Russia
Music written and performed by George the Best Film advertisement created by Voskhod, Russia for My Vmeste Children's Foundation, within the category: Public Interest, NGO.
By 2024, 94% of accountants and auditors will no longer have a job. However, those working in the arts and design are at less risk from automation. Inspired by Isaac Asimov’s, ‘First Law of Robotics,’ which states: a robot may not injure a human being or, through inaction, allow a human being to come to harm, we have created a bot to help humans with their professional survival. The bot scans and prints messages using port 9100, which printers all over the world are connected to. The message urges users to retrain with a Skillbox UX design course, created by Michael Janda, author of “Burn Your Portfolio.” The target audience are financial professionals and other roles that involve a lot of paperwork and rely on printers. Digital advertisement created by Possible, Russia for Skillbox, within the category: Electronics, Technology.
Film advertisement created by Cheil, Russia for Samsung, within the category: Electronics, Technology.
Goryachaya Shtuchka is Russian for Hot Thing. Film advertisement created by Leo Burnett, Russia for Goryachaya Shtuchka, within the category: Food.
The product is a non-alcoholic beer by Heineken, who sponsored Euro2020 and said thanks to Saint-Petersburg city for hospitality on championship event. The company projected on the Palace Bridge information for fans every night. This event provided the part of global "cheers for all fans" campaign. The TV commercial broadcasted in the time of the soccer championship and said "thanks" to competition of the fans. Integrated advertisement created by Great Advertising Group, Russia for Heineken, within the category: Non-Alcoholic Drinks.
OBI is a reliable partner which helps people to make their lives and environment better by making changes in their homes. The agency’s goal was to make a TVC which will inspire people to make renovation by themselves by showing that with OBI it is easier than it seems. Film advertisement created by BBDO, Russia for OBI, within the category: Retail Services.
Digital advertisement created by Svetly Story, Russia for Yandex.Direct, within the category: Professional Services.
Starting June 21 till August 31 2016 BMW Group Russia organized an unprecedented action providing special advantages for BMW drivers. In honor of the 100th Birthday of BMW, BMW covered the toll cost for all its drivers on the highway M-11 "Moscow – Solnechnogorsk – Moscow" giving them a free ride throughout all summer season. As a result during the time more than 300 000 drivers have benefited from this unique program. Experiential advertisement created by Draftfcb, Russia for BMW, within the category: Automotive.
Film advertisement created by Voskhod, Russia for Accu-Chek, within the category: Pharmaceutical.
Digital advertisement created by Red Pepper, Russia for Podzemka, within the category: Education.
Film advertisement created by Saatchi & Saatchi, Russia for Dad Can, within the category: Food.
This interactive social video was made to attract attention of people in Russia to the problem of sick adults. 90% of the charity foundations in Russia only help children. Digital advertisement created by Out of The Box, Russia for Big-people.org, within the category: Public Interest, NGO.
Film advertisement created by Red Pepper, Russia for Aquapark, within the category: Recreation, Leisure.
Film advertisement created by Red Keds, Russia for Central Bank of Russia, within the category: Finance.
Ambient advertisement created by Instinct, Russia for IKEA, within the category: House, Garden.
Goryachaya Shtuchka is Russian for Hot Thing. Film advertisement created by Leo Burnett, Russia for Goryachaya Shtuchka, within the category: Food.
To launch the Ticketland mobile app in St. Petersburg we introduced the first ever Instagram theatrical show. We found Instagramers from St. Petersburg, who posted photos of theatre life. They received likes, making up the well-known scenes from famous plays. In the Instagram accounts of any of those monolog lines, one could test their knowledge of the play and win a promo code. Digital advertisement created by Voskhod, Russia for Ticketland.ru, within the category: Professional Services.
To promote exercise and the 2014 Olympics, Olympic Changes installed a very special ticket machine at the Moscow subway station. Instead of accepting money as payment, the high-tech ticket machine only accepted exercise.
The Village is a magazine that focuses on city's life, its infrastructure and transportation. In Moscow traffic incidents are one of the critical problems that takes away thousands of people's live annually. In fact, in spite of car accidents happening daily, they come unnoticed by the majority. Why? Because all their consequences and traces are quickly taken care of and cleaned. So only a few passers-by and drivers can see the deformed cars, the injured and the bodies of the dead people. To attract people's attention to the critical problem of traffic safety we launched the Death Revealer campaign. We developed an iPhone app Death Revealer that enables one to become instantly aware of all road traffic incidents that ever happened in the city - thanks to GPS, Google Maps and augmented reality. To release our App we developed an ambient program featuring the classic white outlines with red QR code. Digital advertisement created by Leo Burnett, Russia for The Village, within the category: Media.
Vladimir, a visually impaired guide, conducts city tours and gifts a unique experience developing human potential. We created a website that connects the guide and users who want to acquire new experience. The website reflects the name of the project: like people with visual impairment, we dive into the world of sounds that we feel only through physical activity. Every real-life step of a user brings up an action on the mobile website. Website interaction can be also done with voice. Users add real city sounds into their cart in order to book a trip with an extraordinary guide. Digital advertisement created by Voskhod, Russia for Trip in the Dark, within the categories: Professional Services, Public Interest, NGO, Recreation, Leisure.