Film advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

Digital advertisement created by Wenderfalck, Sweden for Fastighetsbyrån, within the category: Professional Services.

Film advertisement created by Forsman & Bodenfors, Sweden for Västtrafik, within the category: Automotive.

How to handle your job and IT-products. Integrated advertisement created by KWD Studio, Sweden for Atea eSHOP, within the category: Electronics, Technology.

To promote the Taco Sub, Subway Norway launched a set of innovative pre-roll ads for Youtube. The Taco sub is, thanks to the cracking noise from its nacho chips, the first sub ever to make an distinguished sound when you eat it. To better illustrate The Sub with a Sound, McCann Stockholm built a narrative around "Good cracks vs. Bad cracks." Good crack obviously being the nacho chips. The three adverts, specially tailored for Youtube's True View format, all show a Taco Sub and other items getting crushed by the sheer power of the hydraulic press. The result? Not only does Subway tap in to the Youtube phenomena of hydraulic presses; they also show that, when done right, even a film about a sandwich can become truly unskippable. See for yourself. Film advertisement created by McCann, Sweden for Subway, within the category: Food.

Storytel is currently present in 20 markets and is expected to expand to another 20 over the next three years. The new global campaign “This is Storytel” is an important piece in the continued journey, and deals with the brand’s own story – how Storytel is working for good stories to be shared and enjoyed anywhere and anytime. “This is Storytel” explains what Storytel is and stands for. At the same time, the campaign will create a deeper emotional connection to the brand in more mature markets. Digital advertisement created by B-Reel, Sweden for Storytel, within the category: Media.

Rock stars have been smashing guitars for decades, few with more enthusiasm than Swedish-born guitar virtuoso Yngwie Malmsteen. In their latest campaign, global engineering company Sandvik decided to test their cutting-edge techniques by building the world’s first all-metal, unbreakable guitar and letting Malmsteen unleash his smashing skills on it. Film advertisement created by Forsman & Bodenfors, Sweden for Sandvik, within the categories: Electronics, Technology, Industrial, Agriculture.

Today many men use their bodies as a canvas. It’s a way to express yourself and show who you are. This can’t be disturbed by all-over body hair or rashes after shaving. Thanks to NIVEA Men the new art of body shaving is fun, hassle-free and without skin irritation. The campaign is based on the fact that 74% of Swedish men regularly or occasionally remove body hair. 42% of Swedish men (age 18-55) have a tattoo. That makes Swedes the most tattooed people in the world. Film advertisement created by FCB, Sweden for Nivea, within the category: Health.

The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability. Film advertisement created by Le Bureau, Sweden for The Swedish Public Employment Service, within the category: Public Interest, NGO.

Film advertisement created by JMW, Sweden for Microsoft, within the category: Electronics, Technology.

Film advertisement created by Forsman & Bodenfors, Sweden for SK-II, within the category: Health.

An interactive campaign to inspire more young people to communicate in bed, even if it means showing vulnerability. Integrated advertisement created by House of Radon, Sweden for RFSU, within the category: Public Interest, NGO.

Swedish hardcore punk band Pissjar releases a typeface made of urine. The typeface is called Pissjar Sans and is pissed out by the members themselves. The font is released as a promo for the bands first album Apathy & Cheap Thrills and is available for free at pissjar.com, if you want to spice up your wedding invitation, school report or use it as a logo for your shitty startup.

Film advertisement created by Forsman & Bodenfors, Sweden for IKEA, within the category: House, Garden.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

A campaign of six TV spots Film advertisement created by Futurniture, Sweden for Batteriåtervinningen, within the category: Public Interest, NGO.

Agency producer Katarina Mohlin Digital advertisement created by DDB, Sweden for Volkswagen, within the category: Automotive.

Based on its hydrogel technology, the Swedish sports nutrition brand Maurten has revolutionized the field of sports fuel. Since the launch just two years ago some of the best endurance athletes in the world are today officially fueled by Maurten. But a great number of athletes use Maurten unofficially – athletes sponsored by the larger brands in the category. This, this one's for them. To make life easier for those athletes, Åkestam Holst together with Maurten is now launching Maurten Unofficial. A brand new, un-branded product range, designed for athletes sponsored by others.

10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.

Digital advertisement created by Forsman & Bodenfors, Sweden for IKEA, within the category: House, Garden.