Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

Ambient advertisement created by M&C Saatchi, Sweden for Norwegian, within the category: Transport.

In Sweden, no one is deported because of HIV. But people in 22 countries around the world are. So it isn’t so surprising that 40 % of refugees in Sweden are reluctant to take an HIV test. This is why RFSL Dalarna and Hiv-Sweden decided to launch the second year of the initiative ”We Are Survivors”. We wanted refugees to feel empowered, safe and to trust the Swedish system. And to encourage them to take an HIV test and to not let HIV stop their dreams, because with treatment you can live a normal life with HIV today. Tatelicious is living proof that you are not deported because of HIV and that you can live a good life with dreams and hopes for the future. So we let her tell her powerful story. Digital advertisement created by Magic Circle, Sweden for RFSL Dalarna, within the category: Public Interest, NGO.

Subway’s launching the biggest thing since sliced bread. Salads. But not just any random salads. These are the not too heavy, never too light kind of Salads. In other words, a perfect choice for anyone who’d like to stay balanced all day long. And that’s where the communication gained traction. Film advertisement created by McCann, Sweden for Subway, within the category: Food.

Digital advertisement created by Ottoboni, Sweden for Nordic Wellness, within the category: Recreation, Leisure.

Outdoor advertisement created by Åkestam Holst, Sweden for Apotek, within the category: Health.

Digital advertisement created by King, Sweden for Taxi Stockholm, within the category: Professional Services.

There are a lot of reasons for joining the Swedish Armed Forces. The most apparent, is probably to defend one of the most progressive countries in the world*. But there are also more individual reasons. For instance, the chance to move out of your parents´ house or getting a break from your studies. This campaign focuses on a variety of reasons for joining The Swedish Armed Forces. Each of the three films exemplify a few of them – some broad, some highly personal. * According to a study by the Institute for Future Studies Film advertisement created by Volt, Sweden for Swedish Armed Forces, within the category: Public Interest, NGO.

Integrated advertisement created by Around You, Sweden for TIER Mobility, within the category: Automotive.

In the film we see Lidl customer "Roger" as he hosts a dinner in his home, inviting friends who are sceptic about buying their groceries from Lidl. He welcomes them with a warm and embracing hug – however, in his hands are still vegetable by the plenty.

Today many men use their bodies as a canvas. It’s a way to express yourself and show who you are. This can’t be disturbed by all-over body hair or rashes after shaving. Thanks to NIVEA Men the new art of body shaving is fun, hassle-free and without skin irritation. The campaign is based on the fact that 74% of Swedish men regularly or occasionally remove body hair. 42% of Swedish men (age 18-55) have a tattoo. That makes Swedes the most tattooed people in the world. Film advertisement created by FCB, Sweden for Nivea, within the category: Health.

Film advertisement created by Wenderfalck, Sweden for Apotek Hjärtat, within the category: Pharmaceutical.

Digital advertisement created by Hyper Island, Sweden for The North Face, within the category: Fashion.

Digital advertisement created by JMW, Sweden for Absolut, within the category: Alcoholic Drinks.

There are few things more associated with Swedish traditions than O.P Anderson aquavit. And it’s been consumed exactly the same for the past 127 years. Neat. Now, more than a century after it was first bottled, O.P. Anderson has decided to break into the cocktail category, a decision that of course upsets the traditionalists, which can be seen in the new campaign ”127 years of hard work. In a cocktail?” Film advertisement created by Uncle Unicorn, Sweden for O.P. Anderson, within the category: Alcoholic Drinks.

Hemglassbilen is the iconic Swedish ice cream truck, selling ice cream in the streets all over the country since 1969. And to make sure no kid misses the most important happening of the week, it has played its equally iconic jingle for as long – a catchy loop that has been amusing children and annoying parents for more than four decades. We wanted to make a radiospot reminding the grown ups of today the grand excitement they felt as kids when they heard the Hemglass ice cream-truck. But to make that happen in a radiospot, we had to go big…special-arrangement-symphony-orchestra-and-boys-choir-big. Audio advertisement created by Volt, Sweden for Hemglass, within the category: Food.

The Swedish Civil Contingencies Agency is responsible for issues concerning civil protection and public safety. With this campaign they want people to become more careful when it comes to sharing sensitive information on the Internet. We raised the question: “Why do we share information on the Internet, that we would never share elsewhere." Film advertisement created by Le Bureau, Sweden for Swedish Civil Contingencies Agency, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Sweden for Hot-Tub, within the category: Food.

The single best way to get swedes to leave the cold north and go road tripping in southern Europe is of course to let them experience how great it is. But how do we give people a french road tripping experience when they’re in Sweden? The solution was to troll commuters radio by letting it sound like it lost connection for a second and then let them listen to some authentic french radio. That way we let France itself spark the idea of driving down to the ferry and continue south. Audio advertisement created by CP+B, Sweden for Stena Line, within the category: Transport.