Film advertisement created by Cheil, Russia for Samsung, within the category: Electronics, Technology.

Application production: Yarr! Direct advertisement created by Geometry Global, Russia for Get Well Kit, within the category: Health.

On 17th June 2021 in St Petersburg on the territory of Sevkabel Port - the new urban space in the city where modern trends and technology are combined, the world’s first ever sculpture that creates musical compositions aided by the wind and artificial intelligence for the Saint Petersburg Electrotechnical University "LETI" online radio station was unveiled. Radio LETI BIT is the first online radio statio in the world where the music is created by the sculpture itself, weather conditions and complex neural network algorithms. The sculpture is modeled like an d radio, from which 144 fine rods emerge, ranging in height from 4 - 5 meters and visually reminiscent of human DNA. When it’s windy the rods touch and create a sound. Inside the monument is a computer with neural networks, as well as piezoelectric transducers which measure the oscillation of the rods. Based on the range of oscillations artificial intelligence, just like a composer with a huge base of sounds at their disposal creates a musical composition which can be heard right on the spot by using the audio columns built into the structure itself or in any part of the world by tuning into the online radio station letibit.ru. The wind is such, that just like the music the variations are endless, and therefore it never repeats itself. Experiential advertisement created by Decembrist, Russia for Saint Petersburg Electrotechnical University, within the category: Education.

Situation: Black sneakers market is not a news — shady dealers always follow the most precious and important releases. Creative Idea: To make the new release of NMD_R1 sneakers even more hyped and desired — we presented them as almost illegal. Ten days before the release city was covered with strange, underground posters with only sneakers and phone number on them. 2400 posters. 200 numbers. And only 20 right ones. If you were lucky enough to find proper poster and make a call, you get a chance to visit secret shop and buy desired NMD. Experiential advertisement created by Friends, Russia for Adidas, within the category: Fashion.

Goryachaya Shtuchka is Russian for Hot Thing. Film advertisement created by Leo Burnett, Russia for Goryachaya Shtuchka, within the category: Food.

Animated tv-spot for a Rezh-Khleb bakery. All of the animation done in a stop-motion technique from bakery products. ​​ Film advertisement created by Soda, Russia for Rezh-Khleb, within the category: Food.

Outdoor advertisement created by Red Pepper, Russia for ItsMyCity.ru, within the category: Public Interest, NGO.

Our task was to create a banner delivering a message "Persen helps fighting with stress." TA was women, 25-40, living an active life and experiencing stress. We came up with the following idea and solution. What is special about people in stress? It's their irritability. A person in stress can be irritated by mere nothing. And what can irritate those people in the Internet? Tons of things. Our banners, for example. But if irritation is unavoidable – why not capitalize on it? So we made an interactive banner that irritates you even more than usual. In this banner we asked women questions about things that irritate them. A lot of questions. A whole lot of annoying questions. Sooner or later a viewer would lose her temper – and in this moment we would propose her a medicine for irritability and stress. And those who stayed totally calm while answering our questions we asked again and again until they gave up. Because even the best stress handlers need preventive measures. Digital advertisement created by OutofTheBox, Russia for Persen, within the category: Pharmaceutical.

To promote new Steak House we used real cows in outdoor. Ambient advertisement created by Red Pepper, Russia for Zhadina Govyadina Steak House, within the category: Food.

To launch the Ticketland mobile app in St. Petersburg we introduced the first ever Instagram theatrical show. We found Instagramers from St. Petersburg, who posted photos of theatre life. They received likes, making up the well-known scenes from famous plays. In the Instagram accounts of any of those monolog lines, one could test their knowledge of the play and win a promo code. Digital advertisement created by Voskhod, Russia for Ticketland.ru, within the category: Professional Services.

Outdoor advertisement created by BBDO, Russia for Uber, within the category: Transport.

Film advertisement created by Voskhod, Russia for Cherkashin, within the category: Food.

Chocolate is a well-known trigger of joy. When you eat it you spontaneously experience a burst of joy that is extremely short-lived. But this is completely potent, visually stimulating and emotionally intense. This is Your Moment of Joy. Our campaign shows real emotions which are experienced by people when they eat chocolate. Film advertisement created by FCB, Russia for Alpen Gold, within the category: Confectionery, Snacks.

Digital advertisement created by Voskhod, Russia for Nic Nac's, within the category: Food.

Chill is something you can’t explain, you can only feel it. Anyone has a right to chill, even the most efficient people on the planet (and in space). Today everyone is talking about productivity so we need someone who would say: “Stop working. Start chilling!” and would hand you a bottle of Garage, right from the fridge. Film advertisement created by Possible, Russia for Baltika, within the category: Alcoholic Drinks.

Film advertisement created by Red Pepper, Russia for Ekaterinburg Diabetic Disabled People Society, within the category: Public Interest, NGO.

Director of Creative and Technological Solutions Department: Kirill Zhukov Digital advertisement created by Havas, Russia for Global Ties, within the category: Public Interest, NGO.

Digital advertisement created by Soda, Russia for Viasat, within the category: Media.

Film advertisement created by Laboratory For Social Advertising, Russia for La Sky, within the category: Health.

Utility rates for heating and energy keep growing. Loosing warmth because of windows that are unadjusted to cold Russian winters, people waste money. REHAU windows save warmth and considerably save expenses for heating. Heating + enonomy = heatonomy. In our advertisement we decided to demonstrate how people waste money, literally throwing it out of their low-quality windows. In several big Russian cities every day during a week we were throwing real money out of the window of a billboard. There were stickers on the bank notes with stated amount of losses over a season. The promotion generated public excitement. More than 200 media (including the most popular TV channels, broadcasting stations, newspapers and web-sites) highlighted the event for free. On throwing 240 000 rubles (7000 $) we got free media for the amount that hundreds times exceeded expenditures for the audience over 40 million of Russians. The idea of heatonomy has spread all over the country. Ambient advertisement created by Voskhod, Russia for Rehau, within the category: House, Garden.