Film advertisement created by Cheil, Russia for Samsung, within the category: Electronics, Technology.

Quarantine has separated us from our loved ones for a long time, and we sure all have a lot of feelings we want to express. Texting isn’t enough, everyone’s tired of Zoom and sending mail is old school. When the global pandemic confined people to their homes during lockdown, people found solace in traditional activities including cooking and baking. In response to this new found love for cooking at home, and in a bid to showcase the new Miele Oven FoodView function, Miele and Serviceplan Russia came up with something new. The home appliance company invited food bloggers to turn their heartwarming messages into delicious dishes. 5 bloggers with real touching stories about their loved ones came to Miele’s showroom to work with a professional chef who helped them with individual designs. Chicken, meringues, vegetables, cookies and other ingredients were used to create unique lettering. 94 hours of designers’ work and 236 hours of food tests were completed before the final dishes were ready, as original cooking techniques had to be used, some of them even had to be invented. The messages were not only baked inside Miele’s Generation 7000 ovens – they were shot inside them. Generation 7000 ovens have a unique FoodView function – a camera connected to your smartphone that lets you see your food, take pictures of it and control the temperature. This gave the campaign a unique angle that all of its materials were shot from. And there were many – from posters to a full building-size billboard. Integrated advertisement created by Serviceplan, Russia for Miele, within the categories: Electronics, Technology, House, Garden.

Film advertisement created by Red Pepper, Russia for Ekaterinburg Diabetic Disabled People Society, within the category: Public Interest, NGO.

Summer. July. Afternoon. You roll with your friends to the river in order to cool down a little. Ride, of course, on bicycles, and you got yours from your grandfather. And you are still a little afraid of this frame - the barrier between the legs and the ground. And at the bottom of the scrolling point, the feet begin to come off the pedals a little. Everyone has already guessed what this is about, and what these long descriptions are for, meet: Endless summer and non-verbal digital flirting in uncoordinated advertising of the bike Ural. Film advertisement created by Gromkie Ryby, Russia for Ural, within the category: Transport.

Film advertisement created by Voskhod, Russia for Vici, within the category: Food.

Film advertisement created by Decembrist, Russia for Smart, within the category: Automotive.

Film advertisement created by Possible, Russia for Pandao, within the category: Retail Services.

Ambient advertisement created by Voskhod, Russia for UNO, within the category: Food.

Visitors of webrifle.org could control a robotized rifle with a touchpad and “shoot” real people with a tap on a space button in real time. The social experiment had a goal to understand if people are responsible enough to own guns without any gun control. They simply gave out guns to everyone. Activists closed a small city square for a day and brought actors to make it as real as possible. Most of the shooters were gun owners. There was also a live chat where experimenters could see people’s reaction. Shooters were shocked since they were thinking they had killed someone for real. Most of them wrote that now they would think twice before taking a gun in their hands. Out of 254 shooter almost every 27 took the shot. The project was named Every27th and turned into a campaign against gun violence. Ambient advertisement created by Publicis, Russia for Independent Enthusiasts for Gun Control, within the category: Public Interest, NGO.

Music written and performed by George the Best Film advertisement created by Voskhod, Russia for My Vmeste Children's Foundation, within the category: Public Interest, NGO.

Outdoor advertisement created by Decembrist, Russia for Ingria Shavers, within the category: Health.

The product is a non-alcoholic beer by Heineken, who sponsored Euro2020 and said thanks to Saint-Petersburg city for hospitality on championship event. The company projected on the Palace Bridge information for fans every night. This event provided the part of global "cheers for all fans" campaign. The TV commercial broadcasted in the time of the soccer championship and said "thanks" to competition of the fans. Integrated advertisement created by Great Advertising Group, Russia for Heineken, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by Decembrist, Russia for Okko, within the category: Media.

Film advertisement created by Red Keds, Russia for Central Bank of Russia, within the category: Finance.

Film advertisement created by SpecialOne, Russia for SKA, within the category: Recreation, Leisure.

Audio advertisement created by Voskhod, Russia for Innovative Insurance Solution, within the category: Finance.

Application production: Yarr! Direct advertisement created by Geometry Global, Russia for Get Well Kit, within the category: Health.

Film advertisement created by BBDO, Russia for Demix, within the categories: Fashion, Sports.

The key story "Every day" of #thepossibilitytoproveyourself advertising campaign for Maxxis Tires tells about Russian triathlete Victor Osokin — multiple finisher of the iron distance competitions. This is a story about the athlete's hard way to competitions: daily early rises, ice water, constant struggle with external and internal obstacles. This is a story about overcoming and confidence in the team. What if the path is more important than the podium at the competitions? What if, during the journey, do you find the true self and answer all the confusing questions? In the story, the summer tires Maxxis HP5 become a reliable and indispensable part of the Osokin's "team" for every day. Tires help the triathlete in the fight against himself, support on the athletic path, and ultimately give the opportunity to prove himself.

Digital advertisement created by Red Pepper, Russia for Podzemka, within the category: Education.