We simply renamed IKEA’s products as common Google searches about relationship problems in Sweden. When you googled your problem, you found an IKEA product with the exact same name – on a site identical to IKEA’s main shopping site. A product that might help you improve your relationship at home. Or just remind you of the fact that our products are inspired by your life, for real. So whether it’s a snoring husband, a never ending gaming son or any other relationship problem you have, IKEA can come to the rescue. Or at least put a smile on your face, while you keep googling for an answer. The project launched in Sweden a couple of weeks ago, and got a lot of positive media attention from all major news media in Sweden. Digital advertisement created by Åkestam Holst, Sweden for IKEA, within the category: Retail Services.

Childish advertising from the bank of IKEA. The target group for the advertising is small businesses that want to develop, but lack the funding. Traditionally advertising towards business owners features good-looking models, posing in flashy offices, boasting about their own success. Ikano Bank chose to focus on the feeling of being too small in the world of business. Instead of regular models, a group of one-year-old babies were dressed in costume made business suits and adult wigs. Film advertisement created by Doe Blomberg Gottberg, Sweden for Ikano Bank, within the category: Finance.

Film advertisement created by Åkestam Holst, Sweden for Pause Home Entertainment, within the category: Electronics, Technology.

See men in power offered to undergo gynecological exams in an interactive film experience by artist and filmmaker Anna Odell. But to see this, you have to get up into the chair yourself. Welcome to The Gynecological Cinema Chair at Göteborg Film Festival, https://goteborgfilmfestival.se/the-gynecological-cinema-chair/ Film advertisement created by Stendahls, Sweden for Göteborg Film Festival, within the category: Recreation, Leisure.

URL: http://prosciuttogiallo.it/ A case study of a direct marketing campaign featuring a couple of hundred slices of finest prosciutto, meat ink and an Italian butcher with a harido to die for. Literally. Digital advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

Tomorrow on March 11th it is exactly one year after Japan was hit by the tsunami. Today the country is to a great extent rebuilt. But the tourism hasn't recovered. People still have a picture of a country in ruins stuck in their minds and the same goes for the web. To change that image we believe that social media can play a big part. Post from Japan is a way to use existing tourist as ambassadors to change the picture of the country and get people traveling to Japan again. Digital advertisement created by Berghs School Of Communication, Sweden for Japan Tourism, within the category: Transport.

The road to Syria is different for every ISIS recruit, but they all have one thing in common: a text message. By using the welcome text you receive when arriving to a new country, we let old members speak to new ones - and offer them a way out. Direct advertisement created by Berghs School Of Communication, Sweden for Syriatel, within the category: Public Interest, NGO.

Malmö Hardware Store needed an idea to be able to compete with the giant home improvement chains that are taking over the market. We learned that the stores main earnings comes from supplies, not from expensive tools. So we created ToolPool. It works just like a carpool, but with tools. And it's for free. All we ask in return is that you share our message on Facebook. During the very first month, ToolPool received extensive media coverage, over 600 members and sales in the store increased by 25%. Digital advertisement created by The Fan Club, Sweden for Malmö Hardware Store, within the category: Retail Services.

Film advertisement created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.

10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.

Outdoor advertisement created by Acne, Sweden for Non Violence Project, within the category: Public Interest, NGO.

Spring is finally here again, which means that people are getting back outside to hang out in the sun. But finding the right sunspot isn't always easy, especially if you live in a big city where buildings are covering the sun. To show that Ray Ban is a brand that cares about their customers we introduced "Bright Light", it's an application that helps people to get the most out of the sun and their sunglasses. Digital advertisement created by Berghs School Of Communication, Sweden for Ray-Ban, within the category: Personal Accessories.

Ambient advertisement created by Åkestam Holst, Sweden for Norrlands Guld, within the category: Alcoholic Drinks.

Film advertisement created by Uncle Unicorn, Sweden for Arla Köket, within the category: Food.

Sioo:x Wood Protection gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years. It’s also 100% environmentally friendly - which is revolutionary. But twelve years’ worth of protection is almost too good to be true. Our mission was to prove it is for real. So we created a billboard made from real Sioo:x-treated boards and booked a triple-sided billboard for twelve years in Malmö, Sweden. Outdoor advertisement created by Stendahls, Sweden for Sioo:x Wood, within the category: House, Garden.

Campaign site: www.allmannyttan.se The movie is a part of an ongoing campaign for Swedish industry and association company SABO, together with the Swedish Energy Agency, Swedish SSNC and Swedish Tenants Association. The purpose of the campaign is to get the tenants within SABO to save energy and water. Digital advertisement created by Snask, Sweden for SABO, within the category: Industrial, Agriculture.

One tiny donation can feel like a drop in the ocean. But if we come together, that donation can grow to something that can change the world. One donation can be the start of a chain reaction. Film advertisement created by B-Reel, Sweden for Save the Children, within the category: Public Interest, NGO.

Outdoor advertisement created by Garbergs, Sweden for The Swedish Childhood Cancer Foundation, within the category: Public Interest, NGO.

Film advertisement created by Wenderfalck, Sweden for Apotek Hjärtat, within the category: Pharmaceutical.

Bubble Witch 3 Saga - The brand new game in the popular Bubble Witch series. Stella the Witch is back and she needs your help to defeat the evil Wilbur in this exciting adventure! He may look cute, but he's full of magical mischief! Travel the realm bursting as many bubbles as you can in this bubble shooting puzzle game.