Teens generally think that HIV/AIDS is not about them, and health issues are not of concern to them overall. On the other hand, HIV testing is a big deal actually, it can be scary. Knowing that teens tend to do crazy or risky things to show-off, get attention, feel adrenaline or because others do it, we made HIV testing a part of the world of challenging entertainment, so when you do it – it’s a bold move. With the help of the celebrity — UNICEF Ukraine’s friend multi-artist MONATIK — we dared teens* to test for HIV. We made a real-life experiment: the artist did all the exciting things he likes — skateboarding, dancing, trampoline jumps — and HIV test. We measured his heart rate in the process to prove: if one seeks an adrenaline rush, he or she should definitely test for HIV. *In Ukraine 14+ teens can anonymously test for HIV without parents consent. Film advertisement created by Be-it, Ukraine for Unicef, within the category: Public Interest, NGO.

Each 12-th Ukrainian over 45 years old is suffering from a stroke or a myocardial infarction. And the consequences of the attacks affect the entire patient’s family, as for the rehabilitation period children and parents literally swap roles in caring. So we decided to appeal to Ukrainians aged over 25 years, children of potential fatal attack victims and created an interactive website that allows to try being a guardian of the sick parent. After learning facts and feeling the problem – visitors leave motivated to prevent the disease with the help of our brand Acard. Digital advertisement created by Smartica Skykillers, Ukraine for Acard, within the category: Health.

TVC shows Ukrainian Olympians, world champions in different sports, inspired by their motherland and it calls everyone to support the UA team in Rio together with Samsung. The story is accompanied by the poetry of the famous Ukrainian poet Ivan Franko. Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by Saatchi & Saatchi, Ukraine for Milka, within the category: Confectionery, Snacks.

We decided to inspire young professionals and show a day in the life of those who provide MHP and the whole world with ideas, energy and innovations. Because that's what modern agro-industry is about! Film advertisement created by Grape, Ukraine for MHP, within the category: Industrial, Agriculture.

Ideas Festival is the biggest intellectual festival in Ukraine. The festival has changed a lot, so organisers wanted to refresh and implement new vision and ideas into the festival’s visual identity. When we started looking for a new symbol of ideas, we didn’t want to use cliche associations like lamps or mind bubbles. We’ve conducted a small research and found-out, that people themselves are the best metaphor for ideas. Because people are those who create, share and implement ideas in real life. Profiles of real people have become the main element of branding: they communicate on a live brand pattern, share their experiences with each other. A Greek-style font resembles the Greek roots of the word “idea”, and peoples’ profiles remind us of pictures of ancient Greek thinkers. Design advertisement created by ONCE, Ukraine for Ideas Festival, within the category: Professional Services.

Film advertisement created by Saatchi & Saatchi, Ukraine for Letgo, within the category: Professional Services.

Film advertisement created by Banda, Ukraine for KIAF, within the category: Professional Services.

When Champions League Final came to Kyiv, we’ve lost our best feature - hospitality. There were only money and profit in minds. Owners of the apartments canceled reservations to resell it more expensive later. B&B prices increased in 50-60 times. The biggest European media wrote about Ukrainian’s greediness. The Liverpool FC officials appealed to UEFA to ask help in dealing with crazy prices for housing in Kyiv. It was a national shame! To earn back our reputation of hospitable nation, gastro-bar “Rebra & Kotlety” decided to lose money. We transformed gastro-bar into a free hostel for European fans and listed it on Airbnb. Day later fans have booked all beds in our Hostel-Bar. On May 26, they arrived in Kyiv. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed the greediness away from media titles. Sometimes you should lose in some money to get more valuable thing. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed greediness away from media titles. Sometimes you should lose in some money to get more valuable thing. Integrated advertisement created by Saatchi&Saatchi, Ukraine for Rebra&Kotlety, within the category: Hospitality, Tourism.

To research what women really feel about the celebration we launched a facebook flashmob with a "buketchallenge" hashtag. So, we've decided to give our partners the special wallet with symbolic "rights" — this is what we call a driving. Integrated advertisement created by Adsapience, Ukraine for Adsapience, within the category: Agency Self-Promo.

The idea is based on the message that during UEFA EURO 2016 football becomes the foremost kind of sport on the planet. This time all other kinds of sport are on the background. Moreover, sportsmen – hockey, basketball, tennis and others players play football, falling into line with football madness. Football becomes number one game not only on French stadiums and on the screens of millions of fans, but also on hockey fields and basketball and tennis courts. Film advertisement created by Electric Sheep Film, Ukraine for Parimatch, within the category: Gambling.

Film advertisement created by Tabasco Ukraine, Ukraine for Saf-Moment, within the category: Food.

Amnesty International Ukraine held a performance in one of Kyiv movie theaters. In the middle of the film viewing people in camouflage uniforms burst into the cinema hall and violently took two viewers away. We made a short video of the “abduction” and with the help of ambush marketing it became a viral and has collected tens of thousands views on YouTube. The initiative took place in support of annual Writing the Letters Marathon initiative organized by Amnesty International. Ambient advertisement created by Tabasco Ukraine, Ukraine for Amnesty International, within the category: Public Interest, NGO.

The commercial was developed to promote a new offer from Volia – the package of cinema channels providing a non-stop movie broadcast. Film advertisement created by Scholz & Friends, Ukraine for Volia, within the category: Media.

Every year, the 16 Days Against Violence campaign is held worldwide. We were approached by the Ministry of Internal Affairs of Ukraine with an offer to develop a concept of an online and offline exhibition. Dedicated to these 16 days campaign. The topic of domestic violence is extremely relevant for Ukraine. 150,000 cases of domestic violence are reported to the Ukraine police every year. More cases stay unspoken of. There is too much violence around us. People have learned to ignore it, so we choose not to show violence itself. We needed another perspective. Our main characters we made to be ordinary try well and can be found almost in any home. They are tools of violence. Behind each of them is a real story of abuse from the police protocol. This is how the idea of THE THING IS an exhibition was born. The exhibition THE THING IS was opened in one of the central squares of Kyiv, Ukraine. You could scan a QR code and go to the exhibition website to hear the horrifying stories of violent survivors. The ceremony was attended by the First Lady of Ukraine Olena Zelenskaya and Vice Prime Minister Olha Stefanishyna. Millions of Ukrainians found out about the exhibition from social media or TV news and interned it. The Thing Is posters were sent to all regions of Ukraine. The police put them up in the squares of all major cities. Yes, we all want domestic violence to stop. Results: 10,000 visitors to the exhibition in Kyiv 146,000 visitors to the exhibition website on the first day Mini-expositions were presented in 27 cities More than 70 mentions in national medias Integrated advertisement created by Vintage web production, Ukraine for Ministry of Internal Affairs of Ukraine, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Ukraine for Dobrynya, within the category: Non-Alcoholic Drinks.

BetterMe is the fastest-growing family of Health&Fitness apps in the world, with over 95 million users from 190 countries. In its latest campaign, developed by DRAMA QUEEN, BetterMe turns the well-known cliché of the marriage vow into a manifesto of self-acceptance. Standing for the mindful approach to self-improvement, sports and dieting, BetterMe puts self-acceptance and self-love at the heart of their mission. This campaign underlines the idea that only self-acceptance and self-support lead to an efficient way to wellness. That only a person who learned to love and support himself no matter what can stand the long way to the better version of himself. Digital advertisement created by Drama Queen, Ukraine for BetterMe, within the categories: Health, Sports.

Direct advertisement created by Leo Burnett, Ukraine for Ping-Pong.ua, within the category: Professional Services.

Sink-or-swim marathon. Ambient advertisement created by Arriba!, Ukraine for Cinema Cafe, within the category: House, Garden.

Film advertisement created by Tabasco Ukraine, Ukraine for Vodafone, within the category: Electronics, Technology.