The summer-2019 in Ukraine was hot. The ice cream market was hot too. Several brands launched a high-budget campaigns with celebrity. So, how could a little brand “Laika” draw your attention? hhh We decided to catch you with an out-of-box video in digital. Because the right targeting allows getting the greatest results with our budget. In the pre-rolls, we played with the meme of animals with human hands. We made alive our logo. And it is impossible to skip a brand-hero, like us. llll We made this to say, that ice-cream is so delicious! So delicious, that you would like any situation with it! Even the heat. Even a cat, despite you, are a dog. Even pre-rolls. Try it, like it. Film advertisement created by Saatchi&Saatchi, Ukraine for Laika, within the category: Food.

Exotic cooking with Yelli became easier. It almost registered in the home kitchen. And now you don’t have to go to a restaurant to have an American chowder or Indian masurdal. But it was difficult for customer to put up with this fact because of the barrier: exotic means hard to cook. That’s what we were working on in the video., We found out a funny insight: when you’re cooking something complicated you’re standing at the stove for a long time, you’re cleaning, cutting, crushing, pouring in, grinding, brewing– you’re sweating as you’re working out. That’s why we decided to show that cooking an exotic soup with Yelli would be such a simple exercise. At the same time we associated with a healthy lifestyle where our product was a full first course. And a friendly crazy chef in the lead role not only became a source of joy for the agency but also increased the viewing time of the pre-roll. Film advertisement created by Arriba!, Ukraine for Yelli, within the category: Food.

Digital advertisement created by ISD, Ukraine for Nurofen, within the category: Pharmaceutical.

On April 9, 2019, a new 360° commercial in action genre by PocketBook launched on YouTube. The producer of e-readers revived well-known book heroes by combining classic literature with the latest technologies. The spectator will become a part of a big grotesque battle of good against evil while fleeing from Dracula’s teeth with Sherlock Holmes. It’s not enough to be just a spectator. It’s time for immersive experience. The story begins with Sherlock Holmes entering a vintage elevator without even imagining that the craziest adventure in his life awaits for him ahead. And then events develop with the speed of a twister: first, Professor Moriarty peeks into the elevator and drops a hint that things will come off very badly for Sherlock. And he is right! The epic battle with Dracula, the fatal misunderstanding with the seductive Snow Queen, the fencing lessons from the Headless Horseman - it's not a full list of odd and dangerous events that the hero has to go through. Digital advertisement created by Moon Studio, Ukraine for PocketBook, within the categories: Media, Recreation, Leisure.

Louder.me is a service for searching and publishing high-quality indie music, which was designed for a demanding listener. The uniqueness of the service is the opportunity for modern non-profit musicians to stand out in the flow of commercial music without financial production. This is underground content for modern people.

Appliance store Comfy provides super quick delivery at any time. We call this blessing a quickeasy delivery. No one likes long deliveries as well as long ads. To not drive people nuts, we filmed the fastest ads ever - they last for just 1 second. One second is not enough to hate an ad that interferes your video with the kitties, not enough to find skip button, but enough to realize that it was about delivery. The fastest ever delivery ad, that doesn’t anger anyone. Content advertisement created by Banda, Ukraine for Comfy, within the category: Retail Services.

Direct advertisement created by Publicis, Ukraine for Society, within the category: Public Interest, NGO.

OLX is one of the biggest online marketplaces in Ukraine, and OLX Delivery is a service that guarantees safety of any deal on OLX. We had to explain why OLX Delivery is the best way to make a secure purchase. The matter is that OLX is a place of lucky findings and magic moments of getting some rare stuff you’ve been dreaming about, and worrying about safety of your buys only spoils all the online shopping magic. But actually it’s not that sad: to make things happen, you just have to make sure that on the other side of the screen is a serious person. And to make it – just use the OLX Delivery service. Here we needed to tell that among all the strange, crazy and difficult ways to prove the seriousness of your intention, there is one simple but effective way – just use OLX Delivery service. OLX Delivery. Prove that you’re serious. Film advertisement created by Banda, Ukraine for OLX Delivery, within the category: Professional Services.

The film was created for a brand new model from KIA - Stonic. Since Stonic is a new subcompact city crossover, the creators decided to show the car through the prism of the city. Here is our real city car manifest.

1 in 7 Ukrainian women will face breast cancer during her lifetime. Half the times the illness will claim its victim’s life. The best solution in preventing the disease is getting regular checkups. Women, especially those already having bad suspicions, tend to believe that until the diagnosis is heard, there’s a glimpse of hope that the illness will just go away eventually. That’s why convincing Ukrainian women to see a breast physician before it’s too late have become our main challenge. We get an insight from women diagnosed with breast cancer on the late 3rd-4th stage, that what holding held them back from getting a checkup sooner was the fear of bad news that "paralyzed" any further actions. However, there also could be a positive example and encouragement for other women from those who have already been in those shoes. We decided to give the women an example of courage at the very moment when they think about their breasts the most – while buying a bra. That’s how a special BRAve collection was born in cooperation with local lingerie manufacturer. Ladies who have sewed the bras became the first brave women to go through breast examination on this initiative, to now pass on the bravery baton to a woman with a handwritten note attached to each item from the special collection. We presented BRAve collection to media and influencers to launch our brave relay in social and traditional media. A beautiful mini film told the inspiring story of seamstresses and directed their message to other women: be BRAve. Film advertisement created by Be-it, Ukraine for Avon, within the category: Health.

18–29-year-old Ukrainians do not vote. According to the research of the sociological group "Rating", only 36% of the age group took part in the last parliamentary elections in 2014. NGO Global Office together with ANGRY agency decided to call this youth for the snap parliamentary elections on July 21 in their own language. Action: The Ukrainian capital, Kyiv, is famous for its rave culture. The parties that take place here are among the biggest in Europe, such as CXEMA, Strichka, Brave! Factory. So, for this audience, we have created a bold social video in which the young people showed not the way the elders want to see it, but what it really is. We asked a famous Kievan DJ Dmitry Avksentiev to create a track. Results: The video was created specifically for Facebook, the most popular social network In Ukraine, and YouTube. For the first 5 days on Facebook, the video was watched by 500,000 people, on YouTube - more than 260,000 times. With more than 1,000,000 coverage in Ukrainian and Russian media. Film advertisement created by ANGRY, Ukraine for Global Office, within the category: Public Interest, NGO.

Ambient advertisement created by Banda, Ukraine for Borjomi, within the category: Non-Alcoholic Drinks.

Film advertisement created by Royal Advertising, Ukraine for Signature, within the category: Public Interest, NGO.

Ambient advertisement created by CB Territory, Ukraine for Arterium, within the category: Pharmaceutical.

Film advertisement created by Saatchi & Saatchi, Ukraine for Letgo, within the category: Professional Services.

People are generally unaware about psychological abuse: 1 of 2 Ukrainians unable to recognize manifestations of psychological violence according to InMind research for UNICEF Ukraine. However, 75% of children in Ukraine are regularly subjected to violent discipline, as well as 1 100 000 Ukrainian women are facing domestic violence every year. Anti-violence campaigns in Ukraine have usually targeted victims of physical abuse, rarely – the abusers themselves. Thought, the domestic violence situation hasn’t got any better. Striving to make a positive impact we went to the problem’s roots: psychological abuse. We aimed at engaging with everyone, since anyone can be a victim, an abuser or a witness of psychological violence during their lifetime. Violence triggers people, and while trying to stop psychological violence having no idea of how to do it properly, many people start fighting it, practicing and provoking even more violence. We decided not to fight, but to talk against violence. In order to motivate people to have a talk with their families, and thus not to let violence in their relations in future we did a real neuroscience experiment to show people what psychological violence is and why it is so destructive for people. Film advertisement created by Be-it, Ukraine for Unicef, within the category: Public Interest, NGO.

Dirt is our everyday enemy. Cooking? Dirt! Walking? Dirt! Watching TV show? DIRT! So if you want to keep your house clean, you definitely need a little helper. And we have one! No matter what you did yesterday, Deebot, will do the wet job for you. Watch our videos and bring comfort to your life. Digital advertisement created by Hoshva, Ukraine for Deebot, within the category: Electronics, Technology.

GRAPE Ukraine team launched “Yes! I am Ukrainian” project. We made a Facebook application as an interactive book with record number of authors. This special media enabled anyone in Ukraine to declare their point of view, and supported national dignity of Ukrainians. Digital advertisement created by Grape Ukraine, Ukraine for Chernigivske, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, Ukraine for Gonzo, within the category: Food.