Film advertisement created by Voskhod, Russia for Accu-Chek, within the category: Pharmaceutical.

The product is a non-alcoholic beer by Heineken, who sponsored Euro2020 and said thanks to Saint-Petersburg city for hospitality on championship event. The company projected on the Palace Bridge information for fans every night. This event provided the part of global "cheers for all fans" campaign. The TV commercial broadcasted in the time of the soccer championship and said "thanks" to competition of the fans. Integrated advertisement created by Great Advertising Group, Russia for Heineken, within the category: Non-Alcoholic Drinks.

Optimus Popularis. A keyboard with each key displaying anything you want. Film advertisement created by Art. Lebedev Studio, Russia for Optimus, within the category: Electronics, Technology.

The story of a little boy Alex who once became a cat and went stealthily to his mother's work before New Year. Alex accidentally set free a scary monster and almost spoiled his favourite holiday. The story is based on children's drawings. Film advertisement created by Svetly Story, Russia for SKB Kontur, within the category: Electronics, Technology.

Outdoor advertisement created by BBDO, Russia for Uber, within the category: Transport.

Ambient advertisement created by Priroda, Russia for Playwright and Directing Center, within the category: Recreation, Leisure.

Viasat Nature HD - the favorite broadcasts about the nature and animals in HD resolution. To emphasize the realistic quality of the channels's picture, we will entice the real birds to the image of a billboard. Film advertisement created by Soda, Russia for Viasat Nature, within the category: Media.

In 1957 KFC launched chicken basket. It has changed a lot since then, so to celebrate the anniversary of this legend the brand produced a limited amount of steel baskets in original design. They were sold in restaurants in addition to the standard chicken, but people were not getting it: why do you need your own basket to go to KFC? The point that it gives you a 30% discount on chicken for the rest of the year didn't seem to help... Idea. For those, who love KFC chicken so bad they can eat a whole basket alone, we turned the communication upside down. We were not selling chicken; we were selling the way of consumption. A souvenir. It’s more than just an empty chicken basket that you can bring to KFC to get a discount on chicken wings. Digital advertisement created by Rodnya, Russia for KFC, within the category: Food.

Quarantine has separated us from our loved ones for a long time, and we sure all have a lot of feelings we want to express. Texting isn’t enough, everyone’s tired of Zoom and sending mail is old school. When the global pandemic confined people to their homes during lockdown, people found solace in traditional activities including cooking and baking. In response to this new found love for cooking at home, and in a bid to showcase the new Miele Oven FoodView function, Miele and Serviceplan Russia came up with something new. The home appliance company invited food bloggers to turn their heartwarming messages into delicious dishes. 5 bloggers with real touching stories about their loved ones came to Miele’s showroom to work with a professional chef who helped them with individual designs. Chicken, meringues, vegetables, cookies and other ingredients were used to create unique lettering. 94 hours of designers’ work and 236 hours of food tests were completed before the final dishes were ready, as original cooking techniques had to be used, some of them even had to be invented. The messages were not only baked inside Miele’s Generation 7000 ovens – they were shot inside them. Generation 7000 ovens have a unique FoodView function – a camera connected to your smartphone that lets you see your food, take pictures of it and control the temperature. This gave the campaign a unique angle that all of its materials were shot from. And there were many – from posters to a full building-size billboard. Integrated advertisement created by Serviceplan, Russia for Miele, within the categories: Electronics, Technology, House, Garden.

Film advertisement created by Decembrist, Russia for Stenn, within the category: Personal Accessories.

Film advertisement created by Red Keds, Russia for Central Bank of Russia, within the category: Finance.

The goal of the project: promotion of a new communication platform. In 2016, Martini has introduced a new communication platform PLAY WITH TIME and a new design of the bottle. Moreover, the brand has continued to drive its legendary Martini-tonic cocktail in Eastern Europe (Russia, Ukraine, Poland, Kazakhstan), though the possibilities of alcoholic beverages advertising are largely limited in these countries. To reach out to young urban trendsetters, we used a new super-short format of the Instagram-sitcom. PLAY WITH TIME is a series of ironic sketches about people who don’t waste their time in boredom and fill their life with bright moments. This sitcom urges to appreciate every moment of your life and make it bright and memorable. All the characters seem close to so many viewers: almost everyone could recognize themselves while watching these sketches. Besides, the microformat of this sitcom is very convenient for viewers: one needs just half a minute to watch an episode. Content advertisement created by RCG, Russia for Martini, within the category: Alcoholic Drinks.

Tochka Bank is special. It is an online-bank; it has no offices, no queues and no dress code. It does not tolerate any bureaucracy and it conducts payments 24/7. The most important thing is that they do not work at Tochka! At Tochka they create! Now the Bank is in search for those who feel the same way about work. They don’t need office robots, they need creative professionals with high levels of responsibility, initiative and self-consciousness. The film breaks the mold concerning common concepts of work. We have “not-a-resume”, “not-a-job-interview”, “not-colleagues”, “not-a-stuff-meeting”, because it’s all different at “not-work”! Film advertisement created by Voskhod, Russia for Tochka Bank, within the category: Finance.

Everything, all the time, in 360° distracts driver's attention while driving. Subaru Outback’ safety systems are watching the road, whatever distracts the driver. We give the viewers an opportunity of virtual experience to feel how that systems work in 360 degrees video. Digital advertisement created by mfive, Russia for Subaru, within the category: Automotive.

Every year we run the best digital marketing conference in Russia. Every year we surprise not only with the speakers, but with a promo campaign part of which is a website. This year we've made the first in the country VR website, to amaze, impress and sell the tickets. Digital Marketing Conference is a trendy conference, which demanded a trendy website. Single-screen website is a trend, because longreads are bulky, an old paradigm. There is so much information that it is impossible to spend a lot of time on the website: scrolling is boring! So we've made the first VR-website, which you can examine in all its glory if you have VR-glasses or a cardboard. The main page is both menu and navigation of the whole website.

Goryachaya Shtuchka is Russian for Hot Thing. Film advertisement created by Leo Burnett, Russia for Goryachaya Shtuchka, within the category: Food.

Make a TV show about a dream team of architects and researchers who tirelessly work on creating ideal plans. Each episode is dedicated to one advantage of the product and to how LEGENDA specialists come up with the idea for it while they play out different family situations. Film advertisement created by Possible, Russia for Legenda, within the category: Professional Services.

New Lada Granta “Keeping The Word” launch campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment. Film advertisement created by Adwise, Russia for Lada Granta, within the category: Automotive.

Film advertisement created by BBDO, Russia for Demix, within the categories: Fashion, Sports.

Providing service for direct, without middleman, habitation rent. Often fly south? Make money out of your home. Now an apartment isn’t an empty place! Ambient advertisement created by Lift, Russia for domvnaem.org, within the category: Professional Services.