In a bold promotional move, the GUINNESS WORLD RECORD for Most Kisses Received in One Minute has just been shattered by members of Anastasia International. The new world record now stands at 118 in one minute, six kisses more than the previous record of 112 set by Deborah Gist in 2009. Held on February 12, 2011, GUINNESS judge Lisa Gills officially recognized the group for setting a new record for most kisses received by a single individual. The record-breaking event was held as a part of Anastasia International's inaugural Valentine's Romance Tour and the kiss record event was purely promotional—all proceeds raised from the event will benefit the Ukrainian Red Cross.

The story of a little boy Alex who once became a cat and went stealthily to his mother's work before New Year. Alex accidentally set free a scary monster and almost spoiled his favourite holiday. The story is based on children's drawings. Film advertisement created by Svetly Story, Russia for SKB Kontur, within the category: Electronics, Technology.

Film advertisement created by Red Keds, Russia for Central Bank of Russia, within the category: Finance.

Direct advertisement created by Leo Burnett, Russia for Jeep, within the category: Automotive.

Ambient advertisement created by Voskhod, Russia for znak.com, within the category: Media.

Animated tv-spot for a Rezh-Khleb bakery. All of the animation done in a stop-motion technique from bakery products. ​​ Film advertisement created by Soda, Russia for Rezh-Khleb, within the category: Food.

Pit-Product has been a part of Finnish Atria Oyj Group. The notion “sisu” (a Finnish unrenderable word standing for laboriousness, consistency and ability to finish what you have started) has become an irreplaceable part of the company’s corporate culture. The main characters of the video – as any true Finn – are not used to expressing emotion at the moments of extreme happiness. All they can do is to strike up their favorite song! We showed the moment of bliss performed by Finnish actors Janne Matilla and Aku Sipola and directed by their compatriot Mikko Lehtinen. The heroes sing the famous folk song Läksin minä kesäyönä käymään that glorifies the beauty of nature and peace of mind. Meat delicacies by “Pit-Product” fit perfectly into Finnish philosophy and make an appetizing complement to the beauty of the moment. Film advertisement created by Voskhod, Russia for Pit-Product, within the category: Food.

Delimobil (Share-a-car) is one of the biggest car-sharing companies in Russia. The campaign was made to make drivers reconsider the way they drive. To teach them drive safely, we used the most scary argument for them – their moms. Film advertisement created by BBDO, Russia for Delimobil, within the category: Automotive.

The Guilty Clothes collection was created in order to provoke society. Experiential advertisement created by Marvelous, Russia for The Survivors Trust, within the category: Fashion.

Animation video for residential quarter Lucky 1905.

To promote exercise and the 2014 Olympics, Olympic Changes installed a very special ticket machine at the Moscow subway station. Instead of accepting money as payment, the high-tech ticket machine only accepted exercise.

Quarantine has separated us from our loved ones for a long time, and we sure all have a lot of feelings we want to express. Texting isn’t enough, everyone’s tired of Zoom and sending mail is old school. When the global pandemic confined people to their homes during lockdown, people found solace in traditional activities including cooking and baking. In response to this new found love for cooking at home, and in a bid to showcase the new Miele Oven FoodView function, Miele and Serviceplan Russia came up with something new. The home appliance company invited food bloggers to turn their heartwarming messages into delicious dishes. 5 bloggers with real touching stories about their loved ones came to Miele’s showroom to work with a professional chef who helped them with individual designs. Chicken, meringues, vegetables, cookies and other ingredients were used to create unique lettering. 94 hours of designers’ work and 236 hours of food tests were completed before the final dishes were ready, as original cooking techniques had to be used, some of them even had to be invented. The messages were not only baked inside Miele’s Generation 7000 ovens – they were shot inside them. Generation 7000 ovens have a unique FoodView function – a camera connected to your smartphone that lets you see your food, take pictures of it and control the temperature. This gave the campaign a unique angle that all of its materials were shot from. And there were many – from posters to a full building-size billboard. Integrated advertisement created by Serviceplan, Russia for Miele, within the categories: Electronics, Technology, House, Garden.

Direct advertisement created by Leo Burnett, Russia for Jeep, within the category: Automotive.

Film advertisement created by Kopernik, Russia for Channel 12, within the category: Media.

Ambient advertisement created by TDI Group, Russia for The Ministry for Emergency Situations of the Republic of Belarus, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Russia for ROSTELECOM, within the category: Electronics, Technology.

Digital advertisement created by Great, Russia for znak.com, within the category: Media.

The task: Introduce Durex gels to Russians. The problem: when analyzing our target audience insights, we discovered that most Russians experience sexual frustration which resolves into people hitting different discussion forums or social media platforms. The reason for such sexual misunderstanding is that topics like sexual preferences or discomfort during sex become conversation stoppers. The solution: to teach people how to talk about sex, we have decided to teach them the basics first. Our «Alphabet of pleasures» is a series of nine 8-second online videos where we integrate words and phrases encouraging people to break down barriers and improve their sex life. How we do it: In every video, each unique script reflects the essence of the word. We created the scenes one after another during one shooting day. Thanks to our elaborate artistic supervision and production design, we filmed final videos without special or visual effects. They seem so natural — just like talking about sex. Film advertisement created by Ailove, Russia for Durex, within the category: Health.

Film advertisement created by Decembrist, Russia for English Rowing Club, within the category: Sports.