Sweden

WVA

Ambient advertisement created by M&C Saatchi, Sweden for Norwegian, within the category: Transport.

WVA

Film advertisement created by Swefilm, Sweden for If Stockholm Open, within the category: Recreation, Leisure.

WVA

Film advertisement created by Svensson, Sweden for Elon, within the category: Retail Services.

WVA

Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries with markets all over Europe. For several years, Löfbergs has been present at the swedish ski resorts Lindvallen, Hundfjället and Tandådalen in Sälen. As a campaign activity we developed the mobile app ”Löfbergs ICE Hunt” where the visitors could go for a hunt for coldspots and get free samples of ICE - Löfbergs label of canned ice coffee. The coldspot is a pun for a hotspot - since the drinks should be served ice cold. The app contains an arrow connected to the smartphone’s compass which points to the nearest coldspot. The distance to nearest coldspot is also shown and graphics changes from hot to cold when the user moves towards or from the coldspot. The coldspots are randomly placed in the participating resorts and when the user finds three coldspots, a coupon for a free ICE is revealed in the app. The user can also send a coupon to a friend. The coupon is shown to the event staff at Löfbergs campaign areas and the free sample is handed out personally. Digital advertisement created by Bacill, Sweden for Löfbergs, within the category: Non-Alcoholic Drinks.

WVA

Film advertisement created by Uncle Unicorn, Sweden for Sveriges Radio, within the category: Media.

WVA

Everyday small business owners are swamped with direct mail campaigns. To showcase the service the alarm company Sector Alarm provides, we installed an alarm in an envelope that went off when the letter is opened. It helped us grab recipient's attention, and helped make our sales reps cold calls a little warmer. Direct advertisement created by Milk, Sweden for Sector Alarm, within the category: Electronics, Technology.

WVA

You can’t buy the new Swedish Euro 2020 jersey – you have to earn it. Adidas and the Swedish Football Association are taking a clear stand against the intolerance, hate and threats which has become more common even in Swedish football. Through M&C SAATCHI Stockholm’s new campaign “earn the jersey”, even supporters have to “earn the right” to wear the new national team jersey by agreeing to terms and conditions: To always show respect, to stand behind the team through good times and bad, to never spread hate and to welcome everyone into the team. A true supporter supports. Film advertisement created by M&C Saatchi, Sweden for Adidas, within the category: Sports.

WVA

Beergotten, from Begotten v. beget [bɪˈɡɛt] : (especially of a man) bring (a child, beer) into existence by the process of reproduction. It's been fathered. Digital advertisement created by Colibri, Sweden for Mikkeller, within the category: Alcoholic Drinks.

WVA

Digital advertisement created by Perfect Fools, Sweden for Peak Performance, within the category: Fashion.

WVA

Film advertisement created by Volt, Sweden for Sibylla, within the category: Food.

WVA

10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.

WVA

IKEA Sweden is launching an online service where people can get married via a webservice. The new service is particularly helpful for people who live abroad or have friends and family living in other countries. The best sort of love is easy and effortless. And promising one another eternal devotion at a wedding should be just as simple. That is why IKEA Sweden have created a new type of wedding that is neither expensive nor complicated. IKEA is always striving to find simple solutions for our everyday lives. At Wedding Online the love couple can invite guests and a wedding officiator via a video link. The guests and the couple gather online in several scenic environments where they can see and hear people present in real time. Naturally, the service does not exclude people who simply want to renew their wedding vows or celebrate love without it being legally binding. Digital advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

WVA

Save the children releases a picture book that should never have existed. Today, every sixth child lives in a conflict zone, an increase by 75% since the 90's. A fact that the Save the Children Sweden wanted to make decision makers and the general public aware of. So, we made a picture book for the children of war. Not for them to read or use, but for us to understand their world. At first glance the book looked like any other picture book, but we filled the pages with objects that children in conflict zones has to face on a daily basis. Our key insight and the harsh reality is this: people have become too good at turning the blind eye. Showing photos and films where children are suffering just isn't enough anymore. That’s why we focused on creating pictures in people’s head by comparing our kid’s lives with the reality in conflict zones. Film advertisement created by Uncle Unicorn, Sweden for Save the Children Sweden, within the category: Public Interest, NGO.

WVA

Film advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

WVA

Film advertisement created by Saatchi & Saatchi, Sweden for Boxer TV, within the category: Media.

WVA

Sweden is a cold and dark country to live in during winter. As a consequence, sales of Gillette Venus razors and blades plummet for 5 months every year. On top of that, the brand's main target group is getting increasingly hard to reach using traditional media. So Procter & Gamble Nordic needed a campaign that could connect the Venus brand with the target group during the dark season and boost sales when it's -30°c outside. In January, Saatchi & Saatchi Stockholm launched Tag the Weather and made the tough weather conditions work in Swedish women's favor. Digital advertisement created by Saatchi & Saatchi, Sweden for Gillette, within the category: Health.

WVA

Digital advertisement created by Stendahls, Sweden for Harman Kardon, within the category: Electronics, Technology.

WVA

Film advertisement created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.

WVA

Direct advertisement created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.




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