You can’t buy the new Swedish Euro 2020 jersey – you have to earn it. Adidas and the Swedish Football Association are taking a clear stand against the intolerance, hate and threats which has become more common even in Swedish football. Through M&C SAATCHI Stockholm’s new campaign “earn the jersey”, even supporters have to “earn the right” to wear the new national team jersey by agreeing to terms and conditions: To always show respect, to stand behind the team through good times and bad, to never spread hate and to welcome everyone into the team. A true supporter supports. Film advertisement created by M&C Saatchi, Sweden for Adidas, within the category: Sports.

This company develops the software for autonomous driving vehicles and wants you to know that self-driving cars are going to think like humans when they hit the streets. By using science fiction storytelling expression, this film aims to break down autonomous driving for just about everyone. The film opens up with a swift camera motion through the clouds of a glittering night sky. We follow a Volvo car driving across a colourful neon-light bathed boulevard, reminiscent of Blade Runner’s film aesthetic. We witness how the car sensors operate in orchestration in order to collect data from the car’s surroundings. We see up and close how the information flows through the vehicle’s arteries in order to reach the super-brain of the car. There, Zenuity’s software accumulates the information in real time and merges it in order to construct a holistic image of the world around it. As the software stirs the car to safety, a real-life scenario occurs. Film advertisement created by Uncloudy & Co, Sweden for Zenuity, within the category: Automotive.

A miserable sushi, a sad t-bone steak with mashed potatoes, a lousy made eggs Benedict, these are the failed food's featured in three short-videos shot by Swedish education company Lernia together with Swedish independent agency Volontaire, mimicking the style of Facebook food-tutorials. Digital advertisement created by Volontaire, Sweden for Lernia, within the category: Education.

Digital advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.

Film advertisement created by Åkestam Holst, Sweden for Pause Home Entertainment, within the category: Electronics, Technology.

To create The Swedish Number, the Swedish Tourist Association partnered with a leading provider of contact solutions, to create one of the largest switchboards in the world that supports incoming phone calls 24 hours a day, 7 days a week. Their cloud-based contact center is used to register ambassadors and connect all calls. The switchboard is designed to randomly choose one of the Swede ambassadors for each call. Ambient advertisement created by Swedish Tourist Association, Sweden for Swedish Tourist Association, within the category: Transport.

A tribute to the powerful Volvo FH and Volvo Trucks new range of trucks running on liquefied natural gas; timed with the start of the iconic Volvo Ocean Race. Digital advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

Film advertisement created by DamnGoodAgency, Sweden for Match.com, within the category: Professional Services.

Film advertisement created by M&C Saatchi, Sweden for E.ON, within the category: Industrial, Agriculture.

Film advertisement created by DDB, Sweden for McDonald's, within the category: Food.

When releasing the artist line up this this year we decided to use what the target group already use; their favorite apps, and then we released them in them. Digital advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.

Ambient advertisement created by Volt, Sweden for New Yorkers Against Gun Violence, within the category: Public Interest, NGO.

Film advertisement created by Volt, Sweden for Sibylla, within the category: Food.

To attract tourists planing a visit to Stockholm to also experience the Swedish countryside we created top10stockholm.com – a not at all official guide to key exit points in the city. Digital advertisement created by You Are Here, Sweden for Stockholm Country Break, within the category: Hospitality, Tourism.

The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability. Film advertisement created by Le Bureau, Sweden for The Swedish Public Employment Service, within the category: Public Interest, NGO.

The Swedish Civil Contingencies Agency is responsible for issues concerning civil protection and public safety. With this campaign they want people to become more careful when it comes to sharing sensitive information on the Internet. We raised the question: “Why do we share information on the Internet, that we would never share elsewhere." Film advertisement created by Le Bureau, Sweden for Swedish Civil Contingencies Agency, within the category: Public Interest, NGO.

Following up on the successful launch of Volkswagen BlueMotion Technologies via the innovative Fun Theory platform, Volkswagen and DDB created the Fun Theory Award, a competition which ultimately saw 699 amazing entries from more than 35 countries. The winner was the Speed Camera Lottery, created and submitted by San Francisco's Kevin Richardson, a games producer for NickelodeonKids whose idea was based around rewarding those who obeyed the speed limit with the money raised through fining those lead foot drivers who exceed it. In October 2010, the idea became reality and was tested in Stockholm, in collaboration with NTF (The Swedish road transport authority). Speed Camera Lottery worked on many levels: the average speed was reduced by 22%. Media ranging from ABC to the BBC Worldwide Service covered the campaign, the competition and the winning idea. Even better Speed Camera Lottery helped Volkswagen continue to boost share and sales in Sweden. From January to June 2010 Volkswagen market share increased almost 4% to 12.9% while sales grew by 5.8% compared to an increase of 3.9% for the overall market compared to the first half of 2009. In the eco car segment alone, Volkswagen saw market share leap from about 8% to nearly 15% proving another theory at DDB: Creating ideas that people want to play with, participate in and pass along is good for business. Ambient advertisement created by DDB, Sweden for Volkswagen, within the category: Automotive.

Film advertisement created by Acne, Sweden for Telenor, within the category: Electronics, Technology.

The customers where asked to tear down Clas Ohlson's (Sweden's leading hardware store) old webstore in order to launch their new one. Digital advertisement created by Garbergs, Sweden for Clas Ohlson, within the category: Retail Services.