Film advertisement created by BBDO, Ireland for GAA, within the category: Sports.

One in four women in Ireland who have been in a relationship have experienced domestic abuse. To help raise awareness of this issue, Allianz Ireland has launched a campaign as part of a new three year partnership with Women’s Aid, a national charity dedicated to making women safe from domestic abuse. Nothing will ever match the courage and resilience of women living with domestic abuse, and the journey they’ve been on. Walking on eggshells every day, trying to keep themselves and their children safe. In reality, they’re jaw-droppingly brave. They’re resilient, resourceful and powerful. In fact, they are ‘The World's Strongest Women’. Film advertisement created by In the Company of Huskies, Ireland for Allianz and Women’s Aid, within the category: Public Interest, NGO.

‘Nice One!’ is a popular phrase, but too often it’s used to express annoyance and frustration. Deep RiverRock wants to reclaim it and take it back to what it really means: a simple, pure expression of happiness. With ‘Nice One!’, Deep RiverRock wants to celebrate positivity and decent acts without being sanctimonious about it. Nothing ground-breaking or game changing; just something that makes someone’s day that bit better in a small but noticeable way. Deep RiverRock’s commitment to 100% recycled bottles is one such small thing. It’s time to celebrate the fact that it’s the little things that add up to a better world. Integrated advertisement created by Edelman, Ireland for Deep RiverRock, within the category: Non-Alcoholic Drinks.

By 2020, 1 in 2 of us will be getting a cancer diagnosis in our lifetime. The fact itself is shocking; we cannot hide from it, and nor should we. We must face it, and face it down. It is our duty to make people aware of it. And to do so in a way that stops them in their tracks. That makes them think. That forces them to consider some of the behaviours that have contributed to the situation. And of course, in a way that encourages them to support the efforts of the Irish Cancer Society, by donating and volunteering. The campaign we have developed to convey this serious message is itself challenging. It follows a number of individuals – a researcher, a young man, a daughter, a couple, and a middle-aged man, each of who have something direct and defiant to say about cancer. It does not shy away from the facts, but nor does it suggest that there is nothing we can do. There is optimism, and strength. We’re asking everyone to get involved at the dedicated website: https://getcancer.ie/ Film advertisement created by Chemistry, Ireland for Irish Cancer Society, within the category: Public Interest, NGO.

Digital advertisement created by Rothco, Ireland for AIB GAA, within the category: Recreation, Leisure.

EBS are all about the Mortgages. So this campaign is all about the all-about-ness. The never-settle, thick-and-thin, stick-with-it-ness that makes the people in EBS branches all over the country the absolute Mortgage Masters. Film advertisement created by Irish International, Ireland for EBS, within the category: Finance.

Film advertisement created by BBDO, Ireland for ISI, within the category: Finance.

Audio advertisement created by Chemistry, Ireland for Tesco Mobile, within the category: Electronics, Technology.

The 60-second ad centres on the fight to breathe theme and invites cinema-goers to replicate the breathing pattern of Edelle Collins, who has cystic fibrosis in real life. In so doing, it graphically illustrates how life for Edelle is a constant battle as she has to fight for her every breath. The ad was created specifically for cinema, where you have an audience with little distractions. Instead of being captivated by visuals, the audience is drawn in by the sound of Edel's breathing. Film advertisement created by Rothco, Ireland for Cystic Fibrosis Ireland, within the categories: Health, Public Interest, NGO.

Film advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.

To find out just how honest people are, we decided to set up a little test. Calling on lie detection expert George Ferreira (and his trusty polygraph machine), we invited best friends, couples and even a mother / daughter combo to answer a selection of very tricky questions. Content advertisement created by Huskies, Ireland for Frank and Honest, within the category: Non-Alcoholic Drinks.

What would you do if you lost your phone? OK you can call your provider and/or insurer and have it replaced. But what about all those photos clogging up your photo library? What lengths would you go to replace them? That’s the starting point for this new spot for Fujifilm Ireland’s Imagine photo printing service. Film advertisement created by Bloom, Ireland for Fujifilm, within the category: Electronics, Technology.

http://www.heineken.com/ie/HRC/Home Digital advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, Ireland for TG4, within the category: Media.

This year, Vodafone Centre Stage is all about comedy, and we were tasked with using comedy to build brand affinity among young people in Ireland. This gave us a challenge: while “the yoof” love comedy as much as the rest of us (slightly) older fogies, they don’t attend live comedy in large numbers - preferring to get their laughs from YouTube and social media. So, how do we merge the two worlds of traditional live comedy and online comedy? And how do we make it relevant to our target audience? We created Ireland’s Funniest Fecker, a nationwide search to find Ireland’s next comedy star from the online world. Partnering up with comedian Kevin McGahern, we put a call out to the people of Ireland to send in a funny video they made for a chance to be famous. We then engaged existing online comedy stars to further promote the competition on their channels, giving the campaign a broader reach. What better way to build affinity with young people than by creating a hero from their own ranks? And what better way to promote comedy among this target age group than getting involved in their unique comedy culture? So this summer, we’ll be hitting towns and timelines throughout the country with Kevin, unearthing Irish comedy gems as we build up to the crowing of Ireland’s Funniest Fecker live at the Vodafone Comedy Festival. Film advertisement created by JWT, Ireland for Vodafone, within the category: Electronics, Technology.

Film advertisement created by Publicis, Ireland for Iarnród Eireann, within the category: Transport.

Film advertisement created by Publicis, Ireland for Energie Fitness Clubs, within the category: Recreation, Leisure.

Digital advertisement created by Boys & Girls, Ireland for FitBit, within the category: Electronics, Technology.

Audio advertisement created by Atomic, Ireland for Cornetto, within the category: Food.

Production Company Maxfilms Film advertisement created by Ogilvy, Ireland for Strongbow, within the category: Alcoholic Drinks.