Malmö Hardware Store needed an idea to be able to compete with the giant home improvement chains that are taking over the market. We learned that the stores main earnings comes from supplies, not from expensive tools. So we created ToolPool. It works just like a carpool, but with tools. And it's for free. All we ask in return is that you share our message on Facebook. During the very first month, ToolPool received extensive media coverage, over 600 members and sales in the store increased by 25%. Digital advertisement created by The Fan Club, Sweden for Malmö Hardware Store, within the category: Retail Services.

Brief On 25th of August 2010 AIK played a match against Gothenburg. AIK wanted a campaign to promote the match, whilst allowing all Swedish AIK fans to participate. Insight The insight that led to the idea was that football players are often superstitious. Idea Is it possible to affect a football team by using superstition? The idea for a psychological experiment was born, and we involved AIK fans all over Sweden. Campaign The campaign was centered around the site jinxgoteborg.com. Here we asked AIK fans for bad luck symbols; black cats, ladders and mirrors. Fans could lend us their own, or donate symbols via SMS. With trucks full of symbols and voluntary AIK supporters, we travelled to Gothenburg - and set up bad luck-installations around the city. The Gothenburg citizens walked under ladders, broke mirrors and saw black cats crossing the street. Everything was filmed and streamed live to the site. Fans who donated symbols saw their own names tagged on the symbols. And finally, before a training session at Kamratgården we showed the Gothenburg players footage of the project. Ambient advertisement created by Jung von Matt, Sweden for AIK, within the category: Recreation, Leisure.

A project where real birds are given a voice on Twitter about the housing shortage among birds in Stockholm. Due to the densification of the city the birds' natural habitats are diminishing. The purpose of the project is to encourage people to build and put up birdhouses to improve the birds' situation. Ambient advertisement created by Pool, Sweden for Bygg-Ole, within the category: Retail Services.

Every track is introduced by a short voice-over, explaining the purpose of the tune. The situations the music has been composed for are: On the road – finally, Country road driving, Night time driving, Long distance driving, City driving, Traffic jam, and a bonus track.

Film advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

Grand Theft Auto 5 is considered to be one of the best-selling video games of all times. Through the years, the game has generated several controversies related to its violence and depiction of women. Now, the game is about to get more colourful and inclusive as the Stockholm Pride Festival is releasing the ”Los Santos Pride” mod, allowing gamers to have their own Pride Parade marching down the streets of the fictional city Los Santos in GTA 5. Digital advertisement created by Garbergs, Sweden for Stockholm Pride, within the category: Recreation, Leisure.

Ambient advertisement created by Volt, Sweden for Friskis&Svettis, within the category: Recreation, Leisure.

Folksam is one of the largest insurance companies in Sweden with approximately 4 million customers. It’s also Sweden’s oldest insurance company, founded in 1905 as a cooperative. This commercial is puffing for Folksam’s bundling discounts and is a follow-up to ‘Parachuting Cats’. It’s a tribute to Leo who has his boat, dog and aquarium insured with Folksam. Film advertisement created by Åkestam Holst, Sweden for Folksam, within the category: Finance.

Folksam is one of the largest insurance companies in Sweden with around 4 million customers. It’s also Sweden’s oldest insurance company, founded in 1905 as a cooperation. In this campaign we wanted to give something back to the clients (who are also the owners). First up is Eva, who has her cat insured in Folksam. As a part of the internet campaign we also give people the opportunity to decide what the next commercial should be about. Film advertisement created by Åkestam Holst, Sweden for Folksam, within the category: Finance.

Film advertisement created by Doe Blomberg Gottberg, Sweden for Ikano Bank, within the category: Finance.

Elkjøp is Scandinavia’s largest retailer of home electronics. Mostly quite boring products one might say, but they can actually enable a wide range of lifestyles, passions and interests. This campaign is a celebration of those who has found their thing. Regardless of what it might be. Film advertisement created by DDB, Sweden for Elkjøp, within the category: Electronics, Technology.

Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. The product is built on something every player will recognize: Balls – trusting your gut feeling betting on a long shot; and Brains – a more calculated bet minimizing risk. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain. Film advertisement created by Jack Russel, Sweden for Betser, within the category: Gambling.

Outdoor advertisement created by Acne, Sweden for Non Violence Project, within the category: Public Interest, NGO.

Lenovo wants to market their gaming hardware and equipment to gamers. And gamers create their identity online, where their actions are synonymous with their nickname. So, they might feel like a ‘nobody’ in real life, but stars in the gaming world. We saw an opportunity to create an engaging activation that combines the offline and online world and a way to erase the borders between the two. We gave gamers a chance to become their gaming selves and be known as their nicknames by adding their gaming nickname as their real legal name with the Swedish Tax Office. All taking place at a baptize ceremony held at the e-sports event DreamHack in Sweden conducted by our “Baptizer” HeatoN, former team captain of the iconic world champions Ninjas in Pyjamas. Obviously by using holy server cooling water” for the ritual. Experiential advertisement created by DDB, Sweden for Lenovo, within the category: Electronics, Technology.

How to handle your job and IT-products. Integrated advertisement created by KWD Studio, Sweden for Atea eSHOP, within the category: Electronics, Technology.

WARNING! If you have weak nerves you shouldn't watch this. The first film was Digital advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

Zero cavities is a campaign where Folktandvården, the public dental service in Stockholm, informs the citizens about their right to dental care. They took their vision to the city of Stockholm to see how people would react when holes are removed from where people are accustomed to find them. Experiential advertisement created by Garbergs, Sweden for Folktandvården, within the category: Health.

Film advertisement created by JMW, Sweden for Microsoft, within the category: Electronics, Technology.

The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability. Audio advertisement created by Le Bureau, Sweden for The Swedish Public Employment Service, within the category: Public Interest, NGO.

Film advertisement created by Garbergs, Sweden for City Gross, within the category: Retail Services.