Ukraine

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Design advertisement created by Grape Ukraine, Ukraine for Enso, within the category: Professional Services.

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Since 1991 more than 230,000 Ukrainians have been affected by human trafficking. Mostly these people are the one who have been promised the moon at work both abroad and in Ukraine (high salaries, accommodation, three meals a day, etc.). In order to show that things are not always what they seem at first sight, the creative agency ANGRY and the International Organization for Migration in Ukraine have released an allegorical video with the participation of the Ambassador of Goodwill of the UN agency on migration, Eurovision winner in 2016, famous Ukrainian singer, Jamala. At first glance, sometimes what looks like the best working conditions turns out to be the worst working conditions. At first glance, sometimes what looks like a beautiful dance turns out to be a display of aggression. Dance as an allegory of good and beautiful, dancers as an allegory of human trafficking victims and invisible evil spirits-dementors as an allegory of danger. TV spot and outdoor campaign is released on EU Anti-Trafficking Day on October 18, 2018. Content advertisement created by ANGRY, Ukraine for International Organization for Migration, within the category: Public Interest, NGO.

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BetterMe is the fastest-growing family of Health&Fitness apps in the world, with over 95 million users from 190 countries. In its latest campaign, developed by DRAMA QUEEN, BetterMe turns the well-known cliché of the marriage vow into a manifesto of self-acceptance. Standing for the mindful approach to self-improvement, sports and dieting, BetterMe puts self-acceptance and self-love at the heart of their mission. This campaign underlines the idea that only self-acceptance and self-support lead to an efficient way to wellness. That only a person who learned to love and support himself no matter what can stand the long way to the better version of himself. Digital advertisement created by Drama Queen, Ukraine for BetterMe, within the categories: Health, Sports.

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Ambient advertisement created by BBDO, Ukraine for Chernigivske, within the category: Alcoholic Drinks.

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#CleanMyCity is a series of urban cleanups initiated by CleanMyMac X. To promote our 2019 cleanup challenge, we created Junkman, the first hero made entirely out of junk. Can you scare people into being litter-conscious? We’ve been trying to figure out just that with our CleanMyCity prank inspired by CleanMyMac X. Whenever unsuspecting folks would drop a piece of litter onto the pile, the “junk” would suddenly rise up and chase them back. This simple idea helped us get attention for our #CleanMyCity urban cleanups. Although CleanMyMac X is only a junk cleaner app, we believe that fighting junk should go beyond digital. And everyone can remove a bit of waste from this planet, whether it’s gigabytes or garbage bags.

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Film advertisement created by Shots, Ukraine for Kolesa, within the categories: Professional Services, Public Interest, NGO.

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Ambient advertisement created by Saatchi & Saatchi, Ukraine for Milka, within the category: Confectionery, Snacks.

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Digital advertisement created by ISD, Ukraine for Nurofen, within the category: Pharmaceutical.

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On September 2, one of the most audacious creatives Anselmo Ramos will give a lecture at SKVOT online school. To promote this event and to motivate young creators to be brave, we have squatted one of the most famous unfinished buildings in Kyiv. Squat – to use an empty building or area of land without the permission of the owner. In Ukrainian transcription – skvot. Outdoor advertisement created by ANGRY, Ukraine for SKVOT, within the category: Education.

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Each 12-th Ukrainian over 45 years old is suffering from a stroke or a myocardial infarction. And the consequences of the attacks affect the entire patient’s family, as for the rehabilitation period children and parents literally swap roles in caring. So we decided to appeal to Ukrainians aged over 25 years, children of potential fatal attack victims and created an interactive website that allows to try being a guardian of the sick parent. After learning facts and feeling the problem – visitors leave motivated to prevent the disease with the help of our brand Acard. Digital advertisement created by Smartica Skykillers, Ukraine for Acard, within the category: Health.

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Film advertisement created by BBDO, Ukraine for Hercules, within the category: Food.

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Series of six unique illustration of musicians with hidden brand's element. Which can collect in different music band for any musical taste of our consumers.

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Our task was to create a logo and brand identity for Candy Cotton - brand of stylish children clothing. We created a cotton sign as the main logo element. It consists of confetti and little star. These smaller parts were used as a base for brand identity pattern. Design advertisement created by Shots, Ukraine for Candy Cotton, within the category: Fashion.

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Digital advertisement created by VGNC, Ukraine for Petcube, within the category: Electronics, Technology.

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Ambient advertisement created by Geometry Global, Ukraine for ADC UA, within the category: Professional Services.

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In Ukraine, where brands feel ashamed to create something that is called advertisement and try to add some philosophical and really sophisticated background over their product, Roshen decided to be that brand, who is ok to be “just a perfect chocolate” and created ironic advert which recalls all that stereotypes and chocolate cliches in their new spot made with Ukrainian creative agency BART&FINK. When you are already number one on the market and you are really confident about your quality and the taste of your chocolate, you don’t have to say that it is made with perfect cacao beans somewhere over the rainbow, or for the hundredth time underline that dark chocolate is bitter and sweet. Everyone already knows that. You can be witty and make fun of the category, sit down with your customer over the TV screen and sound like “look what a hilarious stuff we made about our awesome chocolate”. And still, be a number one. Therefore, keeping with the best traditions, we have this high-end spot with the perfect man (obviously), perfect song (come on, we all know it), perfect decorations (Lana Del Rey would be jealous) and a bit of flamingo, because who else can do that? Film advertisement created by Bart&Fink, Ukraine for Roshen, within the category: Confectionery, Snacks.

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An interactive viral film for Tuborg Ukraine which follows the journey of three guys through Kiev at night, giving the watcher the option to transform everyday objects into freezelight animation sequences. Digital advertisement created by Mather, Ukraine for Tuborg, within the category: Alcoholic Drinks.

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Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

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When Champions League Final came to Kyiv, we’ve lost our best feature - hospitality. There were only money and profit in minds. Owners of the apartments canceled reservations to resell it more expensive later. B&B prices increased in 50-60 times. The biggest European media wrote about Ukrainian’s greediness. The Liverpool FC officials appealed to UEFA to ask help in dealing with crazy prices for housing in Kyiv. It was a national shame! To earn back our reputation of hospitable nation, gastro-bar “Rebra & Kotlety” decided to lose money. We transformed gastro-bar into a free hostel for European fans and listed it on Airbnb. Day later fans have booked all beds in our Hostel-Bar. On May 26, they arrived in Kyiv. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed the greediness away from media titles. Sometimes you should lose in some money to get more valuable thing. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed greediness away from media titles. Sometimes you should lose in some money to get more valuable thing. Integrated advertisement created by Saatchi&Saatchi, Ukraine for Rebra&Kotlety, within the category: Hospitality, Tourism.

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Three stories about how a glass of fresh milk, which in the list of simple life joy can be put together in a row with the smell of freshly squeezed herbs, the noise of the sea and a children's smile, at least for a few moments, but makes us kinder. Better both to himself and to others. Film advertisement created by ANGRY, Ukraine for Dobrynia, within the category: Non-Alcoholic Drinks.




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