Sweden
Film advertisement created by Bulldozer, Sweden for Branäs Ski Center, within the category: Recreation, Leisure.
There are few things more associated with Swedish traditions than O.P Anderson aquavit. And it’s been consumed exactly the same for the past 127 years. Neat. Now, more than a century after it was first bottled, O.P. Anderson has decided to break into the cocktail category, a decision that of course upsets the traditionalists, which can be seen in the new campaign ”127 years of hard work. In a cocktail?” Film advertisement created by Uncle Unicorn, Sweden for O.P. Anderson, within the category: Alcoholic Drinks.
Electric vehicles are barely heard, yet they make a huge difference. In this commercial, Swedish power company Skellefteå Kraft celebrates all electric car owners, for driving society towards sustainability by breaking old patterns. This “silent revolution” becomes extra significant and sympathetic when it’s reflected on kids playing in a sandbox. Film advertisement created by Volt, Sweden for Skellefteå Kraft, within the category: Industrial, Agriculture.
22 years after the huge hit "I'd Do Anything for Love (But I Won't Do That)” Meat Loaf finally gives an explanation to what ”that” is. All in collaboration with Swedish St1 – a chain of unmanned gas stations. Film advertisement created by Garbergs, Sweden for St1, within the category: Industrial, Agriculture.
Digital advertisement created by Wenderfalck, Sweden for Fastighetsbyrån, within the category: Professional Services.
At IKEA you can find all kind of Christmas decorations, china, glasses, table linen, candles and blankets - everything you need to prepare for Christmas. And as always, IKEA is for everyone. Even the busiest man in the world takes his time to go visit IKEA before Christmas. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: Retail Services.
Film advertisement created by Åkestam Holst, Sweden for Pause Home Entertainment, within the category: Electronics, Technology.
Here’s a short film about love, time and concrete we at Strays, an ad agency in Stockholm, did for Formbetong to launch their first holistic communication concept - Alla tiders betong. Which roughly translates to ”A Concrete Story." Formbetong has been around for a long time and has has grown into Sweden's leading construction company in the concrete industry, but it is only now that they take a holistic approach to their marketing and communication. With the new concept the brand wants to dramatize the central part of the company's business - that generations to come will be able to benefit from the buildings that Formbetong is building today. We were thrilled with the idea that each concrete building has several lives, since concrete is incredibly durable, and is rediscovered by every new generation. And since Formbetong cherished the idea that the concept should first and foremost be about people and not concrete the 5-minute short film depicts young love throughout several decades. The concrete's presence consists only of the concrete roof on which every decade takes place on. Film advertisement created by Strays, Sweden for Frombetong, within the category: Professional Services.
Film advertisement created by Volt, Sweden for Sibylla, within the category: Food.
We simply renamed IKEA’s products as common Google searches about relationship problems in Sweden. When you googled your problem, you found an IKEA product with the exact same name – on a site identical to IKEA’s main shopping site. A product that might help you improve your relationship at home. Or just remind you of the fact that our products are inspired by your life, for real. So whether it’s a snoring husband, a never ending gaming son or any other relationship problem you have, IKEA can come to the rescue. Or at least put a smile on your face, while you keep googling for an answer. The project launched in Sweden a couple of weeks ago, and got a lot of positive media attention from all major news media in Sweden. Digital advertisement created by Åkestam Holst, Sweden for IKEA, within the category: Retail Services.
Digital advertisement created by Svensson, Sweden for ECPAT, within the category: Public Interest, NGO.
Film advertisement created by House of Radon, Sweden for Ericsson, within the category: Electronics, Technology.
Digital advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.
A little over a month ago, the American Super Bowl took place – the NFL final and the biggest sporting event in the US. On March 23rd, the Swedish bandy final will be played, the sports final with the biggest attendance in Sweden. To highlight this and to tongue-in-cheek play on the (few) similarities between the two games, the Bandy Final is now releasing the film ”A regular American presents: The Swedish *****Bowl”, where the Bandy Final gets some unexpected help with promoting the event. Film advertisement created by Backroad, Sweden for The Swedish Bandy Final, within the category: Sports.
The film shows visitors to Stockholm, live casted, as they pose for the camera on different scenic locations across the Swedish capital city. It includes families from the middle east, asia, teenage punks, skaters, climbers, people in wheelchairs and a priest, among others. Digital advertisement created by Volontaire, Sweden for Visit Stockholm, within the category: Hospitality, Tourism.
See men in power offered to undergo gynecological exams in an interactive film experience by artist and filmmaker Anna Odell. But to see this, you have to get up into the chair yourself. Welcome to The Gynecological Cinema Chair at Göteborg Film Festival, https://goteborgfilmfestival.se/the-gynecological-cinema-chair/ Film advertisement created by Stendahls, Sweden for Göteborg Film Festival, within the category: Recreation, Leisure.
In April, the fee on all parking tickets in Stockholm increased. With over 50 million dollars in ticket fees given in 2018, Stockholm already stands for half of the total fees in Sweden. In Stockholm’s city center, there’s also a store named Pause – One of Sweden’s best hifi suppliers. Unfortunately, some people in the store’s surroundings have their minds set on great sound systems rather than on where they are parking. But nobody likes getting a parking ticket. However, most people enjoy great sound. And a great deal. That’s why Pause is launching ”The Pause Ticket” – an initiative turning your paid parking ticket into a voucher for speakers. Experiential advertisement created by Backroad, Sweden for Pause Ljud & Bild, within the category: Electronics, Technology.
The luxury department store NK has created fashion history for over 100 years. A/W 2021, we made it possible for everyone to participate in creating a new one. By producing four original patterns from NK's French ladies' tailoring with a license from French fashion houses such as Dior and Balenciaga, we created "The unlimited edition of haute couture". Patterns of haute couture creations from 1902-1966 were accessible to download, sew and style with the autumn news 2021. Integrated advertisement created by Garbergs, Sweden for NK - Nordiska Kompaniet, within the category: Retail Services.
In Sweden, no one is deported because of HIV. But people in 22 countries around the world are. So it isn’t so surprising that 40 % of refugees in Sweden are reluctant to take an HIV test. This is why RFSL Dalarna and Hiv-Sweden decided to launch the second year of the initiative ”We Are Survivors”. We wanted refugees to feel empowered, safe and to trust the Swedish system. And to encourage them to take an HIV test and to not let HIV stop their dreams, because with treatment you can live a normal life with HIV today. Tatelicious is living proof that you are not deported because of HIV and that you can live a good life with dreams and hopes for the future. So we let her tell her powerful story. Digital advertisement created by Magic Circle, Sweden for RFSL Dalarna, within the category: Public Interest, NGO.
Film advertisement created by Acne, Sweden for Telenor, within the category: Electronics, Technology.