Sweden
Storytel is a simple and magical thing. It lets us take unlimited stories with us wherever we go, giving us instant access to a world of joy, laughs, scares, love, news and so much more. And the beauty is that we can switch back and forth as often as we want. After all, experiencing stories shouldn’t be heavy or rigid. We should be able to follow our hearts, dip our toes into something new, and simply enjoy ourselves. This is a new day. Where stories are set free. To be with us. Anytime. Anywhere. These are Stories for Now. Film advertisement created by B-Reel, Sweden for Storytel, within the category: Recreation, Leisure.
10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.
Digital advertisement created by King, Sweden for Taxi Stockholm, within the category: Professional Services.
Karlstadsbuss have upgraded their bus fleet with brand new Biogas busses. They are bigger with more seats, air-condition, wifi and TV. The most modern buses in Sweden. Film advertisement created by Bulldozer, Sweden for Karlstadsbuss, within the category: Transport.
Get the real picture with this live guide made entirely from the local’s instagrams. Food pictures from restaurants and selfies from a night out might not be the most interesting stuff in your Instagram feed. But for tourist, they can be the best thing ever. The Local’s Guide by Stockholm Arlanda Airport lets you explore the Instagram feeds of whole cities in real time, and save the places you find interesting as an offline guide. The mobile site is basically geographical searches of open Instagram accounts, with an algorithm created to show the perfect mix between popular, hight rated places and the random stuff you wouldn’t find in any other guide. Regardless if it’s a bar, museum or a beautiful view. One of the main objectives is to make the time travelers have to wait at the gates more inspiring. At Arlanda Airport, run by Swedavia Swedish Airports, The Local’s Guide is shown on interactive installations where travelers can get the honest, real time view of what’s going on at the destination, right before boarding. And through the mobile site, travelers can save their favourites as an offline PDF with maps and addresses to avoid expensive roaming. No reviews, no star based recommendations. Just what the locals are up to right now. Digital advertisement created by Åkestam Holst, Sweden for Swedavia Swedish Aiports, within the category: Transport.
Ambient advertisement created by JMW, Sweden for Microsoft, within the category: Electronics, Technology.
Before you go on the big annual ski trip in the mountains you must make sure that you warm up properly. You know, to see that everything is in shape. Film advertisement created by Rymdskeppet, Sweden for Ski Sunne, within the category: Recreation, Leisure.
Background: In the county of Kronoberg, Sweden, the Health Department have noticed increasing numbers of chlamydia among the youth and young adults. One of the reasons being the stigma about testing; a physical meeting with a nurse and the embarrassment it may cause. The time factor is also a barrier; many find it circumstantial to set aside time to go to a health central – let alone for a test. Task: Inform young citizens in the region about chlamydia and the fact that one can order a self-test online. You don’t even have to move away from the screen! Solution: A regional Health Department is pretty far from being down with the kids… However, we knew that millennials put a lot of confidence in peer-2-peer communication. They trust their friends and are very responsive to information coming from their own networks. The solution was to create something that they would want to consume and share voluntarily. Instead of using the county’s graphical profile, we went in the opposite direction, just offering simple entertainment – with a hook at the end. No morals. No pointers. Film advertisement created by Länge Leve Kommunikation, Sweden for The Health Department of Kronoberg, within the category: Health.
Digital advertisement created by Perfect Fools, Sweden for Peak Performance, within the category: Fashion.
To help deal with depression in refugee camps Yogobe, an online yoga site, teamed up with a psychology professor from University of Lund to create classes that can relieve symptoms of PTSD and depression that 1/5 refugees suffer from. Experiential advertisement created by Milk, Sweden for Yogobe, within the category: Public Interest, NGO.
Folksam is one of the largest insurance companies in Sweden with around 4 million customers. It’s also Sweden’s oldest insurance company, founded in 1905 as a cooperation. In this campaign we wanted to give something back to the clients (who are also the owners). First up is Eva, who has her cat insured in Folksam. As a part of the internet campaign we also give people the opportunity to decide what the next commercial should be about. Film advertisement created by Åkestam Holst, Sweden for Folksam, within the category: Finance.
Film advertisement created by BBDO, Sweden for Arla, within the category: Food.
Since KLM was founded in Holland in 1919, Amsterdam has been its main hub. With Amsterdam as its home, it’s fair to say that KLM know every inch of the city. One of the many advantages of Amsterdam is that the city is very compact, and the best way to discover it is by foot. Therefore, to make customers' experience of Amsterdam even more enjoyable, KLM has created a special limited edition sneaker that has been designed and optimised for discovering Amsterdam. The Amsterdam Sneaker, which is handmade in Europe, is perfect for taking long walks, and it even comes with free entry to many of the city’s sights. During the campaign anybody can win a pair of Amsterdam Sneakers or bid for them on auction sites eBay and Tradera. All the money from the auctions will go to UNICEF. Furthermore, KLM has created several city “walkabouts”, which will guide you to some of the not to be missed streets and sites of Amsterdam. Integrated advertisement created by Pool, Sweden for KLM, within the category: Transport.
Digital advertisement created by Wenderfalck, Sweden for Fastighetsbyrån, within the category: Professional Services.
Film advertisement created by Saatchi & Saatchi, Sweden for Boxer TV, within the category: Media.
Digital advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.
Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.
Elkjøp is Scandinavia’s largest retailer of home electronics. Mostly quite boring products one might say, but they can actually enable a wide range of lifestyles, passions and interests. This campaign is a celebration of those who has found their thing. Regardless of what it might be. Film advertisement created by DDB, Sweden for Elkjøp, within the category: Electronics, Technology.
SPICE:14 is this year’s edition of a packaging design contest for students at Berghs. Digital advertisement created by Appelberg, Sweden for Berghs School of Communication, within the category: Education.