Here’s a short film about love, time and concrete we at Strays, an ad agency in Stockholm, did for Formbetong to launch their first holistic communication concept - Alla tiders betong. Which roughly translates to ”A Concrete Story." Formbetong has been around for a long time and has has grown into Sweden's leading construction company in the concrete industry, but it is only now that they take a holistic approach to their marketing and communication. With the new concept the brand wants to dramatize the central part of the company's business - that generations to come will be able to benefit from the buildings that Formbetong is building today. We were thrilled with the idea that each concrete building has several lives, since concrete is incredibly durable, and is rediscovered by every new generation. And since Formbetong cherished the idea that the concept should first and foremost be about people and not concrete the 5-minute short film depicts young love throughout several decades. The concrete's presence consists only of the concrete roof on which every decade takes place on. Film advertisement created by Strays, Sweden for Frombetong, within the category: Professional Services.

The single best way to get swedes to leave the cold north and go road tripping in southern Europe is of course to let them experience how great it is. But how do we give people a french road tripping experience when they’re in Sweden? The solution was to troll commuters radio by letting it sound like it lost connection for a second and then let them listen to some authentic french radio. That way we let France itself spark the idea of driving down to the ferry and continue south. Audio advertisement created by CP+B, Sweden for Stena Line, within the category: Transport.

Now you don’t have to decide. With Boxer Flex16 you can pick and choose your favourite TV channels and change for free each month. Film advertisement created by CP+B, Sweden for Boxer TV, within the category: Electronics, Technology.

Billboards Beyond Borders broke new ground by using a loophole in Google Maps to create a new type of impactful advertising, by replacing existing messages on big billboards in countries where freedom of speech is under threat, with messages from journalist that had been censored or silenced. By rethinking digital advertising and repurposing Google Maps, we made a global statement on a zero media budget, and opened up new possibilities for marketing in a world where the line between physical and digital is increasingly blurred. Our billboards gave people all over the world the possibility to walk around in a world more free than the one we live in. Digital advertisement created by Åkestam Holst, Sweden for Reporters Without Borders, within the category: Public Interest, NGO.

World’s first VR experience for the public that helps people relief their pain using virtual reality. Ambient advertisement created by Wenderfalck, Sweden for Apotek, within the category: Health.

Ambient advertisement created by DDB, Sweden for McDonald's, within the category: Food.

Outdoor advertisement created by Garbergs, Sweden for Ramboll, within the category: Professional Services.

Digital advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

Elkjøp is Scandinavia’s largest retailer of home electronics. Mostly quite boring products one might say, but they can actually enable a wide range of lifestyles, passions and interests. This campaign is a celebration of those who has found their thing. Regardless of what it might be. Film advertisement created by DDB, Sweden for Elkjøp, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.

Direct advertisement created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.

100 % renewable advertising funds research that could save the planet. In the films we see commercials from 1960 reused with new voice-overs pointing customers to sign-up for Skellefteå Kraft’s offering: 100 % renewable force. We get the message that money saved by using old clips instead funds important climate-friendly research into solar power. Film advertisement created by Volt, Sweden for Skellefteå Kraft, within the category: Electronics, Technology.

Collaborate music platform: musical.ly app Digital advertisement created by Garbergs, Sweden for Childhood Cancer International, within the category: Public Interest, NGO.

Digital advertisement created by JMW, Sweden for Microsoft, within the category: Electronics, Technology.

Ambient advertisement created by Åkestam Holst, Sweden for Stockholm Arlanda Airport, within the category: Transport.

Film advertisement created by Garbergs, Sweden for City Gross, within the category: Retail Services.

As part of a heat pump campaign for ELON Richardsons we installed a custom made heat pump on a bus shelter to warm up people waiting for the bus. ELON Richardsons is a store chain that sells white goods, household appliances etc. The idea was to promote the benefits of heat pumps in a not so traditional way and to catch attention were it was not expected. Ambient advertisement created by Bacill, Sweden for ELON Richardsons, within the category: Retail Services.

Film advertisement created by Stendahls, Sweden for Länsförsäkringar, within the category: Finance.

10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.

Film advertisement created by M&C Saatchi, Sweden for Carlsberg, within the category: Alcoholic Drinks.