public Interest, NGO.