Sweden
Film advertisement created by M&C Saatchi, Sweden for Carlsberg, within the category: Alcoholic Drinks.
A little over a month ago, the American Super Bowl took place – the NFL final and the biggest sporting event in the US. On March 23rd, the Swedish bandy final will be played, the sports final with the biggest attendance in Sweden. To highlight this and to tongue-in-cheek play on the (few) similarities between the two games, the Bandy Final is now releasing the film ”A regular American presents: The Swedish *****Bowl”, where the Bandy Final gets some unexpected help with promoting the event. Film advertisement created by Backroad, Sweden for The Swedish Bandy Final, within the category: Sports.
URL: http://ourwork.se/equalizer Swedish HiFi retailer Pause Home Entertainment has launched Stockholm House Equalizer, the world’s first home listing service based on unusually powerful sound systems. Together with Sweden's leading experts in construction, acoustics and sound Akestam developed an algorithm that determines exactly how high you can turn up the volume in a home before the neighbours complain. They then applied the algorithm to homes available on the housing market, creating the worlds first real estate listing service based on sound. All to help you find a home where you can enjoy the stores unusually powerful sound systems to the fullest. Or as Spinal Tap used to say "These go to eleven". Digital advertisement created by Åkestam Holst, Sweden for Pause, within the category: Retail Services.
Ambient advertisement created by Pool, Sweden for Gröna Lund Theme Park, within the category: Recreation, Leisure.
A celebration to women in IT, the future is too important to be left to men. Film advertisement created by Klirr, Sweden for KTH Royal Institue of Technology, within the category: Education.
To help deal with depression in refugee camps Yogobe, an online yoga site, teamed up with a psychology professor from University of Lund to create classes that can relieve symptoms of PTSD and depression that 1/5 refugees suffer from. Experiential advertisement created by Milk, Sweden for Yogobe, within the category: Public Interest, NGO.
Film advertisement created by Saatchi & Saatchi, Sweden for Hot-Tub, within the category: Food.
Film advertisement created by Garbergs, Sweden for Jula, within the categories: House, Garden, Retail Services.
Background: In the county of Kronoberg, Sweden, the Health Department have noticed increasing numbers of chlamydia among the youth and young adults. One of the reasons being the stigma about testing; a physical meeting with a nurse and the embarrassment it may cause. The time factor is also a barrier; many find it circumstantial to set aside time to go to a health central – let alone for a test. Task: Inform young citizens in the region about chlamydia and the fact that one can order a self-test online. You don’t even have to move away from the screen! Solution: A regional Health Department is pretty far from being down with the kids… However, we knew that millennials put a lot of confidence in peer-2-peer communication. They trust their friends and are very responsive to information coming from their own networks. The solution was to create something that they would want to consume and share voluntarily. Instead of using the county’s graphical profile, we went in the opposite direction, just offering simple entertainment – with a hook at the end. No morals. No pointers. Film advertisement created by Länge Leve Kommunikation, Sweden for The Health Department of Kronoberg, within the category: Health.
It’s the world’s first photo exhibition shot with a car. Featuring Pulitzer price-winning photographer Barbara Davidson, using the New Volvo XC60’s built-in safety camera to create a photo exhibition which premiered in London on the 4th of July.
Is it possible to create classical music with the use of a gamer’s unique skills? That’s what Swedish gaming and tech retailer Webhallen set out to explore in the experiment “Webhallen Orchestra”. In the world’s first classical music piece, created to be performed by gamers, Webhallen creates a computer game where every action that each individual player makes creates a tone or sequence in a melody. Audio advertisement created by The&Partnership, Sweden for Webhallen, within the categories: Electronics, Technology, Gaming.
Outdoor advertisement created by Åkestam Holst, Sweden for Clear Channel, within the category: Media.
How would our city parks look like, without a single tree? Using advanced photo techniques the Swedish development cooperation organization Vi Agroforestry creates realistic animations of how some of Sweden’s most famous parks would look like without trees. The campaign aims to raise awareness of the deforestation in Lake Victoria Basin in Eastern Africa and to get more people to know about the relatively unknown Vi Agroforestry, who reaches over one million people through tree planting, training and advice. The film is part of a new campaign and initiative from Vi Agroforestry called Life Without Trees. Film advertisement created by MRM, Sweden for Vi Agroforestry, within the category: Public Interest, NGO.
URL: http://unborerelationships.com Digital advertisement created by Åkestam Holst, Sweden for Carlsberg, within the category: Alcoholic Drinks.
Film advertisement created by Forsman & Bodenfors, Sweden for Polestar, within the category: Automotive.
A student idea to promote Google Translate. Digital advertisement created by Forsbergs School of Design and Advertisment, Sweden for Google, within the category: Electronics, Technology.
Digital advertisement created by BBDO, Sweden for ume.net, within the category: Electronics, Technology.
Film advertisement created by Acne, Sweden for Vitamin Well, within the category: Non-Alcoholic Drinks.
Direct advertisement created by BerntzonBylund, Sweden for Kombispel, within the category: Gaming.
The holidays can be stressful, and research shows that holiday music can actually increase stress. According to Markus Bergkvist, Music Supervisor, Joel Danell, Composer and Töres Theorell, Professor in stress research, music can also be used to help people relax and calm down – if composed in the right way. What’s more, Bowers & Wilkins believes that high quality sound makes a difference, enhancing the effect of any music. Listen to Sound SPA on Spotify: https://open.spotify.com/album/1bIdqkmcANOIE8YiC9DP2r Film advertisement created by Stendahls, Sweden for Bowers & Wilkins, within the category: Electronics, Technology.