Film advertisement created by MullenLowe Group, Sweden for Oumph!, within the category: Food.

Rock stars have been smashing guitars for decades, few with more enthusiasm than Swedish-born guitar virtuoso Yngwie Malmsteen. In their latest campaign, global engineering company Sandvik decided to test their cutting-edge techniques by building the world’s first all-metal, unbreakable guitar and letting Malmsteen unleash his smashing skills on it. Film advertisement created by Forsman & Bodenfors, Sweden for Sandvik, within the categories: Electronics, Technology, Industrial, Agriculture.

Film advertisement created by Saatchi & Saatchi, Sweden for Verum, within the category: Food.

The campaign uses Virtual Reality to create a 5D-experience in a Stockholm hangar that allows participants to recharge on the world’s most beautiful beaches, experience the best Heli-skiing, and enjoy an African safari, among other things. The experience consists of five different VR experiences supplemented with custom-built simulators and sensory effects such as wind, aromas, heat and even an artificial elephant trunk to take the sense of reality to a whole new level. Film advertisement created by King, Sweden for Lotto, within the category: Gaming.

Grand Theft Auto 5 is considered to be one of the best-selling video games of all times. Through the years, the game has generated several controversies related to its violence and depiction of women. Now, the game is about to get more colourful and inclusive as the Stockholm Pride Festival is releasing the ”Los Santos Pride” mod, allowing gamers to have their own Pride Parade marching down the streets of the fictional city Los Santos in GTA 5. Digital advertisement created by Garbergs, Sweden for Stockholm Pride, within the category: Recreation, Leisure.

SPICE:14 is this year’s edition of a packaging design contest for students at Berghs. Digital advertisement created by Appelberg, Sweden for Berghs School of Communication, within the category: Education.

Digital advertisement created by Stendahls, Sweden for Harman Kardon, within the category: Electronics, Technology.

Outdoor advertisement created by Bulldozer, Sweden for Bramhults, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Saatchi & Saatchi, Sweden for Toyota, within the category: Automotive.

A miserable sushi, a sad t-bone steak with mashed potatoes, a lousy made eggs Benedict, these are the failed food's featured in three short-videos shot by Swedish education company Lernia together with Swedish independent agency Volontaire, mimicking the style of Facebook food-tutorials. Digital advertisement created by Volontaire, Sweden for Lernia, within the category: Education.

10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.

Digital advertisement created by Perfect Fools, Sweden for Peak Performance, within the category: Fashion.

Film advertisement created by DDB, Sweden for Ericsson, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

A campaign of six TV spots Film advertisement created by Futurniture, Sweden for Batteriåtervinningen, within the category: Public Interest, NGO.

We revealed the artists booked for this year's Popaganda festival through a live music quiz and invited fans and music journalists to figure out the whole lineup themselves. Three bands performed cover versions of songs by the artists booked. For every song, the first person who tweeted the correct artist name and tagged it #popa13 won a ticket to the festival. News of the bookings spread for every guess tweeted. Soon, #popa13 trended giving proof to our insight that if there's anything indie music fans love even more than music – it's showing off their superior knowledge of it. Ambient advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.

10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.

Major European cities like Stockholm are being invaded by electrical scooters. They have become immensely popular but are also creating debate and are currently a hot topic in the news. Some hate the scooters, but others love them. The main arguments for the scooters have been hard to argue against. Not only are they a fast and cheap alternative to cars, they are electric (sustainable) and contributes to less congestion on the roads. However fresh research in Sweden show that only 2 in 100 journeys actually replace cars. In almost all other cases the scooter replaces people walking. So, even though its still faster, is not cheaper or more sustainable. And, more importantly it contributes more people moving even less which in turn affects people’s health. And fresh statistics from the WHO shows that less and less people get enough exercise. Reebok – a brand that believes in the power of moving (that sports can change lives) – is now launching Reebok To Go, an alternative to the e-scooters, and the first rentable sneaker service ever. Why ride when you can use your feet? With Reebok-to-go there is no excuse. Reebok-To-Go works in a similar way to rental scooters. The shoes are equipped with a QR-Code you simply scan with your phone. Once you have entered your details, it’s just a case of putting them on and away you go. The soles of the shoes also have a GPS tag, so each pair can be tracked on a map. Reebok-To-Go is a reminder of the importance to get your daily exercise. If we can get more people to rediscover their feet through this initiative, that would be a step, well many steps, in the right direction. Experiential advertisement created by M&C Saatchi, Sweden for Reebok, within the category: Fashion.

Ambient advertisement created by Åkestam Holst, Sweden for Norrlands Guld, within the category: Alcoholic Drinks.

10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.