Ireland

WVA

One in four women in Ireland who have been in a relationship have experienced domestic abuse. To help raise awareness of this issue, Allianz Ireland has launched a campaign as part of a new three year partnership with Women’s Aid, a national charity dedicated to making women safe from domestic abuse. Nothing will ever match the courage and resilience of women living with domestic abuse, and the journey they’ve been on. Walking on eggshells every day, trying to keep themselves and their children safe. In reality, they’re jaw-droppingly brave. They’re resilient, resourceful and powerful. In fact, they are ‘The World's Strongest Women’. Film advertisement created by In the Company of Huskies, Ireland for Allianz and Women’s Aid, within the category: Public Interest, NGO.

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Film advertisement created by JWT, Ireland for Brennans, within the category: Food.

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Across the Lough of Legends follows the adventures of intrepid naturalist, Adrian Shine, as he sets sail aboard the Carlingford Lough Ferry on the trail of mythological sea creatures called ‘horse eels’. Film advertisement created by Happy Feckers, Ireland for Carlingford Lough Ferry, within the category: Transport.

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Film advertisement created by Publicis, Ireland for TG4, within the category: Media.

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Experiential advertisement created by Rothco, Ireland for Dublin Bus, within the category: Transport.

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Film advertisement created by Boys and Girls, Ireland for Energia, within the category: Industrial, Agriculture.

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Digital advertisement created by Guns or Knives, Ireland for Heineken, within the category: Alcoholic Drinks.

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Communications Manager, Road Safety Authority: Brian Farrell Film advertisement created by BBDO, Ireland for Road Safety Authority, within the category: Public Interest, NGO.

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New project for AIB and the Gaelic Athletic Association by Rothco. The banking group are back on 1st March with a third season of their ultra successful branded entertainment documentary series The Toughest Trade. I thought your readers may be interested in the nature of the brand and sports partnership as well as the professionals athletes involved in the series. To test the theory that amateur GAA players can compete at the very top level, the show takes local GAA stars and launches them into a variety of professional sports from around the world. This series, Donegal footballer Michael Murphy is tested to his limits as he joins top rugby side Clermont Auvergne. In return, Welsh rugby star Shane Williams takes on life as an amateur with football club Glenswilly. In the second episode, Wexford hurler Lee Chin travels to Canada to take on the seemingly impossible task of success at Ice hockey with NHL team the Vancouver Canucks. Canucks star Alex Auld heads in the other direction to play hurling with Faythe Harries in Wexford. Film advertisement created by Rothco, Ireland for AIB, within the category: Finance.

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On farms all over Ireland, farmers are dying. The reason is that after spending decades on the farm, they just don't notice the dangers any more. This campaign explores this. That just as the smells or dirt on a farm slowly disappear over the years, so too do the dangers that are killing farmers all over Ireland. Film advertisement created by BBDO, Ireland for The Health and Safety Authority, within the category: Public Interest, NGO.

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Experiential advertisement created by Guns or Knives, Ireland for Samsung, within the category: Electronics, Technology.

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Ambient advertisement created by Publicis, Ireland for TG4, within the category: Media.

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Film advertisement created by TBWA, Ireland for McDonald's, within the category: Food.

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The AIB GAA Club Championship is a further opportunity to celebrate the integral role the GAA plays in people's lives and communities. 'When it's club, it lives forever' has allowed us the creative opportunity to take the club off the pitch and put it back into the parish. We know that everyone involved at club level gives it their all, from players to supporters to club members. Integrated advertisement created by BBDO, Ireland for GAA, within the category: Sports.

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The START campaign was developed to address childhood obesity, a growing public health crisis across the Island of Ireland. Whether it’s fending off junk food, curbing screen time or making sure they get enough exercise, raising kids is a daily struggle. We sought to capture this reality and create a world that parents would recognise as their own — from the constant self-talk and inevitable losses to the little wins that feel like huge victories. We wanted every parent who saw the campaign to think, ‘that’s me’, and to feel empowered to go after the one daily win that could start their kids on the way to a healthier life. Film advertisement created by Target McConnells, Ireland for Safefood, within the category: Public Interest, NGO.

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Digital advertisement created by Boys and Girls, Ireland for Three, within the category: Electronics, Technology.

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From asylum seekers to Irelands' first blind teacher, from human rights to humane technology - Maynooth University is changing the face of Irish society. This campaign showcases the incredible Masters students, lecturers and research changing the face of business, justice, media and science and innovation through their groundbreaking work at Maynooth University. The university's culture of diversity, bravery, human and societal-lead research knowns no bounds. This campaign brings to light its most valuable asset -its people, who are creating very real, very meaningful positive change, every single day - in their classrooms and labs, in their places of work and in their communities in Ireland and indeed the world We were focused on telling a story about Maynooth University that breaks down boundaries and stereotypes, by reinforcing the incredible work being completed by the people within the grounds and the alumni from all around the world. Film advertisement created by KICK, Ireland for Maynooth University, within the category: Education.

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Film advertisement created by JWT, Ireland for Vodafone, within the category: Electronics, Technology.

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The Unofficial Catch Fan Club is now in session. Membership: Two. Film advertisement created by Bloom, Ireland for Catch, within the category: Confectionery, Snacks.

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Film advertisement created by The Public House, Ireland for Barnardos, within the category: Public Interest, NGO.




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