Sweden

WVA

Now you don’t have to decide. With Boxer Flex16 you can pick and choose your favourite TV channels and change for free each month. Film advertisement created by CP+B, Sweden for Boxer TV, within the category: Electronics, Technology.

WVA

Ambient advertisement created by Volt, Sweden for Sibylla, within the category: Food.

WVA

In April, the fee on all parking tickets in Stockholm increased. With over 50 million dollars in ticket fees given in 2018, Stockholm already stands for half of the total fees in Sweden. In Stockholm’s city center, there’s also a store named Pause – One of Sweden’s best hifi suppliers. Unfortunately, some people in the store’s surroundings have their minds set on great sound systems rather than on where they are parking. But nobody likes getting a parking ticket. However, most people enjoy great sound. And a great deal. That’s why Pause is launching ”The Pause Ticket” – an initiative turning your paid parking ticket into a voucher for speakers. Experiential advertisement created by Backroad, Sweden for Pause Ljud & Bild, within the category: Electronics, Technology.

WVA

Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries with markets all over Europe. For several years, Löfbergs has been present at the swedish ski resorts Lindvallen, Hundfjället and Tandådalen in Sälen. As a campaign activity we developed the mobile app ”Löfbergs ICE Hunt” where the visitors could go for a hunt for coldspots and get free samples of ICE - Löfbergs label of canned ice coffee. The coldspot is a pun for a hotspot - since the drinks should be served ice cold. The app contains an arrow connected to the smartphone’s compass which points to the nearest coldspot. The distance to nearest coldspot is also shown and graphics changes from hot to cold when the user moves towards or from the coldspot. The coldspots are randomly placed in the participating resorts and when the user finds three coldspots, a coupon for a free ICE is revealed in the app. The user can also send a coupon to a friend. The coupon is shown to the event staff at Löfbergs campaign areas and the free sample is handed out personally. Digital advertisement created by Bacill, Sweden for Löfbergs, within the category: Non-Alcoholic Drinks.

WVA

X Shore, a brand driving the future of electric boating, has created a unique advertisement that features the 2015 hit song “Sun is Shining,” which reached number one on the music charts, by Axwell (Axel Hedfors) and Ingrosso (Sebastian Ingrosso). Celebrating Midsummer, the music-centric video was created and directed by X Shore’s internal production team and Konrad Bergström, Founder and Head of Creatives, and tells the story of the joyous experience aboard the Eelex 8000, a 100 percent electric boat built to entertain family and friends. “We’re thrilled to showcase X Shore alongside such a great song to celebrate our favorite time of the year, Midsummer, and embrace our Swedish heritage. We know everyone who watches can get a sense of the joyous feeling a high tech, sustainable boat can give to those onboard,” said Bergström. Much like its boats, X Shore has taken an innovative approach to advertising by creating a music video-style advertisement in-house with creative team members, Hedda Hökfelt, Kasper Bröns, Oscar Dieden, Elias Wästberg, and Head of Creatives, Konrad Bergström, complimented by an external team consisting of Hannes Söderström (photography), Pierre Wikberg (videographer), Philip Puljak (editor). The full 4-minute music video has premiered on X Shore’s YouTube channel, and a 20-second version will appear on TV in Scandinavia during the Olympic games this summer, as well. X Shore additionally plans to run five different 15-second versions through paid advertisements on LinkedIn, Facebook, Instagram, YouTube and TikTok in the U.S. X Shore is built on the core values of technology, sustainability and design, and its Eelex 8000 is a fully electric boat that was crafted with all of these core values in mind. Designed for those who aspire to become one with nature, passengers can embrace the natural beauty of the water and all that inhabits it without the harmful noise and fumes typical fossil-fuel engines emit, making the Eelex 8000 the ideal dayboat for every marine activity. Equipped with safety, entertainment and fleet telemetry features, and built with sustainable materials like cork instead of teak, as well as optional Flax fiber instead of fiberglass and carbon fiber, X Shore’s Eelex 8000 offers passengers a unique, seamless boating experience that they have never experienced before.

WVA

Digital advertisement created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.

WVA

We are at a funeral. The person who has died was very good at his job, but did not pass his professional skills forward. The priest is very disappointed about this. He thinks it's a huge waste of talent, skills, experience and knowledge. Film advertisement created by Le Bureau, Sweden for WorldSkills, within the category: Education.

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Film advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

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At IKEA you can find all kind of Christmas decorations, china, glasses, table linen, candles and blankets - everything you need to prepare for Christmas. And as always, IKEA is for everyone. Even the busiest man in the world takes his time to go visit IKEA before Christmas. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: Retail Services.

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Agency producer Katarina Mohlin Digital advertisement created by DDB, Sweden for Volkswagen, within the category: Automotive.

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Following up on the successful launch of Volkswagen BlueMotion Technologies via the innovative Fun Theory platform, Volkswagen and DDB created the Fun Theory Award, a competition which ultimately saw 699 amazing entries from more than 35 countries. The winner was the Speed Camera Lottery, created and submitted by San Francisco's Kevin Richardson, a games producer for NickelodeonKids whose idea was based around rewarding those who obeyed the speed limit with the money raised through fining those lead foot drivers who exceed it. In October 2010, the idea became reality and was tested in Stockholm, in collaboration with NTF (The Swedish road transport authority). Speed Camera Lottery worked on many levels: the average speed was reduced by 22%. Media ranging from ABC to the BBC Worldwide Service covered the campaign, the competition and the winning idea. Even better Speed Camera Lottery helped Volkswagen continue to boost share and sales in Sweden. From January to June 2010 Volkswagen market share increased almost 4% to 12.9% while sales grew by 5.8% compared to an increase of 3.9% for the overall market compared to the first half of 2009. In the eco car segment alone, Volkswagen saw market share leap from about 8% to nearly 15% proving another theory at DDB: Creating ideas that people want to play with, participate in and pass along is good for business. Ambient advertisement created by DDB, Sweden for Volkswagen, within the category: Automotive.

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Extreme weather is increasingly common and the alarming reports keep coming. The spacecraft Aniara’s climate refugees struggle with obsessive thoughts, isolation and limited space. Become a part of the exclusive group who will get a chance to lie comfortably in a custom-made sarcophagus. Completely isolated from the outside world you will experience the doom, a challenging experience that deepens the feeling of being alone in space that characterizes Aniara. Explore what happens when you watch a film during extreme conditions. The world’s most claustrophobic cinema is found at Göteborg Film Festival, 27-31 January 2019, Gothenburg, Sweden. Film advertisement created by Stendahls, Sweden for Göteborg Film Festival, within the category: Recreation, Leisure.

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App Store: http://bitly.com/PBFt2W Google Play: http://bitly.com/SmNsjI

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Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

WVA

With themes such as divorce, teenage angst and adoption Ikea has portrayed modern family life in Sweden in a series of films. In this latest one a single parent has her challenges arriving home tired to a hoard of teenage kids. Sometimes it takes an outburst for a change to take place. This is the fourth ad under the concept “Where life happens” created by Swedish agency Åkestam Holst and directed by Martin Werner, Bacon. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

WVA

10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.

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Digital advertisement created by BBDO, Sweden for ume.net, within the category: Electronics, Technology.

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Film advertisement created by DDB, Sweden for Ericsson, within the category: Electronics, Technology.

WVA

Film advertisement created by Forsman & Bodenfors, Sweden for Polestar, within the category: Automotive.

WVA

Digital advertisement created by Rodolfo, Sweden for Viaplay, within the category: Media.




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