The 60-second ad centres on the fight to breathe theme and invites cinema-goers to replicate the breathing pattern of Edelle Collins, who has cystic fibrosis in real life. In so doing, it graphically illustrates how life for Edelle is a constant battle as she has to fight for her every breath. The ad was created specifically for cinema, where you have an audience with little distractions. Instead of being captivated by visuals, the audience is drawn in by the sound of Edel's breathing. Film advertisement created by Rothco, Ireland for Cystic Fibrosis Ireland, within the categories: Health, Public Interest, NGO.

Ambient advertisement created by Rothco, Ireland for AIB, within the category: Finance.

Film advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.

Across the Lough of Legends follows the adventures of intrepid naturalist, Adrian Shine, as he sets sail aboard the Carlingford Lough Ferry on the trail of mythological sea creatures called ‘horse eels’. Film advertisement created by Happy Feckers, Ireland for Carlingford Lough Ferry, within the category: Transport.

Film advertisement created by Chemistry, Ireland for Lidl, within the category: Retail Services.

Film advertisement created by TBWA, Ireland for COSC, within the category: Public Interest, NGO.

What would you do if you lost your phone? OK you can call your provider and/or insurer and have it replaced. But what about all those photos clogging up your photo library? What lengths would you go to replace them? That’s the starting point for this new spot for Fujifilm Ireland’s Imagine photo printing service. Film advertisement created by Bloom, Ireland for Fujifilm, within the category: Electronics, Technology.

Film advertisement created by McCann, Ireland for Deep RiverRock, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Ireland for GAA, within the category: Sports.

Experiential advertisement created by Guns or Knives, Ireland for Samsung, within the category: Electronics, Technology.

Film advertisement created by Boys and Girls, Ireland for Jose Cuervo, within the category: Alcoholic Drinks.

Film advertisement created by McCann, Ireland for Hunky Dorys, within the category: Food.

Ireland is in the throes of commemorating the Centenary of Rebellion of Easter 1916, the event that is generally regarded as having led to Ireland's independence from Great Britain six years later. However 100 years on and some of Ireland's citizen are still fighting for their lives on the streets of Dublin. Film advertisement created by BBDO, Ireland for The Dublin Simon Community, within the category: Public Interest, NGO.

Film advertisement created by Rothco, Ireland for RGII, within the categories: Industrial, Agriculture, Professional Services.

New project for AIB and the Gaelic Athletic Association by Rothco. The banking group are back on 1st March with a third season of their ultra successful branded entertainment documentary series The Toughest Trade. I thought your readers may be interested in the nature of the brand and sports partnership as well as the professionals athletes involved in the series. To test the theory that amateur GAA players can compete at the very top level, the show takes local GAA stars and launches them into a variety of professional sports from around the world. This series, Donegal footballer Michael Murphy is tested to his limits as he joins top rugby side Clermont Auvergne. In return, Welsh rugby star Shane Williams takes on life as an amateur with football club Glenswilly. In the second episode, Wexford hurler Lee Chin travels to Canada to take on the seemingly impossible task of success at Ice hockey with NHL team the Vancouver Canucks. Canucks star Alex Auld heads in the other direction to play hurling with Faythe Harries in Wexford. Film advertisement created by Rothco, Ireland for AIB, within the category: Finance.

Film advertisement created by Accenture, Ireland for Marie Keating Foundation, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Ireland for No Nonsense, within the category: Finance.

A gentle ad that celebrates the meaningful, and important, relationship between two Irish sisters, and their much loved tea - Barry's Tea. Film advertisement created by Thinkhouse, Ireland for Barry's Tea, within the category: Non-Alcoholic Drinks.

Film advertisement created by The Public House, Ireland for Barnardos, within the category: Public Interest, NGO.

Production Company Maxfilms Film advertisement created by Ogilvy, Ireland for Strongbow, within the category: Alcoholic Drinks.