Sweden

Stairs

WVA

Check out the site too: http://www.rolighetsteorin.se/en/ Ambient advertisement created by DDB, Sweden for Volkswagen, within the category: Automotive.

Jesus Goes Online

WVA

Film advertisement created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.

Background: In the county of Kronoberg, Sweden, the Health Department have noticed increasing numbers of chlamydia among the youth and young adults. One of the reasons being the stigma about testing; a physical meeting with a nurse and the embarrassment it may cause. The time factor is also a barrier; many find it circumstantial to set aside time to go to a health central – let alone for a test. Task: Inform young citizens in the region about chlamydia and the fact that one can order a self-test online. You don’t even have to move away from the screen! Solution: A regional Health Department is pretty far from being down with the kids… However, we knew that millennials put a lot of confidence in peer-2-peer communication. They trust their friends and are very responsive to information coming from their own networks. The solution was to create something that they would want to consume and share voluntarily. Instead of using the county’s graphical profile, we went in the opposite direction, just offering simple entertainment – with a hook at the end. No morals. No pointers. Film advertisement created by Länge Leve Kommunikation, Sweden for The Health Department of Kronoberg, within the category: Health.

Sweden's safest hands

WVA

This week the competition "Sweden's safest hands" kicked off. A competition where we challenge people in Sweden to carry parcels as safe as the Swedish Post, by using their iPhones. If you "deliver" the digital parcel intact, before everyone else, you win the content (with a value between 300 and 5000 SEK). The content is delivered to the winner the very next day. Every day at 6 AM, 12 PM and 6 PM a new parcel is Ambient advertisement created by Åkestam Holst, Sweden for Swedish Postal Service, within the category: Transport.

House of Nightmares

WVA

Film advertisement created by Pool, Sweden for Gröna Lund Theme Park, within the category: Recreation, Leisure.

Alex

WVA

There are a lot of reasons for joining the Swedish Armed Forces. The most apparent, is probably to defend one of the most progressive countries in the world*. But there are also more individual reasons. For instance, the chance to move out of your parents´ house or getting a break from your studies. This campaign focuses on a variety of reasons for joining The Swedish Armed Forces. Each of the three films exemplify a few of them – some broad, some highly personal. * According to a study by the Institute for Future Studies Film advertisement created by Volt, Sweden for Swedish Armed Forces, within the category: Public Interest, NGO.

The Drop

WVA

Film advertisement created by M&C Saatchi, Sweden for Carlsberg, within the category: Alcoholic Drinks.

Made by Sweden

WVA

Film advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

The Unreal Xmas Shop

WVA

This Christmas, Save the Children has launched a new kind of gift shop with AR gifts that challenge excessive Christmas consumption and unnecessary gifts. From a sock wearing camel that comes to life in your living room to a sweater designed by Bea Åkerlund, giving you a hug, each virtual gift can be explored in 3D on your mobile. The store is an innovative approach to the traditional Christmas gift, providing a fun and interactive experience for both the gift giver and receiver, while also helping to make a difference for children in need. https://www.raddabarnen.se/stod-oss/ar/shop/ Digital advertisement created by B-Reel, Sweden for Save the Children, within the category: Public Interest, NGO.

The Search for Syria

WVA

Film advertisement created by Svensson, Sweden for UNHCR, within the category: Public Interest, NGO.

The Hair Trimmer

WVA

Elkjøp is Scandinavia’s largest retailer of home electronics. Mostly quite boring products one might say, but they can actually enable a wide range of lifestyles, passions and interests. This campaign is a celebration of those who has found their thing. Regardless of what it might be. Film advertisement created by DDB, Sweden for Elkjøp, within the category: Electronics, Technology.

#RideLikeVoila

WVA

With the campaign Voi launches a digital traffic school, led by their new safety guru Voila, to make the streets safer for all. Integrated advertisement created by Strays, Sweden for VOI Scooters, within the category: Transport.