Digital advertisement created by BBDO, Russia for ROSTELECOM, within the category: Professional Services.

Ambient advertisement created by Cosmos, Russia for Britannia Pub, within the category: Recreation, Leisure.

Direct advertisement created by TDI Group, Russia for Nescafe, within the category: Non-Alcoholic Drinks.

Digital advertisement created by RCG, Russia for Rexona, within the category: Health.

Content advertisement created by Y&R, Russia for Change One Life, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Russia for Dad Can, within the category: Food.

People in Russia talk and text on their phones while driving. We’re used to it, nothing strange. Radio stations provoke this behavior. Every station has a call-in show where listeners are calling or texting to win presents or just to say hi to their friends. Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps. SM Polis Insurance is fighting against this dangerous habit with live radio broadcast of “car crashes”. 18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one: Novoe Radio. Together with a popular call-in radio show we demonstrated what can happen if you use a phone while driving. When a presenter was getting a call from someone who was driving at the moment, he immediately disconnected the call and put on air the sounds of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving. The first results came just in a couple of days. We were getting less and less calls from the drivers. The story was featured in media. After that the other radio stations changed their mind and joined the action to protect their listeners. People are now stopping to make a call to the show. Audio advertisement created by Voskhod, Russia for SM Polis Insurance, within the category: Finance.

Most viewers either appreciate Aivazovsky’s art or just don’t relate to it at all, perceiving his paintings just as ‘some sea pictures’. To overcome this emotional gap, BBDO Russia Group decided to shift the emphasis from the global ocean to the painter himself. The film recounts one of the most amazing moments in life of Aivazovsky, when he was working on the “Explosion of the Turkish Ship” painting just several hours before he passed away – almost to the very end. Film advertisement created by BBDO, Russia for Tretyakov Gallery, within the category: Recreation, Leisure.

Audio advertisement created by Voskhod, Russia for Innovative Insurance Solution, within the category: Finance.

Audio advertisement created by BBDO, Russia for MTS, within the category: Electronics, Technology.

Director of Creative and Technological Solutions Department: Kirill Zhukov Digital advertisement created by Havas, Russia for Global Ties, within the category: Public Interest, NGO.

Film advertisement created by Voskhod, Russia for Viasat, within the category: Media.

In the midst of a “cold season”, we have launched an advertising campaign promoting Polyoxidonium, a medicine for cold and flu. During the exacerbation of viral diseases, many people stay home and lie in bed watching TV shows and new films, so the central element was a video stylized as a trailer for a catastrophe movie. We announced a new catastrophe film telling about a real flu apocalypse that worsens without Polyoxidonium! As part of the campaign, we supplemented the video with placements that are non-traditional for the pharmaceutical market: ad-trailer was shown on popular sites for online film watching and in thematic film communities on Vkontakte. The site of Kinopoisk was also branded. Dimensional constructions, posters and flyers stylized to match the announcements of the new film were placed in the Cinema Park and Formula kino movie theaters. Film advertisement created by Possible, Russia for Polioxidonium, within the category: Pharmaceutical.

Providing service for direct, without middleman, habitation rent. Often fly south? Make money out of your home. Now an apartment isn’t an empty place! Ambient advertisement created by Lift, Russia for domvnaem.org, within the category: Professional Services.

Film advertisement created by Media Storm, Russia for Morton, within the category: Industrial, Agriculture.

Film advertisement created by Red Pepper, Russia for Ekaterinburg Diabetic Disabled People Society, within the category: Public Interest, NGO.

Digital advertisement created by Red Pepper, Russia for Charity Garage Sale, within the category: Public Interest, NGO.

One take. No recharging. Content advertisement created by TBWA, Russia for Apple, within the category: Electronics, Technology.

Digital advertisement created by Hungry Boys, Russia for WWF, within the category: Public Interest, NGO.

http://love.super-sobaka.ru/ In this project, nine dogs from the shelter will share their thoughts on why they would become great life partners. Each dog can be invited for an actual walk in Moscow.