A campaign of six TV spots Film advertisement created by Futurniture, Sweden for Batteriåtervinningen, within the category: Public Interest, NGO.

Film advertisement created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.

Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. The product is built on something every player will recognize: Balls – trusting your gut feeling betting on a long shot; and Brains – a more calculated bet minimizing risk. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain. Film advertisement created by Jack Russel, Sweden for Betser, within the category: Gambling.

Shouldn’t the delivery of a gaming computer be just as thrilling as using it? Lenovo thought so. In this campaign they had characters from the gaming world deliver the gaming products from the company, in commercials and in real life during the campaign period. Dramatic and sometimes violent - but always on time. Film advertisement created by BBDO Nordics, Sweden for Lenovo, within the category: Electronics, Technology.

Film advertisement created by JMW, Sweden for Microsoft, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by Bulldozer, Sweden for Bramhults, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by Volt, Sweden for Situation Stockholm, within the category: Media.

Digital advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

Childish advertising from the bank of IKEA. The target group for the advertising is small businesses that want to develop, but lack the funding. Traditionally advertising towards business owners features good-looking models, posing in flashy offices, boasting about their own success. Ikano Bank chose to focus on the feeling of being too small in the world of business. Instead of regular models, a group of one-year-old babies were dressed in costume made business suits and adult wigs. Film advertisement created by Doe Blomberg Gottberg, Sweden for Ikano Bank, within the category: Finance.

Digital advertisement created by Wenderfalck, Sweden for Fastighetsbyrån, within the category: Professional Services.

Folksam is one of the largest insurance companies in Sweden with around 4 million customers. It’s also Sweden’s oldest insurance company, founded in 1905 as a cooperation. In this campaign we wanted to give something back to the clients (who are also the owners). First up is Eva, who has her cat insured in Folksam. As a part of the internet campaign we also give people the opportunity to decide what the next commercial should be about. Film advertisement created by Åkestam Holst, Sweden for Folksam, within the category: Finance.

Since he was young, Swedish Freeskier Jesper Tjäder has been fascinated by Japanese game shows, but it wasn't until more recently he started getting recurring dreams about skiing in one. And as we all know Jesper, one thing is for certain: If he can dream it, he can do it. Welcome to Jesper Tjäder's Dream Show! Film advertisement created by Process, Sweden for Red Bull, within the category: Non-Alcoholic Drinks.

When fast food-chain Sibylla launched their new Extra Everything Hot Dogs, we were asked to make radio spots to highlight the news. But these weren’t your ordinary hot dogs, so we figured we shouldn’t do ordinary radio spots. Instead, together with professional musicians, we interpreted the three hot dogs in three full songs in three extra everything-genres. The songs were then released on Spotify – A soul version with extra wail, a trap remix with extra bass, and a death metal edition with extra growl. They became the center of a campaign with radio spots on FM-radio and Spotify, and music videos on social media. But what version you got to see or hear, depended on your taste of music. On Spotify and Social media, the dominate genres on your playlists decided what version you would see/hear, and on FM radio we adapted the spots to the genre the stations focused on. Film advertisement created by Volt, Sweden for Sibylla, within the category: Food.

The creative collaboration between Swedish artist/producer Avicii and Volvo Cars for their new brand campaign features a reworking of the classic song Feeling Good. Filmed on location in Stockholm and Osterlen, southern Sweden, the video visits places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring. The video also features members of his family and close friends. The song Feeling Good was initially picked as a proposal by Volvo Cars. The arrangement has been produced by Avicii, with Audra Mae on vocals. Digital advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

This company develops the software for autonomous driving vehicles and wants you to know that self-driving cars are going to think like humans when they hit the streets. By using science fiction storytelling expression, this film aims to break down autonomous driving for just about everyone. The film opens up with a swift camera motion through the clouds of a glittering night sky. We follow a Volvo car driving across a colourful neon-light bathed boulevard, reminiscent of Blade Runner’s film aesthetic. We witness how the car sensors operate in orchestration in order to collect data from the car’s surroundings. We see up and close how the information flows through the vehicle’s arteries in order to reach the super-brain of the car. There, Zenuity’s software accumulates the information in real time and merges it in order to construct a holistic image of the world around it. As the software stirs the car to safety, a real-life scenario occurs. Film advertisement created by Uncloudy & Co, Sweden for Zenuity, within the category: Automotive.

Say hello to Octomonk – The perfect study app for school kids Young people are bombarded with impulses from all directions, all the time, making it really hard to focus when they study. This was something Gothenburg Symphony – the National Orchestra of Sweden – wanted to change, so they created Octomonk, a fun and playful app that helps children to study better with classical music (and some high jinks). Digital advertisement created by Stendahls, Sweden for Gothenburg Symphony, within the category: Education.

Film advertisement created by Volt, Sweden for Sibylla, within the category: Food.

100 % renewable advertising funds research that could save the planet. In the films we see commercials from 1960 reused with new voice-overs pointing customers to sign-up for Skellefteå Kraft’s offering: 100 % renewable force. We get the message that money saved by using old clips instead funds important climate-friendly research into solar power. Film advertisement created by Volt, Sweden for Skellefteå Kraft, within the category: Electronics, Technology.

Based on its hydrogel technology, the Swedish sports nutrition brand Maurten has revolutionized the field of sports fuel. Since the launch just two years ago some of the best endurance athletes in the world are today officially fueled by Maurten. But a great number of athletes use Maurten unofficially – athletes sponsored by the larger brands in the category. This, this one's for them. To make life easier for those athletes, Åkestam Holst together with Maurten is now launching Maurten Unofficial. A brand new, un-branded product range, designed for athletes sponsored by others.