Film advertisement created by Saatchi & Saatchi, Sweden for Boxer TV, within the category: Media.

Uber is highlighting the absurdity of the traffic situation in Asia’s biggest cities as part of its first ever brand purpose campaign. Using cardboard boxes to represent cars, the film humorously shows the reality of how people get around currently and ends with images of a city being overrun by boxes. The film was shot on the streets of Bangkok with around 200 extras, the soundtrack is ”Bare Necessities” from the 1967 Disney film ”The Jungle Book”. Film advertisement created by Forsman & Bodenfors, Sweden for Uber, within the category: Transport.

Outdoor advertisement created by Garbergs, Sweden for The Swedish Childhood Cancer Foundation, within the category: Public Interest, NGO.

To promote the Taco Sub, Subway Norway launched a set of innovative pre-roll ads for Youtube. The Taco sub is, thanks to the cracking noise from its nacho chips, the first sub ever to make an distinguished sound when you eat it. To better illustrate The Sub with a Sound, McCann Stockholm built a narrative around "Good cracks vs. Bad cracks." Good crack obviously being the nacho chips. The three adverts, specially tailored for Youtube's True View format, all show a Taco Sub and other items getting crushed by the sheer power of the hydraulic press. The result? Not only does Subway tap in to the Youtube phenomena of hydraulic presses; they also show that, when done right, even a film about a sandwich can become truly unskippable. See for yourself. Film advertisement created by McCann, Sweden for Subway, within the category: Food.

Film advertisement created by Wenderfalck, Sweden for Apotek Hjärtat, within the category: Pharmaceutical.

The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability. Film advertisement created by Le Bureau, Sweden for The Swedish Public Employment Service, within the category: Public Interest, NGO.

Digital advertisement created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.

Campaign site: www.allmannyttan.se The movie is a part of an ongoing campaign for Swedish industry and association company SABO, together with the Swedish Energy Agency, Swedish SSNC and Swedish Tenants Association. The purpose of the campaign is to get the tenants within SABO to save energy and water. Digital advertisement created by Snask, Sweden for SABO, within the category: Industrial, Agriculture.

Experiential advertisement created by CP+B, Sweden for Frölunda, within the categories: Food, Sports.

Film advertisement created by BBDO, Sweden for Beyond Retro, within the category: Public Interest, NGO.

Digital advertisement created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.

There are a lot of reasons for joining the Swedish Armed Forces. The most apparent, is probably to defend one of the most progressive countries in the world*. But there are also more individual reasons. For instance, the chance to move out of your parents´ house or getting a break from your studies. This campaign focuses on a variety of reasons for joining The Swedish Armed Forces. Each of the three films exemplify a few of them – some broad, some highly personal. * According to a study by the Institute for Future Studies Film advertisement created by Volt, Sweden for Swedish Armed Forces, within the category: Public Interest, NGO.

During Gothenburg Pride 2017, Swedish public transport company Västtrafik wanted to show its support. The tram lines in Gothenburg are colorful. So we decided to re-arrange them according to the rainbow, and use 30 digital outdoor ads to advertise Västtrafik’s regular real-time departure info. Ambient advertisement created by Forsman & Bodenfors, Sweden for Västtrafik, within the category: Public Interest, NGO.

WARNING! If you have weak nerves you shouldn't watch this. The first film was Digital advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

2019 Clio Juror: Agnes Uggla Film advertisement created by Forsman & Bodenfors, Sweden for Visit Sweden, within the category: Hospitality, Tourism.

By detecting cold symptoms the interactive billboard from KLM unexpectedly reminds Swedes dreaming about travelling again that KLM’s flight bookings can be cancelled at no cost. The billboard, equipped with a listening device and an AI motor, identifies 40 000 cough and sneeze sounds. When a symptom sound is detected KLMs general travel billboard, with a lovely surf destination at a low price, switches to: ”Unwell?” or ”Bless you!” followed by ”Cancel Lisbon €0”. Experiential advertisement created by M&C Saatchi, Sweden for KLM, within the category: Transport.

A little over a month ago, the American Super Bowl took place – the NFL final and the biggest sporting event in the US. On March 23rd, the Swedish bandy final will be played, the sports final with the biggest attendance in Sweden. To highlight this and to tongue-in-cheek play on the (few) similarities between the two games, the Bandy Final is now releasing the film ”A regular American presents: The Swedish *****Bowl”, where the Bandy Final gets some unexpected help with promoting the event. Film advertisement created by Backroad, Sweden for The Swedish Bandy Final, within the category: Sports.

Film advertisement created by M&C Saatchi, Sweden for E.ON, within the category: Industrial, Agriculture.

The Swedish LGBT-organization RFSL Dalarna inaugurated their new Clubhouse in the city of Falun. To help people find it, we drew lines in the colors of the rainbow all over the busiest parts of the city and guided them to the Clubhouse. Ambient advertisement created by Magic Circle, Sweden for RFSL Dalarna, within the category: Public Interest, NGO.

Check out the site too: http://www.rolighetsteorin.se/en/ Ambient advertisement created by DDB, Sweden for Volkswagen, within the category: Automotive.