Film advertisement created by JWT, Ireland for Brennans, within the category: Food.

Film advertisement created by Chemistry, Ireland for Lidl, within the category: Retail Services.

Motorcyclists are 6 times more likely to be killed on or roads than any other road user. Why? Well, there's a rebellious streak in them, they like going fast, and they absolutely hate being told what to do. That's why they ride a bike in the first place. This spot examines what it means to hate being told what to do. And if you won't take it from us, take it from those who've lost their lives on two wheels before you. Film advertisement created by BBDO, Ireland for Road Safety Authority Ireland, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Ireland for Energie Fitness Clubs, within the category: Recreation, Leisure.

Film advertisement created by Boys and Girls, Ireland for Three, within the category: Electronics, Technology.

This year, Vodafone Centre Stage is all about comedy, and we were tasked with using comedy to build brand affinity among young people in Ireland. This gave us a challenge: while “the yoof” love comedy as much as the rest of us (slightly) older fogies, they don’t attend live comedy in large numbers - preferring to get their laughs from YouTube and social media. So, how do we merge the two worlds of traditional live comedy and online comedy? And how do we make it relevant to our target audience? We created Ireland’s Funniest Fecker, a nationwide search to find Ireland’s next comedy star from the online world. Partnering up with comedian Kevin McGahern, we put a call out to the people of Ireland to send in a funny video they made for a chance to be famous. We then engaged existing online comedy stars to further promote the competition on their channels, giving the campaign a broader reach. What better way to build affinity with young people than by creating a hero from their own ranks? And what better way to promote comedy among this target age group than getting involved in their unique comedy culture? So this summer, we’ll be hitting towns and timelines throughout the country with Kevin, unearthing Irish comedy gems as we build up to the crowing of Ireland’s Funniest Fecker live at the Vodafone Comedy Festival. Film advertisement created by JWT, Ireland for Vodafone, within the category: Electronics, Technology.

Film advertisement created by The Public House, Ireland for Barnardos, within the category: Public Interest, NGO.

Digital advertisement created by Boys and Girls, Ireland for Three, within the category: Electronics, Technology.

Film advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.

Outdoor advertisement created by DDFH&B, Ireland for Marie Keating Foundation, within the category: Public Interest, NGO.

A gentle ad that celebrates the meaningful, and important, relationship between two Irish sisters, and their much loved tea - Barry's Tea. Film advertisement created by Thinkhouse, Ireland for Barry's Tea, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Guns or Knives, Ireland for Hailo, within the category: Professional Services.

To find out just how honest people are, we decided to set up a little test. Calling on lie detection expert George Ferreira (and his trusty polygraph machine), we invited best friends, couples and even a mother / daughter combo to answer a selection of very tricky questions. Content advertisement created by Huskies, Ireland for Frank and Honest, within the category: Non-Alcoholic Drinks.

The Irish Police are now testing drivers’ saliva for drugs. Our latest drug driving campaign shows that even if you think you can hide your drug use, your saliva can't. You can lie but your mouth can’t. Digital advertisement created by Irish International, Ireland for Road Safety Authority Ireland, within the category: Public Interest, NGO.

Film advertisement created by McCann, Ireland for Deep RiverRock, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Publicis, Ireland for Maldron Hotels, within the category: Hospitality, Tourism.

Film advertisement created by Publicis, Ireland for No Nonsense, within the category: Finance.

Film advertisement created by TBWA, Ireland for COSC, within the category: Public Interest, NGO.

Experiential advertisement created by Rothco, Ireland for Dublin Bus, within the category: Transport.