Ukraine
“Animates” is a new animation studio based in Kyiv. They wanted to focus on working with professionals: advertising agencies and video production studios. The main task of Animates’ branding was to catch attention of art directors, designers and video producers, looking for animators for their projects. This is how we’ve got the idea to use familiar for creative people elements of one of the most popular animation softwares. We chose recognizable selection tool and created adaptive dynamic logo. As the main colors we picked black together with yellow, pink and blue, which are also very typical for the mentioned interface. In order to show motion on static pictures we used image of trajectory of movement. Design advertisement created by ONCE, Ukraine for Animates, within the category: Professional Services.
Three stories about how a glass of fresh milk, which in the list of simple life joy can be put together in a row with the smell of freshly squeezed herbs, the noise of the sea and a children's smile, at least for a few moments, but makes us kinder. Better both to himself and to others. Film advertisement created by ANGRY, Ukraine for Dobrynia, within the category: Non-Alcoholic Drinks.
Film advertisement created by Kinograf, Ukraine for Motiv., within the category: Electronics, Technology.
Film advertisement created by Kinograf, Ukraine for FUIB, within the category: Finance.
Police report. Yesterday, a meeting was held 23 miles away from Las Vegas. Things noticed: genuine values from a Kyiv Vitamin Plant and a mysterious object in a box. Check the confidential video footage immediately. Film advertisement created by BBDO, Ukraine for Askorbinka, within the category: Health.
Film advertisement created by Tabasco Ukraine, Ukraine for Vodafone, within the category: Electronics, Technology.
Film advertisement created by Ogilvy, Ukraine for Dobrynya, within the category: Non-Alcoholic Drinks.
Since 1991 more than 230,000 Ukrainians have been affected by human trafficking. Mostly these people are the one who have been promised the moon at work both abroad and in Ukraine (high salaries, accommodation, three meals a day, etc.). In order to show that things are not always what they seem at first sight, the creative agency ANGRY and the International Organization for Migration in Ukraine have released an allegorical video with the participation of the Ambassador of Goodwill of the UN agency on migration, Eurovision winner in 2016, famous Ukrainian singer, Jamala. At first glance, sometimes what looks like the best working conditions turns out to be the worst working conditions. At first glance, sometimes what looks like a beautiful dance turns out to be a display of aggression. Dance as an allegory of good and beautiful, dancers as an allegory of human trafficking victims and invisible evil spirits-dementors as an allegory of danger. TV spot and outdoor campaign is released on EU Anti-Trafficking Day on October 18, 2018. Content advertisement created by ANGRY, Ukraine for International Organization for Migration, within the category: Public Interest, NGO.
18–29-year-old Ukrainians do not vote. According to the research of the sociological group "Rating", only 36% of the age group took part in the last parliamentary elections in 2014. NGO Global Office together with ANGRY agency decided to call this youth for the snap parliamentary elections on July 21 in their own language. Action: The Ukrainian capital, Kyiv, is famous for its rave culture. The parties that take place here are among the biggest in Europe, such as CXEMA, Strichka, Brave! Factory. So, for this audience, we have created a bold social video in which the young people showed not the way the elders want to see it, but what it really is. We asked a famous Kievan DJ Dmitry Avksentiev to create a track. Results: The video was created specifically for Facebook, the most popular social network In Ukraine, and YouTube. For the first 5 days on Facebook, the video was watched by 500,000 people, on YouTube - more than 260,000 times. With more than 1,000,000 coverage in Ukrainian and Russian media. Film advertisement created by ANGRY, Ukraine for Global Office, within the category: Public Interest, NGO.
Ambient advertisement created by BBDO, Ukraine for Chernigivske, within the category: Alcoholic Drinks.
Film advertisement created by Saatchi & Saatchi, Ukraine for Letgo, within the category: Professional Services.
#CleanMyCity is a series of urban cleanups initiated by CleanMyMac X. To promote our 2019 cleanup challenge, we created Junkman, the first hero made entirely out of junk. Can you scare people into being litter-conscious? We’ve been trying to figure out just that with our CleanMyCity prank inspired by CleanMyMac X. Whenever unsuspecting folks would drop a piece of litter onto the pile, the “junk” would suddenly rise up and chase them back. This simple idea helped us get attention for our #CleanMyCity urban cleanups. Although CleanMyMac X is only a junk cleaner app, we believe that fighting junk should go beyond digital. And everyone can remove a bit of waste from this planet, whether it’s gigabytes or garbage bags.
The hero is obsessed with an idea of having big inch TV in his house. Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.
Sink-or-swim marathon. Ambient advertisement created by Arriba!, Ukraine for Cinema Cafe, within the category: House, Garden.
Each 12-th Ukrainian over 45 years old is suffering from a stroke or a myocardial infarction. And the consequences of the attacks affect the entire patient’s family, as for the rehabilitation period children and parents literally swap roles in caring. So we decided to appeal to Ukrainians aged over 25 years, children of potential fatal attack victims and created an interactive website that allows to try being a guardian of the sick parent. After learning facts and feeling the problem – visitors leave motivated to prevent the disease with the help of our brand Acard. Digital advertisement created by Smartica Skykillers, Ukraine for Acard, within the category: Health.
Ambient advertisement created by Banda, Ukraine for Borjomi, within the category: Non-Alcoholic Drinks.
Your knowledge has gone past its expiration date. The world is changing so quickly that it takes a lifetime to learn your craft. The marketing we studied a decade ago is already dead. In order to demonstrate this, we took Philip Kotler’s cult marketing book and millions of spores of mold, placed them together in a citylight panel and… let time show off its strength. Outdoor advertisement created by BBDO, Ukraine for Ukrainian Marketing Forum, within the category: Public Interest, NGO.
Ambient advertisement created by Grape Ukraine, Ukraine for Chezz, within the category: Alcoholic Drinks.
The idea is based on the message that during UEFA EURO 2016 football becomes the foremost kind of sport on the planet. This time all other kinds of sport are on the background. Moreover, sportsmen – hockey, basketball, tennis and others players play football, falling into line with football madness. Football becomes number one game not only on French stadiums and on the screens of millions of fans, but also on hockey fields and basketball and tennis courts. Film advertisement created by Electric Sheep Film, Ukraine for Parimatch, within the category: Gambling.
In Ukraine every year takes place Ukrainian Marketing Forum, where advertising professionals and clients analyze what is done and where to move next. Every year it has the main theme, this year’s theme is every brand should have its own convictions and every brand should have to prove it, to act, not just mouth empty words. Less words - more works. We clearly demonstrated this principle with the help of two one-hour commercials. If you are, for example, a ketchup brand and you told us that your ketchup is made from selected tomatoes, you have to prove it - to pick these tomatoes carefully. If you are a consumer electronics retailer and you told us that you have the best selection of smartphones, you also have to prove it. Yes, it is boring. Yes, it is routine. Yes, it is not interesting. But it is important. After all, the times when words had a meaning passed. Today only deeds matter. And today, every brand must understand this. So, less words. Film advertisement created by ANGRY, Ukraine for Ukrainian Marketing Forum, within the category: Professional Services.