Film advertisement created by SpecialOne, Russia for SKA, within the category: Recreation, Leisure.

Digital advertisement created by Marvelous, Russia for Ostashkov, within the category: Public Interest, NGO.

Film advertisement created by StreetArt, Russia for ATC Traffic Police, within the category: Public Interest, NGO.

Space2b is a service for short-term apartment rent in the historical centre of St.Petersburg. "Huddled projections" is not just an ad campaign, but an art project. After dark projections of people cramped into their apartments appeared on buildings facades. Different facades - different people. But they all didn't have enough space. Outdoor advertisement created by Decembrist, Russia for Space2b, within the category: Public Interest, NGO.

Brusnika is a federal developer. The company’s philosophy is that everyone can afford to have a nicer life. It is nothing but normal to live in a cozy and spacious apartment, feel safe and be surrounded by beauty. The developer employs engineer and scientific approach to everything they do. There’s nothing random in how Brusnika projects and designs their houses. Nature is the most skilful engineer, and Brusnika learns from the best. Studying natural processes, the company adopts the best practices to create the perfect environment for their clients. An aesthetic and functional yard requires daily year-round work of the company's employees: they develop a methodology for plants selection, think over a planting calendar, calculate the volume of soil for the root system of seedlings, and take into account solar motion. The soundtrack is a nostalgic song from a nationally loved classical Soviet movie. “Every kind of weather is a blessing; rain or snow, we should be grateful anyway”. Andzej Gavriss filmed the spot using 16 mm film: “We chose film because it takes away extra detalization while adding up on sensuality and sentimentality. To humanize the gardening topic, we spotlighted the value of the relationship between people was placed at the center of the plot.” Film advertisement created by Voskhod, Russia for Brusnika, within the categories: House, Garden, Industrial, Agriculture.

The task: Introduce Durex gels to Russians. The problem: when analyzing our target audience insights, we discovered that most Russians experience sexual frustration which resolves into people hitting different discussion forums or social media platforms. The reason for such sexual misunderstanding is that topics like sexual preferences or discomfort during sex become conversation stoppers. The solution: to teach people how to talk about sex, we have decided to teach them the basics first. Our «Alphabet of pleasures» is a series of nine 8-second online videos where we integrate words and phrases encouraging people to break down barriers and improve their sex life. How we do it: In every video, each unique script reflects the essence of the word. We created the scenes one after another during one shooting day. Thanks to our elaborate artistic supervision and production design, we filmed final videos without special or visual effects. They seem so natural — just like talking about sex. Film advertisement created by Ailove, Russia for Durex, within the category: Health.

Ambient advertisement created by TBWA, Russia for Adidas, within the category: Fashion.

Film advertisement created by Voskhod, Russia for Viasat, within the category: Media.

Film advertisement created by Miguelivanov, Russia for Cian, within the category: Professional Services.

Direct advertisement created by TDI Group, Russia for Nescafe, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Red Pepper, Russia for Talitsa, within the category: Non-Alcoholic Drinks.

Film advertisement created by Lowe, Russia for Lukoil, within the category: Industrial, Agriculture.

New Lada Granta “Keeping The Word” launch campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment. Film advertisement created by Adwise, Russia for Lada Granta, within the category: Automotive.

Game world is now discussing the most expected EA shooter release, dreaming about the great squad assembling and taking part in the most hard fought battles of the World War I. Electonic Arts in collaboration with Yandex.Taxi service and help of creative digital agency WNM.Digital produced an outstanding project (promo campaign) for Battlefield 1 in Russia. All “Battlefield” equipment was installed in 10 Ford Galaxy cars, which were reconstructed into special “gamecars”. Large screen monitor, a subdued lighting, powerful acoustics with subwoofer in trunk and a gamepad — car interior turned into snug and groovy show-room with an awesome game-space. “Battletaxi” randomly take orders and are an absolute jack-pot for taxi users. BattleTaxi passed the strength test by popular bloger Anton Logvinov Content advertisement created by WNM.Digital, Russia for Battlefield, within the category: Gaming.

Film advertisement created by Voskhod, Russia for Kaspersky Internet Security, within the category: Electronics, Technology.

Ambient advertisement created by Red Pepper, Russia for Crepe de Chine, within the category: Food.

We have created a gallery of unusual street-art objects called “Braille-art” that consists of three objects combining visual symbols and text written in Braille. Each of the objects tells a story about achievements of different blind people successful in their respective fields despite their disability. Experiential advertisement created by Possible, Russia for Belaya Trost, within the category: Public Interest, NGO.

Digital advertisement created by Red Pepper, Russia for Children's Philharmonic, within the category: Recreation, Leisure.

OBI is a reliable partner which helps people to make their lives and environment better by making changes in their homes. The agency’s goal was to make a TVC which will inspire people to make renovation by themselves by showing that with OBI it is easier than it seems. Film advertisement created by BBDO, Russia for OBI, within the category: Retail Services.