The well-known European song contest is a truly outstanding event that is always a festival of emotions for hundreds of millions of spectators all over the world with the exception of hard of hearing people. The society is capable of changing the situation. In Ukraine one of the first steps towards changes became the idea of social initiative by Saatchi & Saatchi agency to create a video in which the song by the Ukrainian representative on the contest would be entirely performed in the international sign language. The idea caused public outcry and from words in a presentation quickly transformed into a team of concerned people who got together and made it true. Film advertisement created by Saatchi & Saatchi, Ukraine for Ukrposhta, within the category: Public Interest, NGO.

«Partner» Pawnshop Just come by Challenge Pawn shops constantly face reputation problems. Consumers rarely consider pawnshops when it comes to loans due to pawnshop reputation problems. In Ukraine stepping through the pawnshop door is regarded somewhat a failure and incapability to make ends meet. Solution Instead of combating this image problem directly we decided to create a communication hero. Guinea pig! Furry, funny, cute guinea pig that is both tragic and comic at the same time. The little hero constantly complains about his life in the glass aquarium…but unlike humans his problems can’t be solved with money. Humans can, all they have to do is come by "Partner" pawn shop and apply for a loan. The Guinea pig became an ironic mirror which encourages us humans to step over old stereotypes related to pawn shop business. The images with the furry guinea pig now decorate every “Partner” pawnshop store which creates a warm, friendly impression on the people. PS. You may ask why Guinea pig is wearing a diving mask. Oh well, in Ukraine and some other European cultures guinea pig is called "the sea pig". Film advertisement created by Havas, Ukraine for Partner, within the category: Retail Services.

People usually don't even think about possibility of cancer, everyone says that "it's not about me". To make sure that your life won't be disrupted with unexpected deceases such as prostate cancer you should get tested in time. Such situations are usually unexpected and ruins people lifes, but still people skip those ads that are trying to help you regonize diseases in time. That's why we've made very fun and provocative video to make people watch it and deliver message about importance of testing to not ruin your life feast. p.s. in Ukrainian and Russian languages "life feast" it's very popular expression. To continue user journey we've created landing page with online tests after which people can get discount on testing, but it's not a part of a submission, just to let you know that communication isn't finished with this video and campaign is really big for Ukraine. Film advertisement created by Hoshva, Ukraine for Synevo Medical Labs, within the category: Professional Services.

Film advertisement created by Shots, Ukraine for Kolesa, within the categories: Professional Services, Public Interest, NGO.

Your knowledge has gone past its expiration date. The world is changing so quickly that it takes a lifetime to learn your craft. The marketing we studied a decade ago is already dead. In order to demonstrate this, we took Philip Kotler’s cult marketing book and millions of spores of mold, placed them together in a citylight panel and… let time show off its strength. Outdoor advertisement created by BBDO, Ukraine for Ukrainian Marketing Forum, within the category: Public Interest, NGO.

Film advertisement created by Kinograf, Ukraine for Motiv., within the category: Electronics, Technology.

To research what women really feel about the celebration we launched a facebook flashmob with a "buketchallenge" hashtag. So, we've decided to give our partners the special wallet with symbolic "rights" — this is what we call a driving. Integrated advertisement created by Adsapience, Ukraine for Adsapience, within the category: Agency Self-Promo.

Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

Ichnia is a city where the well-known condensed milk is produced. In autumn 2018 Ichnya was stirred up by a series of explosions in military warehouses. Associations with the brand became a nightmare. There were rumours that the plant was destroyed. It was necessary to restore the truth about the brand and to tell everyone that the plant works as before. We made the packaging of condensed milk a carrier of the idea: despite all the terrible events, Ichnya does not give up and continues to believe in the Ukrainian army. A limited batch of сraft "Combat Сondensed Milk" was developed. Six cans with the image of the combat arms together formed a panorama of full-scale combat operations. 100 such kits were distributed to leading media, bloggers and opinion leaders. Within 72 hours "Combat Condensed Milk" received 52 publications in top Ukrainian and Russian media and social networks. The total coverage of the project is 10069941 contacts. Digital advertisement created by Tabasco, Ukraine for Ichnya, within the category: Food.

Film advertisement created by BBDO, Ukraine for Gonzo, within the category: Food.

On September 2, one of the most audacious creatives Anselmo Ramos will give a lecture at SKVOT online school. To promote this event and to motivate young creators to be brave, we have squatted one of the most famous unfinished buildings in Kyiv. Squat – to use an empty building or area of land without the permission of the owner. In Ukrainian transcription – skvot. Outdoor advertisement created by ANGRY, Ukraine for SKVOT, within the category: Education.

Unusual abilities coded in Ukrainian folklore and nurturing our culture are supplemented in modern life with the help of amazing capabilities of Samsung Galaxy Note 8. Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

Insights, Strategy & the Idea: Viasat is a leading paid satellite TV operator competing with 3 other players in its category constantly expanding the market share of paid satellite TV. The communication goal was to drive broad public awareness of Cartoon Network launch. The marketing goal was subscription sales targets. The Agency was asked to come up with ideas within a limited budget of just $5K. Having checked all the content of the Cartoon Network in Ukraine, we learned that the only “fresh” cartoon was Scooby Doo. The obvious solution was to generate buzz. And we decided to act as if we really have news. We had enough money to organize decent press-conference, so all the fun was to happen there. The main challenge was to create an event visited by maximum journalists, give them a brilliant material to tell the country about. Creative Execution: Instead of usual “spokesmen” we brought in «spokesdogs»–Scooby Doo Crew, presenting the project to journalists and answering their questions. We named it the World 1st Dogs’ Press-Conference. Journalists were stunned with the idea and the opportunity to interview the Scooby Doo crew (real trained dogs). The “translation” was realized by the Interpreter from «dog » to «human» language – a Client Viasat representative. We all knew that it will be a real newsmaking event, and it did attract so many journalists, we could hardly fit into the country’s biggest press-room – UNIAN (usually allocated for the President, Prime-Minister and other VIP news events) Dogs one after another answered journalists with barking, whining, wagging or waving paws - the interpreter translated everything to “human language”. It took 1 hour to give away all the signatures requested by journalists! And of course everyone wanted to take a photo of our celebrity dog-crew. Results and Effectiveness: • 6 Google pages in Ukrainian with unique links, photos etc. • Top news sites http://korrespondent.net/, http://www.natali.ua/, http://kino.open.ua/,http://www.telekritika.ua/, http://www.ukrbiz.net, http://kiev.afisha.ua/, http://odessa.info/ • National TV show “Good morning, Ukraine!” • 9 most popular offline magazines («Liza», «Telenedelya», «TV Park», «ТV Ekran», «Serial», «Ukraina Moloda», etc.). • For 5K$ and 0 media investment we made Cartoon Network Channel launch a big deal! The subscriptions sales plan for September, 2010 was fulfilled at 129%. Cartoon Network in Ukraine became the The first TV channel ever launched by pets. Scooby-doooby-doooooo! Ambient advertisement created by Tabasco Ukraine, Ukraine for Cartoon Network, within the category: Media.

The hero is obsessed with an idea of having big inch TV in his house. Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

The commercial was developed to promote a new offer from Volia – the package of cinema channels providing a non-stop movie broadcast. Film advertisement created by Scholz & Friends, Ukraine for Volia, within the category: Media.

It is believed that the driving is the men's territory. Often male instructors cannot teach women to drive a car because they simply do not know the features of the female character and thinking. In the Autopani club we understand women and talk to them on the same language. We compare the driving with a familiar and easy for women affairs on the kitchen and promise them the same easy driving after visiting the club. Watch with sound. Film advertisement created by Galagan, Ukraine for Autopani, within the category: Professional Services.

Film advertisement created by BBDO, Ukraine for Hercules, within the category: Food.

There are too many messages about taste in commercials. Each new slogan becomes more complex and metaphorical: "Explosion of taste", "100% taste", "More than taste", etc. All this has gone too far. Rockets Growth R&D agency chose a different direction to tell about the taste of the new Roshen Wafers. Rather than complicating to the limit, they decided to simplify to the limit. The slogans they have created sound like what people would say in real life: “Oh, ok”, “Nice stuff”, “Tasty…”. So simple and so unusual.

Film advertisement created by Kinograf, Ukraine for FUIB, within the category: Finance.

OLX is one of the biggest online marketplaces in Ukraine, and OLX Delivery is a service that guarantees safety of any deal on OLX. We had to explain why OLX Delivery is the best way to make a secure purchase. The matter is that OLX is a place of lucky findings and magic moments of getting some rare stuff you’ve been dreaming about, and worrying about safety of your buys only spoils all the online shopping magic. But actually it’s not that sad: to make things happen, you just have to make sure that on the other side of the screen is a serious person. And to make it – just use the OLX Delivery service. Here we needed to tell that among all the strange, crazy and difficult ways to prove the seriousness of your intention, there is one simple but effective way – just use OLX Delivery service. OLX Delivery. Prove that you’re serious. Film advertisement created by Banda, Ukraine for OLX Delivery, within the category: Professional Services.