Film advertisement created by Saatchi & Saatchi, Ukraine for Letgo, within the category: Professional Services.

Digital advertisement created by Grape Ukraine, Ukraine for Delta Bank, within the category: Finance.

On September 2, one of the most audacious creatives Anselmo Ramos will give a lecture at SKVOT online school. To promote this event and to motivate young creators to be brave, we have squatted one of the most famous unfinished buildings in Kyiv. Squat – to use an empty building or area of land without the permission of the owner. In Ukrainian transcription – skvot. Outdoor advertisement created by ANGRY, Ukraine for SKVOT, within the category: Education.

To provoke a sex dialogue, we launched the social movement #noshamefor. The project was accompanied by a flash mob, in which every Ukrainian could participate. A wide audience participated in the flash mob, but Facebook and Instagram blocked the revelations of Ukrainians, believing that this was overly sexual content. Despite media restrictions, the following communication channels were involved: - Sha radio podcast - An article on BIT.UA with frank celebrities’ stories - Posters in sex shops - Sex-positive influencers’ posts The project was supported by three well-known Ukrainians, who in a collaboration with the brand produced a capsule collection of three lingerie seta that were put on sale. The advertising campaign pushed the audience to revelations, the flash mob has developed not only in Ukraine but also beyond its borders. A bold social movement increased brand awareness, and the emancipation of Ukrainians led to increased sales. Integrated advertisement created by NEBO Ideas Agency, Ukraine for baed stories, within the categories: Fashion, Retail Services.

According to the survey of the project “Global Assessment of Values” conducted in 2020, 44.8% of Ukrainians do not want to live next to the representatives of LGBT+. “The challenge is that Ukrainians don't want to hear the stories of LGBT+ people. As soon as the rainbow flag appears, many click a skip button,” says Max Burtsev, the campaign's creative director. “The campaign is based on an insight that at the moment people for the first time meet a gay, lesbian, bisexual or trans person, their level of tolerance automatically increases. Because it becomes clear that real people have nothing in common with the stereotypes in their head.” The six LGBT+ stories were narrated by heterosexual opinion leaders who, at the beginning of the video, commit a coming-out... telling the story of another. The characters in the stories were all real people: a military man, a sports coach, a transgender man, a religious woman, a 68-year-old grandpa, a woman whose mother hired a man for her ‘curative rape’. The most unexpected and important result of the campaign was the act of Roman, a Ukrainian military man from Donbass. After publishing a video telling his story, Roman decided to come out publicly. Digital advertisement created by Arriba!, Ukraine for Kharkiv Pride, within the category: Public Interest, NGO.

Advertising can be useful. Patsany hunted down Urbasaurus and transformed three locations in three Ukrainian cities into an urban campaign for glo™ (glo™ is intended for adult tobacco or nicotine users). In the spring and summer of 2021, we launched the campaign "City vs. Urbazavry ”, the main goal of which is to improve the improvement of cities in small steps. Together with the public organization City Reforms, we chose 9 abandoned locations in Kyiv, Kharkiv and Odesa and named them Urbasaurus. People on the website, the Instagram page, voted for the Urbasaurus they want to sin. We developed nine 3D models of the Urbasaurus and created AR masks, a project website and an Instagram page run on behalf of the Urbasaurus. The campaign was supported by well-known Ukrainian bloggers and activists. More than 130,000 Ukrainians took part in the campaign. On the example of this urban campaign for glo™, we wanted to show that advertising can be meaningful and socially useful: for the brand, for people, for cities, for Ukraine. Integrated advertisement created by Patsany Agency, Ukraine for Glo, within the category: Tobacco.

Twice a year, Ukrainians are immersed into smoke. Seasonal practice of burning dry vegetation among older generation results in a real environmental disaster. According to Gradus statistics, 20% of people stopped burning weeds due to the request of their children and grandchildren. To convince chosen audience to influence their parents and grandparents and in order to prevent upcoming events. Agency created a cinematographic trailer of upcoming horrors which await them if their grandparents don’t stop burning dry vegetation All the necessary movie attributes like posters, cast and punchline were created. The horror movie trailer was distributed on the most popular streaming service among target audience – Megogo. Integrated advertisement created by Isobar, Ukraine for Ministry of Ecology and Natural Resources of Ukraine, within the category: Public Interest, NGO.

Film advertisement created by Scholz & Friends, Ukraine for life:), within the category: Electronics, Technology.

Independent creative agency Bart&Fink created a new spot for Kresko. Did you ever felt that feeling when you cannot stop until it’s over? Yep, that’s what Kresko is all about. Little cereal snacks are soooooo good you will eat them until the pack is empty, despite what’s is happening. And...let’s be true, a lot may happen. Two 30 seconds commercial are funny and cinematic. Atypical heroes, like a country musician from the wild wild west and university professor with Indiana Jones background, witty jokes and great shots that’s what makes these adverts really unignorable. Film advertisement created by Bart&Fink, Ukraine for Kresko, within the category: Confectionery, Snacks.

We decided to inspire young professionals and show a day in the life of those who provide MHP and the whole world with ideas, energy and innovations. Because that's what modern agro-industry is about! Film advertisement created by Grape, Ukraine for MHP, within the category: Industrial, Agriculture.

Film advertisement created by Royal Advertising, Ukraine for Signature, within the category: Public Interest, NGO.

Another autumn advertising campaign for our friends, Yelli brand of "Yarmarka" company. This time we were solving two problems at once: showing the easy cooked Yelli soups and developing the idea for a series of pre-rolls which would allow the brand to create endless new plots without additional costs. And we came up with the idea and structure of the videos built on Internet memes - an endless resource of user content and vivid plots. We complemented them with the slogan delivering the main message of the campaign. The result of the campaign: the percentage of pre-rolls views was 67% and the cost of broadcasting dropped more than twice – from 1.39 to 0.60 RUB. Film advertisement created by Arriba!, Ukraine for Yelli, within the category: Food.

1 in 7 Ukrainian women will face breast cancer during her lifetime. Half the times the illness will claim its victim’s life. The best solution in preventing the disease is getting regular checkups. Women, especially those already having bad suspicions, tend to believe that until the diagnosis is heard, there’s a glimpse of hope that the illness will just go away eventually. That’s why convincing Ukrainian women to see a breast physician before it’s too late have become our main challenge. We get an insight from women diagnosed with breast cancer on the late 3rd-4th stage, that what holding held them back from getting a checkup sooner was the fear of bad news that "paralyzed" any further actions. However, there also could be a positive example and encouragement for other women from those who have already been in those shoes. We decided to give the women an example of courage at the very moment when they think about their breasts the most – while buying a bra. That’s how a special BRAve collection was born in cooperation with local lingerie manufacturer. Ladies who have sewed the bras became the first brave women to go through breast examination on this initiative, to now pass on the bravery baton to a woman with a handwritten note attached to each item from the special collection. We presented BRAve collection to media and influencers to launch our brave relay in social and traditional media. A beautiful mini film told the inspiring story of seamstresses and directed their message to other women: be BRAve. Film advertisement created by Be-it, Ukraine for Avon, within the category: Health.

Film advertisement created by Tabasco Ukraine, Ukraine for Armed Forces of Ukraine, within the category: Public Interest, NGO.

Ambient advertisement created by Geometry Global, Ukraine for ADC UA, within the category: Professional Services.

In history textbooks, there are not many women's names. We heard about the actions of Skoropadsky, Kotsyubinsky, Bandera, but we have not heard anything about their wives who had a direct impact on their husbands, and as a result on the politics of Ukraine. Such depreciation of women’s role has led to the fact that 70% of men in Ukraine are convinced that the woman's place is in the kitchen. Decision To draw attention to the problem, we chose well-known "male" surnames (Bandera, Skoropadsky, Kotsyubinsky) and told the story of women who stood behind them. Our idea was a unique packaging design for a limited batch of condensed milk. One hundred sets were sent to the leading Ukrainian media, bloggers and opinion leaders. Results The bold choice of surnames attracted the attention of 189 Ukrainian and 73 Russian media. The number of fans of the “Ichnyansky dairy and cannery” page on Facebook has increased by 1200%. The project with a budget of $ 14.69 covered 26,820,589 users. Design advertisement created by Tabasco, Ukraine for Ichnya, within the category: Food.

People usually don't even think about possibility of cancer, everyone says that "it's not about me". To make sure that your life won't be disrupted with unexpected deceases such as prostate cancer you should get tested in time. Such situations are usually unexpected and ruins people lifes, but still people skip those ads that are trying to help you regonize diseases in time. That's why we've made very fun and provocative video to make people watch it and deliver message about importance of testing to not ruin your life feast. p.s. in Ukrainian and Russian languages "life feast" it's very popular expression. To continue user journey we've created landing page with online tests after which people can get discount on testing, but it's not a part of a submission, just to let you know that communication isn't finished with this video and campaign is really big for Ukraine. Film advertisement created by Hoshva, Ukraine for Synevo Medical Labs, within the category: Professional Services.

Film advertisement created by Banda, Ukraine for KIAF, within the category: Professional Services.

There are a lot of children who are begging in Ukraine. At least 174 of them did it against their will. They were manipulated by traffickers who hide in the shadows. Together with the UN Migration Agency, we invited people to light it up. We created an interactive installation. And exhibited it for three days during the Kyiv Lights Festival. A big black cube with one little peephole. If you look inside you will see just a begging girl. But if you take a photo using the camera flash, the picture will change. With a low production budget and a zero budget for the promo we had 5,647 flashes for three days. These people not just saw the installation. These people took photos. Photos they save on their phones and cameras. Photos they will show to someone else. After Kyiv Light Festival the installation moved to AkT, contemporary art gallery. Now, this installation is permanently exhibited in Odessa. Experiential advertisement created by ANGRY, Ukraine for UN Organization for Migration, within the category: Public Interest, NGO.

The idea is based on the message that during UEFA EURO 2016 football becomes the foremost kind of sport on the planet. This time all other kinds of sport are on the background. Moreover, sportsmen – hockey, basketball, tennis and others players play football, falling into line with football madness. Football becomes number one game not only on French stadiums and on the screens of millions of fans, but also on hockey fields and basketball and tennis courts. Film advertisement created by Electric Sheep Film, Ukraine for Parimatch, within the category: Gambling.