Sweden
Shouldn’t the delivery of a gaming computer be just as thrilling as using it? Lenovo thought so. In this campaign they had characters from the gaming world deliver the gaming products from the company, in commercials and in real life during the campaign period. Dramatic and sometimes violent - but always on time. Film advertisement created by BBDO Nordics, Sweden for Lenovo, within the category: Electronics, Technology.
Film advertisement created by Svensson, Sweden for Elon, within the category: Retail Services.
Digital advertisement created by Shout, Sweden for Liseberg, within the category: Recreation, Leisure.
When fast food-chain Sibylla launched their new Extra Everything Hot Dogs, we were asked to make radio spots to highlight the news. But these weren’t your ordinary hot dogs, so we figured we shouldn’t do ordinary radio spots. Instead, together with professional musicians, we interpreted the three hot dogs in three full songs in three extra everything-genres. The songs were then released on Spotify – A soul version with extra wail, a trap remix with extra bass, and a death metal edition with extra growl. They became the center of a campaign with radio spots on FM-radio and Spotify, and music videos on social media. But what version you got to see or hear, depended on your taste of music. On Spotify and Social media, the dominate genres on your playlists decided what version you would see/hear, and on FM radio we adapted the spots to the genre the stations focused on. Film advertisement created by Volt, Sweden for Sibylla, within the category: Food.
This week the competition "Sweden's safest hands" kicked off. A competition where we challenge people in Sweden to carry parcels as safe as the Swedish Post, by using their iPhones. If you "deliver" the digital parcel intact, before everyone else, you win the content (with a value between 300 and 5000 SEK). The content is delivered to the winner the very next day. Every day at 6 AM, 12 PM and 6 PM a new parcel is Ambient advertisement created by Åkestam Holst, Sweden for Swedish Postal Service, within the category: Transport.
Spring is finally here again, which means that people are getting back outside to hang out in the sun. But finding the right sunspot isn't always easy, especially if you live in a big city where buildings are covering the sun. To show that Ray Ban is a brand that cares about their customers we introduced "Bright Light", it's an application that helps people to get the most out of the sun and their sunglasses. Digital advertisement created by Berghs School Of Communication, Sweden for Ray-Ban, within the category: Personal Accessories.
Film advertisement created by Forsman & Bodenfors, Sweden for Polestar, within the category: Automotive.
Film advertisement created by Garbergs, Sweden for Jula, within the categories: House, Garden, Retail Services.
Ilias Patlis is a Swedish illustrator and game artist at King. He is inspired by movement and with his Surface he is able to express his creativity everywhere. Surface Pro 4 gives him more time for things that matters the most - his family. In this film we catch a glimpse of his life where creativity, sports and kids play a central role. Digital advertisement created by JMW, Sweden for Microsoft, within the category: Electronics, Technology.
To promote the Taco Sub, Subway Norway launched a set of innovative pre-roll ads for Youtube. The Taco sub is, thanks to the cracking noise from its nacho chips, the first sub ever to make an distinguished sound when you eat it. To better illustrate The Sub with a Sound, McCann Stockholm built a narrative around "Good cracks vs. Bad cracks." Good crack obviously being the nacho chips. The three adverts, specially tailored for Youtube's True View format, all show a Taco Sub and other items getting crushed by the sheer power of the hydraulic press. The result? Not only does Subway tap in to the Youtube phenomena of hydraulic presses; they also show that, when done right, even a film about a sandwich can become truly unskippable. See for yourself. Film advertisement created by McCann, Sweden for Subway, within the category: Food.
7-Eleven Sweden and agency Åkestam Holst NoA just launched its latest campaign for brownies and muffins, and it's really passionate. Fika – a somewhat more relaxed and spontaneous version of the brits afternoon tea – is as Swedish as ABBA. It's a daily tradition where you gather with your friends to enjoy pastries and coffee. To say that swedes simply like their fika is an understatement. They love it. In this campaign, 7-Eleven Sweden depicts their customers' passion for pastries – taking it all the way – by showing passionate sweet-toothed swedes giving their fika some sweet lovin'. Film advertisement created by The North Alliance, Sweden for 7-Eleven, within the categories: Confectionery, Snacks, Food.
For Audio Pro’s 40 year in the business they wanted to do a film to celebrates that. So director Mats Udd and production company Slutet är Nära came up with a film that wouldn't show any product, or new features. Just a pure and simple film about sounds. Small and large sounds. Sounds that make you laugh, or cry, sounds that you may have forgotten, or sounds that were a big part of your childhood. Sounds that make you come back to special events or make you remember friends from the past. Speaker Brands usually pay homage to new technology and new products, but the more rarely they praise the sound itself. We wanted to change that. So before the 40th anniversary we wanted to make a film without a product that is only interested in one thing: The sound. A film that honoring the sounds.
It’s the world’s first photo exhibition shot with a car. Featuring Pulitzer price-winning photographer Barbara Davidson, using the New Volvo XC60’s built-in safety camera to create a photo exhibition which premiered in London on the 4th of July.
Belgian tv-station Canvas will soon air the new Swedish crime series Midnight Sun. To announce this prestigious show, Canvas and its advertising agency mortierbrigade contacted a real Swedish criminal. The result is an intriguing portrait of a criminal who recognises something from his own past in the show, and a cliffhanger that makes you want to watch it. Film advertisement created by Mortierbrigade, Sweden for Canvas Tv, within the category: Media.
The video features 15 musicians from the Gothenburg Symphony Orchestra that have been spread across the Sweden in five different locations to play Mozart's famous chamber piece "Eine kleine Nachtmusik", live via Telia fiber connection. Digital advertisement created by DDB, Sweden for Telia, within the category: Electronics, Technology.
The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability. Film advertisement created by Le Bureau, Sweden for The Swedish Public Employment Service, within the category: Public Interest, NGO.
Film advertisement created by BBDO, Sweden for Arla, within the category: Food.
Digital advertisement created by Wenderfalck, Sweden for Fastighetsbyrån, within the category: Professional Services.
We are at a funeral. The person who has died was very good at his job, but did not pass his professional skills forward. The priest is very disappointed about this. He thinks it's a huge waste of talent, skills, experience and knowledge. Film advertisement created by Le Bureau, Sweden for WorldSkills, within the category: Education.
Digital advertisement created by Saatchi & Saatchi, Sweden for Gillette, within the category: Health.