Russia
Svetly Story and Event Horizont teamed up with WWF and Citi Foundation to create the stunning title sequence for 'Mirrored Mountains', a documentary feature about Altay region. Film advertisement created by Svetly Story, Russia for WWF, within the category: Public Interest, NGO.
Ambient advertisement created by Red Pepper, Russia for Crepe de Chine, within the category: Food.
Digital advertisement created by Good, Russia for Sberbank, within the category: Finance.
Film advertisement created by Voskhod, Russia for Vici, within the category: Food.
Film advertisement created by Voskhod, Russia for Cherkashin, within the category: Food.
Audio advertisement created by Good, Russia for S7 Airlines, within the category: Transport.
In the social network appeared the film "Over the horizon" dedicated to a blind photographer from Russia who took part in the Olympic torch relay in Korea. Despite the massive expulsion of Russian athletes at the 2018 Olympic Games, we already have a participant who will represent our country. A blind photographer from Yekaterinburg, Alexander Zhuravlev, was invited to South Korea, he was honored to bring the Olympic flame and introduce Russia as a torchbearer.
Make a TV show about a dream team of architects and researchers who tirelessly work on creating ideal plans. Each episode is dedicated to one advantage of the product and to how LEGENDA specialists come up with the idea for it while they play out different family situations. Film advertisement created by Possible, Russia for Legenda, within the category: Professional Services.
Film advertisement created by Possible, Russia for Pandao, within the category: Retail Services.
The goal of the project: promotion of a new communication platform. In 2016, Martini has introduced a new communication platform PLAY WITH TIME and a new design of the bottle. Moreover, the brand has continued to drive its legendary Martini-tonic cocktail in Eastern Europe (Russia, Ukraine, Poland, Kazakhstan), though the possibilities of alcoholic beverages advertising are largely limited in these countries. To reach out to young urban trendsetters, we used a new super-short format of the Instagram-sitcom. PLAY WITH TIME is a series of ironic sketches about people who don’t waste their time in boredom and fill their life with bright moments. This sitcom urges to appreciate every moment of your life and make it bright and memorable. All the characters seem close to so many viewers: almost everyone could recognize themselves while watching these sketches. Besides, the microformat of this sitcom is very convenient for viewers: one needs just half a minute to watch an episode. Content advertisement created by RCG, Russia for Martini, within the category: Alcoholic Drinks.
10 machines in 10 Russian cities will allow anyone to keep warm by doing some simple physical exercises and pass on the heat created to other cities – to complete strangers. Ambient advertisement created by MOST Creative Club, Russia for Russian Olympic Committee, within the category: Public Interest, NGO.
Breaking TechRewards challenges, a novice programmer becomes an experienced developer and get a prestigious job in a large corporation. Animation for Microsoft Tech Rewards conference in San Francisco, USA. Digital advertisement created by BeaversBrothers, Russia for Microsoft, within the category: Electronics, Technology.
Digital advertisement created by MullenLowe Group, Russia for Volkswagen, within the category: Automotive.
Ambient advertisement created by Friends, Russia for Carrie, within the category: Recreation, Leisure.
Our task was to create a banner delivering a message "Persen helps fighting with stress." TA was women, 25-40, living an active life and experiencing stress. We came up with the following idea and solution. What is special about people in stress? It's their irritability. A person in stress can be irritated by mere nothing. And what can irritate those people in the Internet? Tons of things. Our banners, for example. But if irritation is unavoidable – why not capitalize on it? So we made an interactive banner that irritates you even more than usual. In this banner we asked women questions about things that irritate them. A lot of questions. A whole lot of annoying questions. Sooner or later a viewer would lose her temper – and in this moment we would propose her a medicine for irritability and stress. And those who stayed totally calm while answering our questions we asked again and again until they gave up. Because even the best stress handlers need preventive measures. Digital advertisement created by OutofTheBox, Russia for Persen, within the category: Pharmaceutical.
In late June the Moscow Raceway saw the Russian phase of the legendary DTM race for the 5th time. The Deutsche Tourenwagen Masters series was created by German automobile manufacturers in 2000, and since then such market giants as BMW, Audi and Mercedes measure each other’s innovative capacities in their own racing tour. Today DTM is the most popular touring car competition in Europe. The Moscow event saw over 30,000 visitors. During the latest competition DEPARTÁMENT was responsible for BMW presence. To do this, the agency’s team built a breathtakingly creative pavilion. We put the new BMW M4 Coupe Competition on a huge construction roof consisting of multiple lines. We bound it in two planes and made a clear impression that the car was driving along a track, appearing right out of a curve. In the pavilion painted in BMW’s series M three signature colors we created a lot of interactive hype. No wonder our pavilion became the most visited site out of three – the guests got a figurative shot of adrenaline, emotions and entertainment at the show. Experiential advertisement created by DEPARTÁMENT NEW&WOW, Russia for BMW, within the category: Automotive.
Film advertisement created by Voskhod, Russia for Kaspersky Internet Security, within the category: Electronics, Technology.
There is no censorship and no problems in Russia. At least, that’s what they say officially in mass media. There is no other opinion in Russia, since TV Rain – the country’s only independent TV-channel – was taken off air by all satellite and cable providers because of an order from ‘above’. TV Rain, however, hasn’t stopped covering the real state of affairs in Russia. Now one can get an access to truth only through paid subscriptions. In 2015 Vladimir Putin publicly declared to ease the censorship burden. He did it again in 2016 and 2017 during his annual press conferences. But the miracle did not happen. A week before the regular press conference we launched ‘Putin turns on the Rain’.Everyone could get access to TV Rains’s broadcast for 24 hours access for free if they demonstrated the president’s portrait to the web camera. Experiential advertisement created by Voskhod, Russia for TV Rain, within the category: Media.
Megaday – a company that produces energy marmalade – together with Possible Group has launched a fun and a little absurd video called «Non-human Energy Resource» about the main feature of the product – energy. Video creators have turned upside down a popular cliché about waking up: the main hero – in this case a dog – is having a nice dream, but then it is woken up by a very energetic person who decides to take the dog for a walk. Film advertisement created by Possible, Russia for Megaday, within the category: Confectionery, Snacks.
Direct advertisement created by Red Pepper, Russia for Vatel, within the category: Food.