Russia
Digital advertisement created by Good, Russia for Sberbank, within the category: Finance.
Digital advertisement created by Hungry Boys, Russia for Soglasie, within the category: Finance.
Ambient advertisement created by Instinct, Russia for IKEA, within the category: House, Garden.
In late June the Moscow Raceway saw the Russian phase of the legendary DTM race for the 5th time. The Deutsche Tourenwagen Masters series was created by German automobile manufacturers in 2000, and since then such market giants as BMW, Audi and Mercedes measure each other’s innovative capacities in their own racing tour. Today DTM is the most popular touring car competition in Europe. The Moscow event saw over 30,000 visitors. During the latest competition DEPARTÁMENT was responsible for BMW presence. To do this, the agency’s team built a breathtakingly creative pavilion. We put the new BMW M4 Coupe Competition on a huge construction roof consisting of multiple lines. We bound it in two planes and made a clear impression that the car was driving along a track, appearing right out of a curve. In the pavilion painted in BMW’s series M three signature colors we created a lot of interactive hype. No wonder our pavilion became the most visited site out of three – the guests got a figurative shot of adrenaline, emotions and entertainment at the show. Experiential advertisement created by DEPARTÁMENT NEW&WOW, Russia for BMW, within the category: Automotive.
Launched in five languages globally, the Word Debt platform is linked to Facebook and Twitter and notifies users how many words from their social media posts are of Greek origin. The platform provides users with the original Greek word and gives them the option to donate 0.10€ per word to “The Smile of the Child”, the largest Greek Non-Governmental Organization committed to improving the welfare of children who are, according to Costas Yannopoulos, President of the BoD of “The Smile of the Child”, “the most innocent and vulnerable victims of the economic and migration crises in the country." Digital advertisement created by Geometry Global, Russia for The Smile of the Child, within the category: Public Interest, NGO.
Starting June 21 till August 31 2016 BMW Group Russia organized an unprecedented action providing special advantages for BMW drivers. In honor of the 100th Birthday of BMW, BMW covered the toll cost for all its drivers on the highway M-11 "Moscow – Solnechnogorsk – Moscow" giving them a free ride throughout all summer season. As a result during the time more than 300 000 drivers have benefited from this unique program. Experiential advertisement created by Draftfcb, Russia for BMW, within the category: Automotive.
The goal of the project: promotion of a new communication platform. In 2016, Martini has introduced a new communication platform PLAY WITH TIME and a new design of the bottle. Moreover, the brand has continued to drive its legendary Martini-tonic cocktail in Eastern Europe (Russia, Ukraine, Poland, Kazakhstan), though the possibilities of alcoholic beverages advertising are largely limited in these countries. To reach out to young urban trendsetters, we used a new super-short format of the Instagram-sitcom. PLAY WITH TIME is a series of ironic sketches about people who don’t waste their time in boredom and fill their life with bright moments. This sitcom urges to appreciate every moment of your life and make it bright and memorable. All the characters seem close to so many viewers: almost everyone could recognize themselves while watching these sketches. Besides, the microformat of this sitcom is very convenient for viewers: one needs just half a minute to watch an episode. Content advertisement created by RCG, Russia for Martini, within the category: Alcoholic Drinks.
Hello! We are Dmitry and Oleg, or Oleg and Dmitry, as you like. We are copywriter and art director. We've met 33 most creative people all over the world: gold and grand prix Cannes Lions winners, members of Cannes jury. And we asked them to write just one letter on a sheet of paper and put their signatures. Now we have the best recomendation ever! Ambient advertisement created by Oleg and Dmitry, Russia for Oleg and Dmitry, within the category: Agency Self-Promo.
Film advertisement created by Saatchi & Saatchi, Russia for Dad Can, within the category: Food.
Direct advertisement created by Y&R, Russia for Simple Wine, within the category: Alcoholic Drinks.
In a bold promotional move, the GUINNESS WORLD RECORD for Most Kisses Received in One Minute has just been shattered by members of Anastasia International. The new world record now stands at 118 in one minute, six kisses more than the previous record of 112 set by Deborah Gist in 2009. Held on February 12, 2011, GUINNESS judge Lisa Gills officially recognized the group for setting a new record for most kisses received by a single individual. The record-breaking event was held as a part of Anastasia International's inaugural Valentine's Romance Tour and the kiss record event was purely promotional—all proceeds raised from the event will benefit the Ukrainian Red Cross.
Digital advertisement created by Marvelous, Russia for Skylink, within the category: Electronics, Technology.
Film advertisement created by Decembrist, Russia for English Rowing Club, within the category: Sports.
Film advertisement created by Red Pepper, Russia for Aistenok, within the category: Public Interest, NGO.
Animation video for residential quarter Lucky 1905.
Direct advertisement created by Voskhod, Russia for Voskhod, within the category: Agency Self-Promo.
Make a TV show about a dream team of architects and researchers who tirelessly work on creating ideal plans. Each episode is dedicated to one advantage of the product and to how LEGENDA specialists come up with the idea for it while they play out different family situations. Film advertisement created by Possible, Russia for Legenda, within the category: Professional Services.
We all wanted to do something that no one else could say in this business segment. So we created a call: "Have a Conscience!", We brought this idea on behalf of a variety of people, inviting them to talk about their acquaintances who still do not have conscience. Film advertisement created by Possible, Russia for Sovest, within the category: Finance.
Film advertisement created by Publicis, Russia for Neo, within the category: Health.
Film advertisement created by Marvelous, Russia for S7 Airlines, within the category: Transport.