Film advertisement created by Boys and Girls, Ireland for Energia, within the category: Industrial, Agriculture.

Film advertisement created by Javelin, Ireland for Toyota, within the category: Automotive.

Outdoor advertisement created by DDFH&B, Ireland for Marie Keating Foundation, within the category: Public Interest, NGO.

Film advertisement created by Rothco, Ireland for Irish Defence Forces, within the category: Public Interest, NGO.

Film advertisement created by Boys and Girls, Ireland for Three, within the category: Electronics, Technology.

Publicis D has launched a quirky new ad campaign for Clayton Hotels, bringing to life the idea that even the simplest of moments, like booking a night away for you and your other half, can be transformed into something epic once you Click on Clayton. Digital advertisement created by Publicis, Ireland for Clayton Hotels, within the category: Recreation, Leisure.

Ambient advertisement created by Publicis, Ireland for TG4, within the category: Media.

This year make sure you get what you really want for Christmas. Merry Hintmas from Meteor. Film advertisement created by DDFH&B, Ireland for Meteor, within the category: Electronics, Technology.

This year make sure you get what you really want for Christmas. Merry Hintmas from Meteor. Film advertisement created by DDFH&B, Ireland for Meteor, within the category: Electronics, Technology.

"It's like going over Niagara falls in a barrel - but the barrel is on fire" - Ireland's first ever astronaut returns home after many years away, still wearing his space suit in this spec commercial for HSBC.

Audio advertisement created by Atomic, Ireland for Cornetto, within the category: Food.

To celebrate Dulux Weathershield’s most weather-durable paint, advertising agency Boys & Girls went in search of Ireland’s most weather-durable people – meet ‘The Invincibles’. Shot in Myrtleville beach, Co.Cork, 'The Invincibles' explores the story of Tom Bermingham, Mairead Ni Mhaoileóin and Tom McCarthy, three open water swimmers who are dedicated to the water all year round – rail, hail or shine. 'The Invincibles' gave us an opportunity to tell a story that could live beyond the confines of a traditional TV commercial,” stated Creative Director Laurence O’Byrne. “But even though it’s not TV, the same principles apply - find the idea, and craft it into something special.” The short documentary is the first in its kind for Dulux and very different territory for Weathershield, telling the story of what in truth is a very functional product in a way that drives emotion & admiration. Owned social platforms became the driving force behind the campaign using both Facebook & Twitter as the launch pads. Using video teasers and stunning imagery, the target audience were directed to a bespoke landing page which not only gave our Invincible’s a home, it also allowed Dulux tell the Weathershield story from another perspective, giving further merit to it’s product benefits and marketing leading product. In order to complete the customer journey with a cohesive link between campaign and product, we took the creative idea in store with various POS elements across national and independent stores. Content advertisement created by Boys & Girls, Ireland for Dulux, within the category: House, Garden.

Film advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.

Experiential advertisement created by Rothco, Ireland for Dublin Bus, within the category: Transport.

By 2020, 1 in 2 of us will be getting a cancer diagnosis in our lifetime. The fact itself is shocking; we cannot hide from it, and nor should we. We must face it, and face it down. It is our duty to make people aware of it. And to do so in a way that stops them in their tracks. That makes them think. That forces them to consider some of the behaviours that have contributed to the situation. And of course, in a way that encourages them to support the efforts of the Irish Cancer Society, by donating and volunteering. The campaign we have developed to convey this serious message is itself challenging. It follows a number of individuals – a researcher, a young man, a daughter, a couple, and a middle-aged man, each of who have something direct and defiant to say about cancer. It does not shy away from the facts, but nor does it suggest that there is nothing we can do. There is optimism, and strength. We’re asking everyone to get involved at the dedicated website: https://getcancer.ie/ Film advertisement created by Chemistry, Ireland for Irish Cancer Society, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Ireland for COSC, within the category: Public Interest, NGO.

The new Dunnes Christmas TV ad is a heartwarming tale of how a bunch of plucky children come together to make sure that Santa can’t miss their town. The campaign, which was created by Chemistry and embraces story telling with a big brand feel. Film advertisement created by Chemistry, Ireland for Dunnes Stores, within the category: Retail Services.

1st Assistant director: T.J. Duffy

Tommy McAnairey, the award-winning, ballad-singing canary, is attempting to spread the word for CO Awareness Week by releasing a single about the poisonous gas and attempting to get it to no.1 in the Irish charts.
 Digital advertisement created by Rothco, Ireland for Gas Networks Ireland, within the category: Professional Services.

Experiential advertisement created by Guns or Knives, Ireland for Samsung, within the category: Electronics, Technology.