The product is a non-alcoholic beer by Heineken, who sponsored Euro2020 and said thanks to Saint-Petersburg city for hospitality on championship event. The company projected on the Palace Bridge information for fans every night. This event provided the part of global "cheers for all fans" campaign. The TV commercial broadcasted in the time of the soccer championship and said "thanks" to competition of the fans. Integrated advertisement created by Great Advertising Group, Russia for Heineken, within the category: Non-Alcoholic Drinks.

Film advertisement created by Possible, Russia for Pandao, within the category: Retail Services.

Animated tv-spot for a Rezh-Khleb bakery. All of the animation done in a stop-motion technique from bakery products. ​​ Film advertisement created by Soda, Russia for Rezh-Khleb, within the category: Food.

Experiential advertisement created by Red Pepper, Russia for IKEA, within the category: Retail Services.

Integrated advertisement created by Decembrist, Russia for Okko, within the category: Media.

Direct advertisement created by Red Pepper, Russia for Vatel, within the category: Food.

Burger King Russia and digital agency Nectarin have launched an integrated advertising campaign to promote COVID-19 vaccination – Nothingwhopper, a whopper with a taste of nothing. The aim was to come up with a wow campaign that could convey to the public the idea of the importance of vaccination, which is extremely unpopular among Russians. Since the main symptom of the coronavirus is taste loss, Burger King sacrificed the main - taste of the whopper. For one day, the coronavirus "hacked" the Burger King website and stole the taste of all whoppers. To do this, we replaced all the burgers on the menu with empty buns - burgers without filling. Then we changed the logos in all brand SM-communities and through posts and OLV announced a new product: the Nothingwhopper. After all, this is exactly how it tastes with coronavirus. In response to the buzz in the comments and questions on how to get Nothingwhopper, we released a stories-instruction: do not get vaccinated - and it will be yours! All SM posts had a link to the COVID-19 Information Center. We also floated the taste of whopper along the Moscow River... For a week, a non-standard mobile billboard was launched on the ship with the video of the disappearance of the filling from the Burger King whopper. In the Burger King restaurants, we have stolen the taste of whopper right from under the noses of our customers. Instead of filling, people found only a couple of empty buns with a message from the coronavirus and a reminder of vaccinations. In total, we handed out about 7,000 Nothingwhoppers in restaurants. At the checkout, the Levitating Whopper was waiting for visitors - an installation of Nothingwhopper with a bun floating in the air. It not only attracted attention but also through the QR code led to the vaccination map points from Yandex to make an appointment for vaccination. Integrated advertisement created by Nectarin, Russia for Burger King, within the category: Food.

People in Russia talk and text on their phones while driving. We’re used to it, nothing strange. Radio stations provoke this behavior. Every station has a call-in show where listeners are calling or texting to win presents or just to say hi to their friends. Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps. SM Polis Insurance is fighting against this dangerous habit with live radio broadcast of “car crashes”. 18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one: Novoe Radio. Together with a popular call-in radio show we demonstrated what can happen if you use a phone while driving. When a presenter was getting a call from someone who was driving at the moment, he immediately disconnected the call and put on air the sounds of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving. The first results came just in a couple of days. We were getting less and less calls from the drivers. The story was featured in media. After that the other radio stations changed their mind and joined the action to protect their listeners. People are now stopping to make a call to the show. Audio advertisement created by Voskhod, Russia for SM Polis Insurance, within the category: Finance.

Imagine you're binge-watching a product shot that is going for 10 days in a row 24/7. Instead of working, going out, or anything else. Sounds crazy, but that is what people in Moscow were doing in August 2016. For 10 days they watched a livestream of nothing but a pair of adidas Originals NMD sneakers and the only thing they wanted was to get these sneakers. Experiential advertisement created by Friends, Russia for Adidas, within the category: Fashion.

Hello! We are Dmitry and Oleg, or Oleg and Dmitry, as you like. We are copywriter and art director. We've met 33 most creative people all over the world: gold and grand prix Cannes Lions winners, members of Cannes jury. And we asked them to write just one letter on a sheet of paper and put their signatures. Now we have the best recomendation ever! Ambient advertisement created by Oleg and Dmitry, Russia for Oleg and Dmitry, within the category: Agency Self-Promo.

Film advertisement created by Red Pepper, Russia for The Marriage Counselor, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Russia for ROSTELECOM, within the category: Professional Services.

In late June the Moscow Raceway saw the Russian phase of the legendary DTM race for the 5th time. The Deutsche Tourenwagen Masters series was created by German automobile manufacturers in 2000, and since then such market giants as BMW, Audi and Mercedes measure each other’s innovative capacities in their own racing tour. Today DTM is the most popular touring car competition in Europe. The Moscow event saw over 30,000 visitors. During the latest competition DEPARTÁMENT was responsible for BMW presence. To do this, the agency’s team built a breathtakingly creative pavilion. We put the new BMW M4 Coupe Competition on a huge construction roof consisting of multiple lines. We bound it in two planes and made a clear impression that the car was driving along a track, appearing right out of a curve. In the pavilion painted in BMW’s series M three signature colors we created a lot of interactive hype. No wonder our pavilion became the most visited site out of three – the guests got a figurative shot of adrenaline, emotions and entertainment at the show. Experiential advertisement created by DEPARTÁMENT NEW&WOW, Russia for BMW, within the category: Automotive.

Ambient advertisement created by Red Pepper, Russia for Europe Mall, within the category: Retail Services.

Everything, all the time, in 360° distracts driver's attention while driving. Subaru Outback’ safety systems are watching the road, whatever distracts the driver. We give the viewers an opportunity of virtual experience to feel how that systems work in 360 degrees video. Digital advertisement created by mfive, Russia for Subaru, within the category: Automotive.

Film advertisement created by Decembrist, Russia for Stenn, within the category: Personal Accessories.

Film advertisement created by Voskhod, Russia for Vesti Ural, within the category: Media.

Direct advertisement created by Havas, Russia for Greenpeace, within the category: Public Interest, NGO.

Film advertisement created by 3Sba, Russia for Credit Bank of Moscow, within the category: Finance.