Billboards Beyond Borders broke new ground by using a loophole in Google Maps to create a new type of impactful advertising, by replacing existing messages on big billboards in countries where freedom of speech is under threat, with messages from journalist that had been censored or silenced. By rethinking digital advertising and repurposing Google Maps, we made a global statement on a zero media budget, and opened up new possibilities for marketing in a world where the line between physical and digital is increasingly blurred. Our billboards gave people all over the world the possibility to walk around in a world more free than the one we live in. Digital advertisement created by Åkestam Holst, Sweden for Reporters Without Borders, within the category: Public Interest, NGO.

We meet a family watching a thrilling movie that suddenly is interrupted by a commercial brake. The magic is gone and like so many others this family choses to leave their cosy sofa to do other things. This is when Ikea takes the opportunity to do some advertising. Prices appear on chosen items who now stands out well when the family is gone. Except for the family dog who doesn't have a clue. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

When releasing the artist line up this this year we decided to use what the target group already use; their favorite apps, and then we released them in them. Digital advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

There are a lot of reasons for joining the Swedish Armed Forces. The most apparent, is probably to defend one of the most progressive countries in the world*. But there are also more individual reasons. For instance, the chance to move out of your parents´ house or getting a break from your studies. This campaign focuses on a variety of reasons for joining The Swedish Armed Forces. Each of the three films exemplify a few of them – some broad, some highly personal. * According to a study by the Institute for Future Studies Film advertisement created by Volt, Sweden for Swedish Armed Forces, within the category: Public Interest, NGO.

In the film we see Lidl customer "Roger" as he hosts a dinner in his home, inviting friends who are sceptic about buying their groceries from Lidl. He welcomes them with a warm and embracing hug – however, in his hands are still vegetable by the plenty.

April Fools' Day 2016 Digital advertisement created by Björn Borg, Sweden for Björn Borg, within the category: Fashion.

Roland Svensson's head measures 275 mm. The new Volvo FMX has 300 mm of ground clearance. See what a few centimetres more space can do. Film advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

Hemglassbilen is the iconic Swedish ice cream truck, selling ice cream in the streets all over the country since 1969. And to make sure no kid misses the most important happening of the week, it has played its equally iconic jingle for as long – a catchy loop that has been amusing children and annoying parents for more than four decades. We wanted to make a radiospot reminding the grown ups of today the grand excitement they felt as kids when they heard the Hemglass ice cream-truck. But to make that happen in a radiospot, we had to go big…special-arrangement-symphony-orchestra-and-boys-choir-big. Audio advertisement created by Volt, Sweden for Hemglass, within the category: Food.

Ambient advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by JMW, Sweden for Microsoft, within the category: Electronics, Technology.

Carlsberg Sweden is on a mission to unbottle the courage that brews in all of us. Not just any courage but the kind you need in social situations. The people of Sweden are generally cautious and reserved so we created a competition and social app for iPhone and Android to change all that. Our goal? To find and reward Sweden’s most courageous. The app contains over 500 missions. Each represents a social challenge. Many missions require you to use smart phone features and social media to succeed. The competition starts April 5 and will run until April 17, 2011. Afterwards, you will be able to continue to use the app and challenge your friends in a fun social game. Download the app here: http://www.unbottleyourself.com/ Digital advertisement created by Åkestam Holst, Sweden for Carlsberg, within the category: Alcoholic Drinks.

Film advertisement created by Perfect Fools, Sweden for Peak Performance, within the category: Fashion.

Ambient advertisement created by Round & Round, Sweden for Bigalcohol.Exposed, within the category: Public Interest, NGO.

Just for Halloween, Fanta releases the new flavor Dark Mystery. It is completely night black, but scary good. It is celebrated with Fantas first completely Swedish production, in scary proud idea, directing and production of advertising agency HOLY.

Ambient advertisement created by Ahlstrand & Wållgren, Sweden for Lefdal, within the category: Retail Services.

To attract tourists planing a visit to Stockholm to also experience the Swedish countryside we created top10stockholm.com – a not at all official guide to key exit points in the city. Digital advertisement created by You Are Here, Sweden for Stockholm Country Break, within the category: Hospitality, Tourism.

Experiential advertisement created by CP+B, Sweden for Frölunda, within the categories: Food, Sports.

Digital advertisement created by Acne, Sweden for Max Burgers, within the category: Food.