Film advertisement created by Spitfire Films, South Africa for KFC, within the category: Food.

Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volkswagen has had on South African streets, and use it to kickstart Volkswagen South Africa's Facebook Page. Volkswagen Street Quest was a Facebook challenge to find as many Volkswagens as possible on South African streets using Google Street View in a custom-designed gaming interface. The game was played over four weeks and the player with the most Pins each week qualified for the Grand Final – a live playoff in which finalists competed for prizes worth R50 000. Digital advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

The South African interpretation of Toyota’s global campaign to mark its support for the Olympics and Paralympics taking place in Tokyo in 2020 is a celebration of the indomitable human spirit. Film advertisement created by FCB, South Africa for Toyota, within the category: Automotive.

Outdoor advertisement created by M&C Saatchi, South Africa for Hollard Insurance and Investments, within the category: Finance.

Film advertisement created by TBWA, South Africa for Standard Bank, within the category: Finance.

Film advertisement created by JWT, South Africa for Ford, within the category: Automotive.

Audio advertisement created by Lowe, South Africa for Cape Times, within the category: Media.

People want to give but aren’t always sure how. Stamps For Good gives them a platform to give back to one of 10 incredible charities, and help get others to support too. Digital advertisement created by M&C Saatchi, South Africa for RocketSeed, within the category: Electronics, Technology.

Asked to try normalise the gambling industry in South Africa in an attempt to make casinos more socially acceptable, we created this TV ad as part of our Mavericks of Chance campaign. Film advertisement created by Halo, South Africa for Montecasino, within the category: Gaming.

Digital advertisement created by M&C Saatchi, South Africa for Maglite, within the category: House, Garden.

Draftfcb Cape Town has created a sophisticated new television commercial for Richelieu that – packed with beautiful scenery, glamorous people and fast cars – is a flawless portrayal of the luxurious Richelieu Life. Film advertisement created by FCB, South Africa for Richelieu, within the category: Alcoholic Drinks.

World of Birds, a bird and monkey sanctuary in Hout Bay, South Africa, relies completely on donations and money collected from entry fees to feed their animals. The objective was to get more people to visit World of Birds during the winter months - a traditionally quiet time for them. So, we came up with an idea that taps into the emotional side as to why people should visit the park - and what better way than to tell the truth: Without food, life fades. We brought this idea to life by creating posters and sidewalk art out of birdseed. The seed would eventually fall off the posters or be pecked up by birds from the sidewalk - showing just how life disappears when food supplies diminish. Ambient advertisement created by Fishgate, South Africa for World of Birds, within the category: Recreation, Leisure.

Too often our decisions are ruled by our emotions, which can lead to some undesirable results. But at Prudential Investment Managers we apply an objective lens to decision-making and consistently keep doing the right things right. Audio advertisement created by Lowe, South Africa for Prudential, within the category: Finance.

Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with a crime scene. We created a 6x8m canvas out of small white stones. Onto this we spray painted the giant mugshot of a criminal. As people walked over the installation the criminal's identity became more and more unrecognisable. Ambient advertisement created by FoxP2, South Africa for DNA Project, within the category: Public Interest, NGO.

Ambient advertisement created by Boomtown, South Africa for NMMU, within the category: Education.

Film advertisement created by Ogilvy, South Africa for Wellington's, within the category: Food.

Digital advertisement created by DDB, South Africa for Glad, within the category: House, Garden.

“You people” is a phrase often used by South Africans when describing people who are different to them. It’s a phrase that goes hand in hand with our unconscious bias. It’s used in jest, as a slight and even in outright confrontation – the fact of the matter is that all South Africans have used the phrase at one time or another. We’ve all been guilty, some more than others, of you peopling our people. Here’s the thing, the over-simplified ideas and assumptions we make are what divide us – and ironically, it’s what makes you people all the same, Nonke (all of you)! Film advertisement created by M&C Saatchi, South Africa for Nando's, within the category: Food.