Earth Hour is a global event, attracting millions of people around the globe to ecological problems. But in Russia people don't’ get engaged in action that much. Because average Russian spends 6 hours 29 minutes online every day*. Endless emails & notifications grab away our attention from things that really important - ecological problems. How can we disconnect peoplzse from the web and reconnect them with nature? Introducing Detox Website by WWF. First ever branded web site that works ONLY offline. This year we made official Earth Hour page in Russia visible only when you disconnect the internet. See hidden content, that explains simple steps each can do in 60 minutes to change the situation. Detox website is possible with a special smart script, that shows content when the device is offline - same as with Google Chrome disconnect page. Digital advertisement created by 24ttl, Russia for WWF, within the category: Public Interest, NGO.

Using modern technology, Kaspersky Lab literally immerses a person into a realistic world of program code and data streams, something that was previously unimaginable. We created the first ever interactive Science Non-Fiction VR Film where a user experiences the life of a program from a single line of code and in the end faces a cyber threat of the global scale. Digital advertisement created by Possible, Russia for Kaspersky Lab, within the category: Electronics, Technology.

Ambient advertisement created by Red Pepper, Russia for Greencard, within the category: Finance.

Animated tv-spot for a Rezh-Khleb bakery. All of the animation done in a stop-motion technique from bakery products. ​​ Film advertisement created by Soda, Russia for Rezh-Khleb, within the category: Food.

Providing service for direct, without middleman, habitation rent. Often fly south? Make money out of your home. Now an apartment isn’t an empty place! Ambient advertisement created by Lift, Russia for domvnaem.org, within the category: Professional Services.

In July 2020, Vladimir Putin changed the Russian constitution to ban same-sex marriage with an amendment that explicitly defines marriage as between a man and woman. 77% of the country’s population supported the change. At the same time, Gay Propaganda law passed in 2013 actively functions in Russia. It notoriously criminalises representations of LGBTQIA+ community and their relationships, supposedly to protect children from being exposed to homosexuality. It has also encouraged a wave of hate crimes including beatings, rape and torture that continue to this day. One year on from the constitutional change, the film ‘We Will Become Better has been released in order to challenge these offensive, narrow portrayals of same-sex relationship with a simple message: ‘Love is everyone’s right’. This is the first Russian LGBTQIA+ film in years that actually portrays a gay relationship and the country’s first anti-homophobic project aimed at decreasing the amount of hatred towards the community. Content advertisement created by Voskhod, Russia for Russian LGBT Network, within the category: Public Interest, NGO.

Film advertisement created by Voskhod, Russia for Vici, within the category: Food.

Animated 3d spot about water purification. Film advertisement created by Svetly Story, Russia for Vodorobot, within the category: Retail Services.

Film advertisement created by SpecialOne, Russia for SKA, within the category: Recreation, Leisure.

Quality of roads is the eternal problem of Yekaterinburg – the fourth largest city of Russia. The local site URA.RU, which writes about life in the city, decided to remind politicians that it is their duty to repair the roads. The problem is – our politicians don’t care about potholes. Their only worry is their own public image. We associated road holes with the images of certain politicians. In the night, on three potholes in city center, we drew faces of the governor, the mayor and the vice-mayor. The news about caricatures became a sensation. With this intense PR the politicians were no longer able to sit idle. The holes were fixed. The news about the action was Ambient advertisement created by Voskhod, Russia for URA.RU, within the category: Media.

Interactive museum " Goodbay to the Middle Ages" (иппп.рф/en) telling about sexually transmitted infections became the next episode of the program INVITRO.Healthy Art. The project allows to learn about the history, danger and prevention of STIs in an interactive form. The project was based on one of the most famous triptych Bosch - "Garden of Earthly Delights." Digital advertisement created by Possible, Russia for Invitro, within the category: Health.

10 machines in 10 Russian cities will allow anyone to keep warm by doing some simple physical exercises and pass on the heat created to other cities – to complete strangers. Ambient advertisement created by MOST Creative Club, Russia for Russian Olympic Committee, within the category: Public Interest, NGO.

Audio advertisement created by Good, Russia for S7 Airlines, within the category: Transport.

Digital advertisement created by RCG, Russia for Rexona, within the category: Health.

Digital advertisement created by Hungry Boys, Russia for Soglasie, within the category: Finance.

The campaign #моеместосилы (#myplaceofpower) asks users to share what places inspire them. The central element of the campaign was a video with legendary Kostya Tszyu. As a part of this UAZ has made made a website http://patriot2017.uaz.ru/, and in November the brand will start a special project about different places of power in Russia and how to get there. Also in November a social network contest will be launched: after posting a picture of their place of power and telling about it with a hashtag, users get an opportunity to win a special prize from the brand. Film advertisement created by Possible, Russia for UAZ, within the category: Automotive.

Audio advertisement created by Voskhod, Russia for Torex, within the category: House, Garden.

Ambient advertisement created by TBWA, Russia for Adidas, within the category: Fashion.

Svetly Story and Event Horizont teamed up with WWF and Citi Foundation to create the stunning title sequence for 'Mirrored Mountains', a documentary feature about Altay region. Film advertisement created by Svetly Story, Russia for WWF, within the category: Public Interest, NGO.

We have created a gallery of unusual street-art objects called “Braille-art” that consists of three objects combining visual symbols and text written in Braille. Each of the objects tells a story about achievements of different blind people successful in their respective fields despite their disability. Experiential advertisement created by Possible, Russia for Belaya Trost, within the category: Public Interest, NGO.