In Sweden, no one is deported because of HIV. But people in 22 countries around the world are. So it isn’t so surprising that 40 % of refugees in Sweden are reluctant to take an HIV test. This is why RFSL Dalarna and Hiv-Sweden decided to launch the second year of the initiative ”We Are Survivors”. We wanted refugees to feel empowered, safe and to trust the Swedish system. And to encourage them to take an HIV test and to not let HIV stop their dreams, because with treatment you can live a normal life with HIV today. Tatelicious is living proof that you are not deported because of HIV and that you can live a good life with dreams and hopes for the future. So we let her tell her powerful story. Digital advertisement created by Magic Circle, Sweden for RFSL Dalarna, within the category: Public Interest, NGO.

We meet a family watching a thrilling movie that suddenly is interrupted by a commercial brake. The magic is gone and like so many others this family choses to leave their cosy sofa to do other things. This is when Ikea takes the opportunity to do some advertising. Prices appear on chosen items who now stands out well when the family is gone. Except for the family dog who doesn't have a clue. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

22 years after the huge hit "I'd Do Anything for Love (But I Won't Do That)” Meat Loaf finally gives an explanation to what ”that” is. All in collaboration with Swedish St1 – a chain of unmanned gas stations. Film advertisement created by Garbergs, Sweden for St1, within the category: Industrial, Agriculture.

Roland Svensson's head measures 275 mm. The new Volvo FMX has 300 mm of ground clearance. See what a few centimetres more space can do. Film advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

The film from children’s rights organization BRIS illustrates a girl’s last day in school before Christmas break, how she sees other people’s joy and fellowship and feel left out. Throughout the ad she carries around a little robot. In the end of the film the robot comforts her and gives her company. The robot is a symbol for the new chat bot service Brisbot that deals with the same kinds of questions as a regular helpline. Brisbot is available directly in the mobile phone on messaging platforms - Kik and Facebook Messenger. It gives professional counseling, answers and advice for children directly in the chat. One of the most common and difficult problems that kids face today is a sense of hopelessness or loneliness. Many children that contact BRIS during the holidays talk about how they feel that everyone else is having a cozy time with relatives and friends, but that they feel left out and don’t have anyone to talk to. Film advertisement created by Garbergs, Sweden for BRIS, within the category: Public Interest, NGO.

Bad office air lowers the ability to think with 10%. To prove this point Swedish air filter company Ultramare wanted to sponsor the office in the biggest need of an extra 10% thinking ability – the White House. The campaign has tried tweeting @realdonaldtrump in different ways. In a letter, in a Youtube preroll, in AdWords, on mobile billboards, on sandwich boards, in an open letter, in a film, on flyers, on Twitter and on the campaign website ultramare.se/badairday Film advertisement created by Milk, Sweden for Ultramare, within the category: Industrial, Agriculture.

Sioo:x Wood Protection gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years. It’s also 100% environmentally friendly - which is revolutionary. But twelve years’ worth of protection is almost too good to be true. Our mission was to prove it is for real. So we created a billboard made from real Sioo:x-treated boards and booked a triple-sided billboard for twelve years in Malmö, Sweden. Outdoor advertisement created by Stendahls, Sweden for Sioo:x Wood, within the category: House, Garden.

Digital advertisement created by Forsman & Bodenfors, Sweden for IKEA, within the category: House, Garden.

Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. The product is built on something every player will recognize: Balls – trusting your gut feeling betting on a long shot; and Brains – a more calculated bet minimizing risk. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain. Film advertisement created by Jack Russel, Sweden for Betser, within the category: Gambling.

Campaign site: www.allmannyttan.se The movie is a part of an ongoing campaign for Swedish industry and association company SABO, together with the Swedish Energy Agency, Swedish SSNC and Swedish Tenants Association. The purpose of the campaign is to get the tenants within SABO to save energy and water. Digital advertisement created by Snask, Sweden for SABO, within the category: Industrial, Agriculture.

Film advertisement created by Åkestam Holst, Sweden for Arla, within the category: Non-Alcoholic Drinks.

Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

The new Audi A6 is a very safe car. It protects the driver in almost every conceivable way, but since people who own an Audi doesn't always take the car - it protects them in other cases as well. Film advertisement created by TBWA, Sweden for Audi, within the category: Automotive.

Direct advertisement created by DDB, Sweden for Uniforms for the Dedicated, within the category: Fashion.

Before you go on the big annual ski trip in the mountains you must make sure that you warm up properly. You know, to see that everything is in shape. Film advertisement created by Rymdskeppet, Sweden for Ski Sunne, within the category: Recreation, Leisure.

Digital advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

Film advertisement created by Acne, Sweden for Telenor, within the category: Electronics, Technology.