To help sell season tickets swedish elite soccer team GAIS let a fan coach the team. It was during a local rival derby that the worlds first Fanager took place in the dugout. Season ticket holders could apply to the position as the Fanager. One lucky fan got the chance to coach the team for one game.During the season the Fanager acted as a link between fans and players on social media. Breaking the barrier between fans and the club increased season ticket sales with 21.9 % And proved that soccer is a team effort where players and fans win and lose together. Experiential advertisement created by Milk, Sweden for GAIS, within the category: Sports.

Ambient advertisement created by Crispin Porter + Bogusky, Sweden for Sony, within the category: Electronics, Technology.

Ambient advertisement created by Åkestam Holst, Sweden for Red Cross, within the category: Public Interest, NGO.

Childish advertising from the bank of IKEA. The target group for the advertising is small businesses that want to develop, but lack the funding. Traditionally advertising towards business owners features good-looking models, posing in flashy offices, boasting about their own success. Ikano Bank chose to focus on the feeling of being too small in the world of business. Instead of regular models, a group of one-year-old babies were dressed in costume made business suits and adult wigs. Film advertisement created by Doe Blomberg Gottberg, Sweden for Ikano Bank, within the category: Finance.

The campaign and photo challenge Exhibition Stockholm was the first photo competition in the world harnessing the power of AR. It aimed to introduce Adobe to a wide audience of hobby photographers. The web application with the same name became a platform that inspired to creativity through use of augmented reality and artificial intelligence together with simple means, such as the camera in a mobile phone and, for the desired, free photo editing tools, such as Adobe's own "Lightroom for mobile".

Production Company: Stopp, stopp.se Ambient advertisement created by M&C Saatchi, Sweden for Norwegian, within the category: Transport.

GIL is a Swedish organization that fights on behalf of people with disabilities. In their latest campaign “Said by Retards” they highlight the issue of how the offensive and discriminatory R-word is used – and make people aware that having an intellectual disability isn't the same as being strange, or stupid. – At GIL, we want to shine a light on that it’s unfair to be generalized and associated with the real idiots in the world, says Anders Westgerd, director at GIL. Instead of assuming the role of the victim they decided to use attitude, humor and a lot of self-awareness to prove a point. Said by Retards consist of the Instagram account @saidbyretards and hundreds of short movies starring people with disabilities, quoting stupid things said by powerful people. The movies are packaged as classic “inspirational quotes”, raising the question: Who are the real retards? Digital advertisement created by Stendahls, Sweden for GIL, within the category: Public Interest, NGO.

Ambient advertisement created by Pool, Sweden for Brothers, within the category: Retail Services.

The customers where asked to tear down Clas Ohlson's (Sweden's leading hardware store) old webstore in order to launch their new one. Digital advertisement created by Garbergs, Sweden for Clas Ohlson, within the category: Retail Services.

Spring is finally here again, which means that people are getting back outside to hang out in the sun. But finding the right sunspot isn't always easy, especially if you live in a big city where buildings are covering the sun. To show that Ray Ban is a brand that cares about their customers we introduced "Bright Light", it's an application that helps people to get the most out of the sun and their sunglasses. Digital advertisement created by Berghs School Of Communication, Sweden for Ray-Ban, within the category: Personal Accessories.

The luxury department store NK has created fashion history for over 100 years. A/W 2021, we made it possible for everyone to participate in creating a new one. By producing four original patterns from NK's French ladies' tailoring with a license from French fashion houses such as Dior and Balenciaga, we created "The unlimited edition of haute couture". Patterns of haute couture creations from 1902-1966 were accessible to download, sew and style with the autumn news 2021. Integrated advertisement created by Garbergs, Sweden for NK - Nordiska Kompaniet, within the category: Retail Services.

10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.

Today many men use their bodies as a canvas. It’s a way to express yourself and show who you are. This can’t be disturbed by all-over body hair or rashes after shaving. Thanks to NIVEA Men the new art of body shaving is fun, hassle-free and without skin irritation. The campaign is based on the fact that 74% of Swedish men regularly or occasionally remove body hair. 42% of Swedish men (age 18-55) have a tattoo. That makes Swedes the most tattooed people in the world. Film advertisement created by FCB, Sweden for Nivea, within the category: Health.

Vinge tells a spellbinding story about a chair with a special purpose Vinge is one of Sweden’s leading law firms with expertise in all areas of business law. They are constantly looking to attract the best talents by expressing their somewhat unconventional company culture, where all employees are encouraged to influence the law firm. In their new campaign, Vinge have chosen to communicate that through a piece of furniture. In the somewhat mysterious short film titled “The Seat” we get an entertaining glimpse into Vinge’s process of creating a chair with a special purpose. The film stars CEO Maria-Pia Hope and an eccentric French artist called Gustave. What’s so special about Vinge’s chair then? In the end of the short film, when we get to see the chair in all its splendor, we learn that the chair provides the latest employee at Vinge with a seat on the executive committee. It symbolizes Vinge’s aspiration to always embrace change. Film advertisement created by BBDO, Sweden for Vinge, within the category: Professional Services.

Film advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.

Ambient advertisement created by Volt, Sweden for Friskis&Svettis, within the category: Recreation, Leisure.

We revealed the artists booked for this year's Popaganda festival through a live music quiz and invited fans and music journalists to figure out the whole lineup themselves. Three bands performed cover versions of songs by the artists booked. For every song, the first person who tweeted the correct artist name and tagged it #popa13 won a ticket to the festival. News of the bookings spread for every guess tweeted. Soon, #popa13 trended giving proof to our insight that if there's anything indie music fans love even more than music – it's showing off their superior knowledge of it. Ambient advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.

This week the competition "Sweden's safest hands" kicked off. A competition where we challenge people in Sweden to carry parcels as safe as the Swedish Post, by using their iPhones. If you "deliver" the digital parcel intact, before everyone else, you win the content (with a value between 300 and 5000 SEK). The content is delivered to the winner the very next day. Every day at 6 AM, 12 PM and 6 PM a new parcel is Ambient advertisement created by Åkestam Holst, Sweden for Swedish Postal Service, within the category: Transport.

Now you don’t have to decide. With Boxer Flex16 you can pick and choose your favourite TV channels and change for free each month. Film advertisement created by CP+B, Sweden for Boxer TV, within the category: Electronics, Technology.

Swedish hardcore punk band Pissjar releases a typeface made of urine. The typeface is called Pissjar Sans and is pissed out by the members themselves. The font is released as a promo for the bands first album Apathy & Cheap Thrills and is available for free at pissjar.com, if you want to spice up your wedding invitation, school report or use it as a logo for your shitty startup.