X Shore, a brand driving the future of electric boating, has created a unique advertisement that features the 2015 hit song “Sun is Shining,” which reached number one on the music charts, by Axwell (Axel Hedfors) and Ingrosso (Sebastian Ingrosso). Celebrating Midsummer, the music-centric video was created and directed by X Shore’s internal production team and Konrad Bergström, Founder and Head of Creatives, and tells the story of the joyous experience aboard the Eelex 8000, a 100 percent electric boat built to entertain family and friends. “We’re thrilled to showcase X Shore alongside such a great song to celebrate our favorite time of the year, Midsummer, and embrace our Swedish heritage. We know everyone who watches can get a sense of the joyous feeling a high tech, sustainable boat can give to those onboard,” said Bergström. Much like its boats, X Shore has taken an innovative approach to advertising by creating a music video-style advertisement in-house with creative team members, Hedda Hökfelt, Kasper Bröns, Oscar Dieden, Elias Wästberg, and Head of Creatives, Konrad Bergström, complimented by an external team consisting of Hannes Söderström (photography), Pierre Wikberg (videographer), Philip Puljak (editor). The full 4-minute music video has premiered on X Shore’s YouTube channel, and a 20-second version will appear on TV in Scandinavia during the Olympic games this summer, as well. X Shore additionally plans to run five different 15-second versions through paid advertisements on LinkedIn, Facebook, Instagram, YouTube and TikTok in the U.S. X Shore is built on the core values of technology, sustainability and design, and its Eelex 8000 is a fully electric boat that was crafted with all of these core values in mind. Designed for those who aspire to become one with nature, passengers can embrace the natural beauty of the water and all that inhabits it without the harmful noise and fumes typical fossil-fuel engines emit, making the Eelex 8000 the ideal dayboat for every marine activity. Equipped with safety, entertainment and fleet telemetry features, and built with sustainable materials like cork instead of teak, as well as optional Flax fiber instead of fiberglass and carbon fiber, X Shore’s Eelex 8000 offers passengers a unique, seamless boating experience that they have never experienced before.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.

When looking at e-sports, the fastest growing sport in the world, we found that it as a culture attracts mainly young men (10:1 ratio 2018), both playing and following, excluding not only women, but also older people. The elderly, who are also seen as the digital underclass. But gaming really isn’t about physical strength or about who you are or where you’re from. Anyone should be able to take part. So, when every tech brand is looking to promote AR or VR inventions we looked the other way and embodied Lenovos brand tagline “Different is better” in a new shape and form. We created a living proof in that would strengthen Lenovo’s brand in the e-sport community. This by creating a series of Counter Strike Teams consisting of elderly that could infiltrate the gaming community. With our modest budget, they have played against pro kids, made interviews, spoken with politicians, inspired and been copied (seriously great). A digitally overloaded group has connected with the digital underclass. Grandmothers play with grandchildren. The attention in mainstream media has brought understanding to an often misunderstood sport. The Silver Snipers, Grey Gunners and the other teams proves that gaming is for everyone. Digital advertisement created by Ehrenstråhle, Sweden for Lenovo, within the category: Electronics, Technology.

Save the children releases a picture book that should never have existed. Today, every sixth child lives in a conflict zone, an increase by 75% since the 90's. A fact that the Save the Children Sweden wanted to make decision makers and the general public aware of. So, we made a picture book for the children of war. Not for them to read or use, but for us to understand their world. At first glance the book looked like any other picture book, but we filled the pages with objects that children in conflict zones has to face on a daily basis. Our key insight and the harsh reality is this: people have become too good at turning the blind eye. Showing photos and films where children are suffering just isn't enough anymore. That’s why we focused on creating pictures in people’s head by comparing our kid’s lives with the reality in conflict zones. Film advertisement created by Uncle Unicorn, Sweden for Save the Children Sweden, within the category: Public Interest, NGO.

Ambient advertisement created by Åkestam Holst, Sweden for Refugee Phones, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Sweden for Boxer TV, within the category: Media.

Film advertisement created by Åkestam Holst, Sweden for Pause Home Entertainment, within the category: Electronics, Technology.

Ambient advertisement created by Halva Kungariket, Sweden for Mobilia shopping mall, within the category: Automotive.

Digital advertisement created by JMW, Sweden for Absolut, within the category: Alcoholic Drinks.

Film advertisement created by Garbergs, Sweden for City Gross, within the category: Retail Services.

Ambient advertisement created by Ahlstrand & Wållgren, Sweden for Lefdal, within the category: Retail Services.

10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.

Ambient advertisement created by Åkestam Holst, Sweden for Pause, within the category: Electronics, Technology.

Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain. Film advertisement created by Jack Russel, Sweden for Betser, within the category: Gambling.

Film advertisement created by Åkestam Holst, Sweden for Arla, within the category: Non-Alcoholic Drinks.

For Audio Pro’s 40 year in the business they wanted to do a film to celebrates that. So director Mats Udd and production company Slutet är Nära came up with a film that wouldn't show any product, or new features. Just a pure and simple film about sounds. Small and large sounds. Sounds that make you laugh, or cry, sounds that you may have forgotten, or sounds that were a big part of your childhood. Sounds that make you come back to special events or make you remember friends from the past. Speaker Brands usually pay homage to new technology and new products, but the more rarely they praise the sound itself. We wanted to change that. So before the 40th anniversary we wanted to make a film without a product that is only interested in one thing: The sound. A film that honoring the sounds.

Film advertisement created by Uncle Unicorn, Sweden for Scania, within the category: Transport.

Getinge, the global MedTech company, just launched its first ever global campaign, ‘Together as One’. The brand film is about Getinge and their customers, saving lives by working together as one. The film is about the teamwork, passion and expertise that lead up to "The Walk" – that moment when the surgeon, with the weight of somebody’s life on his shoulders, has to walk from the operating room to the waiting room to inform the family of the outcome. Film advertisement created by McCann, Sweden for Getinge, within the category: Health.