1st Assistant director: T.J. Duffy

Film advertisement created by TBWA, Ireland for McDonald's, within the category: Food.

Ambient advertisement created by Publicis, Ireland for TG4, within the category: Media.

Film advertisement created by Boys and Girls, Ireland for Jose Cuervo, within the category: Alcoholic Drinks.

Film advertisement created by Ogilvy, Ireland for ISPCC, within the category: Public Interest, NGO.

Experiential advertisement created by Rothco, Ireland for Dublin Bus, within the category: Transport.

"It's like going over Niagara falls in a barrel - but the barrel is on fire" - Ireland's first ever astronaut returns home after many years away, still wearing his space suit in this spec commercial for HSBC.

On farms all over Ireland, farmers are dying. The reason is that after spending decades on the farm, they just don't notice the dangers any more. This campaign explores this. That just as the smells or dirt on a farm slowly disappear over the years, so too do the dangers that are killing farmers all over Ireland. Film advertisement created by BBDO, Ireland for The Health and Safety Authority, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Ireland for ISI, within the category: Finance.

Film advertisement created by Boys and Girls, Ireland for Three, within the category: Electronics, Technology.

The AIB GAA Club Championship is a further opportunity to celebrate the integral role the GAA plays in people's lives and communities. 'When it's club, it lives forever' has allowed us the creative opportunity to take the club off the pitch and put it back into the parish. We know that everyone involved at club level gives it their all, from players to supporters to club members. Integrated advertisement created by BBDO, Ireland for GAA, within the category: Sports.

Digicel brand ambassador and world’s fastest man, Usain Bolt, shows how the famous Caribbean passion for music and sport can bring people together, no matter where they come from. The campaign will run across the Caribbean, Central America and throughout the South Pacific. Digital advertisement created by Boys & Girls, Ireland for Digicel, within the category: Electronics, Technology.

The Irish Police are now testing drivers’ saliva for drugs. Our latest drug driving campaign shows that even if you think you can hide your drug use, your saliva can't. You can lie but your mouth can’t. Digital advertisement created by Irish International, Ireland for Road Safety Authority Ireland, within the category: Public Interest, NGO.

Production Company Maxfilms Film advertisement created by Ogilvy, Ireland for Strongbow, within the category: Alcoholic Drinks.

Film advertisement created by The Public House, Ireland for Barnardos, within the category: Public Interest, NGO.

Film advertisement created by Accenture, Ireland for Marie Keating Foundation, within the category: Public Interest, NGO.

Film advertisement created by McCann, Ireland for Deep RiverRock, within the category: Non-Alcoholic Drinks.

This year, Vodafone Centre Stage is all about comedy, and we were tasked with using comedy to build brand affinity among young people in Ireland. This gave us a challenge: while “the yoof” love comedy as much as the rest of us (slightly) older fogies, they don’t attend live comedy in large numbers - preferring to get their laughs from YouTube and social media. So, how do we merge the two worlds of traditional live comedy and online comedy? And how do we make it relevant to our target audience? We created Ireland’s Funniest Fecker, a nationwide search to find Ireland’s next comedy star from the online world. Partnering up with comedian Kevin McGahern, we put a call out to the people of Ireland to send in a funny video they made for a chance to be famous. We then engaged existing online comedy stars to further promote the competition on their channels, giving the campaign a broader reach. What better way to build affinity with young people than by creating a hero from their own ranks? And what better way to promote comedy among this target age group than getting involved in their unique comedy culture? So this summer, we’ll be hitting towns and timelines throughout the country with Kevin, unearthing Irish comedy gems as we build up to the crowing of Ireland’s Funniest Fecker live at the Vodafone Comedy Festival. Film advertisement created by JWT, Ireland for Vodafone, within the category: Electronics, Technology.

EBS are all about the Mortgages. So this campaign is all about the all-about-ness. The never-settle, thick-and-thin, stick-with-it-ness that makes the people in EBS branches all over the country the absolute Mortgage Masters. Film advertisement created by Irish International, Ireland for EBS, within the category: Finance.

By 2020, 1 in 2 of us will be getting a cancer diagnosis in our lifetime. The fact itself is shocking; we cannot hide from it, and nor should we. We must face it, and face it down. It is our duty to make people aware of it. And to do so in a way that stops them in their tracks. That makes them think. That forces them to consider some of the behaviours that have contributed to the situation. And of course, in a way that encourages them to support the efforts of the Irish Cancer Society, by donating and volunteering. The campaign we have developed to convey this serious message is itself challenging. It follows a number of individuals – a researcher, a young man, a daughter, a couple, and a middle-aged man, each of who have something direct and defiant to say about cancer. It does not shy away from the facts, but nor does it suggest that there is nothing we can do. There is optimism, and strength. We’re asking everyone to get involved at the dedicated website: https://getcancer.ie/ Film advertisement created by Chemistry, Ireland for Irish Cancer Society, within the category: Public Interest, NGO.