Film advertisement created by TBWA, Ireland for COSC, within the category: Public Interest, NGO.

In the Company of Huskies has launched an emotional new campaign with Ireland’s biggest charity St. Vincent de Paul (SVP). Called ‘Save someone from a life of poverty” it juxtaposes the saddening reality of the long-term effects of poverty on young people’s lives and the positive impact made possible through donations. In this film, viewers see an exam hall full of students, but with one empty desk. In a sombre tone, the narrator tells us that the student’s mother had her work hours cut. The boy had to miss a crucial exam just to keep food on the table. The exam has begun and there’s little hope of him making it. In an emotional turn, the door opens, he arrives and is able to sit the test. Through donations made to the charity, he is saved from a life of poverty. In the Company of Huskies continues its partnership with SVP having created the multi-award-winning platform ‘A yes can last a lifetime’ for the charity in 2015. The campaign had a significant impact in Ireland. Film advertisement created by Huskies, Ireland for St. Vincent de Paul, within the category: Public Interest, NGO.

Film advertisement created by Boys and Girls, Ireland for Milupa, within the category: Food.

Film advertisement created by Publicis, Ireland for No Nonsense, within the category: Finance.

Film advertisement created by Accenture, Ireland for Marie Keating Foundation, within the category: Public Interest, NGO.

Concern are a charity that carry out aid work which reaches the world's poorest, no matter where they are. Sometimes that means the only way to access people is on foot. We needed to tell the story behind the charity's workers in a way that a new, younger audience would understand because right now the perception is that Concern is "old and stuffy". To do this we decided to tap into their world and use a medium they actively engage with, vlogs. We contacted New York based vlogger Seth Fowler and asked him to do a shoe review with a difference, because these shoes belonged to someone different and they had a story to tell. Film advertisement created by Guns or Knives, Ireland for Concern, within the category: Public Interest, NGO.

Film advertisement created by McCann, Ireland for Hunky Dorys, within the category: Food.

Audio advertisement created by Atomic, Ireland for Cornetto, within the category: Food.

"It's like going over Niagara falls in a barrel - but the barrel is on fire" - Ireland's first ever astronaut returns home after many years away, still wearing his space suit in this spec commercial for HSBC.

Film advertisement created by TBWA, Ireland for McDonald's, within the category: Food.

Audio advertisement created by Chemistry, Ireland for Tesco Mobile, within the category: Electronics, Technology.

The START campaign was developed to address childhood obesity, a growing public health crisis across the Island of Ireland. Whether it’s fending off junk food, curbing screen time or making sure they get enough exercise, raising kids is a daily struggle. We sought to capture this reality and create a world that parents would recognise as their own — from the constant self-talk and inevitable losses to the little wins that feel like huge victories. We wanted every parent who saw the campaign to think, ‘that’s me’, and to feel empowered to go after the one daily win that could start their kids on the way to a healthier life. Film advertisement created by Target McConnells, Ireland for Safefood, within the category: Public Interest, NGO.

Digital advertisement created by Publicis, Ireland for Maldron Hotels, within the category: Hospitality, Tourism.

Audio advertisement created by Atomic, Ireland for Cornetto, within the category: Food.

Film advertisement created by TBWA, Ireland for COSC, within the category: Public Interest, NGO.

Due to Covid, the charity sector has been struggling for the past year. To celebrate the brand's fundraising initiative, Woodie's Heroes, and inspire generosity, Rothco and Woodie's created a heart-warming ad to encourage donations. The initiative has been running for the past six years, raising money to support four different charities. For 2021 these charities are Barnardos, Down Syndrome Ireland, Autism Assistance Dogs Ireland and Childline. Rothco came up with an idea that unites them all (all four charities offer different services) - an owl nightlight. The watchful owl symbolises the charities which are always there looking our for children and their families across Ireland. Film advertisement created by Rothco, Ireland for Woodie's, within the category: Retail Services.

Ambient advertisement created by Publicis, Ireland for TG4, within the category: Media.

Film advertisement created by Publicis, Ireland for Energie Fitness Clubs, within the category: Recreation, Leisure.

The Gaelic Athletic Association (GAA) is Ireland's largest sporting organisation and is celebrated as one of the greatest amateur sporting associations in the world. "Where We All Belong" is a campaign featuring all the people that make the GAA what it is. It is all about the timeless everyday realities of life in the GAA. It is about the things we do, and the things we do together, that bind us to each other and nurture our community. It highlights the simple truth that whoever we are, whatever our role, we all need somewhere that belongs to us all. It is a celebration of young and old, players and coaches, club secretaries and supporters. It is "Where We All Belong." Film advertisement created by BBDO, Ireland for GAA, within the category: Sports.

Film advertisement created by BBDO, Ireland for GAA, within the category: Sports.