A new sea food brand was created and put on the shelves of supermarkets in Anapa, a coastal city. However, instead of actual food there was a rubbish, caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. The design of the package was created using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging. Integrated advertisement created by Possible, Russia for Bloknot Anapa, within the categories: Media, Public Interest, NGO.

Direct advertisement created by Havas, Russia for Greenpeace, within the category: Public Interest, NGO.

Ambient advertisement created by Red Pepper, Russia for Greencard, within the category: Finance.

Film advertisement created by Decembrist, Russia for Smart, within the category: Automotive.

Make a TV show about a dream team of architects and researchers who tirelessly work on creating ideal plans. Each episode is dedicated to one advantage of the product and to how LEGENDA specialists come up with the idea for it while they play out different family situations. Film advertisement created by Possible, Russia for Legenda, within the category: Professional Services.

During the year everyone has a list of things they grew sick and tired of. So before starting the new year we wanted to help you get rid of them. Even if just for a laugh. That’s why we created The Gruntminator - the machine in form of the huge pig that destroys anything negative that you would not want take with you to the new 2019! We launched a page on our website with an editor, in which you could upload a photo of the annoying object. And then receive your own custom video with Gruntminator destroying your object in the only way he knows. After that, the video could be shared with friends on social networks. Digital advertisement created by Artcom, Russia for Artcom, within the category: Agency Self-Promo.

Film advertisement created by Voskhod, Russia for Viasat, within the category: Media.

Space2b is a service for short-term apartment rent in the historical centre of St.Petersburg. "Huddled projections" is not just an ad campaign, but an art project. After dark projections of people cramped into their apartments appeared on buildings facades. Different facades - different people. But they all didn't have enough space. Outdoor advertisement created by Decembrist, Russia for Space2b, within the category: Public Interest, NGO.

Ulyanovsk — is an amazing city with very picturesque views. It is situated on the bank of the Volga river. Every year the coastal territory is becoming more trashed with the litter that the visitors throw out in big amounts. News portal called ULPRESSA tried numerous times to draw attention to this issue, but they didn't succeed. So we decided to take action. Early in the morning we collected all the trash in pathoanatomical bags in one of the most popular places among our citizens. With a barricade tape we cordoned off the crime place, the crime against nature. In each pathoanatomical bag we put a leaflet with a short description of our action. Ambient advertisement created by Creative Gang, Russia for Ulpressa.ru, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, Russia for FC Lokomotiv, within the category: Sports.

The educational campaign makes use of bathroom mirrors across the AZIMUT Hotel chain, revealing educational messages about water usage. The messages appear when the mirrors become steamy, thanks to anti-condensation substance and waterproof marker. They reveal facts around our use of water, one of the earth’s most valuable resources, and how to avoid wasting it. Thanks to its highly innovative approach, this activation has reached an audience of 48 million in less than a month. Direct advertisement created by Y&R, Russia for Colgate, within the category: Health.

Goryachaya Shtuchka is Russian for Hot Thing. Film advertisement created by Leo Burnett, Russia for Goryachaya Shtuchka, within the category: Food.

Film advertisement created by Bureau Working title, Russia for Russia Beyond the Headlines, within the category: Media.

Vladimir, a visually impaired guide, conducts city tours and gifts a unique experience developing human potential. We created a website that connects the guide and users who want to acquire new experience. The website reflects the name of the project: like people with visual impairment, we dive into the world of sounds that we feel only through physical activity. Every real-life step of a user brings up an action on the mobile website. Website interaction can be also done with voice. Users add real city sounds into their cart in order to book a trip with an extraordinary guide. Digital advertisement created by Voskhod, Russia for Trip in the Dark, within the categories: Professional Services, Public Interest, NGO, Recreation, Leisure.

Digital advertisement created by Hungry Boys, Russia for WWF, within the category: Public Interest, NGO.

The spot for Alfa Bank features a pigeon. There’s nothing special about this pigeon; it’s ordinary and grey. Absorbed in the hustle of a big city, it lives a routine life and finally finds courage and inspiration to achieve its dreams. It’s a success story that everybody knows; but it’s told from a new perspective. The ad spot reveals Alfa Bank’s brand positioning: “For the smart and the free”. Even if you’re ordinary and grey, you have the power and courage to move forward, do more and fly higher. Ivan Urgant, the bank’s celebrity ambassador, takes part in the video. Ivan hosts a popular entertainment talk show “Evening Urgant”, a Russian adaptation of American Late Night Show. P.S According to a Russian superstition, you’ll get richer if bird feces drop on you. Film advertisement created by Voskhod, Russia for Alfa Bank, within the category: Finance.

Goryachaya Shtuchka is Russian for Hot Thing. Film advertisement created by Leo Burnett, Russia for Goryachaya Shtuchka, within the category: Food.

Direct advertisement created by Leo Burnett, Russia for Jeep, within the category: Automotive.

Pit-Product has been a part of Finnish Atria Oyj Group. The notion “sisu” (a Finnish unrenderable word standing for laboriousness, consistency and ability to finish what you have started) has become an irreplaceable part of the company’s corporate culture. The main characters of the video – as any true Finn – are not used to expressing emotion at the moments of extreme happiness. All they can do is to strike up their favorite song! We showed the moment of bliss performed by Finnish actors Janne Matilla and Aku Sipola and directed by their compatriot Mikko Lehtinen. The heroes sing the famous folk song Läksin minä kesäyönä käymään that glorifies the beauty of nature and peace of mind. Meat delicacies by “Pit-Product” fit perfectly into Finnish philosophy and make an appetizing complement to the beauty of the moment. Film advertisement created by Voskhod, Russia for Pit-Product, within the category: Food.