Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain. Film advertisement created by Jack Russel, Sweden for Betser, within the category: Gambling.

Additional credits: Starring: Stig Holmdén, Christian Jonasson, Marie Carlsson, Valter Svanlund, Selma Castor Digital advertisement created by Colibri, Sweden for Mikkeller, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, Sweden for Arla, within the category: Food.

There are a lot of reasons for joining the Swedish Armed Forces. The most apparent, is probably to defend one of the most progressive countries in the world*. But there are also more individual reasons. For instance, the chance to move out of your parents´ house or getting a break from your studies. This campaign focuses on a variety of reasons for joining The Swedish Armed Forces. Each of the three films exemplify a few of them – some broad, some highly personal. * According to a study by the Institute for Future Studies Film advertisement created by Volt, Sweden for Swedish Armed Forces, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

In January all gyms and health clubs advertise to catch everyone who made the classic New Year’s resolution – start excercising. Friskis&Svettis is no exception. Our mission was to create a campaign on behalf of 16 branches of Friskis&Svettis in Stockholm, to get more people to discover the various forms of exercise at Friskis&Svettis. Friskis&Svettis is a non-profit association, owned by the members. They know their gym better than anyone. So why not let the members be the campaign and inspire others to join the community? We created the hashtag #friskissthlm on Instagram and called on the members to work out, photograph and tag their pics and by doing so; become a part of the campaign around Stockholm. Ambient advertisement created by Volt, Sweden for Friskis&Svettis, within the category: Recreation, Leisure.

A miserable sushi, a sad t-bone steak with mashed potatoes, a lousy made eggs Benedict, these are the failed food's featured in three short-videos shot by Swedish education company Lernia together with Swedish independent agency Volontaire, mimicking the style of Facebook food-tutorials. Digital advertisement created by Volontaire, Sweden for Lernia, within the category: Education.

Ambient advertisement created by Volt, Sweden for New Yorkers Against Gun Violence, within the category: Public Interest, NGO.

Everyday small business owners are swamped with direct mail campaigns. To showcase the service the alarm company Sector Alarm provides, we installed an alarm in an envelope that went off when the letter is opened. It helped us grab recipient's attention, and helped make our sales reps cold calls a little warmer. Direct advertisement created by Milk, Sweden for Sector Alarm, within the category: Electronics, Technology.

Ambient advertisement created by JMW, Sweden for Doctors of the World, within the category: Public Interest, NGO.

A campaign of six TV spots Film advertisement created by Futurniture, Sweden for Batteriåtervinningen, within the category: Public Interest, NGO.

Digital advertisement created by Perfect Fools, Sweden for Peak Performance, within the category: Fashion.

The Swedish Patent and Registrations Office wanted us to help decrease the use of illegal streaming sites by changing people’s mindset about them. Tough one, as we all love streaming films and series. Some of us love it even more when it’s free of charge. But what we probably didn’t know is that loads of these streaming sites are run by networks of organized crime. So by enjoying ‘2 ½ Men’ for free, you indirectly support the dodgy weapons and drugs biz. Not cool. Film advertisement created by Ehrenstråhle, Sweden for PRV, within the category: Professional Services.

The luxury department store NK has created fashion history for over 100 years. A/W 2021, we made it possible for everyone to participate in creating a new one. By producing four original patterns from NK's French ladies' tailoring with a license from French fashion houses such as Dior and Balenciaga, we created "The unlimited edition of haute couture". Patterns of haute couture creations from 1902-1966 were accessible to download, sew and style with the autumn news 2021. Integrated advertisement created by Garbergs, Sweden for NK - Nordiska Kompaniet, within the category: Retail Services.

The holidays can be stressful, and research shows that holiday music can actually increase stress. According to Markus Bergkvist, Music Supervisor, Joel Danell, Composer and Töres Theorell, Professor in stress research, music can also be used to help people relax and calm down – if composed in the right way. What’s more, Bowers & Wilkins believes that high quality sound makes a difference, enhancing the effect of any music. Listen to Sound SPA on Spotify: https://open.spotify.com/album/1bIdqkmcANOIE8YiC9DP2r Film advertisement created by Stendahls, Sweden for Bowers & Wilkins, within the category: Electronics, Technology.

Film advertisement created by Acne, Sweden for Telenor, within the category: Electronics, Technology.

Digital advertisement created by Forsman & Bodenfors, Sweden for IKEA, within the category: House, Garden.

As part of a heat pump campaign for ELON Richardsons we installed a custom made heat pump on a bus shelter to warm up people waiting for the bus. ELON Richardsons is a store chain that sells white goods, household appliances etc. The idea was to promote the benefits of heat pumps in a not so traditional way and to catch attention were it was not expected. Ambient advertisement created by Bacill, Sweden for ELON Richardsons, within the category: Retail Services.

How to handle your job and IT-products. Integrated advertisement created by KWD Studio, Sweden for Atea eSHOP, within the category: Electronics, Technology.