Ambient advertisement created by HelloComputer, South Africa for Johannesburg Zoo, within the category: Recreation, Leisure.

Film advertisement created by Boomtown, South Africa for Axxess, within the category: Electronics, Technology.

Choices, choices. As the festive season approaches, we’re steadily faced with more and more. What presents to get for who, where to go away (if we’re that lucky!), where to celebrate, what to put on the menu … it’s not easy. And we know that choosing the right director for your commercial, one with the passion and talent to really bring your idea to life and thoroughly engage your target market, is even harder. So being chosen by agency Think Creative Africa to direct their client DSTV’s 45” Festive Season commercial was, in a word, a joy for JT, Spitfire’s youngest Director. As was shooting it, with a cast of 14, 7 different set ups and one very full day to feel every moment. An opportunity to work fast, work clever and work sensitively to unwrap the joy of every performance. And being a Music Producer as well as a Director, an opportunity for JT to also create the backing music for both the TV and radio commercials. JT can bring joy to your ideas too. Film advertisement created by Spitfire Films, South Africa for DStv, within the category: TV Promos.

Film advertisement created by Spitfire Films, South Africa for KFC, within the category: Food.

A woman struggling with the heat and slow wifi speeds of her local internet café takes a refreshing sip of Coca-Cola; her mood and environment instantly transformed. She begins to dance and lose herself in the moment, feeling revived and reinvigorated. Film advertisement created by FCB, South Africa for Coca-Cola, within the category: Non-Alcoholic Drinks.

Workbench created this TV commercial to build the Cricket South Africa brand using their property, “That’s Our Game”. The ad shows that cricket is a living demonstration of the best qualities that make us South African. It is the most diverse and inclusive sport in South Africa. It brings people closer together regardless of race, gender, age or class. It truly is the most South African-est thing we do. And, even though it can be a complex sport, its eccentricities are what make it special. Film advertisement created by Workbench, South Africa for Cricket South Africa, within the category: Sports.

Workbench created this TV commercial to relaunch the Mukuru brand. The ad shows the hard work and sacrifice that has become a way of life for the foreign migrants living and working in South Africa, to provide for their families back home. It celebrates their commitment, it focuses on the hope in their provision, and shows the gratitude of the people who depend on that connection. Film advertisement created by Workbench, South Africa for Mukuru, within the category: Finance.

Paying with Visa Checkout during the festive season is less about being able to get there first and more about being able to avoid the inconvenience of going to a mall to do your Festive season shopping. So we highlighted how Visa Checkout is the most convenient way to pay online, enabling you to spend less time shopping so you can spend more time ‘Christmassing’. We created a couple of ‘how-to’ videos to help people hack the Festive Season, demonstrating how quick and easy it is to do your shopping with Visa Checkout, so you can spend time with the ones you love – featuring the unlikely bromance of Naas Botha (famous ex South African rugby player) and Nasty C (famous South African rapper) – encouraging viewers to sign up to VCO and get their shopping done quick and easy. And let viewers know that it didn’t matter if they’ve been Naasty or Naas this year, VCO has got them covered, so they can spend less time shopping and more time on the things that really matter this festive season. Content advertisement created by BBDO, South Africa for Visa, within the category: Finance.

As a brand that has been defined by genuine friendship and belonging, Castle has taken a far more purposeful approach to their sponsorship advertising. The new ad features no stadiums or players - the focus is squarely on sport’s innate ability to cut across all cultural, religious, economic and gender divides. Film advertisement created by Ogilvy, South Africa for Castle Lager, within the category: Alcoholic Drinks.

The new Polo comes with a host of new features that will make you feel more confident than ever before. With this newfound confidence you’ll think you can do anything. That’s why the new Polo comes with a friendly warning – Beware the confidence. Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Film advertisement created by House of Brave, South Africa for Bidvest Bank, within the category: Finance.

Film advertisement created by House of Brave, South Africa for Bidvest Bank, within the category: Finance.

Film advertisement created by House of Brave, South Africa for Bidvest Bank, within the category: Finance.

Film advertisement created by FCB, South Africa for Cerebos, within the category: Food.

“Woza” tells the story of an African surfer who has been taken as a lover by the African water spirit 'Mami Wata.' It features 22 year-old Transkei surfer, Avuyile Ndamase. Content advertisement created by Mami Wata, South Africa for Mami Wata, within the category: Agency Self-Promo.

Advertising pantyliners in the extremely conservative South African market posed quite a challenge. How do we talk about a product designed to take care of an area that’s hardly ever mentioned, and when it is spoken about it’s usually in code or with awkward pointing? We decided we had to get people talking about, and understanding, what the product is for. The vagina. Welcome to Vagina Varsity. A month-long, no holds-barred course to teach students everything they need to know about their vaginas, because being a vagina-haver, doesn’t make you a vagina expert. Once they signed up, the course was sent to students’ email, so they could engage with the material in private. The course consisted of video lessons and loads of extra vagina, period and product-related information. There were also weekly quizzes so learners could test their new-found knowledge, because the more you know, the less you have to fear. Digital advertisement created by BBDO, South Africa for Libresse, within the category: Pharmaceutical.

Film advertisement created by JWT, South Africa for Ford, within the category: Automotive.

Film advertisement created by JWT, South Africa for Ford, within the category: Automotive.

2019 Clio Juror: Darrin Hofmeyr Film advertisement created by Blackriver FC, South Africa for Mazda, within the category: Automotive.