‘Nice One!’ is a popular phrase, but too often it’s used to express annoyance and frustration. Deep RiverRock wants to reclaim it and take it back to what it really means: a simple, pure expression of happiness. With ‘Nice One!’, Deep RiverRock wants to celebrate positivity and decent acts without being sanctimonious about it. Nothing ground-breaking or game changing; just something that makes someone’s day that bit better in a small but noticeable way. Deep RiverRock’s commitment to 100% recycled bottles is one such small thing. It’s time to celebrate the fact that it’s the little things that add up to a better world. Integrated advertisement created by Edelman, Ireland for Deep RiverRock, within the category: Non-Alcoholic Drinks.

A gentle ad that celebrates the meaningful, and important, relationship between two Irish sisters, and their much loved tea - Barry's Tea. Film advertisement created by Thinkhouse, Ireland for Barry's Tea, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Ireland for GAA, within the category: Sports.

Film advertisement created by Core, Ireland for Irish National Lottery, within the category: Gambling.

Film advertisement created by Publicis, Ireland for TG4, within the category: Media.

Film advertisement created by Publicis, Ireland for No Nonsense, within the category: Finance.

Film advertisement created by JWT, Ireland for Brennans, within the category: Food.

Experiential advertisement created by Guns or Knives, Ireland for Samsung, within the category: Electronics, Technology.

Experiential advertisement created by Rothco, Ireland for Dublin Bus, within the category: Transport.

Film advertisement created by The Public House, Ireland for Barnardos, within the category: Public Interest, NGO.

The 60-second ad centres on the fight to breathe theme and invites cinema-goers to replicate the breathing pattern of Edelle Collins, who has cystic fibrosis in real life. In so doing, it graphically illustrates how life for Edelle is a constant battle as she has to fight for her every breath. The ad was created specifically for cinema, where you have an audience with little distractions. Instead of being captivated by visuals, the audience is drawn in by the sound of Edel's breathing. Film advertisement created by Rothco, Ireland for Cystic Fibrosis Ireland, within the categories: Health, Public Interest, NGO.

Creative Director: Gavin O'Sullivan Film advertisement created by JWT, Ireland for The National lottery UK, within the category: Gaming.

Ambient advertisement created by Publicis, Ireland for TG4, within the category: Media.

Film advertisement created by Publicis, Ireland for Energie Fitness Clubs, within the category: Recreation, Leisure.

Film advertisement created by TBWA, Ireland for Department of Justice, within the category: Public Interest, NGO.

Ambient advertisement created by Rothco, Ireland for AIB, within the category: Finance.

In 2008, Dublin Bus launched the Travel Assistance Scheme to help those with disabilities travel around the city using public transport of their own, proving that all passengers are equal. ROTHCO, part of Accenture Interactive, wanted to show the life-changing impact of the scheme. To do this, they chose to celebrate the employee behind the programme, Roger. In his role, Roger has given freedom of the city to more people than anyone in Dublin’s history, supporting and enabling the disabled community. Integrated advertisement created by Rothco, Ireland for Dublin Bus, within the category: Transport.

Film advertisement created by Boys and Girls, Ireland for Energia, within the category: Industrial, Agriculture.

Film advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Rothco, Ireland for RGII, within the categories: Industrial, Agriculture, Professional Services.