After months of isolation, McDonald's created a 3-meter-long tray to celebrate togetherness. Ambient advertisement created by TBWA, Belgium for McDonald's, within the category: Food.

On February 22, Sony launched the PlayStation Vita portable gaming device with the slogan 'The World is in Play'. The ad campaign celebrates the idea that through the new PS Vita, the two worlds of real life and gaming can be merged. In Belgium, that promise was brought to life by transforming Brussels' biggest metro station into a super-sized soccer stadium with grass, dug-outs, a euphoric coach and a complete soccer team. Ambient advertisement created by TBWA, Belgium for PlayStation, within the category: Gaming.

Digital advertisement created by Happiness Brussels, Belgium for Panthera, within the category: Public Interest, NGO.

Digital advertisement created by Air, Belgium for Amnesty International, within the category: Public Interest, NGO.

Integrated advertisement created by JWT, Belgium for Touche pas à ma pote, within the category: Public Interest, NGO.

Digital advertisement created by De Blauwe Peer, Belgium for Puur Gent, within the category: Public Interest, NGO.

To claim fast internet for all, VOO Telecom turns the infamous buffering wheel into a new advertising medium. Digital advertisement created by Happiness, Belgium for Voo, within the category: Electronics, Technology.

Euro 2016 starts in 9 months’ time. And in 9 months’ time, the Red Devils expect to hear the screams of excited supporters. Not new-born babies.

Skin cancer is easy to avoid and detect. Still, every 54 minutes someone dies from it, because we forget to check our skin. But we do check our Facebook timeline. Constantly. So BBDO developed Skin Memories. Patches, distributed through all Belgian pharmacies. People can get a free patch, put it on a skin mark, take a picture and post it on Facebook. Facebook Memories will automatically show them the same picture again. Year after year. In public or private. Remembering them to check their skin and helping them to measure the growth and evolution of their skin marks. In addition, the #SkinMemories posts themselves will contribute to a strong awareness effect and behavior change. Integrated advertisement created by BBDO, Belgium for Euromelanoma Foundation, within the category: Health.

Film advertisement created by Gents, Belgium for Alpro, within the category: Non-Alcoholic Drinks.

Film advertisement created by Publicis, Belgium for Hello bank!, within the category: Finance.

Film advertisement created by DDB, Belgium for Luminus, within the category: House, Garden.

Digital advertisement created by 20Something, Belgium for IBSR - BIVV, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

blindmeters.com is a radical new take to help preventing texting & driving. It turns Google maps into a text editor and allows you to type on any road. A custom-made font connects to the speed limitations of the road you are typing on and stretches to the exact number of meters you miss when texting and driving. Try it for yourself: www.blindmeters.com Digital advertisement created by Happiness, Belgium for Parents Of Road Victims, within the category: Public Interest, NGO.

Serviceplan Belgium created an Architectural Model with a difference, in order to promote an Amnesty International petition supporting human rights campaigner Ni Yulan, and drawing attention to the millions of Chinese forced out of their homes to make way for real estate. Film advertisement created by Serviceplan, Belgium for Amnesty International, within the category: Public Interest, NGO.

Digital advertisement created by 10 Advertising, Belgium for Gordon Finest Beers, within the category: Alcoholic Drinks.

Ambient advertisement created by Duval Guillaume, Belgium for Greenpeace, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Digital advertisement created by Grey, Belgium for Child Focus, within the category: Public Interest, NGO.