Russia
Film advertisement created by Saatchi & Saatchi, Russia for Dad Can, within the category: Food.
Film advertisement created by Lowe, Russia for Lukoil, within the category: Industrial, Agriculture.
Direct advertisement created by Leo Burnett, Russia for Jeep, within the category: Automotive.
The task: Introduce Durex gels to Russians. The problem: when analyzing our target audience insights, we discovered that most Russians experience sexual frustration which resolves into people hitting different discussion forums or social media platforms. The reason for such sexual misunderstanding is that topics like sexual preferences or discomfort during sex become conversation stoppers. The solution: to teach people how to talk about sex, we have decided to teach them the basics first. Our «Alphabet of pleasures» is a series of nine 8-second online videos where we integrate words and phrases encouraging people to break down barriers and improve their sex life. How we do it: In every video, each unique script reflects the essence of the word. We created the scenes one after another during one shooting day. Thanks to our elaborate artistic supervision and production design, we filmed final videos without special or visual effects. They seem so natural — just like talking about sex. Film advertisement created by Ailove, Russia for Durex, within the category: Health.
Film advertisement created by Leo Burnett, Russia for FC Lokomotiv, within the category: Sports.
Digital advertisement created by Good, Russia for Sberbank, within the category: Finance.
Outdoor advertisement created by Vozduh, Russia for Nochlegka, within the category: Public Interest, NGO.
On 17th June 2021 in St Petersburg on the territory of Sevkabel Port - the new urban space in the city where modern trends and technology are combined, the world’s first ever sculpture that creates musical compositions aided by the wind and artificial intelligence for the Saint Petersburg Electrotechnical University "LETI" online radio station was unveiled. Radio LETI BIT is the first online radio statio in the world where the music is created by the sculpture itself, weather conditions and complex neural network algorithms. The sculpture is modeled like an d radio, from which 144 fine rods emerge, ranging in height from 4 - 5 meters and visually reminiscent of human DNA. When it’s windy the rods touch and create a sound. Inside the monument is a computer with neural networks, as well as piezoelectric transducers which measure the oscillation of the rods. Based on the range of oscillations artificial intelligence, just like a composer with a huge base of sounds at their disposal creates a musical composition which can be heard right on the spot by using the audio columns built into the structure itself or in any part of the world by tuning into the online radio station letibit.ru. The wind is such, that just like the music the variations are endless, and therefore it never repeats itself. Experiential advertisement created by Decembrist, Russia for Saint Petersburg Electrotechnical University, within the category: Education.
Digital advertisement created by Red Pepper, Russia for Children's Philharmonic, within the category: Recreation, Leisure.
Ambient advertisement created by Cosmos, Russia for Britannia Pub, within the category: Recreation, Leisure.
Film advertisement created by Voskhod, Russia for Cherkashin, within the category: Food.
Digital advertisement created by TutkovBudkov, Russia for S7 Airlines, within the category: Transport.
Ambient advertisement created by TDI Group, Russia for Formann, within the category: Recreation, Leisure.
Our challenge was to launch the new 14nm mining ASIC chip on the market that's expecting 7nm chips. Yeah, it's that complicated. Customers are expecting something really small, but we delivered something better: a more powerful, more efficient and more reliable chip. Because it's not the size or the looks that matter, but the performance. Our creative idea was to compare complicated tech with people. Because when you are hiring, you don't look at gender, sex preferences, age or shirt size. You're looking at how good they are at what they do. That's what matters most. Film advertisement created by The Clients, Russia for Bitfury Group, within the category: Professional Services.
Film advertisement created by Laboratory For Social Advertising, Russia for La Sky, within the category: Health.
One take. No recharging. Content advertisement created by TBWA, Russia for Apple, within the category: Electronics, Technology.
Film advertisement created by Red Pepper, Russia for Aquapark, within the category: Recreation, Leisure.
Make a TV show about a dream team of architects and researchers who tirelessly work on creating ideal plans. Each episode is dedicated to one advantage of the product and to how LEGENDA specialists come up with the idea for it while they play out different family situations. Film advertisement created by Possible, Russia for Legenda, within the category: Professional Services.