Film advertisement created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.

Film advertisement created by M&C Saatchi, Sweden for Carlsberg, within the category: Alcoholic Drinks.

This week the competition "Sweden's safest hands" kicked off. A competition where we challenge people in Sweden to carry parcels as safe as the Swedish Post, by using their iPhones. If you "deliver" the digital parcel intact, before everyone else, you win the content (with a value between 300 and 5000 SEK). The content is delivered to the winner the very next day. Every day at 6 AM, 12 PM and 6 PM a new parcel is Ambient advertisement created by Åkestam Holst, Sweden for Swedish Postal Service, within the category: Transport.

A student idea to promote Google Translate. Digital advertisement created by Forsbergs School of Design and Advertisment, Sweden for Google, within the category: Electronics, Technology.

In honour of 'Where's The Party? by Carlsberg - feat. Axwell' an exclusive and long-awaited aftermovie was Digital advertisement created by M&C Saatchi, Sweden for Carlsberg, within the category: Alcoholic Drinks.

Outdoor advertisement created by Acne, Sweden for Non Violence Project, within the category: Public Interest, NGO.

When looking at e-sports, the fastest growing sport in the world, we found that it as a culture attracts mainly young men (10:1 ratio 2018), both playing and following, excluding not only women, but also older people. The elderly, who are also seen as the digital underclass. But gaming really isn’t about physical strength or about who you are or where you’re from. Anyone should be able to take part. So, when every tech brand is looking to promote AR or VR inventions we looked the other way and embodied Lenovos brand tagline “Different is better” in a new shape and form. We created a living proof in that would strengthen Lenovo’s brand in the e-sport community. This by creating a series of Counter Strike Teams consisting of elderly that could infiltrate the gaming community. With our modest budget, they have played against pro kids, made interviews, spoken with politicians, inspired and been copied (seriously great). A digitally overloaded group has connected with the digital underclass. Grandmothers play with grandchildren. The attention in mainstream media has brought understanding to an often misunderstood sport. The Silver Snipers, Grey Gunners and the other teams proves that gaming is for everyone. Digital advertisement created by Ehrenstråhle, Sweden for Lenovo, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Sweden for Boxer TV, within the category: Media.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

Extreme weather is increasingly common and the alarming reports keep coming. The spacecraft Aniara’s climate refugees struggle with obsessive thoughts, isolation and limited space. Become a part of the exclusive group who will get a chance to lie comfortably in a custom-made sarcophagus. Completely isolated from the outside world you will experience the doom, a challenging experience that deepens the feeling of being alone in space that characterizes Aniara. Explore what happens when you watch a film during extreme conditions. The world’s most claustrophobic cinema is found at Göteborg Film Festival, 27-31 January 2019, Gothenburg, Sweden. Film advertisement created by Stendahls, Sweden for Göteborg Film Festival, within the category: Recreation, Leisure.

Background: In the county of Kronoberg, Sweden, the Health Department have noticed increasing numbers of chlamydia among the youth and young adults. One of the reasons being the stigma about testing; a physical meeting with a nurse and the embarrassment it may cause. The time factor is also a barrier; many find it circumstantial to set aside time to go to a health central – let alone for a test. Task: Inform young citizens in the region about chlamydia and the fact that one can order a self-test online. You don’t even have to move away from the screen! Solution: A regional Health Department is pretty far from being down with the kids… However, we knew that millennials put a lot of confidence in peer-2-peer communication. They trust their friends and are very responsive to information coming from their own networks. The solution was to create something that they would want to consume and share voluntarily. Instead of using the county’s graphical profile, we went in the opposite direction, just offering simple entertainment – with a hook at the end. No morals. No pointers. Film advertisement created by Länge Leve Kommunikation, Sweden for The Health Department of Kronoberg, within the category: Health.

Digital advertisement created by Åkestam Holst, Sweden for SOS Children's Villages, within the category: Public Interest, NGO.

Film advertisement created by Doe Blomberg Gottberg, Sweden for Ikano Bank, within the category: Finance.

Outdoor advertisement created by Åkestam Holst, Sweden for Clear Channel, within the category: Media.

Film advertisement created by M&C Saatchi, Sweden for Com Hem, within the category: Electronics, Technology.

The campaign uses Virtual Reality to create a 5D-experience in a Stockholm hangar that allows participants to recharge on the world’s most beautiful beaches, experience the best Heli-skiing, and enjoy an African safari, among other things. The experience consists of five different VR experiences supplemented with custom-built simulators and sensory effects such as wind, aromas, heat and even an artificial elephant trunk to take the sense of reality to a whole new level. Film advertisement created by King, Sweden for Lotto, within the category: Gaming.

Shouldn’t the delivery of a gaming computer be just as thrilling as using it? Lenovo thought so. In this campaign they had characters from the gaming world deliver the gaming products from the company, in commercials and in real life during the campaign period. Dramatic and sometimes violent - but always on time. Film advertisement created by BBDO Nordics, Sweden for Lenovo, within the category: Electronics, Technology.

BabyBuzz is a revolutionizing bracelet for expecting parents. When the baby kicks in the belly, the non-pregnant partner receives a buzz-signal sensation thus making him or her more involved in the earliest stage of parenthood. Integrated advertisement created by Volontaire, Sweden for Líbero, within the category: Health.