Film advertisement created by Voskhod, Russia for Motive, within the category: Electronics, Technology.

Integrated advertisement created by Decembrist, Russia for Okko, within the category: Media.

On 17th June 2021 in St Petersburg on the territory of Sevkabel Port - the new urban space in the city where modern trends and technology are combined, the world’s first ever sculpture that creates musical compositions aided by the wind and artificial intelligence for the Saint Petersburg Electrotechnical University "LETI" online radio station was unveiled. Radio LETI BIT is the first online radio statio in the world where the music is created by the sculpture itself, weather conditions and complex neural network algorithms. The sculpture is modeled like an d radio, from which 144 fine rods emerge, ranging in height from 4 - 5 meters and visually reminiscent of human DNA. When it’s windy the rods touch and create a sound. Inside the monument is a computer with neural networks, as well as piezoelectric transducers which measure the oscillation of the rods. Based on the range of oscillations artificial intelligence, just like a composer with a huge base of sounds at their disposal creates a musical composition which can be heard right on the spot by using the audio columns built into the structure itself or in any part of the world by tuning into the online radio station letibit.ru. The wind is such, that just like the music the variations are endless, and therefore it never repeats itself. Experiential advertisement created by Decembrist, Russia for Saint Petersburg Electrotechnical University, within the category: Education.

Film advertisement created by Leo Burnett, Russia for FC Lokomotiv, within the category: Sports.

Film advertisement created by Decembrist, Russia for English Rowing Club, within the category: Sports.

Direct advertisement created by TDI Group, Russia for Nescafe, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Marvelous, Russia for Skylink, within the category: Electronics, Technology.

A new sea food brand was created and put on the shelves of supermarkets in Anapa, a coastal city. However, instead of actual food there was a rubbish, caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. The design of the package was created using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging. Integrated advertisement created by Possible, Russia for Bloknot Anapa, within the categories: Media, Public Interest, NGO.

Ekoniva is the largest dairy producer in Russia. Its milk is used by the favorite nationwide brands. And now Ekoniva is launching its own consumer milk brand. In this spot we’ve featured Ekoniva’s president – but first and foremost farmer – Stefan Duerr. He tells a simple truth: no matter how we make the ad, you’ll recognise and love us by the special taste. Film advertisement created by The Clients, Russia for Ekoniva, within the category: Food.

Goryachaya Shtuchka is Russian for Hot Thing. Film advertisement created by Leo Burnett, Russia for Goryachaya Shtuchka, within the category: Food.

Chocolate is a well-known trigger of joy. When you eat it you spontaneously experience a burst of joy that is extremely short-lived. But this is completely potent, visually stimulating and emotionally intense. This is Your Moment of Joy. Our campaign shows real emotions which are experienced by people when they eat chocolate. Film advertisement created by FCB, Russia for Alpen Gold, within the category: Confectionery, Snacks.

Delimobil (Share-a-car) is one of the biggest car-sharing companies in Russia. The campaign was made to make drivers reconsider the way they drive. To teach them drive safely, we used the most scary argument for them – their moms. Film advertisement created by BBDO, Russia for Delimobil, within the category: Automotive.

Film advertisement created by Bureau Working title, Russia for Russia Beyond the Headlines, within the category: Media.

Cashback service is not so surprising anymore. However, when the cashback by the payment system is summed up with the bank cashback and sales – that is impressive indeed! So is the incredible simplicity of how the money is returned to the card. The new commercial for MIR payment system features both amazing benefits. On the one hand, there is a grandeur speed march of bonuses, coins and bank notes, all of them symbolizing the scale of the offer. On the other one, there is a peaceful atmosphere of a home, far from the fuss and sales gold fever. That is true – why the hurry when bonuses and interest are themselves doing their best to get received on your card. Film advertisement created by Voskhod, Russia for MIR, within the category: Finance.

Make a TV show about a dream team of architects and researchers who tirelessly work on creating ideal plans. Each episode is dedicated to one advantage of the product and to how LEGENDA specialists come up with the idea for it while they play out different family situations. Film advertisement created by Possible, Russia for Legenda, within the category: Professional Services.

The new Audi A5 Coupé premiere became the world’s first automobile launch event employing real-time motion tracking technology. The car’s advantages were presented in an innovative show “Artificial Intelligence vs YOU». Inspired by the global campaign “If Artificial Intelligence could dream, it would dream of the new Audi A5”, the agency demonstrated a man’s main advantage over Artificial Intelligence — Artificial Intelligence is able to set the standard and create an ideal car but it will never sit behind the steering wheel of its creation. The creative concept “AI vs YOU” was the main theme of the event and the reference point for the script of the show where real-time motion tracking technology was used. Acting as the author and the main character of its own presentation, the car effortlessly controlled the 3D mapping scenario by driving around the projected area. Special sensors were attached to the car to detect its precise location in the 500 sq.m space and to connect it to the live synchronization and rendering system creating impressive video content and controlling light fixtures in real time. Experiential advertisement created by Departament, Russia for Audi, within the category: Automotive.

Space2b is a service for short-term apartment rent in the historical centre of St.Petersburg. "Huddled projections" is not just an ad campaign, but an art project. After dark projections of people cramped into their apartments appeared on buildings facades. Different facades - different people. But they all didn't have enough space. Outdoor advertisement created by Decembrist, Russia for Space2b, within the category: Public Interest, NGO.

From the idea to the real business - that's a journey of an entrepreneur. Film advertisement created by Voskhod, Russia for Tochka Bank, within the category: Finance.

Film advertisement created by Miguelivanov, Russia for Cian, within the category: Professional Services.

Film advertisement created by M&C Saatchi, Russia for M&C Saatchi, within the category: Agency Self-Promo.