South Africa
Gumtree isn't just big, it's HUGE. There are over 80,000 cars listed on Gumtree South Africa. That’s a lot of cars. If you’re struggling to wrap your head around the sheer scale of the online Classifieds platform, their new TVC puts the numbers into perspective. The spot, created by Ogilvy Cape Town and directed by Hylton Tannenbaum, puts an absurd twist on an optimistic Dad who sets off to test drive all the cars on Gumtree. Film advertisement created by Ogilvy, South Africa for Gumtree, within the category: Retail Services.
Film advertisement created by Hello World, South Africa for Beechies, within the category: Confectionery, Snacks.
A POV look into the life of a tastemaker couple.
Film advertisement created by Lowe, South Africa for GWK, within the category: Industrial, Agriculture.
Film advertisement created by Ogilvy, South Africa for Lucozade, within the category: Non-Alcoholic Drinks.
People waiting at the bus stop would hear the sound of a bike travelling really fast and approaching the shelter. As it ‘sped past’, water splashed from the puddle much as it would have if a motorbike had driven at pace through it. But there was no motor bike. Had it been travelling so fast, the people had missed seeing it? Outdoor advertisement created by FCB, South Africa for BMW, within the category: Automotive.
Advertising pantyliners in the extremely conservative South African market posed quite a challenge. How do we talk about a product designed to take care of an area that’s hardly ever mentioned, and when it is spoken about it’s usually in code or with awkward pointing? We decided we had to get people talking about, and understanding, what the product is for. The vagina. Welcome to Vagina Varsity. A month-long, no holds-barred course to teach students everything they need to know about their vaginas, because being a vagina-haver, doesn’t make you a vagina expert. Once they signed up, the course was sent to students’ email, so they could engage with the material in private. The course consisted of video lessons and loads of extra vagina, period and product-related information. There were also weekly quizzes so learners could test their new-found knowledge, because the more you know, the less you have to fear. Digital advertisement created by BBDO, South Africa for Libresse, within the category: Pharmaceutical.
Digital advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.
Ambient advertisement created by Boomtown, South Africa for NMMU, within the category: Education.
This year Men’s Health, SA’s best-selling men’s magazine, turned 20 years old. That’s two decades of helping the everyday man be better. Becoming the best version of yourself can be a daunting task. It takes courage. We wanted to celebrate this milestone and recognise men who, over the years, have risen to the challenge. So we tasked four directors with exploring the idea of getting rid of your old self. The result was the same story told in four different ways and four very different short films. We created a microsite called The Better Man Project to host their films and asked South Africa to vote for their favorite. Check it out and vote for your favorite here: http://bit.ly/2JIooWQ Film advertisement created by MullenLowe Group, South Africa for Men's Health, within the category: Media.
Film advertisement created by JWT, South Africa for Bar One, within the category: Confectionery, Snacks.
Film advertisement created by Ogilvy, South Africa for Lucozade, within the category: Non-Alcoholic Drinks.
Film advertisement created by DDB, South Africa for Telkom, within the category: Electronics, Technology.
Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.
'The Light at the Start of Everything' is a visual poem written by Iain Thomas for The Okavango Blue of Botswana, a remarkably rare and extremely valuable, 20-carat Deep Blue Diamond. The film explores the stone’s origin and the magical unspoilt land to which it belongs. In contrast with the 3-billion-year existence of the stone, it reflects on the transient nature of our human lives, and reminds us that the light inside the diamond is the same light that exists in us. We all come from some eternal something. And The Okavango Blue is a way to hold that ‘something’ in your hands.
Landman is the first African female to qualify for The Dakar Rally's motorbike classification. She survived a life-threatening injury a few years ago where she was catapulted off her bike, ruptured her spleen, and eventually had to learn how to walk again. Ryobi has been documenting Kirsten's Road to Dakar - which is hosted in Saudi Arabia from 5 - 17 January 2020 - via a monthly Facebook documentary series. To date, There has been more than $1m worth of PR generated by Kirsten's story, more than 8m South Africans reached, and most importantly, Ryobi has had 12 consecutive record months of sales. Film advertisement created by Retroactive, South Africa for Ryobi, within the categories: Electronics, Technology, House, Garden, Retail Services.
Film advertisement created by Ogilvy, South Africa for Castle Lager, within the category: Alcoholic Drinks.
Film advertisement created by Y&R, South Africa for Investec, within the category: Finance.
Film advertisement created by FoxP2, South Africa for Drive Dry, within the category: Public Interest, NGO.