#CleanMyCity is a series of urban cleanups initiated by CleanMyMac X. To promote our 2019 cleanup challenge, we created Junkman, the first hero made entirely out of junk. Can you scare people into being litter-conscious? We’ve been trying to figure out just that with our CleanMyCity prank inspired by CleanMyMac X. Whenever unsuspecting folks would drop a piece of litter onto the pile, the “junk” would suddenly rise up and chase them back. This simple idea helped us get attention for our #CleanMyCity urban cleanups. Although CleanMyMac X is only a junk cleaner app, we believe that fighting junk should go beyond digital. And everyone can remove a bit of waste from this planet, whether it’s gigabytes or garbage bags.

Ambient advertisement created by Banda, Ukraine for Borjomi, within the category: Non-Alcoholic Drinks.

Series of six unique illustration of musicians with hidden brand's element. Which can collect in different music band for any musical taste of our consumers.

Film advertisement created by Royal Advertising, Ukraine for Signature, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Ukraine for Zibert, within the category: Alcoholic Drinks.

TVC shows Ukrainian Olympians, world champions in different sports, inspired by their motherland and it calls everyone to support the UA team in Rio together with Samsung. The story is accompanied by the poetry of the famous Ukrainian poet Ivan Franko. Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Ukraine for Letgo, within the category: Professional Services.

Jelly sweets are nothing but fooling around, what else? Film advertisement created by Bart&Fink, Ukraine for Yummi Gummi, within the category: Confectionery, Snacks.

Unusual abilities coded in Ukrainian folklore and nurturing our culture are supplemented in modern life with the help of amazing capabilities of Samsung Galaxy Note 8. Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

The film was created for a brand new model from KIA - Stonic. Since Stonic is a new subcompact city crossover, the creators decided to show the car through the prism of the city. Here is our real city car manifest.

Film advertisement created by Saatchi & Saatchi, Ukraine for AXA, within the category: Finance.

Direct advertisement created by Leo Burnett, Ukraine for Ping-Pong.ua, within the category: Professional Services.

Appliance store Comfy provides super quick delivery at any time. We call this blessing a quickeasy delivery. No one likes long deliveries as well as long ads. To not drive people nuts, we filmed the fastest ads ever - they last for just 1 second. One second is not enough to hate an ad that interferes your video with the kitties, not enough to find skip button, but enough to realize that it was about delivery. The fastest ever delivery ad, that doesn’t anger anyone. Content advertisement created by Banda, Ukraine for Comfy, within the category: Retail Services.

We developed a creative platform `The city will speak to you first` to emphasize the uniqueness of this app. The whole city struck up a direct conversation with citizens. All of it began with city transport, which advised commuters to change to a more advanced trip payment method. Soon after, supermarkets spoke to people as well. This was mostly caused by quarantine due to the coronavirus: Ukrainians were asked to leave their houses as little as possible in order to stay safe. However, there was still a need to shop for groceries, so EasyPay tackled it in its application. Supermarkets urged citizens to stay at home through outdoor advertising and SMM, while EasyPay promised to tackle the question with groceries. At the moment, transport and supermarkets have spoken to the audience, but in a while restaurants, cafes, petrol stations and the whole city will, too. Integrated advertisement created by NEBO Ideas Agency, Ukraine for EasyPay, within the category: Electronics, Technology.

Each 12-th Ukrainian over 45 years old is suffering from a stroke or a myocardial infarction. And the consequences of the attacks affect the entire patient’s family, as for the rehabilitation period children and parents literally swap roles in caring. So we decided to appeal to Ukrainians aged over 25 years, children of potential fatal attack victims and created an interactive website that allows to try being a guardian of the sick parent. After learning facts and feeling the problem – visitors leave motivated to prevent the disease with the help of our brand Acard. Digital advertisement created by Smartica Skykillers, Ukraine for Acard, within the category: Health.

It is believed that the driving is the men's territory. Often male instructors cannot teach women to drive a car because they simply do not know the features of the female character and thinking. In the Autopani club we understand women and talk to them on the same language. We compare the driving with a familiar and easy for women affairs on the kitchen and promise them the same easy driving after visiting the club. Watch with sound. Film advertisement created by Galagan, Ukraine for Autopani, within the category: Professional Services.

Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

In Ukraine every year takes place Ukrainian Marketing Forum, where advertising professionals and clients analyze what is done and where to move next. Every year it has the main theme, this year’s theme is every brand should have its own convictions and every brand should have to prove it, to act, not just mouth empty words. Less words - more works. We clearly demonstrated this principle with the help of two one-hour commercials. If you are, for example, a ketchup brand and you told us that your ketchup is made from selected tomatoes, you have to prove it - to pick these tomatoes carefully. If you are a consumer electronics retailer and you told us that you have the best selection of smartphones, you also have to prove it. Yes, it is boring. Yes, it is routine. Yes, it is not interesting. But it is important. After all, the times when words had a meaning passed. Today only deeds matter. And today, every brand must understand this. So, less words. Film advertisement created by ANGRY, Ukraine for Ukrainian Marketing Forum, within the category: Professional Services.

Dirt is our everyday enemy. Cooking? Dirt! Walking? Dirt! Watching TV show? DIRT! So if you want to keep your house clean, you definitely need a little helper. And we have one! No matter what you did yesterday, Deebot, will do the wet job for you. Watch our videos and bring comfort to your life. Digital advertisement created by Hoshva, Ukraine for Deebot, within the category: Electronics, Technology.

goodwine is a local Kyiv wine and grocery store. In 2018 they completely reimagined their loyalty programme making it as personalized as possible. All customers received exclusive offers based on their preferences. So basically every single user was given an own unique loyalty programme. The brief was to create an identity that will go beyond boring and corporate norm of all shops’ loyalty programmes. goodwine is very human. The brand has always supported the uniqueness of every employee and customer. To support the customization of the loyalty programme and the diversity of thousands of goodwine’s people we came up with the idea to create thousands of different identities. We created naive visual style. Then we programmed an algorithm that randomly shuffles elements and creates thousands of designs. We used them to make an exclusive branding for every customer personal card. Now there are no two identical cards because there are no two identical customers. goodwine employees became the part of identity. The posters were placed in the exact store departments next to workplaces of exact people. The heroes of posters ‘explained’ how the loyalty programme worked in their department. We also saved the exclusive speech patterns of employees in copywriting. So that you feel that a real person is talking to you. Usually people don’t like anything new. But this time 85% of old clients switched to the new programme. And 28 459 goodwine’s visitors became new loyal customers. Design advertisement created by Banda, Ukraine for Goodwine, within the category: Retail Services.