We simply renamed IKEA’s products as common Google searches about relationship problems in Sweden. When you googled your problem, you found an IKEA product with the exact same name – on a site identical to IKEA’s main shopping site. A product that might help you improve your relationship at home. Or just remind you of the fact that our products are inspired by your life, for real. So whether it’s a snoring husband, a never ending gaming son or any other relationship problem you have, IKEA can come to the rescue. Or at least put a smile on your face, while you keep googling for an answer. The project launched in Sweden a couple of weeks ago, and got a lot of positive media attention from all major news media in Sweden. Digital advertisement created by Åkestam Holst, Sweden for IKEA, within the category: Retail Services.

Film advertisement created by Acne, Sweden for IKEA, within the category: House, Garden.

The single best way to get swedes to leave the cold north and go road tripping in southern Europe is of course to let them experience how great it is. But how do we give people a french road tripping experience when they’re in Sweden? The solution was to troll commuters radio by letting it sound like it lost connection for a second and then let them listen to some authentic french radio. That way we let France itself spark the idea of driving down to the ferry and continue south. Audio advertisement created by CP+B, Sweden for Stena Line, within the category: Transport.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

Film advertisement created by Forsman & Bodenfors, Sweden for Västtrafik, within the category: Automotive.

Ambient advertisement created by Åkestam Holst, Sweden for Norrlands Guld, within the category: Alcoholic Drinks.

Digital advertisement created by Åkestam Holst, Sweden for Audi, within the category: Automotive.

Subway’s launching the biggest thing since sliced bread. Salads. But not just any random salads. These are the not too heavy, never too light kind of Salads. In other words, a perfect choice for anyone who’d like to stay balanced all day long. And that’s where the communication gained traction. Film advertisement created by McCann, Sweden for Subway, within the category: Food.

There are a lot of reasons for joining the Swedish Armed Forces. The most apparent, is probably to defend one of the most progressive countries in the world*. But there are also more individual reasons. For instance, the chance to move out of your parents´ house or getting a break from your studies. This campaign focuses on a variety of reasons for joining The Swedish Armed Forces. Each of the three films exemplify a few of them – some broad, some highly personal. * According to a study by the Institute for Future Studies Film advertisement created by Volt, Sweden for Swedish Armed Forces, within the category: Public Interest, NGO.

The new Audi A6 is a very safe car. It protects the driver in almost every conceivable way, but since people who own an Audi doesn't always take the car - it protects them in other cases as well. Film advertisement created by TBWA, Sweden for Audi, within the category: Automotive.

Film advertisement created by Åkestam Holst, Sweden for Arla, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Volt, Sweden for New Yorkers Against Gun Violence, within the category: Public Interest, NGO.

22 years after the huge hit "I'd Do Anything for Love (But I Won't Do That)” Meat Loaf finally gives an explanation to what ”that” is. All in collaboration with Swedish St1 – a chain of unmanned gas stations. Film advertisement created by Garbergs, Sweden for St1, within the category: Industrial, Agriculture.

A campaign of six TV spots Film advertisement created by Futurniture, Sweden for Batteriåtervinningen, within the category: Public Interest, NGO.

Film advertisement created by Acne, Sweden for Svenska Freds, within the category: Public Interest, NGO.

Ambient advertisement created by DDB, Sweden for PEN, within the category: Public Interest, NGO.

Digital advertisement created by JMW, Sweden for Absolut, within the category: Alcoholic Drinks.

Film advertisement created by M&C Saatchi, Sweden for Carlsberg, within the category: Alcoholic Drinks.

Here’s a short film about love, time and concrete we at Strays, an ad agency in Stockholm, did for Formbetong to launch their first holistic communication concept - Alla tiders betong. Which roughly translates to ”A Concrete Story." Formbetong has been around for a long time and has has grown into Sweden's leading construction company in the concrete industry, but it is only now that they take a holistic approach to their marketing and communication. With the new concept the brand wants to dramatize the central part of the company's business - that generations to come will be able to benefit from the buildings that Formbetong is building today. We were thrilled with the idea that each concrete building has several lives, since concrete is incredibly durable, and is rediscovered by every new generation. And since Formbetong cherished the idea that the concept should first and foremost be about people and not concrete the 5-minute short film depicts young love throughout several decades. The concrete's presence consists only of the concrete roof on which every decade takes place on. Film advertisement created by Strays, Sweden for Frombetong, within the category: Professional Services.

Spring is finally here again, which means that people are getting back outside to hang out in the sun. But finding the right sunspot isn't always easy, especially if you live in a big city where buildings are covering the sun. To show that Ray Ban is a brand that cares about their customers we introduced "Bright Light", it's an application that helps people to get the most out of the sun and their sunglasses. Digital advertisement created by Berghs School Of Communication, Sweden for Ray-Ban, within the category: Personal Accessories.