For the launch of the new NESCAFÉ® variety, BBDO Belgium took customers by surprise. In a trendy coffee bar they replaced all the coffee by their new NESCAFÉ® Gold Barista Style coffee. The customers did not notice any difference and all reacted positively when it was explained. Digital advertisement created by BBDO, Belgium for Nescafe, within the category: Non-Alcoholic Drinks.

Never share your financial data, not even by telephone. Be vigilant with personal information. Digital advertisement created by Duval Guillaume, Belgium for Febelfin, within the category: Finance.

Film advertisement created by Mortierbrigade, Belgium for Hans Anders, within the category: Professional Services.

Direct advertisement created by BBDO, Belgium for Decathlon, within the categories: Retail Services, Sports.

In Belgium, due to the terrorist attacks that occurred in Brussels and Paris, 7 in 10 people considered reinstalling the death penalty for terrorists. Amnesty International Belgique francophone couldn’t let this happen. For Amnesty the death penalty is never an option, regardless of who is accused. It is cruel, inhuman, degrading and a clear violation of human rights. That’s why on the world day against the death penalty Amnesty launched the 'Death penalty test’. A website where people can condemn different characters to death by just clicking ‘yes’ or ‘no’. The campaign started a heated debate on social media. In the end everyone realized that reinstalling the death penalty is not as evident as they thought it was. Digital advertisement created by Air Brussels, Belgium for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Belgium for Hello bank!, within the category: Finance.

Digital advertisement created by Famous, Belgium for Kiyo Offside, within the category: Public Interest, NGO.

IKEA’s mission is to get Belgians to fully enjoy their homes, their time and their lives. The living room plays an essential role in this. The new IKEA TV spot shows a couple of older figure skaters once again enjoying ‘skating’ and reliving their passion. They do this by first moving the chairs, sofas and tables aside to create space and then slide around on their socks. This romantic scene takes them back to their glory days. The living room is totally transformed into a real ballroom and easily becomes the ideal setting to express their emotions and have fun. Film advertisement created by DDB, Belgium for IKEA, within the category: House, Garden.

Last July, Belgium experienced one of the most devastating floods in its history. The material damage caused by this deluge was enormous: houses, cars, furniture… but also photos were damaged. These 'damaged' photos do not represent a lot of financial value, but their emotional value is enormous. The memories linked to these photos are priceless. Thousands of photos were severely damaged by the sudden and rapid flooding. With the support of Canon, the 'ReStory' project aims to restore as many photos as possible. A small but valuable contribution to the emotional recovery of the region. Content advertisement created by FCB, Belgium for Canon, within the category: Electronics, Technology.

Film advertisement created by Serviceplan, Belgium for ING, within the category: Finance.

Ambient advertisement created by Havas, Belgium for Opera & Ballet Flanders, within the category: Recreation, Leisure.

Digital advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.

Film advertisement created by Mortierbrigade, Belgium for Hans Anders, within the category: Professional Services.

See the work at http://www.dearbradpitt.com Digital advertisement created by 10 Advertising, Belgium for Stop Colon Cancer, within the category: Public Interest, NGO.

Speed Control in Belgium. Those who were caught speeding were pulled over by the police. Nothing unusual. Until they were invited to have a brief chat. Experiential advertisement created by Happiness, Belgium for Parents Of Road Victims, within the category: Public Interest, NGO.

Digital advertisement created by Mortierbrigade, Belgium for Bicky Burger, within the category: Food.

Over the past few weeks, the international media has portrayed Brussels as a war zone that tourists would do well to avoid. This has obviously had dire consequences for the tourist sector, which is currently experiencing a noticeable decline. Who better than the people of Brussels to answer the questions that tourists hesitant about travelling to Brussels might have... In order to foster exchanges between the main players of tourism in Brussels (namely tourists from the following countries: France, the Netherlands, Germany, the United Kingdom, Italy and Spain) and the people of Brussels, visit.brussels set up telephone boxes in three emblematic locations of the Brussels-Capital Region: at the Mont des Arts, on the Place Flagey and on the Place Communale in Molenbeek. Passers-by will be able to answer questions from foreign tourists. A great opportunity for the people of Brussels to defend their Region. Ambient advertisement created by Air, Belgium for visit.brussels, within the category: Transport.

It’s been 1 year of lockdown. That's 365 days of not going out. No travelling, no festivals and the Summer holidays… well, we’ll see. You don’t want to keep all of that bottled up. It’s time to let it all out. On LetItAllArt.be, a digital platform, every Belgian can now cry out his or her negative feelings and transform them into something very positive: a personal work of art. Using an algorithm that analyses the pitch, timbre and volume of each person's cry, each work of art is unique. Each work of art generated through LetItAllArt.be is an example of how the negative can be turned into something positive. A powerful symbol of how resilience is within all of us. All unique works of art - and their screams - can be admired on the digital wall on the website. Be sure to listen to them. A word of warning: you might want to turn down your volume a little bit. The result of all these decibels will be collected to form the largest art collective in Belgium, painted on an interactive wall in Brussels. You will be able to listen to the screams behind each artwork using your smartphone. It will become a symbol of how Belgium has endured the past year in lockdown. How we have turned the negative into something positive. Edvard Munch would be proud. Digital advertisement created by Publicis, Belgium for BNP Paribas, within the category: Finance.

Carlsberg Belgium launches an app to treat your friends to a personalized Carlsberg. For free. URL: http://www.facebook.com/CarlsbergBelgium Digital advertisement created by Duval Guillaume, Belgium for Carlsberg, within the category: Alcoholic Drinks.

Olvarit organises babies-only tasting at a Michelin-starred restaurant. Olvarit babyfoods have launched a new range of creative pots by inviting 20 babies to a unique tasting at one of Belgium’s finest restaurants: De Pastorie, in Lichtaart. Olvarit’s research showed that young parents prefer preparing their own meals for their baby – but that they often worry about whether they’re doing it right. Knowing which kinds of meat or fish to serve and getting the quantities just right is often more complicated than you’d expect. So the Belgian babyfood brand, part of the Nutricia group, came up with a new range of foods: Olvarit Ingredient. Six different varieties of meat or fish in just the right quantities. So you can combine their work with yours to combine with fresh vegetables to create a delicious homemade meal for your baby. There’s even an Olvarit recipe book to help make your meals even more interesting. And to show the creative possibilities the new range offered, Olvarit and advertising agency Duval Guillaume Antwerp/Modem organised a tasting with a difference. An invitation was sent out to the company’s mailing list, and 20 lucky guests were selected to be the first to try the range at one of Belgium’s finest restaurants. Chef Carl Wens conjured up two delicious courses and the babies were given free reign to enjoy their meal as only they could. Film advertisement created by Duval Guillaume, Belgium for Olvarit, within the category: Food.