Film advertisement created by DDB, Sweden for Elkjøp, within the category: Electronics, Technology.

Ambient advertisement created by Pool, Sweden for Brothers, within the category: Retail Services.

Film advertisement created by Saatchi & Saatchi, Sweden for Verum, within the category: Food.

Film advertisement created by Åkestam Holst, Sweden for SAS, within the category: Transport.

Film advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

At IKEA you can find all kind of Christmas decorations, china, glasses, table linen, candles and blankets - everything you need to prepare for Christmas. And as always, IKEA is for everyone. Even the busiest man in the world takes his time to go visit IKEA before Christmas. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: Retail Services.

Film advertisement created by Acne, Sweden for iZettle, within the category: Professional Services.

EA Games will add female players to FIFA’s career mode, and make it impossible for UEFA’s board members to ignore young girls’ football dreams. Digital advertisement created by Berghs School Of Communication, Sweden for Electronic Arts, within the category: Gaming.

22 years after the huge hit "I'd Do Anything for Love (But I Won't Do That)” Meat Loaf finally gives an explanation to what ”that” is. All in collaboration with Swedish St1 – a chain of unmanned gas stations. Film advertisement created by Garbergs, Sweden for St1, within the category: Industrial, Agriculture.

To promote the Taco Sub, Subway Norway launched a set of innovative pre-roll ads for Youtube. The Taco sub is, thanks to the cracking noise from its nacho chips, the first sub ever to make an distinguished sound when you eat it. To better illustrate The Sub with a Sound, McCann Stockholm built a narrative around "Good cracks vs. Bad cracks." Good crack obviously being the nacho chips. The three adverts, specially tailored for Youtube's True View format, all show a Taco Sub and other items getting crushed by the sheer power of the hydraulic press. The result? Not only does Subway tap in to the Youtube phenomena of hydraulic presses; they also show that, when done right, even a film about a sandwich can become truly unskippable. See for yourself. Film advertisement created by McCann, Sweden for Subway, within the category: Food.

Ambient advertisement created by Ahlstrand & Wållgren, Sweden for Lefdal, within the category: Retail Services.

The Swedish Civil Contingencies Agency is responsible for issues concerning civil protection and public safety. With this campaign they want people to become more careful when it comes to sharing sensitive information on the Internet. We raised the question: “Why do we share information on the Internet, that we would never share elsewhere." Film advertisement created by Le Bureau, Sweden for Swedish Civil Contingencies Agency, within the category: Public Interest, NGO.

Film advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

Electric vehicles are barely heard, yet they make a huge difference. In this commercial, Swedish power company Skellefteå Kraft celebrates all electric car owners, for driving society towards sustainability by breaking old patterns. This “silent revolution” becomes extra significant and sympathetic when it’s reflected on kids playing in a sandbox. Film advertisement created by Volt, Sweden for Skellefteå Kraft, within the category: Industrial, Agriculture.

To prove the modern technique of the new AEG laundry range, we put the machines to the ultimate test: Wash and tumble dry a whole new fashion collection – just hours before the catwalk! AEG wanted to prove that their new laundry range could wash the most unwashable clothes. Therefore they challenged Whyred to wash and tumble dry parts of their A/W17 collection during Stockholm Fashion Week. Just hours before the catwalk. Whyred, one of Scandinavia's most popular clothing brands have a long history of working with sustainability, both in design and material. For Roland Hjort, head designer and founder, the test was a way to prove that pure materials of high quality should not hold back the creativity in their fashion due to if the customer can wash their clothes or not at home. And for Whyred it was also important to demonstrate that you can get a longer life of your clothes if they are cleaned properly, in your own washing machine. AEG new machines are capable of both washing and tumble dry wool and silk without affecting the color, fiber or structure of the garment. Although the clothes has a care label that says dry clean or hand wash. Content advertisement created by Pool, Sweden for AEG, within the category: Electronics, Technology.

Film advertisement created by DDB, Sweden for McDonald's, within the category: Food.

Film advertisement created by DamnGoodAgency, Sweden for Match.com, within the category: Professional Services.

Film advertisement created by JMW, Sweden for Microsoft, within the category: Electronics, Technology.

A young man is about to have his biggest fight to date.