Russia
Film advertisement created by Voskhod, Russia for Cherkashin, within the category: Food.
The spot for Alfa Bank features a pigeon. There’s nothing special about this pigeon; it’s ordinary and grey. Absorbed in the hustle of a big city, it lives a routine life and finally finds courage and inspiration to achieve its dreams. It’s a success story that everybody knows; but it’s told from a new perspective. The ad spot reveals Alfa Bank’s brand positioning: “For the smart and the free”. Even if you’re ordinary and grey, you have the power and courage to move forward, do more and fly higher. Ivan Urgant, the bank’s celebrity ambassador, takes part in the video. Ivan hosts a popular entertainment talk show “Evening Urgant”, a Russian adaptation of American Late Night Show. P.S According to a Russian superstition, you’ll get richer if bird feces drop on you. Film advertisement created by Voskhod, Russia for Alfa Bank, within the category: Finance.
Film advertisement created by SpecialOne, Russia for SKA, within the category: Recreation, Leisure.
A social project for "Zeus" Animal Charitable Foundation trying to attract attention to homeless animals. The project was held at Picnic Afisha festival, the biggest and the most popular Moscow festival with a huge amount of social-active visitors. The team handed people ice figures of cats and dogs. Ice was melting releasing the card with the link to Zeus Facebook page. Later everyone could find his photo with the melting figure in hands on that page with unique “melting” animation. Ambient advertisement created by BBDO, Russia for Zeus, within the category: Public Interest, NGO.
Goryachaya Shtuchka is Russian for Hot Thing. Film advertisement created by Leo Burnett, Russia for Goryachaya Shtuchka, within the category: Food.
Breaking TechRewards challenges, a novice programmer becomes an experienced developer and get a prestigious job in a large corporation. Animation for Microsoft Tech Rewards conference in San Francisco, USA. Digital advertisement created by BeaversBrothers, Russia for Microsoft, within the category: Electronics, Technology.
Film advertisement created by Red Keds, Russia for Central Bank of Russia, within the category: Finance.
The film's story is told through masterpieces of world art.
In late June the Moscow Raceway saw the Russian phase of the legendary DTM race for the 5th time. The Deutsche Tourenwagen Masters series was created by German automobile manufacturers in 2000, and since then such market giants as BMW, Audi and Mercedes measure each other’s innovative capacities in their own racing tour. Today DTM is the most popular touring car competition in Europe. The Moscow event saw over 30,000 visitors. During the latest competition DEPARTÁMENT was responsible for BMW presence. To do this, the agency’s team built a breathtakingly creative pavilion. We put the new BMW M4 Coupe Competition on a huge construction roof consisting of multiple lines. We bound it in two planes and made a clear impression that the car was driving along a track, appearing right out of a curve. In the pavilion painted in BMW’s series M three signature colors we created a lot of interactive hype. No wonder our pavilion became the most visited site out of three – the guests got a figurative shot of adrenaline, emotions and entertainment at the show. Experiential advertisement created by DEPARTÁMENT NEW&WOW, Russia for BMW, within the category: Automotive.
Selling a car is a difficult task independent of the reasons the person is doing it. And even when there’s enough time, people always want to do it as quickly as possible. In this series we wanted to show that even in an unusual, comic or even dangerous situation anyone can sell their car as fast as possible, by using am.ru. Film advertisement created by Possible, Russia for am.ru, within the category: Automotive.
In the social network appeared the film "Over the horizon" dedicated to a blind photographer from Russia who took part in the Olympic torch relay in Korea. Despite the massive expulsion of Russian athletes at the 2018 Olympic Games, we already have a participant who will represent our country. A blind photographer from Yekaterinburg, Alexander Zhuravlev, was invited to South Korea, he was honored to bring the Olympic flame and introduce Russia as a torchbearer.
Film advertisement created by Leo Burnett, Russia for PIK Group, within the category: Industrial, Agriculture.
Film advertisement created by Voskhod, Russia for Vici, within the category: Food.
To promote new Steak House we used real cows in outdoor. Ambient advertisement created by Red Pepper, Russia for Zhadina Govyadina Steak House, within the category: Food.
Outdoor advertisement created by Decembrist, Russia for Ingria Shavers, within the category: Health.
Gianluca Vacchi, the dancing millionaire, reveals the secrets of Italian dolce vita, the constant ingredient of which is the rich and intense flavor of Jacobs Millicano coffee. Film advertisement created by Saatchi & Saatchi, Russia for Jacobs Millicano, within the category: Non-Alcoholic Drinks.
Film advertisement created by Possible, Russia for Pandao, within the category: Retail Services.
Film advertisement created by Bureau Working title, Russia for Russia Beyond the Headlines, within the category: Media.
We all wanted to do something that no one else could say in this business segment. So we created a call: "Have a Conscience!", We brought this idea on behalf of a variety of people, inviting them to talk about their acquaintances who still do not have conscience. Film advertisement created by Possible, Russia for Sovest, within the category: Finance.