The Refund Billboard

By detecting cold symptoms the interactive billboard from KLM unexpectedly reminds Swedes dreaming about travelling again that KLM’s flight bookings can be cancelled at no cost. The billboard, equipped with a listening device and an AI motor, identifies 40 000 cough and sneeze sounds. When a symptom sound is detected KLMs general travel billboard, with a lovely surf destination at a low price, switches to: ”Unwell?” or ”Bless you!” followed by ”Cancel Lisbon €0”. Experiential advertisement created by M&C Saatchi, Sweden for KLM, within the category: Transport.