More than meets the eye – this motto is one of the main principles of the Transformers universe. It’s not that easy to play the game where fiction becomes part of a reality in ALL brand communications. But we did it. We live in the world where images, video and sound rule, we observe how text formats become obsolete. We get used to new formats in all possible spheres… And we can hardly find anything as boring as time-honored radio commercials… But what if we HACK them? ...And break the air by one of the most iconic sounds for today’s progressive audience — the voice of Optimus Prime! ...And the date of the hack coincides with the most important media event in Russia – the president’s call-in show. On 15th June 2017 we organized numerous broadcast breaks on 3 leading radiostations in Russia – Maximum, DFM and Hit FM. The audience reacted immediately: the official pages of the radio stations in social media were flooded with comments asking what was going on. Journalists noticed our activity too – the interruption of radio broadcast with strange sound can hardly stay unnoticed. And, of course, the linked it to another event of the day – the President’s call-in show! Thus Transformers hacked not only the air of 3 radio stations, but many, many more major media. We got mentioned in 250 media and popular communities in social networks. Yandex.News – Russia’s major news aggregator – ranged our case as TOP news on Science and tech. The overall campaign reach exceeded 100,000,000. And what’s even more important… once again we reminded our audience that transformers are more than meets the eye. Audio advertisement created by Rodnya, Russia for Hasbro, within the category: Toys.

Ambient advertisement created by Red Pepper, Russia for Youth Bar, within the category: Recreation, Leisure.

Film advertisement created by Red Pepper, Russia for The Marriage Counselor, within the category: Public Interest, NGO.

Utility rates for heating and energy keep growing. Loosing warmth because of windows that are unadjusted to cold Russian winters, people waste money. REHAU windows save warmth and considerably save expenses for heating. Heating + enonomy = heatonomy. In our advertisement we decided to demonstrate how people waste money, literally throwing it out of their low-quality windows. In several big Russian cities every day during a week we were throwing real money out of the window of a billboard. There were stickers on the bank notes with stated amount of losses over a season. The promotion generated public excitement. More than 200 media (including the most popular TV channels, broadcasting stations, newspapers and web-sites) highlighted the event for free. On throwing 240 000 rubles (7000 $) we got free media for the amount that hundreds times exceeded expenditures for the audience over 40 million of Russians. The idea of heatonomy has spread all over the country. Ambient advertisement created by Voskhod, Russia for Rehau, within the category: House, Garden.

Digital advertisement created by Hungry Boys, Russia for WWF, within the category: Public Interest, NGO.

Pit-Product has been a part of Finnish Atria Oyj Group. The notion “sisu” (a Finnish unrenderable word standing for laboriousness, consistency and ability to finish what you have started) has become an irreplaceable part of the company’s corporate culture. The main characters of the video – as any true Finn – are not used to expressing emotion at the moments of extreme happiness. All they can do is to strike up their favorite song! We showed the moment of bliss performed by Finnish actors Janne Matilla and Aku Sipola and directed by their compatriot Mikko Lehtinen. The heroes sing the famous folk song Läksin minä kesäyönä käymään that glorifies the beauty of nature and peace of mind. Meat delicacies by “Pit-Product” fit perfectly into Finnish philosophy and make an appetizing complement to the beauty of the moment. Film advertisement created by Voskhod, Russia for Pit-Product, within the category: Food.

Film advertisement created by Marvelous, Russia for S7 Airlines, within the category: Transport.

Chill is something you can’t explain, you can only feel it. Anyone has a right to chill, even the most efficient people on the planet (and in space). Today everyone is talking about productivity so we need someone who would say: “Stop working. Start chilling!” and would hand you a bottle of Garage, right from the fridge. Film advertisement created by Possible, Russia for Baltika, within the category: Alcoholic Drinks.

Film advertisement created by Voskhod, Russia for Cherkashin, within the category: Food.

Outdoor advertisement created by Vozduh, Russia for Nochlegka, within the category: Public Interest, NGO.

Ambient advertisement created by Red Pepper, Russia for Europe Mall, within the category: Retail Services.

http://love.super-sobaka.ru/ In this project, nine dogs from the shelter will share their thoughts on why they would become great life partners. Each dog can be invited for an actual walk in Moscow.

Film advertisement created by Lowe, Russia for A Foreign Affair, within the category: Professional Services.

Cherkashin meat factory has launched a new line of dietary products. The first one is turkey ham named Fitness with energy value equal to that of low-fat cottage cheese. The video features all kinds of hilarious gym-related fails. We see amateur athletes and their first time in the gym: they work out their abs on the rowing machine and lift the bar with their puffy bellies. Do not despair if you’re not so good at his. The real fitness starts with the right ham! Film advertisement created by Voskhod, Russia for Cherkashin Meat Factory, within the category: Food.

New Lada Granta “Keeping The Word” launch campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment. Film advertisement created by Adwise, Russia for Lada Granta, within the category: Automotive.

Viasat Nature HD - the favorite broadcasts about the nature and animals in HD resolution. To emphasize the realistic quality of the channels's picture, we will entice the real birds to the image of a billboard. Film advertisement created by Soda, Russia for Viasat Nature, within the category: Media.

Film advertisement created by Publicis, Russia for Neo, within the category: Health.

Every year we run the best digital marketing conference in Russia. Every year we surprise not only with the speakers, but with a promo campaign part of which is a website. This year we've made the first in the country VR website, to amaze, impress and sell the tickets. Digital Marketing Conference is a trendy conference, which demanded a trendy website. Single-screen website is a trend, because longreads are bulky, an old paradigm. There is so much information that it is impossible to spend a lot of time on the website: scrolling is boring! So we've made the first VR-website, which you can examine in all its glory if you have VR-glasses or a cardboard. The main page is both menu and navigation of the whole website.

Our challenge was to launch the new 14nm mining ASIC chip on the market that's expecting 7nm chips. Yeah, it's that complicated. Customers are expecting something really small, but we delivered something better: a more powerful, more efficient and more reliable chip. Because it's not the size or the looks that matter, but the performance. Our creative idea was to compare complicated tech with people. Because when you are hiring, you don't look at gender, sex preferences, age or shirt size. You're looking at how good they are at what they do. That's what matters most. Film advertisement created by The Clients, Russia for Bitfury Group, within the category: Professional Services.