The Musical Font

fizy is Turkey’s biggest music app with 22 Million users. The identity of such a rich platform consisting of tons of genres of music couldn't be a static one. A new design approach that would convey the language of music was needed. We created a Musical Font by using the Variable Fonts technology in a disruptive way. First, a new fizy base font is designed. 6 different axes are constructed within one font. Then, the font’s typographic features are connected to different frequency levels of sound. Digital advertisement created by TBWA, Turkey for Fizy, within the category: Media.