Film advertisement created by M&C Saatchi, Russia for M&C Saatchi, within the category: Agency Self-Promo.

What’s the difference between propaganda and news? To answer this question we created two identical AIs. They are like twins, but with no experience, no outside factors influencing their outlook AIs were "brought up" on news programs. One was «watching» the state TV Russia-1, The other – the independent TV Rain. After 6 months, they could answer any questions. But, only using the knowledge and vocabulary of the programs they had watched. Digital advertisement created by Voskhod, Russia for TV Rain, within the category: Electronics, Technology.

Russian contemporary dancer performs in Maybach for a premium taxi service commercial. The dance and the campaign tagline Stillness In Motion express the idea of continuous movement while resting, against the laws of physics.

Make a TV show about a dream team of architects and researchers who tirelessly work on creating ideal plans. Each episode is dedicated to one advantage of the product and to how LEGENDA specialists come up with the idea for it while they play out different family situations. Film advertisement created by Possible, Russia for Legenda, within the category: Professional Services.

It’s a unique photo expedition with participation of young photographers with special needs and special talents. They went to expeditions: they climbed the mountains of Caucasus and went through ices of Lake Baikal. They live in severe north conditions, move along the ice desert, balance on the edge of the rock. The exceptional photos were presented on the interactive exhibition where every visitor could fill the photographer’s shoes by means of special installations. The aim of the project is to make a point that there are no people with limited possibilities. There are people with unlimited talent. Film advertisement created by e:mg, Russia for Children and Youth Rehabilitation Center for Visual Arts 'FotoCh', within the category: Public Interest, NGO.

Composer: Petr E.C. Rice Film advertisement created by Voskhod, Russia for Cherkashin, within the category: Food.

Film advertisement created by SpecialOne, Russia for SKA, within the category: Recreation, Leisure.

Digital advertisement created by Hungry Boys, Russia for WWF, within the category: Public Interest, NGO.

Ambient advertisement created by Red Pepper, Russia for Crepe de Chine, within the category: Food.

New Lada Granta “Keeping The Word” launch campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment. Film advertisement created by Fuel Adwise Group, Russia for Lada Granta, within the category: Automotive.

Digital advertisement created by Isobar, Russia for Donstroy, within the category: House, Garden.

Direct advertisement created by Voskhod, Russia for Voskhod, within the category: Agency Self-Promo.

Ambient advertisement created by TDI Group, Russia for The Ministry for Emergency Situations of the Republic of Belarus, within the category: Public Interest, NGO.

Viasat Nature HD - the favorite broadcasts about the nature and animals in HD resolution. To emphasize the realistic quality of the channels's picture, we will entice the real birds to the image of a billboard. Film advertisement created by Soda, Russia for Viasat Nature, within the category: Media.

By 2024, 94% of accountants and auditors will no longer have a job. However, those working in the arts and design are at less risk from automation. Inspired by Isaac Asimov’s, ‘First Law of Robotics,’ which states: a robot may not injure a human being or, through inaction, allow a human being to come to harm, we have created a bot to help humans with their professional survival. The bot scans and prints messages using port 9100, which printers all over the world are connected to. The message urges users to retrain with a Skillbox UX design course, created by Michael Janda, author of “Burn Your Portfolio.” The target audience are financial professionals and other roles that involve a lot of paperwork and rely on printers. Digital advertisement created by Possible, Russia for Skillbox, within the category: Electronics, Technology.

Film advertisement created by Voskhod, Russia for Cherkashin, within the category: Food.

The educational campaign makes use of bathroom mirrors across the AZIMUT Hotel chain, revealing educational messages about water usage. The messages appear when the mirrors become steamy, thanks to anti-condensation substance and waterproof marker. They reveal facts around our use of water, one of the earth’s most valuable resources, and how to avoid wasting it. Thanks to its highly innovative approach, this activation has reached an audience of 48 million in less than a month. Direct advertisement created by Y&R, Russia for Colgate, within the category: Health.

Ural Music Night is Russia’s big event that takes place in Ural. 1 night, 2 000 musicians, 100 stages, 50 music genres. And only one identity, suitable for any venue from the Opera theatre to a fancy bar. The festival’s transforming identity changes its character depending on the musical genre. It is based on an image of a street ad poster – where different posters overlap each other and artists, events and genres hurry to change one another. Every festival’s ad poster seems to be assembled from pieces of different posters, and paper contours remind us of the easily recognized silhouettes of the Ural Mountains. Design advertisement created by Voskhod, Russia for Ural Music Night, within the category: Recreation, Leisure.

Goryachaya Shtuchka is Russian for Hot Thing. Film advertisement created by Leo Burnett, Russia for Goryachaya Shtuchka, within the category: Food.