The Unofficial Catch Fan Club is now in session. Membership: Two. Film advertisement created by Bloom, Ireland for Catch, within the category: Confectionery, Snacks.

Digital advertisement created by Rothco, Ireland for AIB GAA, within the category: Recreation, Leisure.

Tommy McAnairey, the award-winning, ballad-singing canary, is attempting to spread the word for CO Awareness Week by releasing a single about the poisonous gas and attempting to get it to no.1 in the Irish charts.
 Digital advertisement created by Rothco, Ireland for Gas Networks Ireland, within the category: Professional Services.

Ambient advertisement created by Rothco, Ireland for AIB, within the category: Finance.

This year, Vodafone Centre Stage is all about comedy, and we were tasked with using comedy to build brand affinity among young people in Ireland. This gave us a challenge: while “the yoof” love comedy as much as the rest of us (slightly) older fogies, they don’t attend live comedy in large numbers - preferring to get their laughs from YouTube and social media. So, how do we merge the two worlds of traditional live comedy and online comedy? And how do we make it relevant to our target audience? We created Ireland’s Funniest Fecker, a nationwide search to find Ireland’s next comedy star from the online world. Partnering up with comedian Kevin McGahern, we put a call out to the people of Ireland to send in a funny video they made for a chance to be famous. We then engaged existing online comedy stars to further promote the competition on their channels, giving the campaign a broader reach. What better way to build affinity with young people than by creating a hero from their own ranks? And what better way to promote comedy among this target age group than getting involved in their unique comedy culture? So this summer, we’ll be hitting towns and timelines throughout the country with Kevin, unearthing Irish comedy gems as we build up to the crowing of Ireland’s Funniest Fecker live at the Vodafone Comedy Festival. Film advertisement created by JWT, Ireland for Vodafone, within the category: Electronics, Technology.

Outdoor advertisement created by DDFH&B, Ireland for Marie Keating Foundation, within the category: Public Interest, NGO.

With the festive season in full swing, Irish supermarket chain SuperValu has launched a new Christmas campaign that’s sure to deliver the warm and fuzzy feels. Having subtly launched earlier this month across tactical comms, the ‘Share the Magic’ campaign has today debuted a heartwarming 90-second TVC that explores themes of recovery and optimism after a difficult few years. ‘Share the Magic’ tells the story of a young girl called Aoife, who wakes up one morning to a strange noise. Accompanied by her parents, she hurries outside to find an injured wild deer in her back garden. For Aoife though, this is no ordinary deer, and she quickly makes it her mission to help her new friend get back to its feet - and beyond. Film advertisement created by TBWA, Ireland for SuperValu Ireland, within the category: Retail Services.

Audio advertisement created by Atomic, Ireland for Cornetto, within the category: Food.

Film advertisement created by Accenture, Ireland for Marie Keating Foundation, within the category: Public Interest, NGO.

Digital advertisement created by Boys & Girls, Ireland for FitBit, within the category: Electronics, Technology.

Film advertisement created by Publicis, Ireland for Energie Fitness Clubs, within the category: Recreation, Leisure.

From the beginning the Team of Us sponsorship has been about bringing fans and the Irish rugby team closer together. With the latest round of creative we deepen this notion through our “Who we are is how we play” campaign. The campaign gives a rare glimpse into the childhoods and upbringings of Rory Best, Tadhg Furlong, Conor Murray and Tiernan O’Halloran, showing how like all of us their surroundings have defined who they are as people – and who we are is how we play. Most of the scenes in the ads are based on actual events in the players’ lives. For example, the scenes with Tadhg Furlong and Conor Murray as kids, came for anecdotes that the players shared with us. Film advertisement created by Target McConnells, Ireland for Vodafone, within the category: Electronics, Technology.

Film advertisement created by McCann, Ireland for AA, within the category: Finance.

The Gaelic Athletic Association (GAA) is Ireland's largest sporting organisation and is celebrated as one of the greatest amateur sporting associations in the world. "Where We All Belong" is a campaign featuring all the people that make the GAA what it is. It is all about the timeless everyday realities of life in the GAA. It is about the things we do, and the things we do together, that bind us to each other and nurture our community. It highlights the simple truth that whoever we are, whatever our role, we all need somewhere that belongs to us all. It is a celebration of young and old, players and coaches, club secretaries and supporters. It is "Where We All Belong." Film advertisement created by BBDO, Ireland for GAA, within the category: Sports.

Outdoor advertisement created by DDFH&B, Ireland for Marie Keating Foundation, within the category: Public Interest, NGO.

Lots of people have credit union accounts but less and less are using them for day-to-day banking and borrowing, despite their status as a trusted community pillar and the ‘original peer-to-peer lender.’ The Credit ReUnion is an open invitation for any and all credit union members to come back, no matter how long it’s been. Lots of people have credit union accounts but less and less are using them for day-to-day banking and borrowing, despite their status as a trusted community pillar and the ‘original peer-to-peer lender.’ The Credit ReUnion is an open invitation for any and all credit union members to come back, no matter how long it’s been. It began with a nationwide campaign to find and bring back one long-inactive member named Dan, before inviting the nation to reunite with their local credit union. But we didn’t stop there. During the week-long search outdoor ads began appearing up and down the country along with local guerrilla posters, complete with a hotline number anyone with information on Dan could call. Once we reunited Dan with his local credit union, it was time to turn our attention to the rest of Ireland. Film advertisement created by Target McConnells, Ireland for The Irish League of Credit Unions, within the category: Finance.

Film advertisement created by TBWA, Ireland for Department of Justice, within the category: Public Interest, NGO.

Earlier this month, britvic ireland announced that club soft drinks would feature ron burgundy on over three million 500ml bottles of club orange, club diet, club rock shandy and club lemon in the run up to the irish release of anchorman 2. this week, Britvic ireland launched a tv ad, developed by chemistry, to support the campaign featuring a special announcement from Ron Burgundy. Film advertisement created by Chemistry, Ireland for Club Soft Drinks, within the category: Non-Alcoholic Drinks.

Film advertisement created by TBWA, Ireland for COSC, within the category: Public Interest, NGO.

Audio advertisement created by Chemistry, Ireland for Tesco Mobile, within the category: Electronics, Technology.