In Russia, some car owners conceal parts of their number plates with various things: scraps of paper, compact discs, maple leaves and other contraptions. They do it to avoid paying for parking or to avoid fines for wrong parking. But this may be deemed unlawful, and then these owners may be held accountable. Placing a lawyer’s card instead of the things people use to conceal their number plates. All number plates in Russia feature only those letters that the Cyrillic and Latin alphabets have in common, so we placed the Cyrillic «Я» (“ya”) letter on one side of the card, and contact information – on the other side. Using the «Я» letter made a non-existing number plate from the concealed one that owners were making. In this manner we told them about the services of a lawyer who can help with traffic litigation without causing potential trouble for the owners. Film advertisement created by BBDO, Russia for Dmitry Semennikov, within the category: Professional Services.

Digital advertisement created by Good, Russia for Sberbank, within the category: Finance.

A study commissioned by the brand (Hygiene has no gender, Validata, March 2020) proves that in the families of our target audience, household chores are usually not shared quite fairly - on average, 67% of household chores fall on the shoulders of women. Children, copying the behavior of their parents, are likely to build their families on the same principle. ZEWA states that it is important to share responsibilities fairly between all family members - this example increases the chances of children to successfully fulfill themselves in all areas of life. Integrated advertisement created by RODNYA Creative PR Studio, Russia for Zewa, within the category: House, Garden.

An advertising campaign was created for the first ever online insurance agency in Russia – Mafin. In video there are no ad cliches, it focuses on being honest: Mafin doesn’t care who their clients are in their everyday lives – heavy metal fans, robbers or kindest grandpas. The most important is who they are when they are driving. Film advertisement created by Possible, Russia for Mafin, within the category: Professional Services.

In July 2020, Vladimir Putin changed the Russian constitution to ban same-sex marriage with an amendment that explicitly defines marriage as between a man and woman. 77% of the country’s population supported the change. At the same time, Gay Propaganda law passed in 2013 actively functions in Russia. It notoriously criminalises representations of LGBTQIA+ community and their relationships, supposedly to protect children from being exposed to homosexuality. It has also encouraged a wave of hate crimes including beatings, rape and torture that continue to this day. One year on from the constitutional change, the film ‘We Will Become Better has been released in order to challenge these offensive, narrow portrayals of same-sex relationship with a simple message: ‘Love is everyone’s right’. This is the first Russian LGBTQIA+ film in years that actually portrays a gay relationship and the country’s first anti-homophobic project aimed at decreasing the amount of hatred towards the community. Content advertisement created by Voskhod, Russia for Russian LGBT Network, within the category: Public Interest, NGO.

Ambient advertisement created by Instinct, Russia for IKEA, within the category: House, Garden.

Entrepreneurs made the world convenient for people. We made the world convenient for business. Tochka. Bank for entrepreneurs. Film advertisement created by Voskhod, Russia for Tochka Bank, within the category: Finance.

Film advertisement created by M&C Saatchi, Russia for M&C Saatchi, within the category: Agency Self-Promo.

Every year we run the best digital marketing conference in Russia. Every year we surprise not only with the speakers, but with a promo campaign part of which is a website. This year we've made the first in the country VR website, to amaze, impress and sell the tickets. Digital Marketing Conference is a trendy conference, which demanded a trendy website. Single-screen website is a trend, because longreads are bulky, an old paradigm. There is so much information that it is impossible to spend a lot of time on the website: scrolling is boring! So we've made the first VR-website, which you can examine in all its glory if you have VR-glasses or a cardboard. The main page is both menu and navigation of the whole website.

There is no censorship and no problems in Russia. At least, that’s what they say officially in mass media. There is no other opinion in Russia, since TV Rain – the country’s only independent TV-channel – was taken off air by all satellite and cable providers because of an order from ‘above’. TV Rain, however, hasn’t stopped covering the real state of affairs in Russia. Now one can get an access to truth only through paid subscriptions. In 2015 Vladimir Putin publicly declared to ease the censorship burden. He did it again in 2016 and 2017 during his annual press conferences. But the miracle did not happen. A week before the regular press conference we launched ‘Putin turns on the Rain’.Everyone could get access to TV Rains’s broadcast for 24 hours access for free if they demonstrated the president’s portrait to the web camera. Experiential advertisement created by Voskhod, Russia for TV Rain, within the category: Media.

Ambient advertisement created by Red Pepper, Russia for Greencard, within the category: Finance.

Film advertisement created by SpecialOne, Russia for SKA, within the category: Recreation, Leisure.

Digital advertisement created by MullenLowe Group, Russia for Volkswagen, within the category: Automotive.

Film advertisement created by Voskhod, Russia for Cherkashin, within the category: Food.

Game world is now discussing the most expected EA shooter release, dreaming about the great squad assembling and taking part in the most hard fought battles of the World War I. Electonic Arts in collaboration with Yandex.Taxi service and help of creative digital agency WNM.Digital produced an outstanding project (promo campaign) for Battlefield 1 in Russia. All “Battlefield” equipment was installed in 10 Ford Galaxy cars, which were reconstructed into special “gamecars”. Large screen monitor, a subdued lighting, powerful acoustics with subwoofer in trunk and a gamepad — car interior turned into snug and groovy show-room with an awesome game-space. “Battletaxi” randomly take orders and are an absolute jack-pot for taxi users. BattleTaxi passed the strength test by popular bloger Anton Logvinov Content advertisement created by WNM.Digital, Russia for Battlefield, within the category: Gaming.

To launch the Ticketland mobile app in St. Petersburg we introduced the first ever Instagram theatrical show. We found Instagramers from St. Petersburg, who posted photos of theatre life. They received likes, making up the well-known scenes from famous plays. In the Instagram accounts of any of those monolog lines, one could test their knowledge of the play and win a promo code. Digital advertisement created by Voskhod, Russia for Ticketland.ru, within the category: Professional Services.

In the midst of a “cold season”, we have launched an advertising campaign promoting Polyoxidonium, a medicine for cold and flu. During the exacerbation of viral diseases, many people stay home and lie in bed watching TV shows and new films, so the central element was a video stylized as a trailer for a catastrophe movie. We announced a new catastrophe film telling about a real flu apocalypse that worsens without Polyoxidonium! As part of the campaign, we supplemented the video with placements that are non-traditional for the pharmaceutical market: ad-trailer was shown on popular sites for online film watching and in thematic film communities on Vkontakte. The site of Kinopoisk was also branded. Dimensional constructions, posters and flyers stylized to match the announcements of the new film were placed in the Cinema Park and Formula kino movie theaters. Film advertisement created by Possible, Russia for Polioxidonium, within the category: Pharmaceutical.

This video is aimed at all staff that is not really into tech side of of MTS functioning. Complicated processes are told simply so each and every of 53 000 MTS workers including Masha from HR get a big picture of cellular networking. Digital advertisement created by Fastway, Russia for MTS, within the category: Electronics, Technology.

Chill is something you can’t explain, you can only feel it. Anyone has a right to chill, even the most efficient people on the planet (and in space). Today everyone is talking about productivity so we need someone who would say: “Stop working. Start chilling!” and would hand you a bottle of Garage, right from the fridge. Film advertisement created by Possible, Russia for Baltika, within the category: Alcoholic Drinks.

Make a TV show about a dream team of architects and researchers who tirelessly work on creating ideal plans. Each episode is dedicated to one advantage of the product and to how LEGENDA specialists come up with the idea for it while they play out different family situations. Film advertisement created by Possible, Russia for Legenda, within the category: Professional Services.