Ukraine

WVA

There is a very sad situation on our event market. Most Ukrainian event agencies have extremely low level of visual aesthetics and are known for outdated kitsch format products. It negatively affects the demand of event service, because it is very important for the client to have an event that is aesthetically pleasing to the eye and interesting in its content. We noticed that right atmosphere helps people to show themselves from unusual and interesting sides. It formed the basis of the brand concept - releasing the emotions inside out. The basis of our visual system is the principle of showing a traditionally unremarkable object, inside of which bright and interesting features are hidden. Now, contacting us, the client is sure that everything will be inexpressibly beautiful done.

WVA

Film advertisement created by Shots, Ukraine for Kolesa, within the categories: Professional Services, Public Interest, NGO.

WVA

Independent creative agency Bart&Fink created a new spot for Kresko. Did you ever felt that feeling when you cannot stop until it’s over? Yep, that’s what Kresko is all about. Little cereal snacks are soooooo good you will eat them until the pack is empty, despite what’s is happening. And...let’s be true, a lot may happen. Two 30 seconds commercial are funny and cinematic. Atypical heroes, like a country musician from the wild wild west and university professor with Indiana Jones background, witty jokes and great shots that’s what makes these adverts really unignorable. Film advertisement created by Bart&Fink, Ukraine for Kresko, within the category: Confectionery, Snacks.

WVA

Ambient advertisement created by Grape Ukraine, Ukraine for Chezz, within the category: Alcoholic Drinks.

WVA

Ambient advertisement created by BBDO, Ukraine for Chernigivske, within the category: Alcoholic Drinks.

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We decided to inspire young professionals and show a day in the life of those who provide MHP and the whole world with ideas, energy and innovations. Because that's what modern agro-industry is about! Film advertisement created by Grape, Ukraine for MHP, within the category: Industrial, Agriculture.

WVA

Teens generally think that HIV/AIDS is not about them, and health issues are not of concern to them overall. On the other hand, HIV testing is a big deal actually, it can be scary. Knowing that teens tend to do crazy or risky things to show-off, get attention, feel adrenaline or because others do it, we made HIV testing a part of the world of challenging entertainment, so when you do it – it’s a bold move. With the help of the celebrity — UNICEF Ukraine’s friend multi-artist MONATIK — we dared teens* to test for HIV. We made a real-life experiment: the artist did all the exciting things he likes — skateboarding, dancing, trampoline jumps — and HIV test. We measured his heart rate in the process to prove: if one seeks an adrenaline rush, he or she should definitely test for HIV. *In Ukraine 14+ teens can anonymously test for HIV without parents consent. Film advertisement created by Be-it, Ukraine for Unicef, within the category: Public Interest, NGO.

WVA

Award winning Brand identity created by Banda Agency, Ukraine for Eurovision Song Contest. Best of the Best in Communication design at Red Dot 2017. Design advertisement created by Banda, Ukraine for Eurovision, within the category: Media.

WVA

Ichnia is a city where the well-known condensed milk is produced. In autumn 2018 Ichnya was stirred up by a series of explosions in military warehouses. Associations with the brand became a nightmare. There were rumours that the plant was destroyed. It was necessary to restore the truth about the brand and to tell everyone that the plant works as before. We made the packaging of condensed milk a carrier of the idea: despite all the terrible events, Ichnya does not give up and continues to believe in the Ukrainian army. A limited batch of сraft "Combat Сondensed Milk" was developed. Six cans with the image of the combat arms together formed a panorama of full-scale combat operations. 100 such kits were distributed to leading media, bloggers and opinion leaders. Within 72 hours "Combat Condensed Milk" received 52 publications in top Ukrainian and Russian media and social networks. The total coverage of the project is 10069941 contacts. Digital advertisement created by Tabasco, Ukraine for Ichnya, within the category: Food.

WVA

To abate the overwhelming volume of the illegal logging in Ukraine, WWF Ukraine implements the educational program “Forest Watch”, training volunteers to identify and counteract illegal logging. The creative idea of the communication, aimed at raising the public awareness and promotion of the “Forest Watch”, was based on forests being customary called “the lungs of Ukraine”. The way how seamless the sound of the labored breathing, when short for the oxygen, turns into a tree being sawed down reflects how quickly and subtly situation can turn tragic for the Ukrainian forests and environment as a whole, if left unchecked. Audio advertisement created by Provid, Ukraine for WWF, within the category: Public Interest, NGO.

WVA

Ambient advertisement created by CB Territory, Ukraine for Arterium, within the category: Pharmaceutical.

WVA

There are a lot of children who are begging in Ukraine. At least 174 of them did it against their will. They were manipulated by traffickers who hide in the shadows. Together with the UN Migration Agency, we invited people to light it up. We created an interactive installation. And exhibited it for three days during the Kyiv Lights Festival. A big black cube with one little peephole. If you look inside you will see just a begging girl. But if you take a photo using the camera flash, the picture will change. With a low production budget and a zero budget for the promo we had 5,647 flashes for three days. These people not just saw the installation. These people took photos. Photos they save on their phones and cameras. Photos they will show to someone else. After Kyiv Light Festival the installation moved to AkT, contemporary art gallery. Now, this installation is permanently exhibited in Odessa. Experiential advertisement created by ANGRY, Ukraine for UN Organization for Migration, within the category: Public Interest, NGO.

WVA

Digital advertisement created by Grape Ukraine, Ukraine for Delta Bank, within the category: Finance.

WVA

Pure (getpure.org) - is a mobile app, designed to help anyone find a sexual partner "right here, right now". The app was not designed solely for single people, but rather to a wider audience with a progressive understanding of present-day relationships. Roman Sidorenko, the Untitled venture company, CEO Pure: We believe it's natural for someone to feel a powerful sense of attachment to a long term partner while feeling intense romantic love for somebody else and at the same time, feeling sexually attracted to a diverse range of people. We would like it to be all about exploring different dynamics with different people -- sexual, emotional, psychological and spiritual. A controversial subject, due to moral barriers set by society brought us to an idea of a short film, that we hope will start a conversation about sexual freedom and a true freedom of choice. We featured three modern people living in New York, each of them facing there own problems. A couple living through a slow down in their sexual relationship, trying to figure out how to save their marriage. And a single girl ready to explore her sexuality using modern technology as a tool to overcome social prejudice. Each scene features a voiceover from well known smartphone applications, underlining how much the apps have become part of our everyday lives, thus raising the question of why is sex different and still treated as the last tabu in the modern society. We are certain that gender, sexual activities, or the number of participants in sexual relations should not be externally regulated. Some people are looking for just one partner, while others want to explore and enjoy. It's your choice, and Pure helps you act on it! Digital advertisement created by VGNC, Ukraine for Pure, within the category: Professional Services.

WVA

An interactive viral film for Tuborg Ukraine which follows the journey of three guys through Kiev at night, giving the watcher the option to transform everyday objects into freezelight animation sequences. Digital advertisement created by Mather, Ukraine for Tuborg, within the category: Alcoholic Drinks.

WVA

On April 9, 2019, a new 360° commercial in action genre by PocketBook launched on YouTube. The producer of e-readers revived well-known book heroes by combining classic literature with the latest technologies. The spectator will become a part of a big grotesque battle of good against evil while fleeing from Dracula’s teeth with Sherlock Holmes. It’s not enough to be just a spectator. It’s time for immersive experience. The story begins with Sherlock Holmes entering a vintage elevator without even imagining that the craziest adventure in his life awaits for him ahead. And then events develop with the speed of a twister: first, Professor Moriarty peeks into the elevator and drops a hint that things will come off very badly for Sherlock. And he is right! The epic battle with Dracula, the fatal misunderstanding with the seductive Snow Queen, the fencing lessons from the Headless Horseman - it's not a full list of odd and dangerous events that the hero has to go through. Digital advertisement created by Moon Studio, Ukraine for PocketBook, within the categories: Media, Recreation, Leisure.

WVA

Film advertisement created by DDB, Ukraine for McDonald's, within the category: Food.

WVA

Design advertisement created by Grape Ukraine, Ukraine for Enso, within the category: Professional Services.

WVA

Three stories about how a glass of fresh milk, which in the list of simple life joy can be put together in a row with the smell of freshly squeezed herbs, the noise of the sea and a children's smile, at least for a few moments, but makes us kinder. Better both to himself and to others. Film advertisement created by ANGRY, Ukraine for Dobrynia, within the category: Non-Alcoholic Drinks.

WVA

We developed a creative platform `The city will speak to you first` to emphasize the uniqueness of this app. The whole city struck up a direct conversation with citizens. All of it began with city transport, which advised commuters to change to a more advanced trip payment method. Soon after, supermarkets spoke to people as well. This was mostly caused by quarantine due to the coronavirus: Ukrainians were asked to leave their houses as little as possible in order to stay safe. However, there was still a need to shop for groceries, so EasyPay tackled it in its application. Supermarkets urged citizens to stay at home through outdoor advertising and SMM, while EasyPay promised to tackle the question with groceries. At the moment, transport and supermarkets have spoken to the audience, but in a while restaurants, cafes, petrol stations and the whole city will, too. Integrated advertisement created by NEBO Ideas Agency, Ukraine for EasyPay, within the category: Electronics, Technology.




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