Advertising can be useful. Patsany hunted down Urbasaurus and transformed three locations in three Ukrainian cities into an urban campaign for glo™ (glo™ is intended for adult tobacco or nicotine users). In the spring and summer of 2021, we launched the campaign "City vs. Urbazavry ”, the main goal of which is to improve the improvement of cities in small steps. Together with the public organization City Reforms, we chose 9 abandoned locations in Kyiv, Kharkiv and Odesa and named them Urbasaurus. People on the website, the Instagram page, voted for the Urbasaurus they want to sin. We developed nine 3D models of the Urbasaurus and created AR masks, a project website and an Instagram page run on behalf of the Urbasaurus. The campaign was supported by well-known Ukrainian bloggers and activists. More than 130,000 Ukrainians took part in the campaign. On the example of this urban campaign for glo™, we wanted to show that advertising can be meaningful and socially useful: for the brand, for people, for cities, for Ukraine. Integrated advertisement created by Patsany Agency, Ukraine for Glo, within the category: Tobacco.

According to the UNICEF study, about 150 million children from 13 to 15 around the world become victims of physical abuse in school. This problem is particularly acute for homosexual, bisexual and transgender teenagers. Belarus makes no exception. Moreover, the worst thing is that such children live in constant fear, because they lack support from their environment, their school and the state, which completely ignores their existence. This touching music video reveals the story of a transgender woman, shows deep connection with her mother. The plot is based on a real story of Valeria Shendera from Minsk. With this video we want to support people who are still facing stigma and bullying for who they are. Valeria’s story inspired us to launch #superparents flash mob. Film advertisement created by Tabasco Ukraine, Ukraine for Tabasco, within the categories: Agency Self-Promo, Public Interest, NGO.

Film advertisement created by Kinograf, Ukraine for Motiv., within the category: Electronics, Technology.

The summer-2019 in Ukraine was hot. The ice cream market was hot too. Several brands launched a high-budget campaigns with celebrity. So, how could a little brand “Laika” draw your attention? hhh We decided to catch you with an out-of-box video in digital. Because the right targeting allows getting the greatest results with our budget. In the pre-rolls, we played with the meme of animals with human hands. We made alive our logo. And it is impossible to skip a brand-hero, like us. llll We made this to say, that ice-cream is so delicious! So delicious, that you would like any situation with it! Even the heat. Even a cat, despite you, are a dog. Even pre-rolls. Try it, like it. Film advertisement created by Saatchi&Saatchi, Ukraine for Laika, within the category: Food.

Cleaning is a battle. And there is something that can make this job much more easier. The most powerful tool that our female hero has in her arsenal is the vacuum cleaner Samsung Anti-Tangle. Who will win the final battle? Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Ukraine for Letgo, within the category: Professional Services.

Film advertisement created by Kinograf, Ukraine for Motiv., within the category: Electronics, Technology.

Film advertisement created by Provid, Ukraine for Cheese Club, within the category: Food.

Goal To turn poetry into a functional interior accessory, popularize poetry through the city streets, engage the poetry community and launch at the main literature event in Kyiv. Solution When designing the poetry book, we decided to play around its name – “Room Temperature”. That’s why a thermometer stem was attached to the book spine. As a result, when this book is on a shelf, it serves a function, instead of merely collecting dust. We managed to create a simple and clear visual identity with the use of lines, and in each geometric form of it the corners and walls of a room could be observed. A red and blue line appeared near pagination numbers. They once again refer the reader to the thermometer, where red colour goes up, and blue colour goes down. Integrated advertisement created by NEBO Ideas Agency, Ukraine for Room Temperature, within the category: Media.

BetterMe is the fastest-growing family of Health&Fitness apps in the world, with over 95 million users from 190 countries. In its latest campaign, developed by DRAMA QUEEN, BetterMe turns the well-known cliché of the marriage vow into a manifesto of self-acceptance. Standing for the mindful approach to self-improvement, sports and dieting, BetterMe puts self-acceptance and self-love at the heart of their mission. This campaign underlines the idea that only self-acceptance and self-support lead to an efficient way to wellness. That only a person who learned to love and support himself no matter what can stand the long way to the better version of himself. Digital advertisement created by Drama Queen, Ukraine for BetterMe, within the categories: Health, Sports.

People are generally unaware about psychological abuse: 1 of 2 Ukrainians unable to recognize manifestations of psychological violence according to InMind research for UNICEF Ukraine. However, 75% of children in Ukraine are regularly subjected to violent discipline, as well as 1 100 000 Ukrainian women are facing domestic violence every year. Anti-violence campaigns in Ukraine have usually targeted victims of physical abuse, rarely – the abusers themselves. Thought, the domestic violence situation hasn’t got any better. Striving to make a positive impact we went to the problem’s roots: psychological abuse. We aimed at engaging with everyone, since anyone can be a victim, an abuser or a witness of psychological violence during their lifetime. Violence triggers people, and while trying to stop psychological violence having no idea of how to do it properly, many people start fighting it, practicing and provoking even more violence. We decided not to fight, but to talk against violence. In order to motivate people to have a talk with their families, and thus not to let violence in their relations in future we did a real neuroscience experiment to show people what psychological violence is and why it is so destructive for people. Film advertisement created by Be-it, Ukraine for Unicef, within the category: Public Interest, NGO.

Teens generally think that HIV/AIDS is not about them, and health issues are not of concern to them overall. On the other hand, HIV testing is a big deal actually, it can be scary. Knowing that teens tend to do crazy or risky things to show-off, get attention, feel adrenaline or because others do it, we made HIV testing a part of the world of challenging entertainment, so when you do it – it’s a bold move. With the help of the celebrity — UNICEF Ukraine’s friend multi-artist MONATIK — we dared teens* to test for HIV. We made a real-life experiment: the artist did all the exciting things he likes — skateboarding, dancing, trampoline jumps — and HIV test. We measured his heart rate in the process to prove: if one seeks an adrenaline rush, he or she should definitely test for HIV. *In Ukraine 14+ teens can anonymously test for HIV without parents consent. Film advertisement created by Be-it, Ukraine for Unicef, within the category: Public Interest, NGO.

Three stories about how a glass of fresh milk, which in the list of simple life joy can be put together in a row with the smell of freshly squeezed herbs, the noise of the sea and a children's smile, at least for a few moments, but makes us kinder. Better both to himself and to others. Film advertisement created by ANGRY, Ukraine for Dobrynia, within the category: Non-Alcoholic Drinks.

1 in 7 Ukrainian women will face breast cancer during her lifetime. Half the times the illness will claim its victim’s life. The best solution in preventing the disease is getting regular checkups. Women, especially those already having bad suspicions, tend to believe that until the diagnosis is heard, there’s a glimpse of hope that the illness will just go away eventually. That’s why convincing Ukrainian women to see a breast physician before it’s too late have become our main challenge. We get an insight from women diagnosed with breast cancer on the late 3rd-4th stage, that what holding held them back from getting a checkup sooner was the fear of bad news that "paralyzed" any further actions. However, there also could be a positive example and encouragement for other women from those who have already been in those shoes. We decided to give the women an example of courage at the very moment when they think about their breasts the most – while buying a bra. That’s how a special BRAve collection was born in cooperation with local lingerie manufacturer. Ladies who have sewed the bras became the first brave women to go through breast examination on this initiative, to now pass on the bravery baton to a woman with a handwritten note attached to each item from the special collection. We presented BRAve collection to media and influencers to launch our brave relay in social and traditional media. A beautiful mini film told the inspiring story of seamstresses and directed their message to other women: be BRAve. Film advertisement created by Be-it, Ukraine for Avon, within the category: Health.

GRAPE Ukraine team launched “Yes! I am Ukrainian” project. We made a Facebook application as an interactive book with record number of authors. This special media enabled anyone in Ukraine to declare their point of view, and supported national dignity of Ukrainians. Digital advertisement created by Grape Ukraine, Ukraine for Chernigivske, within the category: Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Ukraine for AXA, within the category: Finance.

Film advertisement created by Tabasco Ukraine, Ukraine for Armed Forces of Ukraine, within the category: Public Interest, NGO.

Ichnia is a city where the well-known condensed milk is produced. In autumn 2018 Ichnya was stirred up by a series of explosions in military warehouses. Associations with the brand became a nightmare. There were rumours that the plant was destroyed. It was necessary to restore the truth about the brand and to tell everyone that the plant works as before. We made the packaging of condensed milk a carrier of the idea: despite all the terrible events, Ichnya does not give up and continues to believe in the Ukrainian army. A limited batch of сraft "Combat Сondensed Milk" was developed. Six cans with the image of the combat arms together formed a panorama of full-scale combat operations. 100 such kits were distributed to leading media, bloggers and opinion leaders. Within 72 hours "Combat Condensed Milk" received 52 publications in top Ukrainian and Russian media and social networks. The total coverage of the project is 10069941 contacts. Digital advertisement created by Tabasco, Ukraine for Ichnya, within the category: Food.

Digital advertisement created by Grape Ukraine, Ukraine for Delta Bank, within the category: Finance.

Ambient advertisement created by Saatchi & Saatchi, Ukraine for Milka, within the category: Confectionery, Snacks.