Löfbergs ICE Hunt

Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries with markets all over Europe. For several years, Löfbergs has been present at the swedish ski resorts Lindvallen, Hundfjället and Tandådalen in Sälen. As a campaign activity we developed the mobile app ”Löfbergs ICE Hunt” where the visitors could go for a hunt for coldspots and get free samples of ICE - Löfbergs label of canned ice coffee. The coldspot is a pun for a hotspot - since the drinks should be served ice cold. The app contains an arrow connected to the smartphone’s compass which points to the nearest coldspot. The distance to nearest coldspot is also shown and graphics changes from hot to cold when the user moves towards or from the coldspot. The coldspots are randomly placed in the participating resorts and when the user finds three coldspots, a coupon for a free ICE is revealed in the app. The user can also send a coupon to a friend. The coupon is shown to the event staff at Löfbergs campaign areas and the free sample is handed out personally. Digital advertisement created by Bacill, Sweden for Löfbergs, within the category: Non-Alcoholic Drinks.