Ambient advertisement created by Geometry Global, Ukraine for ADC UA, within the category: Professional Services.

Ambient advertisement created by CB Territory, Ukraine for Arterium, within the category: Pharmaceutical.

Film advertisement created by BBDO, Ukraine for Gonzo, within the category: Food.

Smart Group has ambitions to become the most innovative distributor of electronics in eastern Europe. But partners know nothing about company's R&D activities and innovations, they perceive it as an average small importer. We decided to help the business to step out of the shadow and look as bold as they feel. To illustrate this we used the undiscovered negative space behind the letters of «Smart Group», which helped us to find new sharp and strong geometrical figures. The idea is implemented in brand identity, website design and animations. Design advertisement created by ONCE, Ukraine for Smart Group, within the category: Electronics, Technology.

Famous Ukrainian writer and musicians have created a lullaby to support mobile application that helps Charitable Fund “Come Back Alive” raise funds for the Ukrainian Army. Why did they do that? Three years ago, the war started in the Eastern Ukraine and no one was prepared: neither the country, nor the army. Civilians began to actively help providing for all the needs of the army to protect the country. But over the three years of war Ukrainians got tired of it and became bulletproof to regular appeals for donations for the army. The volume of the donations has sufficiently dropped. Traditional media could hardly change the situation. The most active charitable fund in Ukraine “Come Back Alive” created Wake App in Peace – an alarm to pay for peaceful sleep. Every pull of the snooze button transfers money for the army needs. While people continue to sleep, the army guards their peaceful sleep. That’s why musicians recorded the lullaby - to urge people to use the snooze button more often. As a result, the song has become a hit on radio and online – it was played 3,000,000+ times. The campaign reached 21,000,000+ media impressions and helped to slow down decrease in donations on 30%. Digital advertisement created by Agama Communications, Ukraine for WakeApp, within the category: Electronics, Technology.

An interactive viral film for Tuborg Ukraine which follows the journey of three guys through Kiev at night, giving the watcher the option to transform everyday objects into freezelight animation sequences. Digital advertisement created by Mather, Ukraine for Tuborg, within the category: Alcoholic Drinks.

The idea is based on the message that during UEFA EURO 2016 football becomes the foremost kind of sport on the planet. This time all other kinds of sport are on the background. Moreover, sportsmen – hockey, basketball, tennis and others players play football, falling into line with football madness. Football becomes number one game not only on French stadiums and on the screens of millions of fans, but also on hockey fields and basketball and tennis courts. Film advertisement created by Electric Sheep Film, Ukraine for Parimatch, within the category: Gambling.

Like people, cats want food variety. But most cat food is made of chicken meat. So the poor animals have to eat chicken in the morning, afternoon, evening, every day, actually all the time. Creative Agency GRAPE and Optimеal decided to make a "meat revolution" in the animal feed market, telling people that the pets would thank them if they serve meaty Optimеal instead of chicken as the "main dish." Integrated advertisement created by Grape, Ukraine for Optimeal, within the category: Pets.

Film advertisement created by Saatchi & Saatchi, Ukraine for Zibert, within the category: Alcoholic Drinks.

Film advertisement created by Royal Advertising, Ukraine for Signature, within the category: Public Interest, NGO.

The most ambitious international campaign of Ukraine Ukraine now – is a grand-scale international marketing campaign of the Ukrainian government starting in 2018. Its aim is to form the Ukrainian global brand, raise foreign investment in country and improve its touristic potential. 27 experts from the Commission on the popularization of Ukraine in the world participated in the preparation for the campaign. With their help, the maximum amount of data and materials were gathered to create a brand that will demonstrate the attractiveness of Ukraine for tourism, cultural interaction and business. Why does country need a brand? Today, if a country does not have a brand, people form an opinion about it based on what they have heard or read occasionally. And this is bad for Ukraine. Because we can not influence such random information. Worse still, it's often negative. With the support of the British government, a study was conducted on how Ukraine is perceived abroad. It turned out that the three most popular associations with Ukraine are "corruption", "revolution" and "war". People who have never been to Ukraine see Ukrainians as closed, aggressive and intolerant. This image is shaped largely from what they see and hear in the news. With such a reputation it is difficult to attract investment and tourists to the country. But those who have been with us at least once, change their minds and celebrate the hospitality of Ukrainians, wonderful landscapes, culture and architecture. To change the perceptions of Ukrainians and convince more people to come to us, Ukraine needs a brand. Such a brand will demonstrate us as an open modern country, where everything is most interesting right now. Ukraine is now-nation "Now" is the most important word for Ukraine today. It is the basis of the new campaign and branding idea. Right now Ukraine is changing and gradually becoming what we want to see it. Modern Ukrainians are about "now." They do not wait, do not hesitate. They act now and create new companies, new progressive businesses, new cafes, restaurants, festivals, new factories, new creative schools and innovative technology parks. We want to attract the attention of the same modern people from all over the world, tourists and investors. For them this moment of change is important. And according to the research, this magic word "NOW" attracts them very much. Ukraine now The aim of the new branding is to tell about "now". It is dynamic, open and positive. Minimalism makes it easy to use. The logo was made like this because we wanted to "highlight" by means of a yellow marker the main word of the message – “NOW”. And the blue element of logo resembles the alerts we see in social networks. This is a symbol of something new, something that attracts attention. And Ukraine is really worth attention now. As a result, the brand was made bright and modern. It expresses young good energy, energy of action. Branding is situational. The final element of each layout is pictogram. Each time it adapts to the context and complements of the layout plot. Own typeface The Ermilov font was specially created for Ukraine Now brand. This is a modern massive geometric grotesque with a special bevel in the corners of the letter. The author of typeface was inspired by the work of Ukrainian constructivist artist Vasyl Yermilov. #Ukraine_now This is an app that provides live broadcasting from different parts of Ukraine right now. See real Ukraine, but not Ukraine from news. The brand of the country you want to explore The brand is optimistic, bright and sincere. This is the brand of the country you would like to get acquainted with. It helps us to demonstrate Ukraine as we love it to the whole world. Film advertisement created by Banda, Ukraine for Ukraine, within the category: Hospitality, Tourism.

The hero is obsessed with an idea of having big inch TV in his house. Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

We developed a creative platform `The city will speak to you first` to emphasize the uniqueness of this app. The whole city struck up a direct conversation with citizens. All of it began with city transport, which advised commuters to change to a more advanced trip payment method. Soon after, supermarkets spoke to people as well. This was mostly caused by quarantine due to the coronavirus: Ukrainians were asked to leave their houses as little as possible in order to stay safe. However, there was still a need to shop for groceries, so EasyPay tackled it in its application. Supermarkets urged citizens to stay at home through outdoor advertising and SMM, while EasyPay promised to tackle the question with groceries. At the moment, transport and supermarkets have spoken to the audience, but in a while restaurants, cafes, petrol stations and the whole city will, too. Integrated advertisement created by NEBO Ideas Agency, Ukraine for EasyPay, within the category: Electronics, Technology.

Ambient advertisement created by Banda, Ukraine for Borjomi, within the category: Non-Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Ukraine for Letgo, within the category: Professional Services.

On April 9, 2019, a new 360° commercial in action genre by PocketBook launched on YouTube. The producer of e-readers revived well-known book heroes by combining classic literature with the latest technologies. The spectator will become a part of a big grotesque battle of good against evil while fleeing from Dracula’s teeth with Sherlock Holmes. It’s not enough to be just a spectator. It’s time for immersive experience. The story begins with Sherlock Holmes entering a vintage elevator without even imagining that the craziest adventure in his life awaits for him ahead. And then events develop with the speed of a twister: first, Professor Moriarty peeks into the elevator and drops a hint that things will come off very badly for Sherlock. And he is right! The epic battle with Dracula, the fatal misunderstanding with the seductive Snow Queen, the fencing lessons from the Headless Horseman - it's not a full list of odd and dangerous events that the hero has to go through. Digital advertisement created by Moon Studio, Ukraine for PocketBook, within the categories: Media, Recreation, Leisure.

Digital advertisement created by Grape Ukraine, Ukraine for Laughing Cow, within the category: Food.

BetterMe is the fastest-growing family of Health&Fitness apps in the world, with over 95 million users from 190 countries. In its latest campaign, developed by DRAMA QUEEN, BetterMe turns the well-known cliché of the marriage vow into a manifesto of self-acceptance. Standing for the mindful approach to self-improvement, sports and dieting, BetterMe puts self-acceptance and self-love at the heart of their mission. This campaign underlines the idea that only self-acceptance and self-support lead to an efficient way to wellness. That only a person who learned to love and support himself no matter what can stand the long way to the better version of himself. Digital advertisement created by Drama Queen, Ukraine for BetterMe, within the categories: Health, Sports.

1 in 7 Ukrainian women will face breast cancer during her lifetime. Half the times the illness will claim its victim’s life. The best solution in preventing the disease is getting regular checkups. Women, especially those already having bad suspicions, tend to believe that until the diagnosis is heard, there’s a glimpse of hope that the illness will just go away eventually. That’s why convincing Ukrainian women to see a breast physician before it’s too late have become our main challenge. We get an insight from women diagnosed with breast cancer on the late 3rd-4th stage, that what holding held them back from getting a checkup sooner was the fear of bad news that "paralyzed" any further actions. However, there also could be a positive example and encouragement for other women from those who have already been in those shoes. We decided to give the women an example of courage at the very moment when they think about their breasts the most – while buying a bra. That’s how a special BRAve collection was born in cooperation with local lingerie manufacturer. Ladies who have sewed the bras became the first brave women to go through breast examination on this initiative, to now pass on the bravery baton to a woman with a handwritten note attached to each item from the special collection. We presented BRAve collection to media and influencers to launch our brave relay in social and traditional media. A beautiful mini film told the inspiring story of seamstresses and directed their message to other women: be BRAve. Film advertisement created by Be-it, Ukraine for Avon, within the category: Health.