Viasat Nature HD - the favorite broadcasts about the nature and animals in HD resolution. To emphasize the realistic quality of the channels's picture, we will entice the real birds to the image of a billboard. Film advertisement created by Soda, Russia for Viasat Nature, within the category: Media.

Application production: Yarr! Direct advertisement created by Geometry Global, Russia for Get Well Kit, within the category: Health.

Film advertisement created by SpecialOne, Russia for SKA, within the category: Recreation, Leisure.

Film advertisement created by Voskhod, Russia for Vici, within the category: Food.

Digital advertisement created by Good, Russia for Sberbank, within the category: Finance.

Film advertisement created by Voskhod, Russia for Kaspersky Internet Security, within the category: Electronics, Technology.

Digital advertisement created by Red Pepper, Russia for Children's Philharmonic, within the category: Recreation, Leisure.

When we read to our children together we experience something interesting, important, and unforgettable. Unfortunately, thousands of orphans across Russia don't have this luxury; they don’t always have someone near who can read them and give care and attention they need so much. With Change One Life Charitable Foundation, we created 'Read to Me', the channel on Youtube and OK where we upload orphans’ videos with their requests to read to them and where celebrities read them in return. Through these channels we will also gather funds for the foundation with the help of pre-rolls monetization, this technology was used for the first time in Russia for a charitable campaign. Now everyone can help orphans by joining the Read to Me project, watching the readings, and not skipping ads while watching, a part of money paid by advertisers is transferred to the Foundation account. Film advertisement created by Y&R, Russia for Change One Life, within the category: Public Interest, NGO.

Digital advertisement created by Voskhod, Russia for Nic Nac's, within the category: Food.

Goryachaya Shtuchka is Russian for Hot Thing. Film advertisement created by Leo Burnett, Russia for Goryachaya Shtuchka, within the category: Food.

A professional comedian made the fish move and speak with the help of remote control and entertained people in a shopping mall. More than 40,000 people have met the fish face-to-face, and hundreds of thousands people have seen the performance on various Russian media channels, social networks and youtube. Search for «Meridian» has grown by 176%,, sales increased by 28%. Now the Comedian fish is on tour all over Russia. Ambient advertisement created by Voskhod, Russia for Meridian, within the category: Food.

Digital advertisement created by TutkovBudkov, Russia for S7 Airlines, within the category: Transport.

Imagine living a childhood without possibility of running with friends, playing ball in the yard, or even a mother’s embrace. As hard as it is to picture, this is the life of little Nastya, Max and 4,000 other kids all over Russia. They are called “the butterfly children” — those who were born with a rare genetic condition epidermolysis bullosa that occurs once in every 100,000 births. Their skin is so fragile that even the slightest touch causes pain and great damage. However, now with the help of latest banking technologies, people can help the butterfly children without a single touch. In December 2016, Citi and Mastercard launched an initiative — “The Untouchables” — with the aim to help BELA Fund raise donations to improve the lives of little patients all over the country. Even though currently there is no cure for epidermolysis bullosa, there are still ways to support butterfly children and their families in the lifelong endeavour that is living with this difficult diagnosis. To this end, a series of customized posters with built-in technology of contactless payment has been created. A person can make an instant donation in the amount of 100 Rubles by simply waving a bank card or any other payment device in front of the poster. No touch required. The posters can be found in the most popular 50 places around Moscow and St. Petersburg — restaurants, hotels, shopping malls — as well as in all Citibank branches in these cities. Outdoor advertisement created by Publicis, Russia for Citibank, within the category: Public Interest, NGO.

Film advertisement created by Red Pepper, Russia for Aquapark, within the category: Recreation, Leisure.

Outdoor advertisement created by The 23, Russia for Don Giulio Salumeria, within the category: Food.

Chief Creative Officer - Central & Eastern Europe: Jaime Mandelbaum Ambient advertisement created by Y&R, Russia for Dislife, within the category: Public Interest, NGO.

Film advertisement created by Red Keds, Russia for Central Bank of Russia, within the category: Finance.

Film advertisement created by Decembrist, Russia for Greenpeace, within the category: Public Interest, NGO.

Goryachaya Shtuchka is Russian for Hot Thing. Film advertisement created by Leo Burnett, Russia for Goryachaya Shtuchka, within the category: Food.