Film advertisement created by Laboratory For Social Advertising, Russia for La Sky, within the category: Health.

Film advertisement created by Voskhod, Russia for Vesti Ural, within the category: Media.

Meat factory from the small town of Kungur has started to sell its products to Kazan city, the third capital of Russia. We had to convince the citizens of Kazan that the delivery of meat products from Kungur happens quickly, keeping the products fresh. Commercials were Film advertisement created by Voskhod, Russia for Kungur meat factory, within the category: Food.

Film advertisement created by Red Pepper, Russia for Aquapark, within the category: Recreation, Leisure.

What’s the difference between propaganda and news? To answer this question we created two identical AIs. They are like twins, but with no experience, no outside factors influencing their outlook AIs were "brought up" on news programs. One was «watching» the state TV Russia-1, The other – the independent TV Rain. After 6 months, they could answer any questions. But, only using the knowledge and vocabulary of the programs they had watched. Digital advertisement created by Voskhod, Russia for TV Rain, within the category: Electronics, Technology.

Film advertisement created by Voskhod, Russia for ForexClub, within the category: Finance.

Outdoor advertisement created by Voskhod, Russia for Ural Music Night, within the category: Recreation, Leisure.

Digital advertisement created by Marvelous, Russia for Skylink, within the category: Electronics, Technology.

Film advertisement created by Voskhod, Russia for Kaspersky Internet Security, within the category: Electronics, Technology.

Audio advertisement created by Voskhod, Russia for Torex, within the category: House, Garden.

More than meets the eye – this motto is one of the main principles of the Transformers universe. It’s not that easy to play the game where fiction becomes part of a reality in ALL brand communications. But we did it. We live in the world where images, video and sound rule, we observe how text formats become obsolete. We get used to new formats in all possible spheres… And we can hardly find anything as boring as time-honored radio commercials… But what if we HACK them? ...And break the air by one of the most iconic sounds for today’s progressive audience — the voice of Optimus Prime! ...And the date of the hack coincides with the most important media event in Russia – the president’s call-in show. On 15th June 2017 we organized numerous broadcast breaks on 3 leading radiostations in Russia – Maximum, DFM and Hit FM. The audience reacted immediately: the official pages of the radio stations in social media were flooded with comments asking what was going on. Journalists noticed our activity too – the interruption of radio broadcast with strange sound can hardly stay unnoticed. And, of course, the linked it to another event of the day – the President’s call-in show! Thus Transformers hacked not only the air of 3 radio stations, but many, many more major media. We got mentioned in 250 media and popular communities in social networks. Yandex.News – Russia’s major news aggregator – ranged our case as TOP news on Science and tech. The overall campaign reach exceeded 100,000,000. And what’s even more important… once again we reminded our audience that transformers are more than meets the eye. Audio advertisement created by Rodnya, Russia for Hasbro, within the category: Toys.

Digital advertisement created by Voskhod, Russia for Nic Nac's, within the category: Food.

Digital advertisement created by Soda, Russia for Viasat, within the category: Media.

After viewing hundreds of advertising works from all over the world it appeares that the favorite musical instrument of all advertisers is a piano. As soon as we heard the sad piano - we knew it would be a sad PSA. Moreover, all these sad melodies are similar to each other, because advertisers use the same musical drains. We decided to make fun of the situation and to make an advertisement for our friends at to420, a creative studio writing wonderful music on request. Digital advertisement created by Hungry Boys, Russia for to420, within the category: Professional Services.

Make a TV show about a dream team of architects and researchers who tirelessly work on creating ideal plans. Each episode is dedicated to one advantage of the product and to how LEGENDA specialists come up with the idea for it while they play out different family situations. Film advertisement created by Possible, Russia for Legenda, within the category: Professional Services.

Digital advertisement created by Good, Russia for Sberbank, within the category: Finance.

Digital advertisement created by Red Pepper, Russia for City Without Drugs Foundation, within the category: Public Interest, NGO.

Ambient advertisement created by TBWA, Russia for Adidas, within the category: Fashion.

Film advertisement created by Possible, Russia for Garage Museum of Contemporary Art, within the category: Recreation, Leisure.

Animation video for Higher School of Economics. Film advertisement created by Svetly Story, Russia for Higher School of Economics, within the category: Education.