Film advertisement created by Uncle Unicorn, Sweden for Arla Köket, within the category: Food.

The holidays can be stressful, and research shows that holiday music can actually increase stress. According to Markus Bergkvist, Music Supervisor, Joel Danell, Composer and Töres Theorell, Professor in stress research, music can also be used to help people relax and calm down – if composed in the right way. What’s more, Bowers & Wilkins believes that high quality sound makes a difference, enhancing the effect of any music. Listen to Sound SPA on Spotify: https://open.spotify.com/album/1bIdqkmcANOIE8YiC9DP2r Film advertisement created by Stendahls, Sweden for Bowers & Wilkins, within the category: Electronics, Technology.

We are at a funeral. The person who has died was very good at his job, but did not pass his professional skills forward. The priest is very disappointed about this. He thinks it's a huge waste of talent, skills, experience and knowledge. Film advertisement created by Le Bureau, Sweden for WorldSkills, within the category: Education.

An interactive campaign to inspire more young people to communicate in bed, even if it means showing vulnerability. Integrated advertisement created by House of Radon, Sweden for RFSU, within the category: Public Interest, NGO.

Film advertisement created by Acne, Sweden for Svenska Freds, within the category: Public Interest, NGO.

Ambient advertisement created by Åkestam Holst, Sweden for Refugee Phones, within the category: Public Interest, NGO.

The Music Method experiment was carried out to see if playing music can improve the working environment in terms of healthier and happier employees. Content advertisement created by Pool, Sweden for Yamaha, within the category: Electronics, Technology.

Ambient advertisement created by DDB, Sweden for PEN, within the category: Public Interest, NGO.

X Shore, a brand driving the future of electric boating, has created a unique advertisement that features the 2015 hit song “Sun is Shining,” which reached number one on the music charts, by Axwell (Axel Hedfors) and Ingrosso (Sebastian Ingrosso). Celebrating Midsummer, the music-centric video was created and directed by X Shore’s internal production team and Konrad Bergström, Founder and Head of Creatives, and tells the story of the joyous experience aboard the Eelex 8000, a 100 percent electric boat built to entertain family and friends. “We’re thrilled to showcase X Shore alongside such a great song to celebrate our favorite time of the year, Midsummer, and embrace our Swedish heritage. We know everyone who watches can get a sense of the joyous feeling a high tech, sustainable boat can give to those onboard,” said Bergström. Much like its boats, X Shore has taken an innovative approach to advertising by creating a music video-style advertisement in-house with creative team members, Hedda Hökfelt, Kasper Bröns, Oscar Dieden, Elias Wästberg, and Head of Creatives, Konrad Bergström, complimented by an external team consisting of Hannes Söderström (photography), Pierre Wikberg (videographer), Philip Puljak (editor). The full 4-minute music video has premiered on X Shore’s YouTube channel, and a 20-second version will appear on TV in Scandinavia during the Olympic games this summer, as well. X Shore additionally plans to run five different 15-second versions through paid advertisements on LinkedIn, Facebook, Instagram, YouTube and TikTok in the U.S. X Shore is built on the core values of technology, sustainability and design, and its Eelex 8000 is a fully electric boat that was crafted with all of these core values in mind. Designed for those who aspire to become one with nature, passengers can embrace the natural beauty of the water and all that inhabits it without the harmful noise and fumes typical fossil-fuel engines emit, making the Eelex 8000 the ideal dayboat for every marine activity. Equipped with safety, entertainment and fleet telemetry features, and built with sustainable materials like cork instead of teak, as well as optional Flax fiber instead of fiberglass and carbon fiber, X Shore’s Eelex 8000 offers passengers a unique, seamless boating experience that they have never experienced before.

IKEA is where life happens, whatever happens – and is not afraid to show it like it is. Living in two homes with divorced parents is a reality for many children in Sweden. Thanks to affordable products the parents in this film manages to ease the situation for the child. And IKEA perhaps also eases some bad conscience among single parents and helps acknowledge the children. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

Film advertisement created by Garbergs, Sweden for NetOnNet, within the category: Retail Services.

Film advertisement created by Acne, Sweden for Telenor, within the category: Electronics, Technology.

The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability. Film advertisement created by Le Bureau, Sweden for The Swedish Public Employment Service, within the category: Public Interest, NGO.

The Swedish trade union Vision asked its' members about their visions and ideas for a better working life tomorrow. The ideas and visions were given to some of Swedens best songwriters, producers and music video directors as inspiration to produce and summarise in a work of art. The result was ”No machine". A song with the ambition to set the tone for the future. Digital advertisement created by Garbergs, Sweden for Vision, within the category: Public Interest, NGO.

Outdoor advertisement created by Acne, Sweden for Non Violence Project, within the category: Public Interest, NGO.

In the film we see Lidl customer "Roger" as he hosts a dinner in his home, inviting friends who are sceptic about buying their groceries from Lidl. He welcomes them with a warm and embracing hug – however, in his hands are still vegetable by the plenty.

Film advertisement created by Doe Blomberg Gottberg, Sweden for Ikano Bank, within the category: Finance.

How to handle your job and IT-products. Integrated advertisement created by KWD Studio, Sweden for Atea eSHOP, within the category: Electronics, Technology.

Karlstadsbuss have upgraded their bus fleet with brand new Biogas busses. They are bigger with more seats, air-condition, wifi and TV. The most modern buses in Sweden. Film advertisement created by Bulldozer, Sweden for Karlstadsbuss, within the category: Transport.