Film advertisement created by Voskhod, Russia for ForexClub, within the category: Finance.

Film advertisement created by Friends, Russia for Lg-consult, within the category: Professional Services.

Film advertisement created by Miguelivanov, Russia for Cian, within the category: Professional Services.

Film advertisement created by Possible, Russia for Garage Museum of Contemporary Art, within the category: Recreation, Leisure.

Film advertisement created by Red Keds, Russia for Central Bank of Russia, within the category: Finance.

Film advertisement created by Bureau Working title, Russia for Russia Beyond the Headlines, within the category: Media.

New Lada Granta “Keeping The Word” launch campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment. Film advertisement created by Fuel Adwise Group, Russia for Lada Granta, within the category: Automotive.

Chief Creative Officer - Central & Eastern Europe: Jaime Mandelbaum Ambient advertisement created by Y&R, Russia for Dislife, within the category: Public Interest, NGO.

OBI is a reliable partner which helps people to make their lives and environment better by making changes in their homes. The agency’s goal was to make a TVC which will inspire people to make renovation by themselves by showing that with OBI it is easier than it seems. Film advertisement created by BBDO, Russia for OBI, within the category: Retail Services.

Ambient advertisement created by Red Pepper, Russia for Europe Mall, within the category: Retail Services.

The Village is a magazine that focuses on city's life, its infrastructure and transportation. In Moscow traffic incidents are one of the critical problems that takes away thousands of people's live annually. In fact, in spite of car accidents happening daily, they come unnoticed by the majority. Why? Because all their consequences and traces are quickly taken care of and cleaned. So only a few passers-by and drivers can see the deformed cars, the injured and the bodies of the dead people. To attract people's attention to the critical problem of traffic safety we launched the Death Revealer campaign. We developed an iPhone app Death Revealer that enables one to become instantly aware of all road traffic incidents that ever happened in the city - thanks to GPS, Google Maps and augmented reality. To release our App we developed an ambient program featuring the classic white outlines with red QR code. Digital advertisement created by Leo Burnett, Russia for The Village, within the category: Media.

Film advertisement created by Publicis, Russia for HP, within the category: Electronics, Technology.

Digital advertisement created by BBDO, Russia for ROSTELECOM, within the category: Electronics, Technology.

Digital advertisement created by Red Pepper, Russia for Podzemka, within the category: Education.

Audio advertisement created by Voskhod, Russia for Innovative Insurance Solution, within the category: Finance.

Digital advertisement created by Hungry Boys, Russia for Soglasie, within the category: Finance.

Speeding is one of the main causes of traffic accidents. Every year in Russia, around 200 thousand people are injured or killed. INTOUCH Insurance company, which stands for responsible driving, wanted to convey the dreadful consequences of speeding to drivers. Some of the most viewed videos on the Internet among Russian users are crash videos captured on dash cams, which are popular across our country. We decided to use the format of such videos as a channel of communication. We figured that inserting frames from the alternative footage into the primary one at given intervals would cause the viewer watching the timeline thumbnails to see the animation from the alternative footage instead of the primary one. We uploaded a video entitled "Most terrible fatal car crash ever". By clicking on it, the user would expect to see the accident mentioned, but the video would not meet his expectations. In the video, one car is overtakes another that was maintaining the allowed speed. Nothing more. Because our drivers are all impatient, they want to find the mentioned car crash quickly. As soon as the user drags the timeline forward to find the crash, in the preview window he sees the alternative sequence, in which the car veers off into the oncoming lane, where a head on collision with a truck occurs. Then the user sees our message – Don’t Rush! Digital advertisement created by BBDO, Russia for Intouch Insurance, within the category: Finance.

Ural Music Night is Russia’s big event that takes place in Ural. 1 night, 2 000 musicians, 100 stages, 50 music genres. And only one identity, suitable for any venue from the Opera theatre to a fancy bar. The festival’s transforming identity changes its character depending on the musical genre. It is based on an image of a street ad poster – where different posters overlap each other and artists, events and genres hurry to change one another. Every festival’s ad poster seems to be assembled from pieces of different posters, and paper contours remind us of the easily recognized silhouettes of the Ural Mountains. Design advertisement created by Voskhod, Russia for Ural Music Night, within the category: Recreation, Leisure.

Vladimir, a visually impaired guide, conducts city tours and gifts a unique experience developing human potential. We created a website that connects the guide and users who want to acquire new experience. The website reflects the name of the project: like people with visual impairment, we dive into the world of sounds that we feel only through physical activity. Every real-life step of a user brings up an action on the mobile website. Website interaction can be also done with voice. Users add real city sounds into their cart in order to book a trip with an extraordinary guide. Digital advertisement created by Voskhod, Russia for Trip in the Dark, within the categories: Professional Services, Public Interest, NGO, Recreation, Leisure.