Tomorrow on March 11th it is exactly one year after Japan was hit by the tsunami. Today the country is to a great extent rebuilt. But the tourism hasn't recovered. People still have a picture of a country in ruins stuck in their minds and the same goes for the web. To change that image we believe that social media can play a big part. Post from Japan is a way to use existing tourist as ambassadors to change the picture of the country and get people traveling to Japan again. Digital advertisement created by Berghs School Of Communication, Sweden for Japan Tourism, within the category: Transport.

Subway’s launching the biggest thing since sliced bread. Salads. But not just any random salads. These are the not too heavy, never too light kind of Salads. In other words, a perfect choice for anyone who’d like to stay balanced all day long. And that’s where the communication gained traction. Film advertisement created by McCann, Sweden for Subway, within the category: Food.

Ambient advertisement created by Pool, Sweden for Brothers, within the category: Retail Services.

Film advertisement created by M&C Saatchi, Sweden for Viasat, within the category: Media.

Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. The product is built on something every player will recognize: Balls – trusting your gut feeling betting on a long shot; and Brains – a more calculated bet minimizing risk. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain. Film advertisement created by Jack Russel, Sweden for Betser, within the category: Gambling.

URL: http://ourwork.se/equalizer Swedish HiFi retailer Pause Home Entertainment has launched Stockholm House Equalizer, the world’s first home listing service based on unusually powerful sound systems. Together with Sweden's leading experts in construction, acoustics and sound Akestam developed an algorithm that determines exactly how high you can turn up the volume in a home before the neighbours complain. They then applied the algorithm to homes available on the housing market, creating the worlds first real estate listing service based on sound. All to help you find a home where you can enjoy the stores unusually powerful sound systems to the fullest. Or as Spinal Tap used to say "These go to eleven". Digital advertisement created by Åkestam Holst, Sweden for Pause, within the category: Retail Services.

Ambient advertisement created by Crispin Porter + Bogusky, Sweden for Sony, within the category: Electronics, Technology.

Save the children releases a picture book that should never have existed. Today, every sixth child lives in a conflict zone, an increase by 75% since the 90's. A fact that the Save the Children Sweden wanted to make decision makers and the general public aware of. So, we made a picture book for the children of war. Not for them to read or use, but for us to understand their world. At first glance the book looked like any other picture book, but we filled the pages with objects that children in conflict zones has to face on a daily basis. Our key insight and the harsh reality is this: people have become too good at turning the blind eye. Showing photos and films where children are suffering just isn't enough anymore. That’s why we focused on creating pictures in people’s head by comparing our kid’s lives with the reality in conflict zones. Film advertisement created by Uncle Unicorn, Sweden for Save the Children Sweden, within the category: Public Interest, NGO.

A student idea to promote Google Translate. Digital advertisement created by Forsbergs School of Design and Advertisment, Sweden for Google, within the category: Electronics, Technology.

Digital advertisement created by BBDO, Sweden for ume.net, within the category: Electronics, Technology.

Is it possible to create classical music with the use of a gamer’s unique skills? That’s what Swedish gaming and tech retailer Webhallen set out to explore in the experiment “Webhallen Orchestra”. In the world’s first classical music piece, created to be performed by gamers, Webhallen creates a computer game where every action that each individual player makes creates a tone or sequence in a melody. Audio advertisement created by The&Partnership, Sweden for Webhallen, within the categories: Electronics, Technology, Gaming.

Film advertisement created by Acne, Sweden for IKEA, within the category: House, Garden.

Film advertisement created by Acne, Sweden for Telenor, within the category: Electronics, Technology.

By detecting cold symptoms the interactive billboard from KLM unexpectedly reminds Swedes dreaming about travelling again that KLM’s flight bookings can be cancelled at no cost. The billboard, equipped with a listening device and an AI motor, identifies 40 000 cough and sneeze sounds. When a symptom sound is detected KLMs general travel billboard, with a lovely surf destination at a low price, switches to: ”Unwell?” or ”Bless you!” followed by ”Cancel Lisbon €0”. Experiential advertisement created by M&C Saatchi, Sweden for KLM, within the category: Transport.

Ambient advertisement created by M&C Saatchi, Sweden for Norwegian, within the category: Transport.

Experiential advertisement created by CP+B, Sweden for Frölunda, within the categories: Food, Sports.

During one week, 29 August -- 3 September, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by can watch as clothes are hung on a washing line, only to be soiled. Log onto Ariel's Facebook page -- www.facebook.com/arielsverige -- and you can win clothes by controlling a specially programmed industrial robot loaded with ketchup, drinking chocolate and lingonberry jam in real time. With designer garments as your targets, your challenge is to hit them as they swish in front of the robot at Stockholm Central Station. It´s easy: aim, stain and win. The stained garment will be sent in the post after being washed on-site with regular Ariel Actilift. Digital advertisement created by Saatchi & Saatchi, Sweden for Ariel, within the category: House, Garden.

Film advertisement created by Åkestam Holst, Sweden for Arla, within the category: Non-Alcoholic Drinks.

Valentine's Day is a popular day for eating out in Sweden. But getting table reservations in central Stockholm is easier said than done. So Swedish burger chain Max came to the rescue. Max invited their guests to a romantic three course burger meal. Red roses and mood lighting included. As always the burgers were made to order with only Swedish beef. Ambient advertisement created by JMW, Sweden for Max Burger, within the category: Food.

Film advertisement created by Saatchi & Saatchi, Sweden for Verum, within the category: Food.