Goal To turn poetry into a functional interior accessory, popularize poetry through the city streets, engage the poetry community and launch at the main literature event in Kyiv. Solution When designing the poetry book, we decided to play around its name – “Room Temperature”. That’s why a thermometer stem was attached to the book spine. As a result, when this book is on a shelf, it serves a function, instead of merely collecting dust. We managed to create a simple and clear visual identity with the use of lines, and in each geometric form of it the corners and walls of a room could be observed. A red and blue line appeared near pagination numbers. They once again refer the reader to the thermometer, where red colour goes up, and blue colour goes down. Integrated advertisement created by NEBO Ideas Agency, Ukraine for Room Temperature, within the category: Media.

Challenge Lenovo launched its VR-headset Explorer. Its promo in Ukraine was complicated due to literary 0 of local content and lack of global applications, mostly presented by casual shooters. Insight Ukrainians travel to Europe in seek for amazing places. But sometimes beauty is just in front of your nose. For those, who still think of Kyiv as a city of churches we bought its modernity vibes just to their point of view. Literally. Idea Kyiv from dusk till dawn — first infotainment VR-app about ukrainian capital. In the project we have showed the other side of Kyiv — its modern culture. Execution We selected 6 trendy locations and developed a VR-tour “Kyiv from dawn till dusk” around them. It every location user gets an interactive game. In these physical locations we placed posters with chatbot codes, that starts a dialogue about the project and gives some product info about Lenovo Explorer. The project was also promoted in social media and landing page. All the communication led to the application download for full-VR experience. Integrated advertisement created by NGN.AGENCY, Ukraine for Lenovo, within the category: Electronics, Technology.

Ukrainians, both adults and children, are terribly tolerant about the violation of their rights. Our task was to show teens that they have rights and these rights must be upheld. We had to explain them how to do it without making them bored. We decided to put a teen in a position of an expert who helps other kids out when their rights are violated. We created #smthwentwrong, a chatbot quest in messengers where players got messages from the characters in need. The teens advised them what to do best and instantly they could figure out where their advice got the characters. Regardless of the players' choices, they were taught what’s the right thing to do in such situations. Also, the teens could write to us in the messengers if their rights were violated in order to have the real lawyer’s advice. They wrote indeed, and even shared their personal problems! Integrated advertisement created by UAMASTER, Ukraine for Pact & Change Communication, within the category: Public Interest, NGO.

Dirt is our everyday enemy. Cooking? Dirt! Walking? Dirt! Watching TV show? DIRT! So if you want to keep your house clean, you definitely need a little helper. And we have one! No matter what you did yesterday, Deebot, will do the wet job for you. Watch our videos and bring comfort to your life. Digital advertisement created by Hoshva, Ukraine for Deebot, within the category: Electronics, Technology.

Film advertisement created by BBDO, Ukraine for Gonzo, within the category: Food.

People are generally unaware about psychological abuse: 1 of 2 Ukrainians unable to recognize manifestations of psychological violence according to InMind research for UNICEF Ukraine. However, 75% of children in Ukraine are regularly subjected to violent discipline, as well as 1 100 000 Ukrainian women are facing domestic violence every year. Anti-violence campaigns in Ukraine have usually targeted victims of physical abuse, rarely – the abusers themselves. Thought, the domestic violence situation hasn’t got any better. Striving to make a positive impact we went to the problem’s roots: psychological abuse. We aimed at engaging with everyone, since anyone can be a victim, an abuser or a witness of psychological violence during their lifetime. Violence triggers people, and while trying to stop psychological violence having no idea of how to do it properly, many people start fighting it, practicing and provoking even more violence. We decided not to fight, but to talk against violence. In order to motivate people to have a talk with their families, and thus not to let violence in their relations in future we did a real neuroscience experiment to show people what psychological violence is and why it is so destructive for people. Film advertisement created by Be-it, Ukraine for Unicef, within the category: Public Interest, NGO.

The hero is obsessed with an idea of having big inch TV in his house. Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

Every year, the 16 Days Against Violence campaign is held worldwide. We were approached by the Ministry of Internal Affairs of Ukraine with an offer to develop a concept of an online and offline exhibition. Dedicated to these 16 days campaign. The topic of domestic violence is extremely relevant for Ukraine. 150,000 cases of domestic violence are reported to the Ukraine police every year. More cases stay unspoken of. There is too much violence around us. People have learned to ignore it, so we choose not to show violence itself. We needed another perspective. Our main characters we made to be ordinary try well and can be found almost in any home. They are tools of violence. Behind each of them is a real story of abuse from the police protocol. This is how the idea of THE THING IS an exhibition was born. The exhibition THE THING IS was opened in one of the central squares of Kyiv, Ukraine. You could scan a QR code and go to the exhibition website to hear the horrifying stories of violent survivors. The ceremony was attended by the First Lady of Ukraine Olena Zelenskaya and Vice Prime Minister Olha Stefanishyna. Millions of Ukrainians found out about the exhibition from social media or TV news and interned it. The Thing Is posters were sent to all regions of Ukraine. The police put them up in the squares of all major cities. Yes, we all want domestic violence to stop. Results: 10,000 visitors to the exhibition in Kyiv 146,000 visitors to the exhibition website on the first day Mini-expositions were presented in 27 cities More than 70 mentions in national medias Integrated advertisement created by Vintage web production, Ukraine for Ministry of Internal Affairs of Ukraine, within the category: Public Interest, NGO.

The summer-2019 in Ukraine was hot. The ice cream market was hot too. Several brands launched a high-budget campaigns with celebrity. So, how could a little brand “Laika” draw your attention? hhh We decided to catch you with an out-of-box video in digital. Because the right targeting allows getting the greatest results with our budget. In the pre-rolls, we played with the meme of animals with human hands. We made alive our logo. And it is impossible to skip a brand-hero, like us. llll We made this to say, that ice-cream is so delicious! So delicious, that you would like any situation with it! Even the heat. Even a cat, despite you, are a dog. Even pre-rolls. Try it, like it. Film advertisement created by Saatchi&Saatchi, Ukraine for Laika, within the category: Food.

Audio advertisement created by Leo Burnett, Ukraine for Delo.ua, within the category: Media.

Like people, cats want food variety. But most cat food is made of chicken meat. So the poor animals have to eat chicken in the morning, afternoon, evening, every day, actually all the time. Creative Agency GRAPE and Optimеal decided to make a "meat revolution" in the animal feed market, telling people that the pets would thank them if they serve meaty Optimеal instead of chicken as the "main dish." Integrated advertisement created by Grape, Ukraine for Optimeal, within the category: Pets.

Unusual abilities coded in Ukrainian folklore and nurturing our culture are supplemented in modern life with the help of amazing capabilities of Samsung Galaxy Note 8. Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by Banda, Ukraine for Borjomi, within the category: Non-Alcoholic Drinks.

Film advertisement created by Tabasco Ukraine, Ukraine for Armed Forces of Ukraine, within the category: Public Interest, NGO.

The well-known European song contest is a truly outstanding event that is always a festival of emotions for hundreds of millions of spectators all over the world with the exception of hard of hearing people. The society is capable of changing the situation. In Ukraine one of the first steps towards changes became the idea of social initiative by Saatchi & Saatchi agency to create a video in which the song by the Ukrainian representative on the contest would be entirely performed in the international sign language. The idea caused public outcry and from words in a presentation quickly transformed into a team of concerned people who got together and made it true. Film advertisement created by Saatchi & Saatchi, Ukraine for Ukrposhta, within the category: Public Interest, NGO.

Police report. Yesterday, a meeting was held 23 miles away from Las Vegas. Things noticed: genuine values from a Kyiv Vitamin Plant and a mysterious object in a box. Check the confidential video footage immediately. Film advertisement created by BBDO, Ukraine for Askorbinka, within the category: Health.

Appliance store Comfy provides super quick delivery at any time. We call this blessing a quickeasy delivery. No one likes long deliveries as well as long ads. To not drive people nuts, we filmed the fastest ads ever - they last for just 1 second. One second is not enough to hate an ad that interferes your video with the kitties, not enough to find skip button, but enough to realize that it was about delivery. The fastest ever delivery ad, that doesn’t anger anyone. Content advertisement created by Banda, Ukraine for Comfy, within the category: Retail Services.

Film advertisement created by Saatchi & Saatchi, Ukraine for Letgo, within the category: Professional Services.

Direct advertisement created by BBDO, Ukraine for Stella Artois, within the category: Alcoholic Drinks.

In history textbooks, there are not many women's names. We heard about the actions of Skoropadsky, Kotsyubinsky, Bandera, but we have not heard anything about their wives who had a direct impact on their husbands, and as a result on the politics of Ukraine. Such depreciation of women’s role has led to the fact that 70% of men in Ukraine are convinced that the woman's place is in the kitchen. Decision To draw attention to the problem, we chose well-known "male" surnames (Bandera, Skoropadsky, Kotsyubinsky) and told the story of women who stood behind them. Our idea was a unique packaging design for a limited batch of condensed milk. One hundred sets were sent to the leading Ukrainian media, bloggers and opinion leaders. Results The bold choice of surnames attracted the attention of 189 Ukrainian and 73 Russian media. The number of fans of the “Ichnyansky dairy and cannery” page on Facebook has increased by 1200%. The project with a budget of $ 14.69 covered 26,820,589 users. Design advertisement created by Tabasco, Ukraine for Ichnya, within the category: Food.