Film advertisement created by Voskhod, Russia for Vesti Ural, within the category: Media.

Digital advertisement created by Soda, Russia for Nord, within the category: Retail Services.

Digital advertisement created by Red Pepper, Russia for City Without Drugs Foundation, within the category: Public Interest, NGO.

Ambient advertisement created by Red Pepper, Russia for Alibi bar, within the category: Recreation, Leisure.

Film advertisement created by Voskhod, Russia for Viasat, within the category: Media.

Film advertisement created by Voskhod, Russia for Torex, within the category: Industrial, Agriculture.

Film advertisement created by Decembrist, Russia for English Rowing Club, within the category: Sports.

Audio advertisement created by BBDO, Russia for MTS, within the category: Electronics, Technology.

Film advertisement created by Voskhod, Russia for Vici, within the category: Food.

Production: SKBD.SH Digital advertisement created by SKBD.SH, Russia for TV Rain, within the category: Media.

The goal of the project: promotion of a new communication platform. In 2016, Martini has introduced a new communication platform PLAY WITH TIME and a new design of the bottle. Moreover, the brand has continued to drive its legendary Martini-tonic cocktail in Eastern Europe (Russia, Ukraine, Poland, Kazakhstan), though the possibilities of alcoholic beverages advertising are largely limited in these countries. To reach out to young urban trendsetters, we used a new super-short format of the Instagram-sitcom. PLAY WITH TIME is a series of ironic sketches about people who don’t waste their time in boredom and fill their life with bright moments. This sitcom urges to appreciate every moment of your life and make it bright and memorable. All the characters seem close to so many viewers: almost everyone could recognize themselves while watching these sketches. Besides, the microformat of this sitcom is very convenient for viewers: one needs just half a minute to watch an episode. Content advertisement created by RCG, Russia for Martini, within the category: Alcoholic Drinks.

An advertising campaign was created for the first ever online insurance agency in Russia – Mafin. In video there are no ad cliches, it focuses on being honest: Mafin doesn’t care who their clients are in their everyday lives – heavy metal fans, robbers or kindest grandpas. The most important is who they are when they are driving. Film advertisement created by Possible, Russia for Mafin, within the category: Professional Services.

Imagine you're binge-watching a product shot that is going for 10 days in a row 24/7. Instead of working, going out, or anything else. Sounds crazy, but that is what people in Moscow were doing in August 2016. For 10 days they watched a livestream of nothing but a pair of adidas Originals NMD sneakers and the only thing they wanted was to get these sneakers. Experiential advertisement created by Friends, Russia for Adidas, within the category: Fashion.

Visitors of webrifle.org could control a robotized rifle with a touchpad and “shoot” real people with a tap on a space button in real time. The social experiment had a goal to understand if people are responsible enough to own guns without any gun control. They simply gave out guns to everyone. Activists closed a small city square for a day and brought actors to make it as real as possible. Most of the shooters were gun owners. There was also a live chat where experimenters could see people’s reaction. Shooters were shocked since they were thinking they had killed someone for real. Most of them wrote that now they would think twice before taking a gun in their hands. Out of 254 shooter almost every 27 took the shot. The project was named Every27th and turned into a campaign against gun violence. Ambient advertisement created by Publicis, Russia for Independent Enthusiasts for Gun Control, within the category: Public Interest, NGO.

If posters could talk, they would say that the street is ruthless to all who find themselves on it. That's what the social campaign for the Nochlezhka charity organization with Boris Grebenshchikov, Noize MC, Grechka and Kirill Ivanov was about. The campaign consisted of two parts: 1. The celebrities spoke to the viewer from real posters on the streets using AR. 2. To increase the coverage of the campaign, we made a video for TV and Youtube, where "the voices of the streets" conveyed a simple message: even those whom the street says "Nobody here cares about you", can get out with our support. Integrated advertisement created by Great, Russia for Nochlezhka, within the category: Public Interest, NGO.

Film advertisement created by Possible, Russia for Garage Museum of Contemporary Art, within the category: Recreation, Leisure.

The once elusive, now strongly emerging Russian middle class still prefers big, expensive cars, an obvious proof of its social success. Although most of them are in dire need of a second car, our potential customers showed virtually no interest in our Smarts. Our objective was to bring the most reluctant consumers to test drive the Smart and change their state of mind from "Smart is not really a car" into being true believers and advocates of the Smart. Ambient advertisement created by BBDO, Russia for Smart, within the category: Automotive.

The spot for Alfa Bank features a pigeon. There’s nothing special about this pigeon; it’s ordinary and grey. Absorbed in the hustle of a big city, it lives a routine life and finally finds courage and inspiration to achieve its dreams. It’s a success story that everybody knows; but it’s told from a new perspective. The ad spot reveals Alfa Bank’s brand positioning: “For the smart and the free”. Even if you’re ordinary and grey, you have the power and courage to move forward, do more and fly higher. Ivan Urgant, the bank’s celebrity ambassador, takes part in the video. Ivan hosts a popular entertainment talk show “Evening Urgant”, a Russian adaptation of American Late Night Show. P.S According to a Russian superstition, you’ll get richer if bird feces drop on you. Film advertisement created by Voskhod, Russia for Alfa Bank, within the category: Finance.

Integrated advertisement created by Decembrist, Russia for Okko, within the category: Media.

Direct advertisement created by Havas, Russia for Greenpeace, within the category: Public Interest, NGO.