Film advertisement created by Publicis, Russia for HP, within the category: Electronics, Technology.

Starting June 21 till August 31 2016 BMW Group Russia organized an unprecedented action providing special advantages for BMW drivers. In honor of the 100th Birthday of BMW, BMW covered the toll cost for all its drivers on the highway M-11 "Moscow – Solnechnogorsk – Moscow" giving them a free ride throughout all summer season. As a result during the time more than 300 000 drivers have benefited from this unique program. Experiential advertisement created by Draftfcb, Russia for BMW, within the category: Automotive.

Film advertisement created by Voskhod, Russia for Kaspersky Internet Security, within the category: Electronics, Technology.

The product is a non-alcoholic beer by Heineken, who sponsored Euro2020 and said thanks to Saint-Petersburg city for hospitality on championship event. The company projected on the Palace Bridge information for fans every night. This event provided the part of global "cheers for all fans" campaign. The TV commercial broadcasted in the time of the soccer championship and said "thanks" to competition of the fans. Integrated advertisement created by Great Advertising Group, Russia for Heineken, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by Vozduh, Russia for Nochlegka, within the category: Public Interest, NGO.

Our task was to create a banner delivering a message "Persen helps fighting with stress." TA was women, 25-40, living an active life and experiencing stress. We came up with the following idea and solution. What is special about people in stress? It's their irritability. A person in stress can be irritated by mere nothing. And what can irritate those people in the Internet? Tons of things. Our banners, for example. But if irritation is unavoidable – why not capitalize on it? So we made an interactive banner that irritates you even more than usual. In this banner we asked women questions about things that irritate them. A lot of questions. A whole lot of annoying questions. Sooner or later a viewer would lose her temper – and in this moment we would propose her a medicine for irritability and stress. And those who stayed totally calm while answering our questions we asked again and again until they gave up. Because even the best stress handlers need preventive measures. Digital advertisement created by OutofTheBox, Russia for Persen, within the category: Pharmaceutical.

Ambient advertisement created by Cosmos, Russia for Talisman Language School, within the category: Education.

This interactive social video was made to attract attention of people in Russia to the problem of sick adults. 90% of the charity foundations in Russia only help children. Digital advertisement created by Out of The Box, Russia for Big-people.org, within the category: Public Interest, NGO.

The new Audi A5 Coupé premiere became the world’s first automobile launch event employing real-time motion tracking technology. The car’s advantages were presented in an innovative show “Artificial Intelligence vs YOU». Inspired by the global campaign “If Artificial Intelligence could dream, it would dream of the new Audi A5”, the agency demonstrated a man’s main advantage over Artificial Intelligence — Artificial Intelligence is able to set the standard and create an ideal car but it will never sit behind the steering wheel of its creation. The creative concept “AI vs YOU” was the main theme of the event and the reference point for the script of the show where real-time motion tracking technology was used. Acting as the author and the main character of its own presentation, the car effortlessly controlled the 3D mapping scenario by driving around the projected area. Special sensors were attached to the car to detect its precise location in the 500 sq.m space and to connect it to the live synchronization and rendering system creating impressive video content and controlling light fixtures in real time. Experiential advertisement created by Departament, Russia for Audi, within the category: Automotive.

Outdoor advertisement created by BBDO, Russia for Uber, within the category: Transport.

The campaign #моеместосилы (#myplaceofpower) asks users to share what places inspire them. The central element of the campaign was a video with legendary Kostya Tszyu. As a part of this UAZ has made made a website http://patriot2017.uaz.ru/, and in November the brand will start a special project about different places of power in Russia and how to get there. Also in November a social network contest will be launched: after posting a picture of their place of power and telling about it with a hashtag, users get an opportunity to win a special prize from the brand. Film advertisement created by Possible, Russia for UAZ, within the category: Automotive.

Film advertisement created by Voskhod, Russia for Cherkashin Meat Factory, within the category: Food.

Digital advertisement created by Red Pepper, Russia for Podzemka, within the category: Education.

Ambient advertisement created by Friends, Russia for Carrie, within the category: Recreation, Leisure.

Ambient advertisement created by TBWA, Russia for Adidas, within the category: Fashion.

Brusnika is a federal developer. The company’s philosophy is that everyone can afford to have a nicer life. It is nothing but normal to live in a cozy and spacious apartment, feel safe and be surrounded by beauty. The developer employs engineer and scientific approach to everything they do. There’s nothing random in how Brusnika projects and designs their houses. Nature is the most skilful engineer, and Brusnika learns from the best. Studying natural processes, the company adopts the best practices to create the perfect environment for their clients. An aesthetic and functional yard requires daily year-round work of the company's employees: they develop a methodology for plants selection, think over a planting calendar, calculate the volume of soil for the root system of seedlings, and take into account solar motion. The soundtrack is a nostalgic song from a nationally loved classical Soviet movie. “Every kind of weather is a blessing; rain or snow, we should be grateful anyway”. Andzej Gavriss filmed the spot using 16 mm film: “We chose film because it takes away extra detalization while adding up on sensuality and sentimentality. To humanize the gardening topic, we spotlighted the value of the relationship between people was placed at the center of the plot.” Film advertisement created by Voskhod, Russia for Brusnika, within the categories: House, Garden, Industrial, Agriculture.

In 1957 KFC launched chicken basket. It has changed a lot since then, so to celebrate the anniversary of this legend the brand produced a limited amount of steel baskets in original design. They were sold in restaurants in addition to the standard chicken, but people were not getting it: why do you need your own basket to go to KFC? The point that it gives you a 30% discount on chicken for the rest of the year didn't seem to help... Idea. For those, who love KFC chicken so bad they can eat a whole basket alone, we turned the communication upside down. We were not selling chicken; we were selling the way of consumption. A souvenir. It’s more than just an empty chicken basket that you can bring to KFC to get a discount on chicken wings. Digital advertisement created by Rodnya, Russia for KFC, within the category: Food.

Film advertisement created by Decembrist, Russia for English Rowing Club, within the category: Sports.

To launch the Ticketland mobile app in St. Petersburg we introduced the first ever Instagram theatrical show. We found Instagramers from St. Petersburg, who posted photos of theatre life. They received likes, making up the well-known scenes from famous plays. In the Instagram accounts of any of those monolog lines, one could test their knowledge of the play and win a promo code. Digital advertisement created by Voskhod, Russia for Ticketland.ru, within the category: Professional Services.

There is no censorship and no problems in Russia. At least, that’s what they say officially in mass media. There is no other opinion in Russia, since TV Rain – the country’s only independent TV-channel – was taken off air by all satellite and cable providers because of an order from ‘above’. TV Rain, however, hasn’t stopped covering the real state of affairs in Russia. Now one can get an access to truth only through paid subscriptions. In 2015 Vladimir Putin publicly declared to ease the censorship burden. He did it again in 2016 and 2017 during his annual press conferences. But the miracle did not happen. A week before the regular press conference we launched ‘Putin turns on the Rain’.Everyone could get access to TV Rains’s broadcast for 24 hours access for free if they demonstrated the president’s portrait to the web camera. Experiential advertisement created by Voskhod, Russia for TV Rain, within the category: Media.