Insights, Strategy & the Idea: Viasat is a leading paid satellite TV operator competing with 3 other players in its category constantly expanding the market share of paid satellite TV. The communication goal was to drive broad public awareness of Cartoon Network launch. The marketing goal was subscription sales targets. The Agency was asked to come up with ideas within a limited budget of just $5K. Having checked all the content of the Cartoon Network in Ukraine, we learned that the only “fresh” cartoon was Scooby Doo. The obvious solution was to generate buzz. And we decided to act as if we really have news. We had enough money to organize decent press-conference, so all the fun was to happen there. The main challenge was to create an event visited by maximum journalists, give them a brilliant material to tell the country about. Creative Execution: Instead of usual “spokesmen” we brought in «spokesdogs»–Scooby Doo Crew, presenting the project to journalists and answering their questions. We named it the World 1st Dogs’ Press-Conference. Journalists were stunned with the idea and the opportunity to interview the Scooby Doo crew (real trained dogs). The “translation” was realized by the Interpreter from «dog » to «human» language – a Client Viasat representative. We all knew that it will be a real newsmaking event, and it did attract so many journalists, we could hardly fit into the country’s biggest press-room – UNIAN (usually allocated for the President, Prime-Minister and other VIP news events) Dogs one after another answered journalists with barking, whining, wagging or waving paws - the interpreter translated everything to “human language”. It took 1 hour to give away all the signatures requested by journalists! And of course everyone wanted to take a photo of our celebrity dog-crew. Results and Effectiveness: • 6 Google pages in Ukrainian with unique links, photos etc. • Top news sites http://korrespondent.net/, http://www.natali.ua/, http://kino.open.ua/,http://www.telekritika.ua/, http://www.ukrbiz.net, http://kiev.afisha.ua/, http://odessa.info/ • National TV show “Good morning, Ukraine!” • 9 most popular offline magazines («Liza», «Telenedelya», «TV Park», «ТV Ekran», «Serial», «Ukraina Moloda», etc.). • For 5K$ and 0 media investment we made Cartoon Network Channel launch a big deal! The subscriptions sales plan for September, 2010 was fulfilled at 129%. Cartoon Network in Ukraine became the The first TV channel ever launched by pets. Scooby-doooby-doooooo! Ambient advertisement created by Tabasco Ukraine, Ukraine for Cartoon Network, within the category: Media.

Not only women love sweets. Trufalie is the very first candy for men on the Ukrainian market. To promote this new brand position, we created a commercial with a pretty cool man on a car hood. He advocates guys that eat chocolate and proves women should appreciate them. Created by Michurin, Ukraine for AVK. Film advertisement created by Michurin, Ukraine for Trufalie, within the category: Food.

Pure (getpure.org) - is a mobile app, designed to help anyone find a sexual partner "right here, right now". The app was not designed solely for single people, but rather to a wider audience with a progressive understanding of present-day relationships. Roman Sidorenko, the Untitled venture company, CEO Pure: We believe it's natural for someone to feel a powerful sense of attachment to a long term partner while feeling intense romantic love for somebody else and at the same time, feeling sexually attracted to a diverse range of people. We would like it to be all about exploring different dynamics with different people -- sexual, emotional, psychological and spiritual. A controversial subject, due to moral barriers set by society brought us to an idea of a short film, that we hope will start a conversation about sexual freedom and a true freedom of choice. We featured three modern people living in New York, each of them facing there own problems. A couple living through a slow down in their sexual relationship, trying to figure out how to save their marriage. And a single girl ready to explore her sexuality using modern technology as a tool to overcome social prejudice. Each scene features a voiceover from well known smartphone applications, underlining how much the apps have become part of our everyday lives, thus raising the question of why is sex different and still treated as the last tabu in the modern society. We are certain that gender, sexual activities, or the number of participants in sexual relations should not be externally regulated. Some people are looking for just one partner, while others want to explore and enjoy. It's your choice, and Pure helps you act on it! Digital advertisement created by VGNC, Ukraine for Pure, within the category: Professional Services.

Film advertisement created by Scholz & Friends, Ukraine for life:), within the category: Electronics, Technology.

Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

Film advertisement created by Kinograf, Ukraine for FUIB, within the category: Finance.

Ambient advertisement created by Grape Ukraine, Ukraine for Chezz, within the category: Alcoholic Drinks.

In Ukraine every year takes place Ukrainian Marketing Forum, where advertising professionals and clients analyze what is done and where to move next. Every year it has the main theme, this year’s theme is every brand should have its own convictions and every brand should have to prove it, to act, not just mouth empty words. Less words - more works. We clearly demonstrated this principle with the help of two one-hour commercials. If you are, for example, a ketchup brand and you told us that your ketchup is made from selected tomatoes, you have to prove it - to pick these tomatoes carefully. If you are a consumer electronics retailer and you told us that you have the best selection of smartphones, you also have to prove it. Yes, it is boring. Yes, it is routine. Yes, it is not interesting. But it is important. After all, the times when words had a meaning passed. Today only deeds matter. And today, every brand must understand this. So, less words. Film advertisement created by ANGRY, Ukraine for Ukrainian Marketing Forum, within the category: Professional Services.

OLX is one of the biggest online marketplaces in Ukraine, and OLX Delivery is a service that guarantees safety of any deal on OLX. We had to explain why OLX Delivery is the best way to make a secure purchase. The matter is that OLX is a place of lucky findings and magic moments of getting some rare stuff you’ve been dreaming about, and worrying about safety of your buys only spoils all the online shopping magic. But actually it’s not that sad: to make things happen, you just have to make sure that on the other side of the screen is a serious person. And to make it – just use the OLX Delivery service. Here we needed to tell that among all the strange, crazy and difficult ways to prove the seriousness of your intention, there is one simple but effective way – just use OLX Delivery service. OLX Delivery. Prove that you’re serious. Film advertisement created by Banda, Ukraine for OLX Delivery, within the category: Professional Services.

Film advertisement created by Saatchi & Saatchi, Ukraine for Letgo, within the category: Professional Services.

EMwatch is a stress tracker with Al-based mental health advisor designed by Ukrainian tech startup Emotion Labs. It is able to prevent 75% of stress-related diseases thanks to more than three years of research conducted by a team of bioengineers and technological scientists. Following its mission “to reshape completely daily stress management practices”, the company launched a new stress-less productivity tool called “Tame The Time”. The most stressful time for the majority of people is the last hour before a deadline. Especially the final 15 minutes. During this period, it is natural for a person to speed up beyond his abilities. At the same time, the person is overwhelmed because of the feeling that time has also sped up and started pushing them. Digital advertisement created by Saatchi & Saatchi, Ukraine for Emwatch, within the categories: Electronics, Technology, Personal Accessories.

Film advertisement created by BBDO, Ukraine for Hercules, within the category: Food.

Like people, cats want food variety. But most cat food is made of chicken meat. So the poor animals have to eat chicken in the morning, afternoon, evening, every day, actually all the time. Creative Agency GRAPE and Optimеal decided to make a "meat revolution" in the animal feed market, telling people that the pets would thank them if they serve meaty Optimеal instead of chicken as the "main dish." Integrated advertisement created by Grape, Ukraine for Optimeal, within the category: Pets.

Film advertisement created by Tabasco Ukraine, Ukraine for Vodafone, within the category: Electronics, Technology.

The film was created for a brand new model from KIA - Stonic. Since Stonic is a new subcompact city crossover, the creators decided to show the car through the prism of the city. Here is our real city car manifest.

Since 1991 more than 230,000 Ukrainians have been affected by human trafficking. Mostly these people are the one who have been promised the moon at work both abroad and in Ukraine (high salaries, accommodation, three meals a day, etc.). In order to show that things are not always what they seem at first sight, the creative agency ANGRY and the International Organization for Migration in Ukraine have released an allegorical video with the participation of the Ambassador of Goodwill of the UN agency on migration, Eurovision winner in 2016, famous Ukrainian singer, Jamala. At first glance, sometimes what looks like the best working conditions turns out to be the worst working conditions. At first glance, sometimes what looks like a beautiful dance turns out to be a display of aggression. Dance as an allegory of good and beautiful, dancers as an allegory of human trafficking victims and invisible evil spirits-dementors as an allegory of danger. TV spot and outdoor campaign is released on EU Anti-Trafficking Day on October 18, 2018. Content advertisement created by ANGRY, Ukraine for International Organization for Migration, within the category: Public Interest, NGO.

Ambient advertisement created by CB Territory, Ukraine for Arterium, within the category: Pharmaceutical.

Ambient advertisement created by Saatchi & Saatchi, Ukraine for Milka, within the category: Confectionery, Snacks.

Dirt is our everyday enemy. Cooking? Dirt! Walking? Dirt! Watching TV show? DIRT! So if you want to keep your house clean, you definitely need a little helper. And we have one! No matter what you did yesterday, Deebot, will do the wet job for you. Watch our videos and bring comfort to your life. Digital advertisement created by Hoshva, Ukraine for Deebot, within the category: Electronics, Technology.