Russia

WVA

Goryachaya Shtuchka is Russian for Hot Thing. Film advertisement created by Leo Burnett, Russia for Goryachaya Shtuchka, within the category: Food.

WVA

Film advertisement created by Voskhod, Russia for Vici, within the category: Food.

WVA

Nature's Table is a new brand of natural food for cats and dogs. The quality of ingredients for Nature’s Table is so high that it meets the standards of food safety for people, and this quality ensures excellent taste that does not need to be masked by artificial flavors. But in reality, people wouldn’t want to share a bowl of food with their dog or cat. And we decided to go the other way - to offer the owners a way to treat their pets and share the dinner with them without harm to health. So we opened “Plate and Bowl” Café by Nature’s Table: not just a pet-friendly cafe, but a human-friendly cafe for dogs on the territory of a farm market. Film advertisement created by Rodnya, Russia for Nature's Table, within the category: Pets.

WVA

Ambient advertisement created by Cosmos, Russia for Britannia Pub, within the category: Recreation, Leisure.

WVA

Gianluca Vacchi, the dancing millionaire, reveals the secrets of Italian dolce vita, the constant ingredient of which is the rich and intense flavor of Jacobs Millicano coffee. Film advertisement created by Saatchi & Saatchi, Russia for Jacobs Millicano, within the category: Non-Alcoholic Drinks.

WVA

An advertising campaign was created for the first ever online insurance agency in Russia – Mafin. In video there are no ad cliches, it focuses on being honest: Mafin doesn’t care who their clients are in their everyday lives – heavy metal fans, robbers or kindest grandpas. The most important is who they are when they are driving. Film advertisement created by Possible, Russia for Mafin, within the category: Professional Services.

WVA

Film advertisement created by Publicis, Russia for HP, within the category: Electronics, Technology.

WVA

Digital advertisement created by Red Pepper, Russia for Children's Philharmonic, within the category: Recreation, Leisure.

WVA

Russian contemporary dancer performs in Maybach for a premium taxi service commercial. The dance and the campaign tagline Stillness In Motion express the idea of continuous movement while resting, against the laws of physics.

WVA

Digital advertisement created by StreetArt, Russia for Stenograffia, within the category: Recreation, Leisure.

UFO

WVA

Film advertisement created by Possible, Russia for Pandao, within the category: Retail Services.

WVA

Film advertisement created by Leo Burnett, Russia for PIK Group, within the category: Industrial, Agriculture.

WVA

Launched in five languages globally, the Word Debt platform is linked to Facebook and Twitter and notifies users how many words from their social media posts are of Greek origin. The platform provides users with the original Greek word and gives them the option to donate 0.10€ per word to “The Smile of the Child”, the largest Greek Non-Governmental Organization committed to improving the welfare of children who are, according to Costas Yannopoulos, President of the BoD of “The Smile of the Child”, “the most innocent and vulnerable victims of the economic and migration crises in the country." Digital advertisement created by Geometry Global, Russia for The Smile of the Child, within the category: Public Interest, NGO.

WVA

Ekoniva is the largest dairy producer in Russia. Its milk is used by the favorite nationwide brands. And now Ekoniva is launching its own consumer milk brand. In this spot we’ve featured Ekoniva’s president – but first and foremost farmer – Stefan Duerr. He tells a simple truth: no matter how we make the ad, you’ll recognise and love us by the special taste. Film advertisement created by The Clients, Russia for Ekoniva, within the category: Food.

WVA

The video pictures the Russian market of small and medium-sized businesses as a gypsy one – grotesque, noisy, chaotic and carnivalesque. So, it’s Russia as it is. However, we believe that together we can make it right. Film advertisement created by Voskhod, Russia for Tochka Bank, within the category: Finance.

WVA

Not every small-scale business can afford an accountant. Fortunately, there is “Elba”, an Internet program making accounting so easy that anybody can be an accountant. The target is to draw attention of business owners to Elba. Media budget is 0 $. Small-scale companies commonly don’t have HR managers. Directors search for employees themselves. Therefore, we posted over 250 CV of non-existent drivers, guards and secretaries on major Russian free job sites (job.ru, headhunter.ru, top-job.ru, etc.). When directors called our candidates the candidates said they had become accountants and work with the help of Elba. Result: Within two weeks over 12000 people viewed the CV and 5500 of them offered a job. The number of “Elba” users grew two-fold. Ambient advertisement created by Voskhod, Russia for Elba, within the category: Recreation, Leisure.

WVA

Digital advertisement created by Twiga, Russia for The Russian Aid Fund, within the category: Public Interest, NGO.

WVA

Film advertisement created by Saatchi & Saatchi, Russia for Fenistil, within the category: Pharmaceutical.

WVA

The educational campaign makes use of bathroom mirrors across the AZIMUT Hotel chain, revealing educational messages about water usage. The messages appear when the mirrors become steamy, thanks to anti-condensation substance and waterproof marker. They reveal facts around our use of water, one of the earth’s most valuable resources, and how to avoid wasting it. Thanks to its highly innovative approach, this activation has reached an audience of 48 million in less than a month. Direct advertisement created by Y&R, Russia for Colgate, within the category: Health.

WVA

Film advertisement created by Voskhod, Russia for Cherkashin, within the category: Food.




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