Sweden
Electric vehicles are barely heard, yet they make a huge difference. In this commercial, Swedish power company Skellefteå Kraft celebrates all electric car owners, for driving society towards sustainability by breaking old patterns. This “silent revolution” becomes extra significant and sympathetic when it’s reflected on kids playing in a sandbox. Film advertisement created by Volt, Sweden for Skellefteå Kraft, within the category: Industrial, Agriculture.
Film advertisement created by DDB, Sweden for McDonald's, within the category: Food.
Digital advertisement created by Volt, Sweden for Peugeot, within the category: Automotive.
Digital advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.
Brief: Organise a sampling event to mark the launch of OLW Crunchos - a new corn based snack with extra crunch. Challenge: People usually pay little or no attention to the product or the brand during an ordinary product sampling event. Solution: The Crunchometer - a machine that invited people to really sample the product. Ambient advertisement created by JMW, Sweden for OLW, within the category: Confectionery, Snacks.
World’s first VR experience for the public that helps people relief their pain using virtual reality. Ambient advertisement created by Wenderfalck, Sweden for Apotek, within the category: Health.
Film advertisement created by M&C Saatchi, Sweden for E.ON, within the category: Industrial, Agriculture.
This week the competition "Sweden's safest hands" kicked off. A competition where we challenge people in Sweden to carry parcels as safe as the Swedish Post, by using their iPhones. If you "deliver" the digital parcel intact, before everyone else, you win the content (with a value between 300 and 5000 SEK). The content is delivered to the winner the very next day. Every day at 6 AM, 12 PM and 6 PM a new parcel is Ambient advertisement created by Åkestam Holst, Sweden for Swedish Postal Service, within the category: Transport.
Following up on the successful launch of Volkswagen BlueMotion Technologies via the innovative Fun Theory platform, Volkswagen and DDB created the Fun Theory Award, a competition which ultimately saw 699 amazing entries from more than 35 countries. The winner was the Speed Camera Lottery, created and submitted by San Francisco's Kevin Richardson, a games producer for NickelodeonKids whose idea was based around rewarding those who obeyed the speed limit with the money raised through fining those lead foot drivers who exceed it. In October 2010, the idea became reality and was tested in Stockholm, in collaboration with NTF (The Swedish road transport authority). Speed Camera Lottery worked on many levels: the average speed was reduced by 22%. Media ranging from ABC to the BBC Worldwide Service covered the campaign, the competition and the winning idea. Even better Speed Camera Lottery helped Volkswagen continue to boost share and sales in Sweden. From January to June 2010 Volkswagen market share increased almost 4% to 12.9% while sales grew by 5.8% compared to an increase of 3.9% for the overall market compared to the first half of 2009. In the eco car segment alone, Volkswagen saw market share leap from about 8% to nearly 15% proving another theory at DDB: Creating ideas that people want to play with, participate in and pass along is good for business. Ambient advertisement created by DDB, Sweden for Volkswagen, within the category: Automotive.
Film advertisement created by Family Business, Sweden for Betsafe, within the category: Gaming.
Film advertisement created by Garbergs, Sweden for Jula, within the categories: House, Garden, Retail Services.
You can’t buy the new Swedish Euro 2020 jersey – you have to earn it. Adidas and the Swedish Football Association are taking a clear stand against the intolerance, hate and threats which has become more common even in Swedish football. Through M&C SAATCHI Stockholm’s new campaign “earn the jersey”, even supporters have to “earn the right” to wear the new national team jersey by agreeing to terms and conditions: To always show respect, to stand behind the team through good times and bad, to never spread hate and to welcome everyone into the team. A true supporter supports. Film advertisement created by M&C Saatchi, Sweden for Adidas, within the category: Sports.
Getinge, the global MedTech company, just launched its first ever global campaign, ‘Together as One’. The brand film is about Getinge and their customers, saving lives by working together as one. The film is about the teamwork, passion and expertise that lead up to "The Walk" – that moment when the surgeon, with the weight of somebody’s life on his shoulders, has to walk from the operating room to the waiting room to inform the family of the outcome. Film advertisement created by McCann, Sweden for Getinge, within the category: Health.
Integrated advertisement created by Around You, Sweden for TIER Mobility, within the category: Automotive.
IK Tellus is a new team in Sweden’s premier bandy league with few supporters. The team found all the people named Stark in the city of Västerås [vɛstɛrˈoːs], Sweden’s fifth largest city and home to the most successful team in Swedish bandy history, and tried to recruit them as allies. Västerås is the actual name of the city, and it’s pronounced just like Westeros in Game of Thrones. Stark is the 412th most common surname in Sweden – about the same as Gibbs, Lindsey or Blake in the US – and it’s why Tellus were able to find 16 people named Stark in “Westeros”. Just like the Stark family in Westeros, bandy is a game from the north. Played on ice during winter on a field as big as a soccer field, it has many similarities to ice- and field hockey in the way it’s played. Winter is coming. Be prepared. Direct advertisement created by Round & Round, Sweden for IK Tellus, within the category: Sports.
Digital advertisement created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.
Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.
Film advertisement created by Wenderfalck, Sweden for Apotek Hjärtat, within the category: Pharmaceutical.
Film advertisement created by Forsman & Bodenfors, Sweden for Polestar, within the category: Automotive.
Film advertisement created by Volt, Sweden for Sibylla, within the category: Food.