Direct advertisement created by Havas, Russia for Greenpeace, within the category: Public Interest, NGO.

Quarantine has separated us from our loved ones for a long time, and we sure all have a lot of feelings we want to express. Texting isn’t enough, everyone’s tired of Zoom and sending mail is old school. When the global pandemic confined people to their homes during lockdown, people found solace in traditional activities including cooking and baking. In response to this new found love for cooking at home, and in a bid to showcase the new Miele Oven FoodView function, Miele and Serviceplan Russia came up with something new. The home appliance company invited food bloggers to turn their heartwarming messages into delicious dishes. 5 bloggers with real touching stories about their loved ones came to Miele’s showroom to work with a professional chef who helped them with individual designs. Chicken, meringues, vegetables, cookies and other ingredients were used to create unique lettering. 94 hours of designers’ work and 236 hours of food tests were completed before the final dishes were ready, as original cooking techniques had to be used, some of them even had to be invented. The messages were not only baked inside Miele’s Generation 7000 ovens – they were shot inside them. Generation 7000 ovens have a unique FoodView function – a camera connected to your smartphone that lets you see your food, take pictures of it and control the temperature. This gave the campaign a unique angle that all of its materials were shot from. And there were many – from posters to a full building-size billboard. Integrated advertisement created by Serviceplan, Russia for Miele, within the categories: Electronics, Technology, House, Garden.

New Lada Granta “Keeping The Word” launch campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment. Film advertisement created by Adwise, Russia for Lada Granta, within the category: Automotive.

Utility rates for heating and energy keep growing. Loosing warmth because of windows that are unadjusted to cold Russian winters, people waste money. REHAU windows save warmth and considerably save expenses for heating. Heating + enonomy = heatonomy. In our advertisement we decided to demonstrate how people waste money, literally throwing it out of their low-quality windows. In several big Russian cities every day during a week we were throwing real money out of the window of a billboard. There were stickers on the bank notes with stated amount of losses over a season. The promotion generated public excitement. More than 200 media (including the most popular TV channels, broadcasting stations, newspapers and web-sites) highlighted the event for free. On throwing 240 000 rubles (7000 $) we got free media for the amount that hundreds times exceeded expenditures for the audience over 40 million of Russians. The idea of heatonomy has spread all over the country. Ambient advertisement created by Voskhod, Russia for Rehau, within the category: House, Garden.

Audio advertisement created by Red Pepper, Russia for Ekburg.ru, within the category: Health.

The task: Introduce Durex gels to Russians. The problem: when analyzing our target audience insights, we discovered that most Russians experience sexual frustration which resolves into people hitting different discussion forums or social media platforms. The reason for such sexual misunderstanding is that topics like sexual preferences or discomfort during sex become conversation stoppers. The solution: to teach people how to talk about sex, we have decided to teach them the basics first. Our «Alphabet of pleasures» is a series of nine 8-second online videos where we integrate words and phrases encouraging people to break down barriers and improve their sex life. How we do it: In every video, each unique script reflects the essence of the word. We created the scenes one after another during one shooting day. Thanks to our elaborate artistic supervision and production design, we filmed final videos without special or visual effects. They seem so natural — just like talking about sex. Film advertisement created by Ailove, Russia for Durex, within the category: Health.

Vladimir, a visually impaired guide, conducts city tours and gifts a unique experience developing human potential. We created a website that connects the guide and users who want to acquire new experience. The website reflects the name of the project: like people with visual impairment, we dive into the world of sounds that we feel only through physical activity. Every real-life step of a user brings up an action on the mobile website. Website interaction can be also done with voice. Users add real city sounds into their cart in order to book a trip with an extraordinary guide. Digital advertisement created by Voskhod, Russia for Trip in the Dark, within the categories: Professional Services, Public Interest, NGO, Recreation, Leisure.

To promote exercise and the 2014 Olympics, Olympic Changes installed a very special ticket machine at the Moscow subway station. Instead of accepting money as payment, the high-tech ticket machine only accepted exercise.

Film advertisement created by Voskhod, Russia for Vesti Ural, within the category: Media.

In the social network appeared the film "Over the horizon" dedicated to a blind photographer from Russia who took part in the Olympic torch relay in Korea. Despite the massive expulsion of Russian athletes at the 2018 Olympic Games, we already have a participant who will represent our country. A blind photographer from Yekaterinburg, Alexander Zhuravlev, was invited to South Korea, he was honored to bring the Olympic flame and introduce Russia as a torchbearer.

Digital advertisement created by RCG, Russia for Rexona, within the category: Health.

According to the Federal State Statistics Service, every fifth woman in Russia has experienced physical violence in her relationship, and every third woman has experienced psychological abuse. But the situation in our country is very different from other countries: there is no domestic violence law in Russia. Project911 is aimed at changing the social attitude to the problem and the adoption of a law for domestic violence prevention. Integrated advertisement created by Room485, Russia for Project 911, within the category: Public Interest, NGO.

Direct advertisement created by Y&R, Russia for Simple Wine, within the category: Alcoholic Drinks.

Film advertisement created by Decembrist, Russia for Stenn, within the category: Personal Accessories.

To show that Hotpoint Natis washing machine is perfect for delicate washing, we decided to wash the thing you really care of — a million rubles in cash. Digital advertisement created by Friends, Russia for Hotpoint, within the category: Electronics, Technology.

We have created a gallery of unusual street-art objects called “Braille-art” that consists of three objects combining visual symbols and text written in Braille. Each of the objects tells a story about achievements of different blind people successful in their respective fields despite their disability. Experiential advertisement created by Possible, Russia for Belaya Trost, within the category: Public Interest, NGO.

Traditionally, restaurant visitors perceive wine as a light drink. It seems that you can easily drive a car after a glass or two with your dinner. However, such behaviour leads to road accidents. We conducted a unique social experiment in ‘Jean-Jacques’ restaurants, with a bottle of wine as the centrepiece. Unusual bottle of wine. Direct advertisement created by Leo Burnett, Russia for Uber, within the category: Professional Services.

An advertising campaign was created for the first ever online insurance agency in Russia – Mafin. In video there are no ad cliches, it focuses on being honest: Mafin doesn’t care who their clients are in their everyday lives – heavy metal fans, robbers or kindest grandpas. The most important is who they are when they are driving. Film advertisement created by Possible, Russia for Mafin, within the category: Professional Services.

Ambient advertisement created by Priroda, Russia for Playwright and Directing Center, within the category: Recreation, Leisure.

A professional comedian made the fish move and speak with the help of remote control and entertained people in a shopping mall. More than 40,000 people have met the fish face-to-face, and hundreds of thousands people have seen the performance on various Russian media channels, social networks and youtube. Search for «Meridian» has grown by 176%,, sales increased by 28%. Now the Comedian fish is on tour all over Russia. Ambient advertisement created by Voskhod, Russia for Meridian, within the category: Food.