Russia
In four bars in Moscow and five bars in Sochi, we have launched brand lighthouses - topical on-trade outlets where the BACARDI brand is presented as widely as possible. Experiential advertisement created by Journey, Russia for Bacardi, within the category: Alcoholic Drinks.
Digital advertisement created by Red Pepper, Russia for Podzemka, within the category: Education.
Ambient advertisement created by TDI Group, Russia for The Ministry for Emergency Situations of the Republic of Belarus, within the category: Public Interest, NGO.
Ambient advertisement created by Red Pepper, Russia for Crepe de Chine, within the category: Food.
According to the Federal State Statistics Service, every fifth woman in Russia has experienced physical violence in her relationship, and every third woman has experienced psychological abuse. But the situation in our country is very different from other countries: there is no domestic violence law in Russia. Project911 is aimed at changing the social attitude to the problem and the adoption of a law for domestic violence prevention. Integrated advertisement created by Room485, Russia for Project 911, within the category: Public Interest, NGO.
Goryachaya Shtuchka is Russian for Hot Thing. Film advertisement created by Leo Burnett, Russia for Goryachaya Shtuchka, within the category: Food.
Film advertisement created by SpecialOne, Russia for SKA, within the category: Recreation, Leisure.
In a bold promotional move, the GUINNESS WORLD RECORD for Most Kisses Received in One Minute has just been shattered by members of Anastasia International. The new world record now stands at 118 in one minute, six kisses more than the previous record of 112 set by Deborah Gist in 2009. Held on February 12, 2011, GUINNESS judge Lisa Gills officially recognized the group for setting a new record for most kisses received by a single individual. The record-breaking event was held as a part of Anastasia International's inaugural Valentine's Romance Tour and the kiss record event was purely promotional—all proceeds raised from the event will benefit the Ukrainian Red Cross.
Quarantine has separated us from our loved ones for a long time, and we sure all have a lot of feelings we want to express. Texting isn’t enough, everyone’s tired of Zoom and sending mail is old school. When the global pandemic confined people to their homes during lockdown, people found solace in traditional activities including cooking and baking. In response to this new found love for cooking at home, and in a bid to showcase the new Miele Oven FoodView function, Miele and Serviceplan Russia came up with something new. The home appliance company invited food bloggers to turn their heartwarming messages into delicious dishes. 5 bloggers with real touching stories about their loved ones came to Miele’s showroom to work with a professional chef who helped them with individual designs. Chicken, meringues, vegetables, cookies and other ingredients were used to create unique lettering. 94 hours of designers’ work and 236 hours of food tests were completed before the final dishes were ready, as original cooking techniques had to be used, some of them even had to be invented. The messages were not only baked inside Miele’s Generation 7000 ovens – they were shot inside them. Generation 7000 ovens have a unique FoodView function – a camera connected to your smartphone that lets you see your food, take pictures of it and control the temperature. This gave the campaign a unique angle that all of its materials were shot from. And there were many – from posters to a full building-size billboard. Integrated advertisement created by Serviceplan, Russia for Miele, within the categories: Electronics, Technology, House, Garden.
Ambient advertisement created by Priroda, Russia for Playwright and Directing Center, within the category: Recreation, Leisure.
The film's story is told through masterpieces of world art.
Chocolate is a well-known trigger of joy. When you eat it you spontaneously experience a burst of joy that is extremely short-lived. But this is completely potent, visually stimulating and emotionally intense. This is Your Moment of Joy. Our campaign shows real emotions which are experienced by people when they eat chocolate. Film advertisement created by FCB, Russia for Alpen Gold, within the category: Confectionery, Snacks.
Film advertisement created by Voskhod, Russia for Vesti Ural, within the category: Media.
Film advertisement created by Marvelous, Russia for S7 Airlines, within the category: Transport.
Film advertisement created by Leo Burnett, Russia for FC Lokomotiv, within the category: Sports.
To show that Hotpoint Natis washing machine is perfect for delicate washing, we decided to wash the thing you really care of — a million rubles in cash. Digital advertisement created by Friends, Russia for Hotpoint, within the category: Electronics, Technology.
Film advertisement created by Friends, Russia for Lg-consult, within the category: Professional Services.
Film advertisement created by Voskhod, Russia for Kaspersky Internet Security, within the category: Electronics, Technology.
Direct advertisement created by Leo Burnett, Russia for Jeep, within the category: Automotive.
Digital advertisement created by Hungry Boys, Russia for WWF, within the category: Public Interest, NGO.