We have created a gallery of unusual street-art objects called “Braille-art” that consists of three objects combining visual symbols and text written in Braille. Each of the objects tells a story about achievements of different blind people successful in their respective fields despite their disability. Experiential advertisement created by Possible, Russia for Belaya Trost, within the category: Public Interest, NGO.

In 1957 KFC launched chicken basket. It has changed a lot since then, so to celebrate the anniversary of this legend the brand produced a limited amount of steel baskets in original design. They were sold in restaurants in addition to the standard chicken, but people were not getting it: why do you need your own basket to go to KFC? The point that it gives you a 30% discount on chicken for the rest of the year didn't seem to help... Idea. For those, who love KFC chicken so bad they can eat a whole basket alone, we turned the communication upside down. We were not selling chicken; we were selling the way of consumption. A souvenir. It’s more than just an empty chicken basket that you can bring to KFC to get a discount on chicken wings. Digital advertisement created by Rodnya, Russia for KFC, within the category: Food.

Ambient advertisement created by Cosmos, Russia for Motiv, within the category: Electronics, Technology.

Film advertisement created by Voskhod, Russia for Motive, within the category: Electronics, Technology.

Film advertisement created by Miguelivanov, Russia for Cian, within the category: Professional Services.

New Lada Granta “Keeping The Word” launch campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment. Film advertisement created by Adwise, Russia for Lada Granta, within the category: Automotive.

Direct advertisement created by Y&R, Russia for Simple Wine, within the category: Alcoholic Drinks.

Digital advertisement created by Possible, Russia for Chernyi Black Coffee, within the category: Non-Alcoholic Drinks.

Direct advertisement created by Voskhod, Russia for Voskhod, within the category: Agency Self-Promo.

Direct advertisement created by Red Pepper, Russia for Uber, within the category: Professional Services.

By 2024, 94% of accountants and auditors will no longer have a job. However, those working in the arts and design are at less risk from automation. Inspired by Isaac Asimov’s, ‘First Law of Robotics,’ which states: a robot may not injure a human being or, through inaction, allow a human being to come to harm, we have created a bot to help humans with their professional survival. The bot scans and prints messages using port 9100, which printers all over the world are connected to. The message urges users to retrain with a Skillbox UX design course, created by Michael Janda, author of “Burn Your Portfolio.” The target audience are financial professionals and other roles that involve a lot of paperwork and rely on printers. Digital advertisement created by Possible, Russia for Skillbox, within the category: Electronics, Technology.

Film advertisement created by SpecialOne, Russia for SKA, within the category: Recreation, Leisure.

Digital advertisement created by Voskhod, Russia for Nic Nac's, within the category: Food.

Make a TV show about a dream team of architects and researchers who tirelessly work on creating ideal plans. Each episode is dedicated to one advantage of the product and to how LEGENDA specialists come up with the idea for it while they play out different family situations. Film advertisement created by Possible, Russia for Legenda, within the category: Professional Services.

Gianluca Vacchi, the dancing millionaire, reveals the secrets of Italian dolce vita, the constant ingredient of which is the rich and intense flavor of Jacobs Millicano coffee. Film advertisement created by Saatchi & Saatchi, Russia for Jacobs Millicano, within the category: Non-Alcoholic Drinks.

Banks are all about money. Banking service is all about huge amount of papers and time. Every banking problem can be solved according to an established pattern. This system has been working for ages and, as it is hard to change, is considered right. From that point of view, Tochka Bank is the wrong bank. Everything Tochka does wrong is governed by one essential principle – love towards its clients. Understanding of the entrepreneur’s needs and the courage to break the mold has always made Tochka the outsider and the example for other banks at the same time. New Tochka Bank’s advertising campaign is about those who choose love over everything else. It is love towards your business and entrepreneurs, towards anything around you. Love is the driving force that helps change the world to the better. Film advertisement created by Voskhod, Russia for Tochka Bank, within the category: Finance.

Film advertisement created by Red Pepper, Russia for Aistenok, within the category: Public Interest, NGO.

Film advertisement created by Cheil, Russia for Samsung, within the category: Electronics, Technology.

Film advertisement created by Decembrist, Russia for Stenn, within the category: Personal Accessories.

To promote exercise and the 2014 Olympics, Olympic Changes installed a very special ticket machine at the Moscow subway station. Instead of accepting money as payment, the high-tech ticket machine only accepted exercise.