Just for Halloween, Fanta releases the new flavor Dark Mystery. It is completely night black, but scary good. It is celebrated with Fantas first completely Swedish production, in scary proud idea, directing and production of advertising agency HOLY.

Subway’s launching the biggest thing since sliced bread. Salads. But not just any random salads. These are the not too heavy, never too light kind of Salads. In other words, a perfect choice for anyone who’d like to stay balanced all day long. And that’s where the communication gained traction. Film advertisement created by McCann, Sweden for Subway, within the category: Food.

Following up on the successful launch of Volkswagen BlueMotion Technologies via the innovative Fun Theory platform, Volkswagen and DDB created the Fun Theory Award, a competition which ultimately saw 699 amazing entries from more than 35 countries. The winner was the Speed Camera Lottery, created and submitted by San Francisco's Kevin Richardson, a games producer for NickelodeonKids whose idea was based around rewarding those who obeyed the speed limit with the money raised through fining those lead foot drivers who exceed it. In October 2010, the idea became reality and was tested in Stockholm, in collaboration with NTF (The Swedish road transport authority). Speed Camera Lottery worked on many levels: the average speed was reduced by 22%. Media ranging from ABC to the BBC Worldwide Service covered the campaign, the competition and the winning idea. Even better Speed Camera Lottery helped Volkswagen continue to boost share and sales in Sweden. From January to June 2010 Volkswagen market share increased almost 4% to 12.9% while sales grew by 5.8% compared to an increase of 3.9% for the overall market compared to the first half of 2009. In the eco car segment alone, Volkswagen saw market share leap from about 8% to nearly 15% proving another theory at DDB: Creating ideas that people want to play with, participate in and pass along is good for business. Ambient advertisement created by DDB, Sweden for Volkswagen, within the category: Automotive.

10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.

Ambient advertisement created by Pool, Sweden for Gröna Lund Theme Park, within the category: Recreation, Leisure.

Film advertisement created by Doe Blomberg Gottberg, Sweden for Ikano Bank, within the category: Finance.

Save the children releases a picture book that should never have existed. Today, every sixth child lives in a conflict zone, an increase by 75% since the 90's. A fact that the Save the Children Sweden wanted to make decision makers and the general public aware of. So, we made a picture book for the children of war. Not for them to read or use, but for us to understand their world. At first glance the book looked like any other picture book, but we filled the pages with objects that children in conflict zones has to face on a daily basis. Our key insight and the harsh reality is this: people have become too good at turning the blind eye. Showing photos and films where children are suffering just isn't enough anymore. That’s why we focused on creating pictures in people’s head by comparing our kid’s lives with the reality in conflict zones. Film advertisement created by Uncle Unicorn, Sweden for Save the Children Sweden, within the category: Public Interest, NGO.

Direct advertisement created by DDB, Sweden for Uniforms for the Dedicated, within the category: Fashion.

Outdoor advertisement created by Volt, Sweden for Situation Stockholm, within the category: Media.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.

Film advertisement created by BBDO, Sweden for Arla, within the category: Food.

The new Audi A6 is a very safe car. It protects the driver in almost every conceivable way, but since people who own an Audi doesn't always take the car - it protects them in other cases as well. Film advertisement created by TBWA, Sweden for Audi, within the category: Automotive.

Valentine's Day is a popular day for eating out in Sweden. But getting table reservations in central Stockholm is easier said than done. So Swedish burger chain Max came to the rescue. Max invited their guests to a romantic three course burger meal. Red roses and mood lighting included. As always the burgers were made to order with only Swedish beef. Ambient advertisement created by JMW, Sweden for Max Burger, within the category: Food.

Digital advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

Digital advertisement created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.

During Gothenburg Pride 2017, Swedish public transport company Västtrafik wanted to show its support. The tram lines in Gothenburg are colorful. So we decided to re-arrange them according to the rainbow, and use 30 digital outdoor ads to advertise Västtrafik’s regular real-time departure info. Ambient advertisement created by Forsman & Bodenfors, Sweden for Västtrafik, within the category: Public Interest, NGO.

Experiential advertisement created by CP+B, Sweden for Frölunda, within the categories: Food, Sports.

Roland Svensson's head measures 275 mm. The new Volvo FMX has 300 mm of ground clearance. See what a few centimetres more space can do. Film advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.