URL: http://prosciuttogiallo.it/ A case study of a direct marketing campaign featuring a couple of hundred slices of finest prosciutto, meat ink and an Italian butcher with a harido to die for. Literally. Digital advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

The brief: show how a ‘multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation, control and monetization’. The solution: shoot 30 locations in three days, design 36 different interfaces, add a touch of sound, and a beautiful film is created. Film advertisement created by House of Radon, Sweden for Ericsson, within the category: Electronics, Technology.

This is not a campaign. This is doing things different. E-sport is the fastest growing sport in the world and this makes it the arena for new tech brands to be seen at. So, what could we do to make Lenovo stand out in an already busy and aggressive playing field? Well, we started with Lenovo’s belief “Different is Better” and took it from there. In November 2017 we embodied ´different´ in the shape of a never before seen Counter Strike team of elderly folks between 63 and 81 years of age. After two weeks of fierce training we hi-jacked Dreamhack, one of the biggest gaming events of the year, and entered our ´Silver Snipers´ to take on the international pro-teams of skilled youngsters in the competition. And it was an outstanding success. No tv-campaigns, no posters, no celebrities, no paid for influencers or clicks. Only a very different and lovable team entered at the center stage of a hard-to-reach scene, a website and a few social posts causing a stir in 157 countries, appearing on over 400 news sites, reaching the no 87 most upvoted story of all time on Reddit and even seen on state owned national TV in China. And most importantly, Lenovo’s very different team of Silver Snipers have gone from a quiet life of tea and cakes to e-sport idols for gamers all over the planet, now embarking on their first world tour. Experiential advertisement created by Ehrenstråhle, Sweden for Lenovo, within the category: Electronics, Technology.

In over 60 countries in the world, changing your gender is illegal. Which makes being who you are are crime. So to raise awareness for transgender rights, we recorded an important message with the help of Alex. A transgender person in transition from female to male. The Voice of Change is a transgender person’s journey to becoming the person he was meant to be, and a message that gives voice to transgender rights all over the world. Welcome to EuroPride 2018 in Stockholm and Gothenburg this summer. Whoever you are. Audio advertisement created by Åkestam Holst, Sweden for Europride, within the category: Public Interest, NGO.

It’s easier than ever to support a good cause – all you have to do is hit the like button. The organization gets one more supporter and you get positive publicity among your friends. But even though it’s important to be liked, likes can’t fund medicine, water or food. In this campaign for Unicef Sweden, we highlight the absurdness of our blind faith in likes, to raise money for vaccine. Film advertisement created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.

Ambient advertisement created by Åkestam Holst, Sweden for Refugee Phones, within the category: Public Interest, NGO.

Digital advertisement created by JMW, Sweden for Microsoft, within the category: Electronics, Technology.

10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.

Digital advertisement created by Interactive Communication, Sweden for Wear It All, within the category: House, Garden.

GIL is a Swedish organization that fights on behalf of people with disabilities. In their latest campaign “Said by Retards” they highlight the issue of how the offensive and discriminatory R-word is used – and make people aware that having an intellectual disability isn't the same as being strange, or stupid. – At GIL, we want to shine a light on that it’s unfair to be generalized and associated with the real idiots in the world, says Anders Westgerd, director at GIL. Instead of assuming the role of the victim they decided to use attitude, humor and a lot of self-awareness to prove a point. Said by Retards consist of the Instagram account @saidbyretards and hundreds of short movies starring people with disabilities, quoting stupid things said by powerful people. The movies are packaged as classic “inspirational quotes”, raising the question: Who are the real retards? Digital advertisement created by Stendahls, Sweden for GIL, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Sweden for ume.net, within the category: Electronics, Technology.

A miserable sushi, a sad t-bone steak with mashed potatoes, a lousy made eggs Benedict, these are the failed food's featured in three short-videos shot by Swedish education company Lernia together with Swedish independent agency Volontaire, mimicking the style of Facebook food-tutorials. Digital advertisement created by Volontaire, Sweden for Lernia, within the category: Education.

Film advertisement created by Wenderfalck, Sweden for Apotek Hjärtat, within the category: Pharmaceutical.

Film advertisement created by Garbergs, Sweden for NetOnNet, within the category: Retail Services.

To create The Swedish Number, the Swedish Tourist Association partnered with a leading provider of contact solutions, to create one of the largest switchboards in the world that supports incoming phone calls 24 hours a day, 7 days a week. Their cloud-based contact center is used to register ambassadors and connect all calls. The switchboard is designed to randomly choose one of the Swede ambassadors for each call. Ambient advertisement created by Swedish Tourist Association, Sweden for Swedish Tourist Association, within the category: Transport.

One tiny donation can feel like a drop in the ocean. But if we come together, that donation can grow to something that can change the world. One donation can be the start of a chain reaction. Film advertisement created by B-Reel, Sweden for Save the Children, within the category: Public Interest, NGO.

For Audio Pro’s 40 year in the business they wanted to do a film to celebrates that. So director Mats Udd and production company Slutet är Nära came up with a film that wouldn't show any product, or new features. Just a pure and simple film about sounds. Small and large sounds. Sounds that make you laugh, or cry, sounds that you may have forgotten, or sounds that were a big part of your childhood. Sounds that make you come back to special events or make you remember friends from the past. Speaker Brands usually pay homage to new technology and new products, but the more rarely they praise the sound itself. We wanted to change that. So before the 40th anniversary we wanted to make a film without a product that is only interested in one thing: The sound. A film that honoring the sounds.

Uber is highlighting the absurdity of the traffic situation in Asia’s biggest cities as part of its first ever brand purpose campaign. Using cardboard boxes to represent cars, the film humorously shows the reality of how people get around currently and ends with images of a city being overrun by boxes. The film was shot on the streets of Bangkok with around 200 extras, the soundtrack is ”Bare Necessities” from the 1967 Disney film ”The Jungle Book”. Film advertisement created by Forsman & Bodenfors, Sweden for Uber, within the category: Transport.

Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. The product is built on something every player will recognize: Balls – trusting your gut feeling betting on a long shot; and Brains – a more calculated bet minimizing risk. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain. Film advertisement created by Jack Russel, Sweden for Betser, within the category: Gambling.

Integrated advertisement created by Around You, Sweden for TIER Mobility, within the category: Automotive.