Film advertisement created by Saatchi & Saatchi, Ukraine for AXA, within the category: Finance.

Direct advertisement created by Saatchi & Saatchi, Ukraine for Andrey Lobov, within the category: Professional Services.

Film advertisement created by Kinograf, Ukraine for Motiv., within the category: Electronics, Technology.

1 in 7 Ukrainian women will face breast cancer during her lifetime. Half the times the illness will claim its victim’s life. The best solution in preventing the disease is getting regular checkups. Women, especially those already having bad suspicions, tend to believe that until the diagnosis is heard, there’s a glimpse of hope that the illness will just go away eventually. That’s why convincing Ukrainian women to see a breast physician before it’s too late have become our main challenge. We get an insight from women diagnosed with breast cancer on the late 3rd-4th stage, that what holding held them back from getting a checkup sooner was the fear of bad news that "paralyzed" any further actions. However, there also could be a positive example and encouragement for other women from those who have already been in those shoes. We decided to give the women an example of courage at the very moment when they think about their breasts the most – while buying a bra. That’s how a special BRAve collection was born in cooperation with local lingerie manufacturer. Ladies who have sewed the bras became the first brave women to go through breast examination on this initiative, to now pass on the bravery baton to a woman with a handwritten note attached to each item from the special collection. We presented BRAve collection to media and influencers to launch our brave relay in social and traditional media. A beautiful mini film told the inspiring story of seamstresses and directed their message to other women: be BRAve. Film advertisement created by Be-it, Ukraine for Avon, within the category: Health.

Direct advertisement created by Leo Burnett, Ukraine for Ping-Pong.ua, within the category: Professional Services.

For the promotional campaign of the brand “Khortytsya”, it was necessary to demonstrate the ingenious methods of cooling the new bottle, that changes its color when cooled to +5 °C (41 F). We built a Rube Goldberg-like* device to perform a series of “freezing” tasks: chill the bottle with the fire extinguisher, throw it in ice water, and finally launch the bottle into the stratosphere. To take one good shot, the team spent two days in the shooting pavilion and filmed over 72 takes. Film advertisement created by Aimbulance, Ukraine for Khortytsya, within the category: Alcoholic Drinks.

Film advertisement created by Ogilvy, Ukraine for Dobrynya, within the category: Non-Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Ukraine for Letgo, within the category: Professional Services.

#CleanMyCity is a series of urban cleanups initiated by CleanMyMac X. To promote our 2019 cleanup challenge, we created Junkman, the first hero made entirely out of junk. Can you scare people into being litter-conscious? We’ve been trying to figure out just that with our CleanMyCity prank inspired by CleanMyMac X. Whenever unsuspecting folks would drop a piece of litter onto the pile, the “junk” would suddenly rise up and chase them back. This simple idea helped us get attention for our #CleanMyCity urban cleanups. Although CleanMyMac X is only a junk cleaner app, we believe that fighting junk should go beyond digital. And everyone can remove a bit of waste from this planet, whether it’s gigabytes or garbage bags.

Campaign for washing machine Samsung AddWash. Samsung AddWash - washing machine with a unique technology that allows you to add clothes during the washing process. The story in the movie is based on the insight that children are not ready to give their favorite toys for washing, even when they are very soiled. This is a story about feelings, about the miracle of the love from parents to their children аnd to each other. It is so easy to create a miracle and breathe feeling into your life. You only need to have a little imagination and machine Samsung AddWash. Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

According to the UNICEF study, about 150 million children from 13 to 15 around the world become victims of physical abuse in school. This problem is particularly acute for homosexual, bisexual and transgender teenagers. Belarus makes no exception. Moreover, the worst thing is that such children live in constant fear, because they lack support from their environment, their school and the state, which completely ignores their existence. This touching music video reveals the story of a transgender woman, shows deep connection with her mother. The plot is based on a real story of Valeria Shendera from Minsk. With this video we want to support people who are still facing stigma and bullying for who they are. Valeria’s story inspired us to launch #superparents flash mob. Film advertisement created by Tabasco Ukraine, Ukraine for Tabasco, within the categories: Agency Self-Promo, Public Interest, NGO.

On April 9, 2019, a new 360° commercial in action genre by PocketBook launched on YouTube. The producer of e-readers revived well-known book heroes by combining classic literature with the latest technologies. The spectator will become a part of a big grotesque battle of good against evil while fleeing from Dracula’s teeth with Sherlock Holmes. It’s not enough to be just a spectator. It’s time for immersive experience. The story begins with Sherlock Holmes entering a vintage elevator without even imagining that the craziest adventure in his life awaits for him ahead. And then events develop with the speed of a twister: first, Professor Moriarty peeks into the elevator and drops a hint that things will come off very badly for Sherlock. And he is right! The epic battle with Dracula, the fatal misunderstanding with the seductive Snow Queen, the fencing lessons from the Headless Horseman - it's not a full list of odd and dangerous events that the hero has to go through. Digital advertisement created by Moon Studio, Ukraine for PocketBook, within the categories: Media, Recreation, Leisure.

Audio advertisement created by Leo Burnett, Ukraine for Delo.ua, within the category: Media.

Film advertisement created by BBDO, Ukraine for Hercules, within the category: Food.

We developed a creative platform `The city will speak to you first` to emphasize the uniqueness of this app. The whole city struck up a direct conversation with citizens. All of it began with city transport, which advised commuters to change to a more advanced trip payment method. Soon after, supermarkets spoke to people as well. This was mostly caused by quarantine due to the coronavirus: Ukrainians were asked to leave their houses as little as possible in order to stay safe. However, there was still a need to shop for groceries, so EasyPay tackled it in its application. Supermarkets urged citizens to stay at home through outdoor advertising and SMM, while EasyPay promised to tackle the question with groceries. At the moment, transport and supermarkets have spoken to the audience, but in a while restaurants, cafes, petrol stations and the whole city will, too. Integrated advertisement created by NEBO Ideas Agency, Ukraine for EasyPay, within the category: Electronics, Technology.

Film advertisement created by Royal Advertising, Ukraine for Signature, within the category: Public Interest, NGO.

Film advertisement created by Kinograf, Ukraine for Motiv., within the category: Electronics, Technology.

Ichnia is a city where the well-known condensed milk is produced. In autumn 2018 Ichnya was stirred up by a series of explosions in military warehouses. Associations with the brand became a nightmare. There were rumours that the plant was destroyed. It was necessary to restore the truth about the brand and to tell everyone that the plant works as before. We made the packaging of condensed milk a carrier of the idea: despite all the terrible events, Ichnya does not give up and continues to believe in the Ukrainian army. A limited batch of сraft "Combat Сondensed Milk" was developed. Six cans with the image of the combat arms together formed a panorama of full-scale combat operations. 100 such kits were distributed to leading media, bloggers and opinion leaders. Within 72 hours "Combat Condensed Milk" received 52 publications in top Ukrainian and Russian media and social networks. The total coverage of the project is 10069941 contacts. Digital advertisement created by Tabasco, Ukraine for Ichnya, within the category: Food.

Ambient advertisement created by BBDO, Ukraine for Chernigivske, within the category: Alcoholic Drinks.

The well-known European song contest is a truly outstanding event that is always a festival of emotions for hundreds of millions of spectators all over the world with the exception of hard of hearing people. The society is capable of changing the situation. In Ukraine one of the first steps towards changes became the idea of social initiative by Saatchi & Saatchi agency to create a video in which the song by the Ukrainian representative on the contest would be entirely performed in the international sign language. The idea caused public outcry and from words in a presentation quickly transformed into a team of concerned people who got together and made it true. Film advertisement created by Saatchi & Saatchi, Ukraine for Ukrposhta, within the category: Public Interest, NGO.