Producer LA: Kimi A.E. Porter Film advertisement created by Mortierbrigade, Belgium for Equal Pay Day, within the category: Public Interest, NGO.

Film advertisement created by Los Bastardos, Belgium for Vindeenlief.be, within the category: Professional Services.

Film advertisement created by Havas, Belgium for Tiense Suiker, within the category: Food.

Ambient advertisement created by Ogilvy, Belgium for Amnesty International, within the category: Public Interest, NGO.

Ambient advertisement created by 10 Advertising, Belgium for Kyalin, within the category: Professional Services.

Digital advertisement created by DDB, Belgium for B Classic, within the category: Recreation, Leisure.

There are ugly Christmas sweaters. And there’s the #reallyuglysweater. Take a closer look at it and you’ll see: the normally oh-so-peaceful crib is being bombed in the midst of a Syrian refugee camp. An ugly but very real scene for all those struggling in Syria on a daily basis. Gents created the fashion statement of the year to showcase the other side of the holidays and to ensure a truly merry Christmas for all children. One ugly sweater at a time. More than 10.000 eur was raised to support the work of SOS Children’s Villages in Syria. Ambient advertisement created by Gents, Belgium for SOS Children’s Villages Belgium, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Belgium for Telenet, within the category: Electronics, Technology.

Film advertisement created by Havas, Belgium for The Reading Foundation, within the category: Public Interest, NGO.

Today, it seems a garage is all it takes to be a real genius. Think Facebook, Google, Apple and other startups. But what about the other geniuses… the kind of geniuses? Introducing: Seth & Riley's Garage. An old lemonade recipe with a pinch of alcohol. Basically, a kind of genius drink. With this new hard lemonade, Carlsberg Breweries is launching its first global venture into the ‘hard drinks’ category. Film advertisement created by Duval Guillaume, Belgium for Seth & Riley's Garage, within the category: Alcoholic Drinks.

Digital advertisement created by Germaine, Belgium for Toppits, within the category: House, Garden.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Film advertisement created by Mortierbrigade, Belgium for Mobile Vikings, within the category: Electronics, Technology.

We all need some me-time. And we all deserve to spend that me-time the way we want. Whether that’s reading a book, watching TV, going for a run or playing a mobile game. Fact is, however, when playing a mobile game while grabbing some me-time, people tend to feel a bit guilty. FCB Happiness and Slotomania wanted to counter that feeling by giving a reason to play, any minute of the day. whyitsokaytoplay.com – a real-time video clock that runs perfectly in sync with your local time and shows you a different video for every single minute of the day. Each 60 seconds unveils a unique video, with a script based on surprising data found about that specific moment in the day, turning each minute into a unique insight and an original reason to play. Those 1,440 facts were turned into 1,440 pieces of content – one for each minute of the day. Digital advertisement created by FCB, Belgium for Slotomania, within the category: Gaming.

Film advertisement created by Ogilvy, Belgium for European Parliament, within the category: Public Interest, NGO.

Film advertisement created by Happiness, Belgium for Parents Of Road Victims, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Belgium for Red Cross, within the category: Public Interest, NGO.

Campaign website: http://www.expedition147.be Using the codename 'Expedition 147', Alfa Romeo dives to the lowest point on earth - 11000 meters below sea level - to promote the lowest price ever to be advertised for an Alfa Romeo. Digital advertisement created by Duval Guillaume, Belgium for Alfa Romeo, within the category: Automotive.

Digital advertisement created by TBWA, Belgium for Lotus, within the category: Confectionery, Snacks.

Hansaplast introduces Hearts. A new type of heart-shaped plasters, created to help parents heal those broken little hearts. Each Heart comes with a specific design that is linked to a heart-warming story, developed with a child psychologist. Outdoor advertisement created by Happiness, Belgium for Hansaplast, within the category: Health.