What’s the difference between propaganda and news? To answer this question we created two identical AIs. They are like twins, but with no experience, no outside factors influencing their outlook AIs were "brought up" on news programs. One was «watching» the state TV Russia-1, The other – the independent TV Rain. After 6 months, they could answer any questions. But, only using the knowledge and vocabulary of the programs they had watched. Digital advertisement created by Voskhod, Russia for TV Rain, within the category: Electronics, Technology.

Ambient advertisement created by TBWA, Russia for Adidas, within the category: Fashion.

Ulyanovsk — is an amazing city with very picturesque views. It is situated on the bank of the Volga river. Every year the coastal territory is becoming more trashed with the litter that the visitors throw out in big amounts. News portal called ULPRESSA tried numerous times to draw attention to this issue, but they didn't succeed. So we decided to take action. Early in the morning we collected all the trash in pathoanatomical bags in one of the most popular places among our citizens. With a barricade tape we cordoned off the crime place, the crime against nature. In each pathoanatomical bag we put a leaflet with a short description of our action. Ambient advertisement created by Creative Gang, Russia for Ulpressa.ru, within the category: Public Interest, NGO.

Everything, all the time, in 360° distracts driver's attention while driving. Subaru Outback’ safety systems are watching the road, whatever distracts the driver. We give the viewers an opportunity of virtual experience to feel how that systems work in 360 degrees video. Digital advertisement created by mfive, Russia for Subaru, within the category: Automotive.

Outdoor advertisement created by The 23, Russia for Don Giulio Salumeria, within the category: Food.

Film advertisement created by 3Sba, Russia for Credit Bank of Moscow, within the category: Finance.

Speeding is one of the main causes of traffic accidents. Every year in Russia, around 200 thousand people are injured or killed. INTOUCH Insurance company, which stands for responsible driving, wanted to convey the dreadful consequences of speeding to drivers. Some of the most viewed videos on the Internet among Russian users are crash videos captured on dash cams, which are popular across our country. We decided to use the format of such videos as a channel of communication. We figured that inserting frames from the alternative footage into the primary one at given intervals would cause the viewer watching the timeline thumbnails to see the animation from the alternative footage instead of the primary one. We uploaded a video entitled "Most terrible fatal car crash ever". By clicking on it, the user would expect to see the accident mentioned, but the video would not meet his expectations. In the video, one car is overtakes another that was maintaining the allowed speed. Nothing more. Because our drivers are all impatient, they want to find the mentioned car crash quickly. As soon as the user drags the timeline forward to find the crash, in the preview window he sees the alternative sequence, in which the car veers off into the oncoming lane, where a head on collision with a truck occurs. Then the user sees our message – Don’t Rush! Digital advertisement created by BBDO, Russia for Intouch Insurance, within the category: Finance.

Summer. July. Afternoon. You roll with your friends to the river in order to cool down a little. Ride, of course, on bicycles, and you got yours from your grandfather. And you are still a little afraid of this frame - the barrier between the legs and the ground. And at the bottom of the scrolling point, the feet begin to come off the pedals a little. Everyone has already guessed what this is about, and what these long descriptions are for, meet: Endless summer and non-verbal digital flirting in uncoordinated advertising of the bike Ural. Film advertisement created by Gromkie Ryby, Russia for Ural, within the category: Transport.

If posters could talk, they would say that the street is ruthless to all who find themselves on it. That's what the social campaign for the Nochlezhka charity organization with Boris Grebenshchikov, Noize MC, Grechka and Kirill Ivanov was about. The campaign consisted of two parts: 1. The celebrities spoke to the viewer from real posters on the streets using AR. 2. To increase the coverage of the campaign, we made a video for TV and Youtube, where "the voices of the streets" conveyed a simple message: even those whom the street says "Nobody here cares about you", can get out with our support. Integrated advertisement created by Great, Russia for Nochlezhka, within the category: Public Interest, NGO.

Digital advertisement created by Isobar, Russia for Donstroy, within the category: House, Garden.

Digital advertisement created by Soda, Russia for Nord, within the category: Retail Services.

The Guilty Clothes collection was created in order to provoke society. Experiential advertisement created by Marvelous, Russia for The Survivors Trust, within the category: Fashion.

Film advertisement created by SpecialOne, Russia for SKA, within the category: Recreation, Leisure.

Direct advertisement created by Y&R, Russia for Simple Wine, within the category: Alcoholic Drinks.

Film advertisement created by Possible, Russia for Pandao, within the category: Retail Services.

Scania presents Angel Call, a unique mobile application that aims to improve highway safety by using an effective and efficient way for truck drivers’ nearest and dearest to help them stay awake while driving. Angel Call connects to the Scania Fleet Management system (which monitors the condition of their drivers on the road) and uses the most powerful means of saving a driver from falling asleep: the driver’s nearest and dearest, who act as guardian angels. Should the system detect that a driver has exceeded the labour requirement time limit for driving, it alerts the nominated angel who then calls the driver and keeps them company until they stop. This creative concept was developed by Geometry Global Moscow. Transforming mechanical, impersonal and sometimes irritating automated messages into a real person who cares was central to the success of the project. Ambient advertisement created by Geometry Global, Russia for Scania, within the category: Automotive.

Film advertisement created by Voskhod, Russia for Torex, within the category: Industrial, Agriculture.

The key story "Every day" of #thepossibilitytoproveyourself advertising campaign for Maxxis Tires tells about Russian triathlete Victor Osokin — multiple finisher of the iron distance competitions. This is a story about the athlete's hard way to competitions: daily early rises, ice water, constant struggle with external and internal obstacles. This is a story about overcoming and confidence in the team. What if the path is more important than the podium at the competitions? What if, during the journey, do you find the true self and answer all the confusing questions? In the story, the summer tires Maxxis HP5 become a reliable and indispensable part of the Osokin's "team" for every day. Tires help the triathlete in the fight against himself, support on the athletic path, and ultimately give the opportunity to prove himself.

Chocolate is a well-known trigger of joy. When you eat it you spontaneously experience a burst of joy that is extremely short-lived. But this is completely potent, visually stimulating and emotionally intense. This is Your Moment of Joy. Our campaign shows real emotions which are experienced by people when they eat chocolate. Film advertisement created by FCB, Russia for Alpen Gold, within the category: Confectionery, Snacks.

Digital advertisement created by Great, Russia for znak.com, within the category: Media.