To promote their family plan and stand out from its competitors, one of Sweden’s largest mobile operator Telenor now make it possible to add the dog to their family plan, Telenor Family. Now you can call it, get notifications to your smartphone when it’s from a certain distance from your home, and see its movements from the last 24 hours. The integrated campaign was developed by Swedish agency Acne in an effort to stand out in a saturated market. At the heart of the campaign is a “dog tracker” (GPS Tracker Minifinder) that uses a sim-card to help you keep track of your dog through your smartphone. Film advertisement created by Acne, Sweden for Telenor, within the category: Electronics, Technology.

The road to Syria is different for every ISIS recruit, but they all have one thing in common: a text message. By using the welcome text you receive when arriving to a new country, we let old members speak to new ones - and offer them a way out. Direct advertisement created by Berghs School Of Communication, Sweden for Syriatel, within the category: Public Interest, NGO.

When the young artist Lil Peep died of an overdose, he was mourned far beyond the SoundCloud rap scene. Our idea is to let his songs end with a voiceless minute. A minute of tribute for every lost opioid victim, on the day of his death. Digital advertisement created by Berghs School Of Communication, Sweden for SoundCloud, within the categories: Health, Music.

All research shows that women are better drivers than men. They cause less traffic accidents and less traffic offenses. Despite the fact, there’s an image that women are bad drivers and a majority are therefore forced to listen to men acting like backseat drivers. They are giving annoying and irritating comments on how to drive. To help out, Audi Sweden created The Backseat Driver Experience – a GPS that women could use to let all men have a taste of their own medicine. By activating the app, the GPS analyzed the drivers’ actions and played all kind of annoying comments connected to them. Just like a typical male backseat driver. Digital advertisement created by Åkestam Holst, Sweden for Audi, within the category: Automotive.

Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries with markets all over Europe. For several years, Löfbergs has been present at the swedish ski resorts Lindvallen, Hundfjället and Tandådalen in Sälen. As a campaign activity we developed the mobile app ”Löfbergs ICE Hunt” where the visitors could go for a hunt for coldspots and get free samples of ICE - Löfbergs label of canned ice coffee. The coldspot is a pun for a hotspot - since the drinks should be served ice cold. The app contains an arrow connected to the smartphone’s compass which points to the nearest coldspot. The distance to nearest coldspot is also shown and graphics changes from hot to cold when the user moves towards or from the coldspot. The coldspots are randomly placed in the participating resorts and when the user finds three coldspots, a coupon for a free ICE is revealed in the app. The user can also send a coupon to a friend. The coupon is shown to the event staff at Löfbergs campaign areas and the free sample is handed out personally. Digital advertisement created by Bacill, Sweden for Löfbergs, within the category: Non-Alcoholic Drinks.

As part of a heat pump campaign for ELON Richardsons we installed a custom made heat pump on a bus shelter to warm up people waiting for the bus. ELON Richardsons is a store chain that sells white goods, household appliances etc. The idea was to promote the benefits of heat pumps in a not so traditional way and to catch attention were it was not expected. Ambient advertisement created by Bacill, Sweden for ELON Richardsons, within the category: Retail Services.

To promote the Taco Sub, Subway Norway launched a set of innovative pre-roll ads for Youtube. The Taco sub is, thanks to the cracking noise from its nacho chips, the first sub ever to make an distinguished sound when you eat it. To better illustrate The Sub with a Sound, McCann Stockholm built a narrative around "Good cracks vs. Bad cracks." Good crack obviously being the nacho chips. The three adverts, specially tailored for Youtube's True View format, all show a Taco Sub and other items getting crushed by the sheer power of the hydraulic press. The result? Not only does Subway tap in to the Youtube phenomena of hydraulic presses; they also show that, when done right, even a film about a sandwich can become truly unskippable. See for yourself. Film advertisement created by McCann, Sweden for Subway, within the category: Food.

To promote the Taco Sub, Subway Norway launched a set of innovative pre-roll ads for Youtube. The Taco sub is, thanks to the cracking noise from its nacho chips, the first sub ever to make an distinguished sound when you eat it. To better illustrate The Sub with a Sound, McCann Stockholm built a narrative around "Good cracks vs. Bad cracks." Good crack obviously being the nacho chips. The three adverts, specially tailored for Youtube's True View format, all show a Taco Sub and other items getting crushed by the sheer power of the hydraulic press. The result? Not only does Subway tap in to the Youtube phenomena of hydraulic presses; they also show that, when done right, even a film about a sandwich can become truly unskippable. See for yourself. Film advertisement created by McCann, Sweden for Subway, within the category: Food.

To promote the Taco Sub, Subway Norway launched a set of innovative pre-roll ads for Youtube. The Taco sub is, thanks to the cracking noise from its nacho chips, the first sub ever to make an distinguished sound when you eat it. To better illustrate The Sub with a Sound, McCann Stockholm built a narrative around "Good cracks vs. Bad cracks." Good crack obviously being the nacho chips. The three adverts, specially tailored for Youtube's True View format, all show a Taco Sub and other items getting crushed by the sheer power of the hydraulic press. The result? Not only does Subway tap in to the Youtube phenomena of hydraulic presses; they also show that, when done right, even a film about a sandwich can become truly unskippable. See for yourself. Film advertisement created by McCann, Sweden for Subway, within the category: Food.

Scania Truck Gear is a line of fashion for truck fans. To launch Scania’s new and more sustainably sourced Griffin Collection, we brought together an unexpected duo: The legendary and award-winning show truck builder Sven-Erik “Svempa” Bergendahl, and the world renowned haute couture fashion designer Bea Szenfeld – known for her love for upcycling as well as her out-of-this-world creations for artists such as Lady Gaga and Björk. Their task: To create a driver jacket like no other. Starting with 200 metres of reinforced Scania fan belts, meticulously cut into 800 griffin feathers, and then sewn together by hand with nearly 5000 stitches. Resulting in something that is as much art as it is a concept piece: The Griffin Jacket. The concept jacket is currently being auctioned off, and all the proceeds will go to benefit the international non-profit organisation ActionAid. Film advertisement created by Uncle Unicorn, Sweden for Scania, within the category: Transport.

Film advertisement created by Saatchi & Saatchi, Sweden for Abarth, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, Sweden for Abarth, within the category: Automotive.

Film advertisement created by Uncle Unicorn, Sweden for Arla Köket, within the category: Food.

Film advertisement created by Uncle Unicorn, Sweden for Sveriges Radio, within the category: Media.

Film advertisement created by Uncle Unicorn, Sweden for Scania, within the category: Transport.

The campaign and photo challenge Exhibition Stockholm was the first photo competition in the world harnessing the power of AR. It aimed to introduce Adobe to a wide audience of hobby photographers. The web application with the same name became a platform that inspired to creativity through use of augmented reality and artificial intelligence together with simple means, such as the camera in a mobile phone and, for the desired, free photo editing tools, such as Adobe's own "Lightroom for mobile".

EA Games will add female players to FIFA’s career mode, and make it impossible for UEFA’s board members to ignore young girls’ football dreams. Digital advertisement created by Berghs School Of Communication, Sweden for Electronic Arts, within the category: Gaming.

The campaign uses Virtual Reality to create a 5D-experience in a Stockholm hangar that allows participants to recharge on the world’s most beautiful beaches, experience the best Heli-skiing, and enjoy an African safari, among other things. The experience consists of five different VR experiences supplemented with custom-built simulators and sensory effects such as wind, aromas, heat and even an artificial elephant trunk to take the sense of reality to a whole new level. Film advertisement created by King, Sweden for Lotto, within the category: Gaming.

With themes such as divorce, teenage angst and adoption Ikea has portrayed modern family life in Sweden in a series of films. In this latest one a single parent has her challenges arriving home tired to a hoard of teenage kids. Sometimes it takes an outburst for a change to take place. This is the fourth ad under the concept “Where life happens” created by Swedish agency Åkestam Holst and directed by Martin Werner, Bacon. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

Swedish hardcore punk band Pissjar releases a typeface made of urine. The typeface is called Pissjar Sans and is pissed out by the members themselves. The font is released as a promo for the bands first album Apathy & Cheap Thrills and is available for free at pissjar.com, if you want to spice up your wedding invitation, school report or use it as a logo for your shitty startup.