South Africa

WVA

Film advertisement created by Volcano, South Africa for Act II Popcorn, within the category: Confectionery, Snacks.

WVA

Audio advertisement created by M&C Saatchi, South Africa for Virgin Active, within the category: Recreation, Leisure.

WVA

Liqui-Fruit asked us to come up with a TV campaign to promote their new packaging. The most notable change to the pack is the removal of the straw, a characteristic that led us straight to a simple, humorous insight. Film advertisement created by Bester Burke, South Africa for Liqui-Fruit, within the category: Non-Alcoholic Drinks.

WVA

Film advertisement created by DDB, South Africa for Telkom, within the category: Electronics, Technology.

WVA

World of Birds, a bird and monkey sanctuary in Hout Bay, South Africa, relies completely on donations and money collected from entry fees to feed their animals. The objective was to get more people to visit World of Birds during the winter months - a traditionally quiet time for them. So, we came up with an idea that taps into the emotional side as to why people should visit the park - and what better way than to tell the truth: Without food, life fades. We brought this idea to life by creating posters and sidewalk art out of birdseed. The seed would eventually fall off the posters or be pecked up by birds from the sidewalk - showing just how life disappears when food supplies diminish. Ambient advertisement created by Fishgate, South Africa for World of Birds, within the category: Recreation, Leisure.

WVA

Film advertisement created by Ogilvy, South Africa for Wellington's, within the category: Food.

WVA

Film advertisement created by Faith and Fear, South Africa for Profmed, within the category: Health.

WVA

The world as we know it has changed, and continues to change - the world of business, banking and investment is no exception. There is no denying that the competition in traditional banking channels has turned up a notch, led primarily through innovation. But there is also no denying that many of the challenges facing clients are unique to this day and age and the rulebook has yet to be written on how to solve them. Investec Bank’s understanding of the zeitgeist and its implications has played a pivotal role in the launch of its new brand campaign. Research conducted by the bank showed that there were many topics causing concern or uncertainty among their clients. Based on these diverse themes, the campaign acknowledges and addresses five tensions and the human role is reducing the complexity in them: Time, technological disruption, data protection and privacy, overwhelming investment options and volatility. Conceptualized and created by Ogilvy South Africa, Investec’s first cross-business, fully integrated marketing campaign ‘Partner with Out of the Ordinary’ has launched to the market. The cornerstone of the campaign is a 60-second film, featuring a stirring, provocative monologue delivered by a lead protagonist (played by British actor Nicholas Pinnock). He journeys confidently through a world at once familiar and strange, populated by people moving frantically with the crowd, chasing the next fad or drawn into the orbit of charlatans. But through it all, our protagonist remains calm and assured, finally revealing himself as the partner you need in these complex and confusing times: “You are not alone here. You have a partner made of blood, flesh and bone here.” He crosses over from this chaotic space into the calm of a stylised ‘search bar’, ready to help answer the myriad of questions that these out of the ordinary times provoke. This same search bar device is carried through to the online component of the campaign, centered on a website www.partnerwithinvestec.com. Here, users are invited to scroll through a wealth of questions on topics both relevant and urgent to anyone trying to figure out how best to approach their own banking, business and personal wealth challenges. Each of the campaign questions is addressed in the form of a concise monologue, delivered by the protagonist of the main film piece, accompanied by helpful links to over 60 in-depth content pieces which explore the campaign themes further in the form of articles, videos and audio pieces as well as related Investec service offerings. The content covers diverse issues including privacy and data protection; today’s overwhelming array of investment options; managing volatility; taking advantage of longer lifespans while coping with ever greater demands on our time; and positioning oneself on the right side of technological disruption. Film advertisement created by Ogilvy, South Africa for Investec, within the category: Finance.

WVA

Too often our decisions are ruled by our emotions, which can lead to some undesirable results. But at Prudential Investment Managers we apply an objective lens to decision-making and consistently keep doing the right things right. Audio advertisement created by Lowe, South Africa for Prudential, within the category: Finance.

WVA

Introducing new Volkswagen For Life. A range of Volkswagen products and services designed to keep you moving forward on life's many journeys. Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

WVA

Film advertisement created by Lowe, South Africa for Slow-Mag, within the category: Health.

WVA

Ambient advertisement created by Boomtown, South Africa for NMMU, within the category: Education.

WVA

Film advertisement created by Ogilvy, South Africa for Castle Lager, within the category: Alcoholic Drinks.

WVA

This piece directed by Jeana Theron of Bouffant was conceptualized as a prelude to the Suzaan Heyns Fashion week collection. The film reflects the designer’s fascination with the anatomy of the clothes and the dissecting and sculpting of each individual garment to resemble body parts. Film advertisement created by Bouffant, South Africa for Fashion Week, within the category: Fashion.

WVA

Everyday people test drive pick-ups. But most of the time, these test drives take place in the city. We wanted to give potential customers a better idea of the Amarok's capabilities, and at the same time do some good for the world. So we used the Amarok’s off-road abilities and carrying capacity to bridge the gap between Volkswagen dealers and communities in need - turning everyday test drives into test drives that matter. Ambient advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

WVA

Design advertisement created by M&C Saatchi, South Africa for Zeitz MOCAA, within the category: Recreation, Leisure.

WVA

Ambient advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

WVA

Film advertisement created by Saatchi & Saatchi, South Africa for Community Action for a Safer Environment, within the category: Public Interest, NGO.

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Digital advertisement created by FoxP2, South Africa for The Elton John AIDS Foundation, within the category: Public Interest, NGO.




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