Russia
Ambient advertisement created by Instinct, Russia for IKEA, within the category: House, Garden.
Film advertisement created by Voskhod, Russia for Vici, within the category: Food.
10 machines in 10 Russian cities will allow anyone to keep warm by doing some simple physical exercises and pass on the heat created to other cities – to complete strangers. Ambient advertisement created by MOST Creative Club, Russia for Russian Olympic Committee, within the category: Public Interest, NGO.
In the social network appeared the film "Over the horizon" dedicated to a blind photographer from Russia who took part in the Olympic torch relay in Korea. Despite the massive expulsion of Russian athletes at the 2018 Olympic Games, we already have a participant who will represent our country. A blind photographer from Yekaterinburg, Alexander Zhuravlev, was invited to South Korea, he was honored to bring the Olympic flame and introduce Russia as a torchbearer.
Viasat Nature HD - the favorite broadcasts about the nature and animals in HD resolution. To emphasize the realistic quality of the channels's picture, we will entice the real birds to the image of a billboard. Film advertisement created by Soda, Russia for Viasat Nature, within the category: Media.
Film advertisement created by Red Pepper, Russia for Aistenok, within the category: Public Interest, NGO.
Starting June 21 till August 31 2016 BMW Group Russia organized an unprecedented action providing special advantages for BMW drivers. In honor of the 100th Birthday of BMW, BMW covered the toll cost for all its drivers on the highway M-11 "Moscow – Solnechnogorsk – Moscow" giving them a free ride throughout all summer season. As a result during the time more than 300 000 drivers have benefited from this unique program. Experiential advertisement created by Draftfcb, Russia for BMW, within the category: Automotive.
Digital advertisement created by Good, Russia for Sberbank, within the category: Finance.
Gianluca Vacchi, the dancing millionaire, reveals the secrets of Italian dolce vita, the constant ingredient of which is the rich and intense flavor of Jacobs Millicano coffee. Film advertisement created by Saatchi & Saatchi, Russia for Jacobs Millicano, within the category: Non-Alcoholic Drinks.
Film advertisement created by Protein, Russia for Neurodose, within the category: Pharmaceutical.
After viewing hundreds of advertising works from all over the world it appeares that the favorite musical instrument of all advertisers is a piano. As soon as we heard the sad piano - we knew it would be a sad PSA. Moreover, all these sad melodies are similar to each other, because advertisers use the same musical drains. We decided to make fun of the situation and to make an advertisement for our friends at to420, a creative studio writing wonderful music on request. Digital advertisement created by Hungry Boys, Russia for to420, within the category: Professional Services.
Direct advertisement created by Havas, Russia for Greenpeace, within the category: Public Interest, NGO.
Launch campaign for Lada Vesta Cross. Born To Be Unique. Film advertisement created by Fuel, Russia for Lada, within the category: Automotive.
Integrated advertisement created by Possible, Russia for Modi, within the category: Retail Services.
Ambient advertisement created by Friends, Russia for Carrie, within the category: Recreation, Leisure.
Quarantine has separated us from our loved ones for a long time, and we sure all have a lot of feelings we want to express. Texting isn’t enough, everyone’s tired of Zoom and sending mail is old school. When the global pandemic confined people to their homes during lockdown, people found solace in traditional activities including cooking and baking. In response to this new found love for cooking at home, and in a bid to showcase the new Miele Oven FoodView function, Miele and Serviceplan Russia came up with something new. The home appliance company invited food bloggers to turn their heartwarming messages into delicious dishes. 5 bloggers with real touching stories about their loved ones came to Miele’s showroom to work with a professional chef who helped them with individual designs. Chicken, meringues, vegetables, cookies and other ingredients were used to create unique lettering. 94 hours of designers’ work and 236 hours of food tests were completed before the final dishes were ready, as original cooking techniques had to be used, some of them even had to be invented. The messages were not only baked inside Miele’s Generation 7000 ovens – they were shot inside them. Generation 7000 ovens have a unique FoodView function – a camera connected to your smartphone that lets you see your food, take pictures of it and control the temperature. This gave the campaign a unique angle that all of its materials were shot from. And there were many – from posters to a full building-size billboard. Integrated advertisement created by Serviceplan, Russia for Miele, within the categories: Electronics, Technology, House, Garden.
Make a TV show about a dream team of architects and researchers who tirelessly work on creating ideal plans. Each episode is dedicated to one advantage of the product and to how LEGENDA specialists come up with the idea for it while they play out different family situations. Film advertisement created by Possible, Russia for Legenda, within the category: Professional Services.
Animation video for Higher School of Economics. Film advertisement created by Svetly Story, Russia for Higher School of Economics, within the category: Education.
Make a TV show about a dream team of architects and researchers who tirelessly work on creating ideal plans. Each episode is dedicated to one advantage of the product and to how LEGENDA specialists come up with the idea for it while they play out different family situations. Film advertisement created by Possible, Russia for Legenda, within the category: Professional Services.
The campaign #моеместосилы (#myplaceofpower) asks users to share what places inspire them. The central element of the campaign was a video with legendary Kostya Tszyu. As a part of this UAZ has made made a website http://patriot2017.uaz.ru/, and in November the brand will start a special project about different places of power in Russia and how to get there. Also in November a social network contest will be launched: after posting a picture of their place of power and telling about it with a hashtag, users get an opportunity to win a special prize from the brand. Film advertisement created by Possible, Russia for UAZ, within the category: Automotive.