Born with cerebral palsy, Chaeli is going to ride a horse five days. Bet she can't do it? She wants you to. The more you bet, the more money she can raise for kids with disabilities.

Design advertisement created by M&C Saatchi, South Africa for Zeitz MOCAA, within the category: Recreation, Leisure.

Cars can get fixed and bones can heal, but the emotional impact that accompanies drinking and driving incidents never goes away. It’s an aftertaste that will linger on your conscience for the rest of your life. Don’t drink and drive. It’s not worth it. Drink responsibly. #avoidtheaftertaste Film advertisement created by TBWA, South Africa for Tops at Spar, within the category: Alcoholic Drinks.

Ambient advertisement created by Leo Burnett, South Africa for Amstel, within the category: Alcoholic Drinks.

This year Men’s Health, SA’s best-selling men’s magazine, turned 20 years old. That’s two decades of helping the everyday man be better. Becoming the best version of yourself can be a daunting task. It takes courage. We wanted to celebrate this milestone and recognise men who, over the years, have risen to the challenge. So we tasked four directors with exploring the idea of getting rid of your old self. The result was the same story told in four different ways and four very different short films. We created a microsite called The Better Man Project to host their films and asked South Africa to vote for their favorite. Check it out and vote for your favorite here: http://bit.ly/2JIooWQ Film advertisement created by MullenLowe Group, South Africa for Men's Health, within the category: Media.

Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Playboy South Africa brings you a new spot directed by Jason Fialkov at Egg Films. The idea behind the ad is all about reaffirming the impact Playboy has had on popular culture through the decades. This iconic brand has been going since 1953 and has seen many fads, trends and styles come and go but has always kept itself relevant to it's readers by delivering more that just a centerfold. Film advertisement created by Y&R, South Africa for Playboy, within the category: Media.

Film advertisement created by Ogilvy, South Africa for Lucozade, within the category: Non-Alcoholic Drinks.

Audio advertisement created by Halo, South Africa for Virgin Atlantic, within the category: Transport.

Film advertisement created by FCB, South Africa for Amarula, within the category: Alcoholic Drinks.

Oppikoppi is a beloved South African festival that takes place at what is affectionately known as 'The Dust Bowl' in Limpopo. The festival is all about community and great local and international music so in 2017 Jägermeister unveiled the MeisterHaus - an orange German house that stands tall amongst the fever trees, a place where festival goers can escape the heat with an Ice Cold Shot, enjoy a lime infused Jäger cocktail or just chill out and listen to the uplifting sounds Jägermeister Brass Cartel. The convention for brands at events is a community manager on site doing basic communication and an after-movie showing the highlights of the event. There is a distinct lack of consistency in quality and narrative between the on-the-ground content and the after event content. Jägermeister wanted to change this – taking a production team to Oppikoppi to create high quality production value content on the ground. Creating content that moves at the speed of the feed and culture. To close the gap between on-the-ground and post-event content, we released high-quality production from the event in less than half an hour of its recording. That meant that excellent content was published instantaneously, keeping the relevance current and avoiding the inevitable post-event fatigue. Throughout the festival the videos were filmed, edited and posted on the same day, making those who couldn’t be there feel directly involved through our all-access content. Digital advertisement created by TBWA, South Africa for Jagermeister, within the category: Alcoholic Drinks.

There’s rarely an opportunity to walk up to a police officer and ask them the questions you’d really like to ask. For whatever reasons, there is an increasing feeling of “us and them” between the community and the police officers who work within them. Digital advertisement created by King James, South Africa for City of Cape Town, within the category: Public Interest, NGO.

While South Africa has one of the highest HIV infection rates, South Africans have become desensitized to HIV/AIDS awareness messages. To stand out in a sea of such messages on World AIDS Day and make people less complacent about HIV/AIDS, MWEB delivered a safe sex message in a fresh, impactful way. Ambient advertisement created by M&C Saatchi, South Africa for MWEB, within the category: Public Interest, NGO.

Film advertisement created by Lowe, South Africa for Slow-Mag, within the category: Health.

Film advertisement created by FoxP2, South Africa for Brandhouse Drive Dry, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, South Africa for Castle Lager, within the category: Alcoholic Drinks.

Ambient advertisement created by JWT, South Africa for Smirnoff, within the category: Alcoholic Drinks.

Film advertisement created by FCB, South Africa for NetFlorist, within the category: Professional Services.

Film advertisement created by FCB, South Africa for Cerebos, within the category: Food.

Film advertisement created by Volcano, South Africa for Act II Popcorn, within the category: Confectionery, Snacks.