Film advertisement created by Cheil, Ukraine for Transparency International, within the category: Public Interest, NGO.

Film advertisement created by DDB, Ukraine for McDonald's, within the category: Food.

18–29-year-old Ukrainians do not vote. According to the research of the sociological group "Rating", only 36% of the age group took part in the last parliamentary elections in 2014. NGO Global Office together with ANGRY agency decided to call this youth for the snap parliamentary elections on July 21 in their own language. Action: The Ukrainian capital, Kyiv, is famous for its rave culture. The parties that take place here are among the biggest in Europe, such as CXEMA, Strichka, Brave! Factory. So, for this audience, we have created a bold social video in which the young people showed not the way the elders want to see it, but what it really is. We asked a famous Kievan DJ Dmitry Avksentiev to create a track. Results: The video was created specifically for Facebook, the most popular social network In Ukraine, and YouTube. For the first 5 days on Facebook, the video was watched by 500,000 people, on YouTube - more than 260,000 times. With more than 1,000,000 coverage in Ukrainian and Russian media. Film advertisement created by ANGRY, Ukraine for Global Office, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Ukraine for Hercules, within the category: Food.

An interactive viral film for Tuborg Ukraine which follows the journey of three guys through Kiev at night, giving the watcher the option to transform everyday objects into freezelight animation sequences. Digital advertisement created by Mather, Ukraine for Tuborg, within the category: Alcoholic Drinks.

goodwine is a local Kyiv wine and grocery store. In 2018 they completely reimagined their loyalty programme making it as personalized as possible. All customers received exclusive offers based on their preferences. So basically every single user was given an own unique loyalty programme. The brief was to create an identity that will go beyond boring and corporate norm of all shops’ loyalty programmes. goodwine is very human. The brand has always supported the uniqueness of every employee and customer. To support the customization of the loyalty programme and the diversity of thousands of goodwine’s people we came up with the idea to create thousands of different identities. We created naive visual style. Then we programmed an algorithm that randomly shuffles elements and creates thousands of designs. We used them to make an exclusive branding for every customer personal card. Now there are no two identical cards because there are no two identical customers. goodwine employees became the part of identity. The posters were placed in the exact store departments next to workplaces of exact people. The heroes of posters ‘explained’ how the loyalty programme worked in their department. We also saved the exclusive speech patterns of employees in copywriting. So that you feel that a real person is talking to you. Usually people don’t like anything new. But this time 85% of old clients switched to the new programme. And 28 459 goodwine’s visitors became new loyal customers. Design advertisement created by Banda, Ukraine for Goodwine, within the category: Retail Services.

Direct advertisement created by BBDO, Ukraine for Stella Artois, within the category: Alcoholic Drinks.

Digital advertisement created by Grape Ukraine, Ukraine for Laughing Cow, within the category: Food.

For the promotional campaign of the brand “Khortytsya”, it was necessary to demonstrate the ingenious methods of cooling the new bottle, that changes its color when cooled to +5 °C (41 F). We built a Rube Goldberg-like* device to perform a series of “freezing” tasks: chill the bottle with the fire extinguisher, throw it in ice water, and finally launch the bottle into the stratosphere. To take one good shot, the team spent two days in the shooting pavilion and filmed over 72 takes. Film advertisement created by Aimbulance, Ukraine for Khortytsya, within the category: Alcoholic Drinks.

We decided to inspire young professionals and show a day in the life of those who provide MHP and the whole world with ideas, energy and innovations. Because that's what modern agro-industry is about! Film advertisement created by Grape, Ukraine for MHP, within the category: Industrial, Agriculture.

Digital advertisement created by Grape Ukraine, Ukraine for Delta Bank, within the category: Finance.

Ichnia is a city where the well-known condensed milk is produced. In autumn 2018 Ichnya was stirred up by a series of explosions in military warehouses. Associations with the brand became a nightmare. There were rumours that the plant was destroyed. It was necessary to restore the truth about the brand and to tell everyone that the plant works as before. We made the packaging of condensed milk a carrier of the idea: despite all the terrible events, Ichnya does not give up and continues to believe in the Ukrainian army. A limited batch of сraft "Combat Сondensed Milk" was developed. Six cans with the image of the combat arms together formed a panorama of full-scale combat operations. 100 such kits were distributed to leading media, bloggers and opinion leaders. Within 72 hours "Combat Condensed Milk" received 52 publications in top Ukrainian and Russian media and social networks. The total coverage of the project is 10069941 contacts. Digital advertisement created by Tabasco, Ukraine for Ichnya, within the category: Food.

Film advertisement created by Kinograf, Ukraine for Motiv., within the category: Electronics, Technology.

Another autumn advertising campaign for our friends, Yelli brand of "Yarmarka" company. This time we were solving two problems at once: showing the easy cooked Yelli soups and developing the idea for a series of pre-rolls which would allow the brand to create endless new plots without additional costs. And we came up with the idea and structure of the videos built on Internet memes - an endless resource of user content and vivid plots. We complemented them with the slogan delivering the main message of the campaign. The result of the campaign: the percentage of pre-rolls views was 67% and the cost of broadcasting dropped more than twice – from 1.39 to 0.60 RUB. Film advertisement created by Arriba!, Ukraine for Yelli, within the category: Food.

Film advertisement created by Banda, Ukraine for KIAF, within the category: Professional Services.

Twice a year, Ukrainians are immersed into smoke. Seasonal practice of burning dry vegetation among older generation results in a real environmental disaster. According to Gradus statistics, 20% of people stopped burning weeds due to the request of their children and grandchildren. To convince chosen audience to influence their parents and grandparents and in order to prevent upcoming events. Agency created a cinematographic trailer of upcoming horrors which await them if their grandparents don’t stop burning dry vegetation All the necessary movie attributes like posters, cast and punchline were created. The horror movie trailer was distributed on the most popular streaming service among target audience – Megogo. Integrated advertisement created by Isobar, Ukraine for Ministry of Ecology and Natural Resources of Ukraine, within the category: Public Interest, NGO.

Each 12-th Ukrainian over 45 years old is suffering from a stroke or a myocardial infarction. And the consequences of the attacks affect the entire patient’s family, as for the rehabilitation period children and parents literally swap roles in caring. So we decided to appeal to Ukrainians aged over 25 years, children of potential fatal attack victims and created an interactive website that allows to try being a guardian of the sick parent. After learning facts and feeling the problem – visitors leave motivated to prevent the disease with the help of our brand Acard. Digital advertisement created by Smartica Skykillers, Ukraine for Acard, within the category: Health.

Since 1991 more than 230,000 Ukrainians have been affected by human trafficking. Mostly these people are the one who have been promised the moon at work both abroad and in Ukraine (high salaries, accommodation, three meals a day, etc.). In order to show that things are not always what they seem at first sight, the creative agency ANGRY and the International Organization for Migration in Ukraine have released an allegorical video with the participation of the Ambassador of Goodwill of the UN agency on migration, Eurovision winner in 2016, famous Ukrainian singer, Jamala. At first glance, sometimes what looks like the best working conditions turns out to be the worst working conditions. At first glance, sometimes what looks like a beautiful dance turns out to be a display of aggression. Dance as an allegory of good and beautiful, dancers as an allegory of human trafficking victims and invisible evil spirits-dementors as an allegory of danger. TV spot and outdoor campaign is released on EU Anti-Trafficking Day on October 18, 2018. Content advertisement created by ANGRY, Ukraine for International Organization for Migration, within the category: Public Interest, NGO.

Smart Group has ambitions to become the most innovative distributor of electronics in eastern Europe. But partners know nothing about company's R&D activities and innovations, they perceive it as an average small importer. We decided to help the business to step out of the shadow and look as bold as they feel. To illustrate this we used the undiscovered negative space behind the letters of «Smart Group», which helped us to find new sharp and strong geometrical figures. The idea is implemented in brand identity, website design and animations. Design advertisement created by ONCE, Ukraine for Smart Group, within the category: Electronics, Technology.

Challenge Lenovo launched its VR-headset Explorer. Its promo in Ukraine was complicated due to literary 0 of local content and lack of global applications, mostly presented by casual shooters. Insight Ukrainians travel to Europe in seek for amazing places. But sometimes beauty is just in front of your nose. For those, who still think of Kyiv as a city of churches we bought its modernity vibes just to their point of view. Literally. Idea Kyiv from dusk till dawn — first infotainment VR-app about ukrainian capital. In the project we have showed the other side of Kyiv — its modern culture. Execution We selected 6 trendy locations and developed a VR-tour “Kyiv from dawn till dusk” around them. It every location user gets an interactive game. In these physical locations we placed posters with chatbot codes, that starts a dialogue about the project and gives some product info about Lenovo Explorer. The project was also promoted in social media and landing page. All the communication led to the application download for full-VR experience. Integrated advertisement created by NGN.AGENCY, Ukraine for Lenovo, within the category: Electronics, Technology.