Film advertisement created by BBDO, Sweden for Beyond Retro, within the category: Public Interest, NGO.

Smart and simple advertising campaign to announce that Hertz now have dog cages fitted in their hire cars. Ambient advertisement created by Pool, Sweden for Hertz, within the category: Automotive.

Film advertisement created by Forsman & Bodenfors, Sweden for Polestar, within the category: Automotive.

Billboards Beyond Borders broke new ground by using a loophole in Google Maps to create a new type of impactful advertising, by replacing existing messages on big billboards in countries where freedom of speech is under threat, with messages from journalist that had been censored or silenced. By rethinking digital advertising and repurposing Google Maps, we made a global statement on a zero media budget, and opened up new possibilities for marketing in a world where the line between physical and digital is increasingly blurred. Our billboards gave people all over the world the possibility to walk around in a world more free than the one we live in. Digital advertisement created by Åkestam Holst, Sweden for Reporters Without Borders, within the category: Public Interest, NGO.

App Store: http://bitly.com/PBFt2W Google Play: http://bitly.com/SmNsjI

Film advertisement created by BBDO, Sweden for Arla, within the category: Food.

IKEA is where life happens, whatever happens – and is not afraid to show it like it is. Living in two homes with divorced parents is a reality for many children in Sweden. Thanks to affordable products the parents in this film manages to ease the situation for the child. And IKEA perhaps also eases some bad conscience among single parents and helps acknowledge the children. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

Get the real picture with this live guide made entirely from the local’s instagrams. Food pictures from restaurants and selfies from a night out might not be the most interesting stuff in your Instagram feed. But for tourist, they can be the best thing ever. The Local’s Guide by Stockholm Arlanda Airport lets you explore the Instagram feeds of whole cities in real time, and save the places you find interesting as an offline guide. The mobile site is basically geographical searches of open Instagram accounts, with an algorithm created to show the perfect mix between popular, hight rated places and the random stuff you wouldn’t find in any other guide. Regardless if it’s a bar, museum or a beautiful view. One of the main objectives is to make the time travelers have to wait at the gates more inspiring. At Arlanda Airport, run by Swedavia Swedish Airports, The Local’s Guide is shown on interactive installations where travelers can get the honest, real time view of what’s going on at the destination, right before boarding. And through the mobile site, travelers can save their favourites as an offline PDF with maps and addresses to avoid expensive roaming. No reviews, no star based recommendations. Just what the locals are up to right now. Digital advertisement created by Åkestam Holst, Sweden for Swedavia Swedish Aiports, within the category: Transport.

The luxury department store NK has created fashion history for over 100 years. A/W 2021, we made it possible for everyone to participate in creating a new one. By producing four original patterns from NK's French ladies' tailoring with a license from French fashion houses such as Dior and Balenciaga, we created "The unlimited edition of haute couture". Patterns of haute couture creations from 1902-1966 were accessible to download, sew and style with the autumn news 2021. Integrated advertisement created by Garbergs, Sweden for NK - Nordiska Kompaniet, within the category: Retail Services.

Every track is introduced by a short voice-over, explaining the purpose of the tune. The situations the music has been composed for are: On the road – finally, Country road driving, Night time driving, Long distance driving, City driving, Traffic jam, and a bonus track.

The boring and beautiful everyday life. That’s what The Swedish Armed Forces fight for – around the clock, all year, everywhere. That’s the focus in their latest campaign. Visuals from the everyday life of the citizens are mixed with regular workdays for the people within the force. They all tie together with the line We let Sweden be in peace, so that your life can continue as usual. Film advertisement created by Volt, Sweden for Swedish Armed Forces, within the category: Public Interest, NGO.

An interactive campaign to inspire more young people to communicate in bed, even if it means showing vulnerability. Integrated advertisement created by House of Radon, Sweden for RFSU, within the category: Public Interest, NGO.

Additional credits: Starring: Stig Holmdén, Christian Jonasson, Marie Carlsson, Valter Svanlund, Selma Castor Digital advertisement created by Colibri, Sweden for Mikkeller, within the category: Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Sweden for Boxer TV, within the category: Media.

The Swedish trade union Vision asked its' members about their visions and ideas for a better working life tomorrow. The ideas and visions were given to some of Swedens best songwriters, producers and music video directors as inspiration to produce and summarise in a work of art. The result was ”No machine". A song with the ambition to set the tone for the future. Digital advertisement created by Garbergs, Sweden for Vision, within the category: Public Interest, NGO.

This is not a campaign. This is doing things different. E-sport is the fastest growing sport in the world and this makes it the arena for new tech brands to be seen at. So, what could we do to make Lenovo stand out in an already busy and aggressive playing field? Well, we started with Lenovo’s belief “Different is Better” and took it from there. In November 2017 we embodied ´different´ in the shape of a never before seen Counter Strike team of elderly folks between 63 and 81 years of age. After two weeks of fierce training we hi-jacked Dreamhack, one of the biggest gaming events of the year, and entered our ´Silver Snipers´ to take on the international pro-teams of skilled youngsters in the competition. And it was an outstanding success. No tv-campaigns, no posters, no celebrities, no paid for influencers or clicks. Only a very different and lovable team entered at the center stage of a hard-to-reach scene, a website and a few social posts causing a stir in 157 countries, appearing on over 400 news sites, reaching the no 87 most upvoted story of all time on Reddit and even seen on state owned national TV in China. And most importantly, Lenovo’s very different team of Silver Snipers have gone from a quiet life of tea and cakes to e-sport idols for gamers all over the planet, now embarking on their first world tour. Experiential advertisement created by Ehrenstråhle, Sweden for Lenovo, within the category: Electronics, Technology.

22 years after the huge hit "I'd Do Anything for Love (But I Won't Do That)” Meat Loaf finally gives an explanation to what ”that” is. All in collaboration with Swedish St1 – a chain of unmanned gas stations. Film advertisement created by Garbergs, Sweden for St1, within the category: Industrial, Agriculture.

7-Eleven Sweden and agency Åkestam Holst NoA just launched its latest campaign for brownies and muffins, and it's really passionate. Fika – a somewhat more relaxed and spontaneous version of the brits afternoon tea – is as Swedish as ABBA. It's a daily tradition where you gather with your friends to enjoy pastries and coffee. To say that swedes simply like their fika is an understatement. They love it. In this campaign, 7-Eleven Sweden depicts their customers' passion for pastries – taking it all the way – by showing passionate sweet-toothed swedes giving their fika some sweet lovin'. Film advertisement created by The North Alliance, Sweden for 7-Eleven, within the categories: Confectionery, Snacks, Food.

Ambient advertisement created by M&C Saatchi, Sweden for Norwegian, within the category: Transport.

In over 60 countries in the world, changing your gender is illegal. Which makes being who you are are crime. So to raise awareness for transgender rights, we recorded an important message with the help of Alex. A transgender person in transition from female to male. The Voice of Change is a transgender person’s journey to becoming the person he was meant to be, and a message that gives voice to transgender rights all over the world. Welcome to EuroPride 2018 in Stockholm and Gothenburg this summer. Whoever you are. Audio advertisement created by Åkestam Holst, Sweden for Europride, within the category: Public Interest, NGO.