Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain. In part 2 Napoleon and Einstein “discuss” how to win in Betser League. Film advertisement created by Jack Russel, Sweden for Betser, within the category: Gambling.

During one week, 29 August -- 3 September, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by can watch as clothes are hung on a washing line, only to be soiled. Log onto Ariel's Facebook page -- www.facebook.com/arielsverige -- and you can win clothes by controlling a specially programmed industrial robot loaded with ketchup, drinking chocolate and lingonberry jam in real time. With designer garments as your targets, your challenge is to hit them as they swish in front of the robot at Stockholm Central Station. It´s easy: aim, stain and win. The stained garment will be sent in the post after being washed on-site with regular Ariel Actilift. Digital advertisement created by Saatchi & Saatchi, Sweden for Ariel, within the category: House, Garden.

Integrated advertisement created by RBK Communication, Sweden for Alla Kvinnors Hus, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

The boring and beautiful everyday life. That’s what The Swedish Armed Forces fight for – around the clock, all year, everywhere. That’s the focus in their latest campaign. Visuals from the everyday life of the citizens are mixed with regular workdays for the people within the force. They all tie together with the line We let Sweden be in peace, so that your life can continue as usual. Film advertisement created by Volt, Sweden for Swedish Armed Forces, within the category: Public Interest, NGO.

Elkjøp is Scandinavia’s largest retailer of home electronics. Mostly quite boring products one might say, but they can actually enable a wide range of lifestyles, passions and interests. This campaign is a celebration of those who has found their thing. Regardless of what it might be. Film advertisement created by DDB, Sweden for Elkjøp, within the category: Electronics, Technology.

Uber is highlighting the absurdity of the traffic situation in Asia’s biggest cities as part of its first ever brand purpose campaign. Using cardboard boxes to represent cars, the film humorously shows the reality of how people get around currently and ends with images of a city being overrun by boxes. The film was shot on the streets of Bangkok with around 200 extras, the soundtrack is ”Bare Necessities” from the 1967 Disney film ”The Jungle Book”. Film advertisement created by Forsman & Bodenfors, Sweden for Uber, within the category: Transport.

The film is built up like a tutorial and in this case you get to learn: How to taste the French way of life. The tutorials addresses different things and peculiarities the French do in their everyday life. For instance that they would never eat lunch in front of the computer, or even think about ordering take away. How they enjoy eating dinner for a very, very long time, and when they work out they make sure to do it in style. And of course that when they choose a beer they always choose the best bière. All in all a crash course to learn how to enjoy life to the fullest. Film advertisement created by WDW Creative, Sweden for Kronenbourg, within the category: Alcoholic Drinks.

The Swedish Patent and Registrations Office wanted us to help decrease the use of illegal streaming sites by changing people’s mindset about them. Tough one, as we all love streaming films and series. Some of us love it even more when it’s free of charge. But what we probably didn’t know is that loads of these streaming sites are run by networks of organized crime. So by enjoying ‘2 ½ Men’ for free, you indirectly support the dodgy weapons and drugs biz. Not cool. Film advertisement created by Ehrenstråhle, Sweden for PRV, within the category: Professional Services.

Belgian tv-station Canvas will soon air the new Swedish crime series Midnight Sun. To announce this prestigious show, Canvas and its advertising agency mortierbrigade contacted a real Swedish criminal. The result is an intriguing portrait of a criminal who recognises something from his own past in the show, and a cliffhanger that makes you want to watch it. Film advertisement created by Mortierbrigade, Sweden for Canvas Tv, within the category: Media.

10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.

Today many men use their bodies as a canvas. It’s a way to express yourself and show who you are. This can’t be disturbed by all-over body hair or rashes after shaving. Thanks to NIVEA Men the new art of body shaving is fun, hassle-free and without skin irritation. The campaign is based on the fact that 74% of Swedish men regularly or occasionally remove body hair. 42% of Swedish men (age 18-55) have a tattoo. That makes Swedes the most tattooed people in the world. Film advertisement created by FCB, Sweden for Nivea, within the category: Health.

Film advertisement created by Forsman & Bodenfors, Sweden for SK-II, within the category: Health.

Film advertisement created by MullenLowe Group, Sweden for Oumph!, within the category: Food.

To promote their family plan and stand out from its competitors, one of Sweden’s largest mobile operator Telenor now make it possible to add the dog to their family plan, Telenor Family. Now you can call it, get notifications to your smartphone when it’s from a certain distance from your home, and see its movements from the last 24 hours. The integrated campaign was developed by Swedish agency Acne in an effort to stand out in a saturated market. At the heart of the campaign is a “dog tracker” (GPS Tracker Minifinder) that uses a sim-card to help you keep track of your dog through your smartphone. Film advertisement created by Acne, Sweden for Telenor, within the category: Electronics, Technology.

In Sweden, no one is deported because of HIV. But people in 22 countries around the world are. So it isn’t so surprising that 40 % of refugees in Sweden are reluctant to take an HIV test. This is why RFSL Dalarna and Hiv-Sweden decided to launch the second year of the initiative ”We Are Survivors”. We wanted refugees to feel empowered, safe and to trust the Swedish system. And to encourage them to take an HIV test and to not let HIV stop their dreams, because with treatment you can live a normal life with HIV today. Tatelicious is living proof that you are not deported because of HIV and that you can live a good life with dreams and hopes for the future. So we let her tell her powerful story. Digital advertisement created by Magic Circle, Sweden for RFSL Dalarna, within the category: Public Interest, NGO.

Ambient advertisement created by JMW, Sweden for Microsoft, within the category: Electronics, Technology.