Film advertisement created by TBWA, Ireland for Department of Justice, within the category: Public Interest, NGO.

The AIB GAA Club Championship is a further opportunity to celebrate the integral role the GAA plays in people's lives and communities. 'When it's club, it lives forever' has allowed us the creative opportunity to take the club off the pitch and put it back into the parish. We know that everyone involved at club level gives it their all, from players to supporters to club members. Integrated advertisement created by BBDO, Ireland for GAA, within the category: Sports.

The concept behind this ad was inspired by the negative preconceptions that people had on the Nissan Micra, and how these preconceptions resulted in it being prematurely judged as a car that should be cast aside. Film advertisement created by Huskies, Ireland for Nissan, within the category: Automotive.

Concern are a charity that carry out aid work which reaches the world's poorest, no matter where they are. Sometimes that means the only way to access people is on foot. We needed to tell the story behind the charity's workers in a way that a new, younger audience would understand because right now the perception is that Concern is "old and stuffy". To do this we decided to tap into their world and use a medium they actively engage with, vlogs. We contacted New York based vlogger Seth Fowler and asked him to do a shoe review with a difference, because these shoes belonged to someone different and they had a story to tell. Film advertisement created by Guns or Knives, Ireland for Concern, within the category: Public Interest, NGO.

Tommy McAnairey, the award-winning, ballad-singing canary, is attempting to spread the word for CO Awareness Week by releasing a single about the poisonous gas and attempting to get it to no.1 in the Irish charts.
 Digital advertisement created by Rothco, Ireland for Gas Networks Ireland, within the category: Professional Services.

The START campaign was developed to address childhood obesity, a growing public health crisis across the Island of Ireland. Whether it’s fending off junk food, curbing screen time or making sure they get enough exercise, raising kids is a daily struggle. We sought to capture this reality and create a world that parents would recognise as their own — from the constant self-talk and inevitable losses to the little wins that feel like huge victories. We wanted every parent who saw the campaign to think, ‘that’s me’, and to feel empowered to go after the one daily win that could start their kids on the way to a healthier life. Film advertisement created by Target McConnells, Ireland for Safefood, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Ireland for TG4, within the category: Media.

Film advertisement created by Chemistry, Ireland for Lidl, within the category: Retail Services.

Today’s world is busy building walls, erecting borders and turning inwards. But the Irish national postal service (An Post) have always determined to look outwards, break down barriers and reject insularism, exporting Ireland to the world and the world to Ireland. There are no limits. Welcome to a World Wide Open. Film advertisement created by Target McConnells, Ireland for An Post, within the category: Professional Services.

The Unofficial Catch Fan Club is now in session. Membership: Two. Film advertisement created by Bloom, Ireland for Catch, within the category: Confectionery, Snacks.

Film advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.

On farms all over Ireland, farmers are dying. The reason is that after spending decades on the farm, they just don't notice the dangers any more. This campaign explores this. That just as the smells or dirt on a farm slowly disappear over the years, so too do the dangers that are killing farmers all over Ireland. Film advertisement created by BBDO, Ireland for The Health and Safety Authority, within the category: Public Interest, NGO.

By 2020, 1 in 2 of us will be getting a cancer diagnosis in our lifetime. The fact itself is shocking; we cannot hide from it, and nor should we. We must face it, and face it down. It is our duty to make people aware of it. And to do so in a way that stops them in their tracks. That makes them think. That forces them to consider some of the behaviours that have contributed to the situation. And of course, in a way that encourages them to support the efforts of the Irish Cancer Society, by donating and volunteering. The campaign we have developed to convey this serious message is itself challenging. It follows a number of individuals – a researcher, a young man, a daughter, a couple, and a middle-aged man, each of who have something direct and defiant to say about cancer. It does not shy away from the facts, but nor does it suggest that there is nothing we can do. There is optimism, and strength. We’re asking everyone to get involved at the dedicated website: https://getcancer.ie/ Film advertisement created by Chemistry, Ireland for Irish Cancer Society, within the category: Public Interest, NGO.

Film advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.

Motorcyclists are 6 times more likely to be killed on or roads than any other road user. Why? Well, there's a rebellious streak in them, they like going fast, and they absolutely hate being told what to do. That's why they ride a bike in the first place. This spot examines what it means to hate being told what to do. And if you won't take it from us, take it from those who've lost their lives on two wheels before you. Film advertisement created by BBDO, Ireland for Road Safety Authority Ireland, within the category: Public Interest, NGO.

The Fleadh Ceoil is the largest celebration of Irish traditional music in the world. TG4 are televising the event across nine days. We wanted to show viewers a sneak-peak of the kind of extraordinary musicians on show over the course of the festival. Digital advertisement created by Publicis, Ireland for TG4, within the category: Media.

Film advertisement created by Rothco, Ireland for RGII, within the categories: Industrial, Agriculture, Professional Services.

Legendary Irish Retailer Monaghan’s Cashmere is launching it’s first-ever Christmas campaign, produced by Banjoman Films, as it works to bounce back from this extremely tough period. Creatively devised and directed by Dermot Malone, the film moves away from the standard festive formula with a touching story inspired by Tom Monaghan himself. The film, which stars legendary Irish theatre actor Barry McGovern (Braveheart, The Tudors, Game of Thrones), follows an elderly man experiencing his first Christmas since his wife passed away. Living on a farm with just his beloved horse for company, he frequently has flashbacks to his late wife at various stages in their life. When his family arrives for Christmas, he struggles to share in their festive spirit, especially when his young granddaughter breaks a picture frame holding a photo of his wife, himself, and their horse. Unbeknownst to her Grandfather, however, the Granddaughter takes notice of the red cable jumper he was wearing in the picture, and when mischievously rifling through his belongings, finds it. Struggling with the emotions and past memories of his wife on Christmas Day, the protagonist goes to visit his horse in the stable - only to discover his granddaughter has left him a special gift in the horse box. Film advertisement created by Banjoman, Ireland for Monaghan’s Cashmere, within the category: Fashion.

This year make sure you get what you really want for Christmas. Merry Hintmas from Meteor. Film advertisement created by DDFH&B, Ireland for Meteor, within the category: Electronics, Technology.