On 17th June 2021 in St Petersburg on the territory of Sevkabel Port - the new urban space in the city where modern trends and technology are combined, the world’s first ever sculpture that creates musical compositions aided by the wind and artificial intelligence for the Saint Petersburg Electrotechnical University "LETI" online radio station was unveiled. Radio LETI BIT is the first online radio statio in the world where the music is created by the sculpture itself, weather conditions and complex neural network algorithms. The sculpture is modeled like an d radio, from which 144 fine rods emerge, ranging in height from 4 - 5 meters and visually reminiscent of human DNA. When it’s windy the rods touch and create a sound. Inside the monument is a computer with neural networks, as well as piezoelectric transducers which measure the oscillation of the rods. Based on the range of oscillations artificial intelligence, just like a composer with a huge base of sounds at their disposal creates a musical composition which can be heard right on the spot by using the audio columns built into the structure itself or in any part of the world by tuning into the online radio station letibit.ru. The wind is such, that just like the music the variations are endless, and therefore it never repeats itself. Experiential advertisement created by Decembrist, Russia for Saint Petersburg Electrotechnical University, within the category: Education.

Film advertisement created by StreetArt, Russia for ATC Traffic Police, within the category: Public Interest, NGO.

Traditionally, restaurant visitors perceive wine as a light drink. It seems that you can easily drive a car after a glass or two with your dinner. However, such behaviour leads to road accidents. We conducted a unique social experiment in ‘Jean-Jacques’ restaurants, with a bottle of wine as the centrepiece. Unusual bottle of wine. Direct advertisement created by Leo Burnett, Russia for Uber, within the category: Professional Services.

To launch the Ticketland mobile app in St. Petersburg we introduced the first ever Instagram theatrical show. We found Instagramers from St. Petersburg, who posted photos of theatre life. They received likes, making up the well-known scenes from famous plays. In the Instagram accounts of any of those monolog lines, one could test their knowledge of the play and win a promo code. Digital advertisement created by Voskhod, Russia for Ticketland.ru, within the category: Professional Services.

Burger King Russia and digital agency Nectarin have launched an integrated advertising campaign to promote COVID-19 vaccination – Nothingwhopper, a whopper with a taste of nothing. The aim was to come up with a wow campaign that could convey to the public the idea of the importance of vaccination, which is extremely unpopular among Russians. Since the main symptom of the coronavirus is taste loss, Burger King sacrificed the main - taste of the whopper. For one day, the coronavirus "hacked" the Burger King website and stole the taste of all whoppers. To do this, we replaced all the burgers on the menu with empty buns - burgers without filling. Then we changed the logos in all brand SM-communities and through posts and OLV announced a new product: the Nothingwhopper. After all, this is exactly how it tastes with coronavirus. In response to the buzz in the comments and questions on how to get Nothingwhopper, we released a stories-instruction: do not get vaccinated - and it will be yours! All SM posts had a link to the COVID-19 Information Center. We also floated the taste of whopper along the Moscow River... For a week, a non-standard mobile billboard was launched on the ship with the video of the disappearance of the filling from the Burger King whopper. In the Burger King restaurants, we have stolen the taste of whopper right from under the noses of our customers. Instead of filling, people found only a couple of empty buns with a message from the coronavirus and a reminder of vaccinations. In total, we handed out about 7,000 Nothingwhoppers in restaurants. At the checkout, the Levitating Whopper was waiting for visitors - an installation of Nothingwhopper with a bun floating in the air. It not only attracted attention but also through the QR code led to the vaccination map points from Yandex to make an appointment for vaccination. Integrated advertisement created by Nectarin, Russia for Burger King, within the category: Food.

People in Russia talk and text on their phones while driving. We’re used to it, nothing strange. Radio stations provoke this behavior. Every station has a call-in show where listeners are calling or texting to win presents or just to say hi to their friends. Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps. SM Polis Insurance is fighting against this dangerous habit with live radio broadcast of “car crashes”. 18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one: Novoe Radio. Together with a popular call-in radio show we demonstrated what can happen if you use a phone while driving. When a presenter was getting a call from someone who was driving at the moment, he immediately disconnected the call and put on air the sounds of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving. The first results came just in a couple of days. We were getting less and less calls from the drivers. The story was featured in media. After that the other radio stations changed their mind and joined the action to protect their listeners. People are now stopping to make a call to the show. Audio advertisement created by Voskhod, Russia for SM Polis Insurance, within the category: Finance.

Digital advertisement created by Good, Russia for Sberbank, within the category: Finance.

Audio advertisement created by Red Pepper, Russia for Ekburg.ru, within the category: Health.

Speeding is one of the main causes of traffic accidents. Every year in Russia, around 200 thousand people are injured or killed. INTOUCH Insurance company, which stands for responsible driving, wanted to convey the dreadful consequences of speeding to drivers. Some of the most viewed videos on the Internet among Russian users are crash videos captured on dash cams, which are popular across our country. We decided to use the format of such videos as a channel of communication. We figured that inserting frames from the alternative footage into the primary one at given intervals would cause the viewer watching the timeline thumbnails to see the animation from the alternative footage instead of the primary one. We uploaded a video entitled "Most terrible fatal car crash ever". By clicking on it, the user would expect to see the accident mentioned, but the video would not meet his expectations. In the video, one car is overtakes another that was maintaining the allowed speed. Nothing more. Because our drivers are all impatient, they want to find the mentioned car crash quickly. As soon as the user drags the timeline forward to find the crash, in the preview window he sees the alternative sequence, in which the car veers off into the oncoming lane, where a head on collision with a truck occurs. Then the user sees our message – Don’t Rush! Digital advertisement created by BBDO, Russia for Intouch Insurance, within the category: Finance.

Film advertisement created by Saatchi & Saatchi, Russia for Fenistil, within the category: Pharmaceutical.

Film advertisement created by Voskhod, Russia for Viasat, within the category: Media.

Digital advertisement created by Tag.Creative, Russia for Boxing Club, within the category: Recreation, Leisure.

Film advertisement created by Voskhod, Russia for Cherkashin, within the category: Food.

Film advertisement created by SpecialOne, Russia for SKA, within the category: Recreation, Leisure.

Outdoor advertisement created by Twiga, Russia for LizaAlert, within the category: Public Interest, NGO.

Ambient advertisement created by Red Pepper, Russia for Crepe de Chine, within the category: Food.

Most viewers either appreciate Aivazovsky’s art or just don’t relate to it at all, perceiving his paintings just as ‘some sea pictures’. To overcome this emotional gap, BBDO Russia Group decided to shift the emphasis from the global ocean to the painter himself. The film recounts one of the most amazing moments in life of Aivazovsky, when he was working on the “Explosion of the Turkish Ship” painting just several hours before he passed away – almost to the very end. Film advertisement created by BBDO, Russia for Tretyakov Gallery, within the category: Recreation, Leisure.

The story of a little boy Alex who once became a cat and went stealthily to his mother's work before New Year. Alex accidentally set free a scary monster and almost spoiled his favourite holiday. The story is based on children's drawings. Film advertisement created by Svetly Story, Russia for SKB Kontur, within the category: Electronics, Technology.